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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
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Core Subject : Education,
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Articles 333 Documents
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Strategi Komunikasi Humas Pemda DIY Dalam Menyosialisasikan ASEAN Tourism Forum (ATF) 2023 Pada Publik Maulidina, Amelia; Kusumo, Yudhy Widya
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ASEAN Tourism Forum kembali diselenggarakan di Yogyakarta pada tahun 2023. Sebagai penyelenggara acara, Pemda D.I Yogyakarta melakukan sosialisasi kepada publiknya yaitu masyarakat D.I Yogyakarta. Humas Pemda D.I Yogyakarta tergabung dalam tim co-chair 5 bertanggung jawab atas sosialisasi dan publikasi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi Humas Pemda D.I Yogyakarta dalam proses sosialisasi ASEAN Tourism Forum 2023. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara, observasi dan studi pustaka. Teori yang digunakan adalah teori perencanaan yang dikemukakan oleh Charles R. Berger. Hasil penelitian ini menunjukkan bahwa co-chair 5 menggunakan tahapan perencanaan berupa, 1) Analisis situasi/riset, 2) Perencanaan dan pemrograman, 3) Aksi dan komunikasi serta 4) Evaluasi. Hasil penelitian menunjukkan bahwa strategi komunikasi yang digunakan adalah strategi terbuka, dengan berinovasi dan berjejaring. Strategi ini dimaksudkan untuk memaksimalkan sosialisasi yang dilakukan meskipun terdapat kendala waktu dan anggaran. Terbuka dalam hal ini adalah dengan melibatkan pihak eksternal dalam proses sosialisasi sebagai usaha memperluas jangkauan sosialisasi. Hasil implementasi strategi komunikasi yang disusun dapat dikatakan cukup berhasil akan tetapi belum maksimal. Tujuan yang hendak dicapai baru pada tahap penerimaan pesan dan belum ke tahap pemahaman sehingga termotivasi tindakan yang dalam hal ini masyarakat menjadi tuan rumah yang baik.
KRITIK BAHAYA SAMPAH PLASTIK DALAM MURAL “SILENT” DI KULIDAN KITCHEN SPACE KARYA DJAMUR KOMUNITAS (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE) Ganeshwara, I Komang Bayu; Purnawan, Ni Luh Ramaswati; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Djamur Komunitas is an art community that based in Bali established in 2007. Their members spread in almost all the districts in Bali. Most of their artworks speak about criticism, especially for environmental issues. One of their art work, titled “Silent”, can be found in Kulidan Kitchen Space. That mural can be seen in an area on its backyard wall. Mural “Silent” drew in an event named TrashStock Festival 2017. This study used descriptive qualitative research with a constructivist paradigm. The data collecting used some techniques, such as interview, observation, documentation, literature study and analysis of symbols. The result shows that the mural “Silent” contains messages for Balinese people to be more aware and more careful about environmental sustainability, so Bali’s nature is not damaged due to the construction of tourism facilities. This is reinforced by a statement from the painter directly who stated that each symbol in the “Silent” mural has its own meaning, which serves to convey the criticism. Keywords: Representation, Mural, Community Djamur, Plastic Waste.
