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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 333 Documents
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Representasi Perempuan Bali Dalam Lirik Lagu Bu Darmi Karya Nostress Dharmayanti, Ni Putu Gita; Gelgel, Ni Made Ras Amanda; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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The role of women on equality and gender relations is often raised as an object in the mass media, including the song lyrics. The description in the story are still in the subordinations and often creates stereotypes in the society. If this is not criticized it will be considered as natural and reasonable. In the future it can create a structure and system of gender injustice that is accepted and normalized as if nothing is wrong. The theme song of Bu Darmi is about women, especially Balinese women. This song tells about the life of the character bu Darmi, a Balinese woman who lives in an environment with thick culture and patriarchal system. In this song, Balinese women are described through two sides, there are in the private and public spheres. This study aims to explain the hidden meaning behind the song lyrics of Bu Darmi by Nosstress that have a corelations into the representation of women. This research using a qualitative approach with a Roland Barthes’s semiotic theory and representation theory from Stuart Hall, The results of this research signifies that Bu Darmi’s song describes the reality of the problems experienced by Balinese people related to patriarchal culture, women and the political ecology that occurs in Bali. Women conduct multidimensional and multigender plays as a women, labour, social society as well as arrange of several religious rituals.
ANALISIS FRAMING PEMBERITAAN KASUS ‘BJORKA’ DI CNN INDONESIA PADA 12 SEPTEMBER Gunther, Evangelin Baliata; Gelgel, Ni Made Ras Amanda; Purnawan, Ni Luh Ramaswati; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Cases of data breaches have occurred several times in Indonesia. One of the cases that is in the public spotlight is the data leak case carried out by a figure named “Bjorka”. This anonymous figure has carried out a series of data breaches involving public data and the personal data of state officials. The issue of data leakage then grew, and both print and online media outlets covered it extensively. This study tries to ascertain how the "Bjorka" case was covered by CNN Indonesia on September 12, 2022. In this study, the framing analysis technique developed by Robert N. Entman is used in a qualitative descriptive approach. On September 12, 2022, CNN Indonesia's online news service served as the research's data source. According to the study's findings, CNN Indonesia separated the three main concerns it used to shape the public's perceptions of the Bjorka case into three categories.
Pengaruh Brand Ambassador Lee Min Ho Terhadap Brand Image Azarine Cosmetic Octaviani, Cindy; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Azarine Cosmetic is a local brand skincare that was established in 2002 from Sidoarjo, East Java. Azarine Cosmetic appointed Lee Min Ho, an actress from South Korea, as their Brand Ambassador to promote its products to reach the market more widely and made a good image. The final of this study is to describe the influence of Brand Ambassador Lee Min Ho affect to Brand Image Azarine Cosmetic. This study using S-O-R theories as well as explanative quantitative methods by survey and measuring up to 70 respondents. The data analysis using simple linear regression analysis with SPSS 26. The result shows the impact of Brand Ambassador Lee Min Ho's affect Brand Image Azarine Cosmetic at 40%. There is a significant influence between a Brand Ambassador Lee Min Ho and the Brand Image Azarine Cosmetic.
Strategi Public Relations Yayasan Bina Wisata Kelurahan Ubud dalam Mewujudkan Pariwisata Ubud yang Berkelanjutan Widiarta, Kadek Dharmayeni Putri; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Ubud area is a world-class tourism destination, which in its sustainability and development requires support from all aspects of stakeholders. This study aims to analyze the public relations strategy that has been implemented by the Bina Wisata Kelurahan Ubud Foundation as a social institution in Ubud Village area which historically played a strategic role in the direction and development of tourism in Ubud. The research method used is descriptive qualitative research. Data collection techniques using interviews and observation. The results showed that, it has implemented a public relations strategy in the foundation's activities and the General Chairperson acts as a communication facilitator in public relations. The public relations strategy is carried out through the foundation's communication program which focuses on public relations activities; 1) Relationship with Other Publics, Community Relations, Government Relations, and Industrial Relations; 2) Investor Relations; and 3) Miscellaneous Activities and needs to expand public relations activities, especially increasing publications and public opinion research. Keywords: Public Relations Strategy, Public Relations, Bina Wisata Kelurahan Ubud Foundation, Sustainable Tourism.