PENGARUH TERPAAN IKLAN SHOPEE FOOD TERHADAP MINAT BELI REMAJA DI DENPASAR Prayoga, Dimas Eza; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Advertising becomes important for companies where advertising can produce work that will later become a high income. Creative advertising is an advertisement that is ori and there is no element of similarity with other advertisements, advertisements that we did not expect, advertisements that we did not expect, advertisements that have meaning or meaning, and advertisements that can affect our emotional level (Swastha, 2000). This research explains how the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar. This research uses explanatory quantitative methods. The number of samples in this study was 72 respondents. The respondents in this study were teenagers in Denpasar city with an age range of 18 to 23 years. Researchers used a simple linear regression statistical test to prove and analyze the data. Data analysis using SPSS Statistical 24 program. The results showed a variable relationship between Shopee Food advertising exposure and teenagers' buying interest in Denpasar. With a coefficient of determination (R Square) of 0.537. These results show that the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar is 53.7%. Keywords: Ad Exposure, Shopee Food, Buying Interest
PENGARUH TERPAAN VIDEO TIKTOK @CERITAMODISFASHION DALAM MENINGKATKAN BRAND AWARENESS MODIS FASHION STORE PADA REMAJA KOTA DENPASAR Melania, Bulan; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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One of the women's clothing outlets that uses the TikTok application as a marketing medium is Modis Fashion Store, as evidenced by the TikTok account @Ceritamodisfashion which now has 2.1 million followers on the TikTok application. This study aims to determine the effect of Tik Tok @Ceritamodisfashion content in increasing Modis Fashion Store Brand Awareness among teenagers in the city of Denpasar. The results found in this study are 76.7% of the Fashion Store's Fashion Store Brand Awareness in teenagers in Denpasar, which is influenced by exposure to the video content of TikTok @Ceritamodisfashion. The remaining 23.3% is influenced by other variables outside of this study. However it has positive and significant . Keywords: Brand Awareness, Modis Fashion Store
Analisis Perbandingan Efektivitas Iklan Shopee Di Televisi dan Youtube Pada Masyarakat Kota Denpasar Sihono, Miranda Elfanita; Ras Amanda Gelgel, Ni Made; Ramaswati Purnawan, Ni Luh
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Advertising can be an effective marketing medium to reach the target market. Effective advertising is the kind of advertising that gets the attention of the right target markets to get people to makes purchases or use a product. Shopee became the largest eCommerce brand to spend on television advertising during the January-September 2019 periods. In the meantime, Shopee also uses Youtube as media to advertise. This study aims to compare Shopee advertisements on Television and Youtube in Denpasar City. Non-probability sampling with a purposive sampling method is the sampling techniques that is used in this study. The data in this study were obtained by distributing questionnaires whose results were measured using a Likert scale. This research uses the arithmetic mean analysis technique and T-Test test. The results showed there is differences in effectiveness and stated that Shopee advertisements on Youtube were more effective than Shopee advertisements on television in Denpasar City.
STRATEGI KOMUNIKASI DALAM PROSES PEMBELAJARAN DI MASA PANDEMI Hale, Nelva Marinencia Dias Ximenes
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Tujuan dari riset ini merupakan Buat mengenali bagaimanakah strategi komunikasi antara guru dengan siswanya di SDN 6 Panjer Denpasar sepanjang endemi serta aspek penghalang komunikasi antara guru dengan anak didik dengan cara online dalam cara penataran. Riset ini memakai tipe riset deskriptif kualitatif. Jenis riset analisa dicoba determinasi dasar analisa( bagian of analisa),. Metode analisa informasi yang dipakai dalam riset ini merupakan metode analisa informasi di alun- alun bentuk Miles serta Huberman ialah mencakup kegiatan pengumpulan informasi, informasi kualitatif. Hasil riset membuktikan kalau Strategi komunikasi itu cocok dengan bentuk strategi komunikasi Anwar Arifin, ialah memahami khalayak. Kala hendak melaksanakan komunikasi, amat berarti seorang buat mengidentifikasi ataupun mengenali dengan siapa kita berdialog. Sebab seluruh bagian komunikasi hendak kita maanfaatkan cocok dicocokkan dengan khalayak yang hendak menyambut catatan. Langkah berikutnya ialah guru hendak memastikan tujuan komunikasi yang nyata misalnya guru penyampaikan catatan supaya anak didik melakukan kewajiban. Kata Kunci : Komunikasi, Pembelajaran, Pandemi Covid-19.