POLA KOMUNIKASI VIRTUAL PADA PENGGUNA APLIKASI NIMOTV DIKALA PANDEMI Widyariani, Ida Ayu Cintya; Joni, I Dewa Ayu Sugiarica; Suryawati, I Gusti Agung Alit; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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This study discusses the Virtual Communication Patterns for Users of the Nimo TV Application During a Pandemic. This study aims to look at the communication patterns that occur between the host and viewer who carry out the virtual communication process without face-to-face during a pandemic through live streaming media. The research conducted is descriptive qualitative using observation and interview methods as the host and viewer in order to obtain data that is in accordance with the research. The results of this study indicate that the communication pattern that occurs between the host and viewer in the Nimo TV live streaming application is a two-way traffic communication pattern with the type of public communication. As for this study, it was found that the success factors and the obstacle factors for the occurrence of virtual communication in the Nimo TV live streaming application. Keywords: Virtual Communication Patterns, Live Streaming, Nimo TV Application
STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) KEBUN RAYA EKA KARYA BALI DALAM MENINGKATKAN BRAND AWARENESS Kartini, Ni Made; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The largest botanical garden in Indonesia and one of Bali's protected forests is Eka Karya Bali Botanical Garden. Located in the Bali Province's Candikuning Village, Baturiti District, and Tabanan District. Established in 1959, it has an area of 157.5 hectares and has a tagline “Let's go to the Botanical Garden”. Have brand awareness as a "Picnic and Education Recreation Area". The purpose of this study is to describe and explain the integrated marketing communication strategy (IMC) that has been implemented by Eka Karya Bali Botanical Garden in increasing brand awareness. This research uses a descriptive qualitative approach with the paradigm of post-positivism. Purposive sampling and snowball sampling are used in informant determination approaches. Information gathered through observation, documentation, and interviews. The findings of this study demonstrate that Eka Karya Bali Botanical Garden's integrated marketing communication strategy (IMC) combines a variety of promotions with the goal of raising brand awareness. Eka Karya Bali Botanical Garden uses the idea of the marketing mix, which consists of the four Ps: product, place, price, and promotion, to raise brand awareness. Advertising, sales promotion, interactive marketing, direct marketing, personal selling, public relations and publicity, events, and e-word of mouth are the eight components that make up the promotion mix. Keywords: Integrated Marketing Communication Strategy (IMC), Brand Awareness, Eka Karya Bali Botanical Garden, Marketing Mix, Promotion Mix.
Makna Moralitas Pada Film Nanti Kita Cerita Hari Ini Tania, Najma Ayu; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Film is a mass communication medium that is audio-visual in nature and has the aim of conveying certain social and moral message to its audience. The ability of films to infulence audiences is widely used by filmmakers to provide moral message in their films. One of the films that conveys the moral content in it a film entitled “ Nanti Kita Cerita Tentang Hari Ini “. This paper explains in the meaning of morality in films using Roland Barthes’ semantic method. This method focuses on the idea of two levels in signification ( two order of signification ), namely denotation and connotation in the film. The meaning of morality in the film is attached to an urban family, which includes: responsibility, autonomous morality, justice, and mutual forgiveness Kata kunci: Film, Nanti Kita Cerita Tentang Hari Ini, Moral, Semiotics.
Strategi Komunikasi Pemasaran Terpadu (IMC) Discovery Kartika Plaza Hotel Bali dalam Membangun Citra Perusahaan Nugroho Setiawan, Thalia Patricia; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Discovery Kartika Plaza Hotel is the oldest 5-star hotel in Bali's Kuta Beach area. Despite the pandemic, it still attracts tourists because of its corporate image of being a "Hotel Vintage yang Modern." This study examines the integrated marketing communication (IMC) strategy used by the hotel to establish this image. The concept used in this study is Integrated Marketing Communication (IMC) using a qualitative descriptive method with a post-positivism paradigm. Data collection techniques were carried out using semi-structured interviews, non-participant observation and document studies. Findings show that Discovery Kartika Plaza Hotel Bali implements the marketing mix concept, encompassing product, price, place, and promotion. Their promotional mix combines advertising, internet marketing, public relations, sales promotion, direct marketing, events and experiences, word-of-mout and personal selling. However, the integrated marketing communication strategy that has been carried out by DKPH Bali has not been able to describe the image as a “Hotel Vintage yang Modern” because it contains more cultural elements than the “vintage” itself. Keywords: Integrated Marketing Communication (IMC), Marketing Mix, Promotional Mix, Corporate Image
Personal Branding Akun (@arisdogonzalez) Sebagai Aktivis LGBTQ+ di Indonesia Melalui Media Sosial Instagram Palandi, Joan Alexandra Jethrovany; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The rapidly changing technological landscape, Indonesian society is deeply integrated with the internet and social media. Social media platforms such as Instagram are particularly popular, and personal branding is a growing priority for users. As social media platforms such as Instagram continue to gain in popularity, personal branding has become an increasingly important endeavor for individuals seeking to distinguish themselves and establish their identity online. LGBTQ+ activist Arisdo Gonzalez, for example, has built a powerful image online and uses Instagram to showcase who he is in both his professional and personal life. This qualitative study examines how Arisdo Gonzalez has shaped his personal branding on Instagram using eight key concepts identified by Peter Montoya. By analyzing interviews with Arisdo Gonzalez, book and journal texts, and observations of his social media accounts, this research shows that he has effectively utilized these concepts to enhance his personal branding.
Pengaruh Terpaan Konten Life Tips Akun TikTok @niaghan Terhadap Motivasi Pengembangan Diri Remaja di Kota Denpasar. Ramadhana, Berlian; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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TikTok is a trending social media among teenagers. Various content is uploaded on TikTok. Such as life tips on TikTok account @niaghan regarding social life suggestions that can improve social and mental self-development. To see How exposure to life tips content from TikTok account @niaghan affects self-development, this study aims to determine the effect of exposure to content life tips from TikTok account @niaghan on motivation for self-development of adolescents in Denpasar City. This study uses a quantitative explanatory method using the Uses and Effect Theory and McClelland's Theory of Motivation. The findings of this study indicate that there is an influence of exposure to the content of life tips from TikTok @niaghan account on motivation for self-development of adolescents in Denpasar City, indicated by an R Square value of 0.69 which has a positive and significant value, and a correlation coefficient which has very strong relationship level. 0.830. Keywords: Content life tips @niaghan, Self-development motivation, Social media exposure, TikTok

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