REPRESENTASI PELANGGARAN HAK ASASI MANUSIA DALAM FILM “DE OOST/THE EAST” (Analisis Semiotik Charles Sanders Peirce) Rabani, Olgheri Paco Syah; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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As one of the mass communication media, film acts as a medium for delivering messages to audiences through audio and visual. “De Oost/The East” is a film that depicts violence during the Indonesian war of independence. This study aims to see the representation of human rights violations in the film "De Oost/The East". The researcher uses a qualitative approach and examines data with the concept of human rights issues and human rights violations, Hall's Representation Theory and Peirce's Triangle of Meaning Theory. The results showed that the film "De Oost/The East" represented gross human rights violations in the form of: (1) Torture, (2) Murder, (3) Extermination. Various forms of human rights violations in the film in accordance with the Rome Statute of the International Criminal Court Article 7 is a form of gross human rights violations, namely crimes against humanity. Keywords: Human Rights Violations, Film, De Oost/The East, Charles S. Peirce.
Narasi Queer dalam Gim “Coming Out Simulator 2014” Kusuma, Ida Bagus Eka Dharma; Joni, I Dewa Ayu Sugiarica; Gelgel, Ni Made Ras Amanda; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Views on sex are shaped by social and political forces and are linked in important ways to those around class, race, and particularly gender. This view resides in speech acts in everyday life as well as present as discourse, which is continued, treated, and challenged through communication, one of which is through the medium of video games. In this study, the researcher uses van Dijk's critical discourse analysis model to understand the discourse of sexuality in the game "Coming Out Simulator 2014." The researcher then found that the general discourse raised in this game was “Oppression/marginalization of queer groups.”
WACANA EKONOMI ALTERNATIF DALAM FILM “THE TAKE" Setiyawan, Anang Putra; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ABSTRAKWacana Ekonomi Alternatif dalam Film “The Take”Film merupakan media massa yang dapat digunakan untuk menyebarkan ideologi bagi kepentingan kelas dominan, sekaligus menjadi instrumen perlawanan bagi kaum tertindas dengan menghadirkan ideologi tandingan. Film The Take menampilkan tema besar pengambil alihan pabrik dan praktik pengelolaan pabrik tanpa campur tangan pemiliknya sebagai jawaban atas krisis ekonomi yang terjadi di Argentina pada awal 2000an. Penelitian ini menggunakan metode kualitatif dengan analisis wacana kritis model Teun A. Van Dijk. Analisis wacana dalam penelitian ini terbatas pada level teks dengan menjabarkan struktur makro, superstruktur dan struktur mikro. Hasil penelitian ini menunjukkan adanya wacana ekonomi alternatif yang dilakukan setelah pengambilalihan pabrik. Para pekerja melakukan pengelolaan pabrik secara bersama dengan menerapkan sistem koperasi sebagai ideologi tandingan atas kapitalisme. Kata Kunci: The Take, Pekerja Pabrik, Ekonomi Alternatif, Koperasi, Analisis Wacana Kritis
Strategi Komunikasi Pemasaran Terpadu UMKM Agung Konfeksi dalam Meningkatkan Brand Awareness Puspitaningrum, Putu Maharani; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Agung Konfeksi is one of the MSME (Micro, Small and Medium Enterprises) located in Denpasar, Bali. Founded in 2016, it has a tagline, namely Work Hard Pray Hard. The existence of the Covid-19 pandemic is a big challenge for Agung Konfeksi to survive, therefore, the implementation of an integrated marketing communication strategy is very important. The purpose of this study is to find out how the integrated marketing communication strategy of Agung Konfeksi MSMEs in increasing brand awareness. This study uses a descriptive qualitative approach with a post-positivism paradigm. The informant determination technique used in this study, namely purposive and snowball techniques. Data obtained from in-depth interviews, documentation and literature study. The results of this study indicate that Agung konfeksi uses an integrated marketing communication strategy that applies the 4P marketing mix concept, namely product, price, place, promotion, and a promotional mix consisting of 8 elements, namely advertising, sales promotion, public relations, personal selling, interactive marketing and direct marketing. Keywords: Agung Konfeksi, Integrated Marketing Communication, brand awareness

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