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Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)

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Published by Universitas Trunojoyo Madura

ISSN : 19074824 EISSN : 25412655 DOI : -

Core Subject : Economy, Education,

Economics, Econometrics & Finance Education

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 189 Documents

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Pengaruh Ekuitas Merek Terhadap Keputusan Memilih Dengan Minat Sebagai Variabel Intervening Fathur Rido; Fathor AS; Purnamawati Purnamawati
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 1 (2019): April
Publisher : Universitas Trunojoyo Madura

Tujuan dari penelit ian ini adalah (1) untuk mengetahui pengaruhsignifikan ekuitas merek terhadap minat mahasiswa memilihUniversitas Trunojoyo Madura, (2) untuk mengetahui pengaruhsignifikan ekuitas merek terhadap keputusan mahasiswamemilih Universitas Trunojoyo Madura, (3) untuk mengetahuipengaruh signifikan minat memilih terhadap keputusanmahasiswa memilih Universitas Trunojoyo Madura, (4) untukmengetahui pengaruh secara signifikan ekuitas merek terhadapkeputusan memilih Universitas Trunojoyo Madura melaluiminat memilih sebagai variabel intervening. Metode penelit ianini adalah metode kuantitatif dengan jumlah sampel sebesar 98responden dengan tehnik sampel yang digunakan adalahProportinate stratified random sampling,data respondendiperoleh dengan menggunakan kuisioner, Analisis yangdigunakan adalah analisis jalur (path analysis). Hasil analisismenunjukkan bahwa (1) ekuitas merek berpengaruh signifikansecara langsung terhadap minat memilih, (2) ekuitas merekberpengaruh signifikan secara langsung terhadap keputusanmemilih, (3) minat memilih berpengaruh signifikan secaralangsung terhadap keputusan memilih, (4) ekuitas merekberpengaruh signifikan secara tidak langsung terhadapkeputusan memilih melalui minat memilih. Hasil penelit ianmenyimpulkan bahwa ekuitas merek telah mampu meciptakankeputusan dan minat memilih Universitas Trunojoyo Madurabaik secara langsung maupun tidak langsung.

STRATEGI KOMUNIKASI PEMASARAN DALAM KEGIATAN PEMASARAN PRODUK CONSUMER GOODS (STUDI KASUS PADA PT EXPAND BERLIAN MULIA DI SEMARANG) Indah Sri Wahyuni
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Marketing communication is a form comunication that aims to strengthen the marketing strategy and comunucation alications to help the marketing activities of a company. In addition, the marketing comunication activites are intended to introduce, establish and create interactions between companies with business partners and customers, and is an attempt to communicate the company, the products or services to outside business partners, suppliers and consumers. Marketing communication strategies in consumer goods marketing should be able to achieve the goal of marketing, that is satisfy the customers.This study wanted to know how the marketing communication strategies in marketing consumer goods in the PT Expand Berlian Mulia Semarang. The object of this study conducted to assess the marketing communication strategies in marketing consumer goods in PT Expand Berlian Mulia Semarang. The study subject is PT Expand Berlian Mulia Semarang and chose this company because of its position as a market leader in the field of consumer goods distributor. The theories used in this research are the process of communication, strategy, marketing communication strategies SOSTAC models, and forms of marketing or promotional communications. The paradigm of this research is construktivist paradigm and research method used the case study method of qualitative approaches. This study tried to find empirical evidence of the object research,reveals how marketing communication strategies in consumer goods marketing products at PT Expand Berlian Mulia and develop the meaning of the implementation of marketing communication activities. Results showed correspondence between conceptual patterns predicted by theories that are relevant to the empirical findings patterns of case studies. Based on the analysis conducted can be concluded that marketing communication strategies in PT Expand Berlian Mulia use promotion mix such asadvertising, sales promotion, personal selling and marketing events. Marketing communication activities are supported by the company's brand or principal holder

PENYELESAIAN PERSELISIHAN KARYAWAN MELALUI MEDIASI (STUDI KASUS DI TOKO HOUSE OF CELENA ) Ahmad Ashari; Novalinda Fajar Astari; Uswatun Hasanah
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

ABSTRACTMediation is the process of resolving the parties who are assisted by a neutral third party who does not take sides as a facilitator where the decision is taken based on the agreement of the parties to the dispute. This study aims to find out how to mediate between employees because of a conflict at the House Of Celena Store.In the House Of Celena Store there are conflicts including conflicts between employees and employees and different opinions between employees and managers. This research is the result of interviews about conflicts that occur between employees and employees and different opinions between employees and managers. As well as the factors that influence the harmony of industrial relations between superiors or owners of the House Of Celena ShopThe results of this study indicate that the strategies that managers do to mediate between hostile employees and the opinions between different managers and employees.

PENGARUH KOMPETENSI INTELEKTUAL, KOMPETENSI EMOSIONAL, DAN KOMPETENSI SOSIAL TERHADAP KINERJA GURU SMA SWASTA DI KOTA MALANG Hallie Josias Sahertian; Veronica Jolanda Satriobudi
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 2 (2016): OKTOBER
Publisher : Universitas Trunojoyo Madura

With the adoption of MEA in 2016, building an education is very important in creating good human resources that are superior and competitive. Indonesia need professional teachers. Teachers professionalsm will give impact in creating superior human resources that are ready to compete in MEA. However the result of National exam for high school in Malang 2016 showed that 19 students did not pass the exam and 11 of them are from private high school. The purpose of this research are to measure the impact of intellectual competence, emotional competence,and social competence on teacher performance of private high school in Malang. Hypothesis result stated intellectual competence,emotional competence, and social competence affect the teacher’s performances in positive result. This research proved that the most dominant factor was intellectual competence (X1). There are many ways to improve the teacher’s intellectual competence. Government can give scholarship to the teacher, as school can give training for the teacher for other private teacher can share their experiments and keep learning.

ANALISA KEPUASAN MASYARAKAT TERHADAP KINERJA PELAYANAN KANTOR CAMAT KECAMATAN SAROLANGUN - Dahmiri
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

This Research showing there are 3 (three) dimensions in good categories which are; the service procedure,the ability of service workers,and tehe environment safety. There are two ungoods dimensions; the fairness to get service, and the fairness to knowing how the service’s cost. There are nine dimensions are being in less condition those are ; term of service, clarity of the service workers, the disciplinary of service workers,the responsibility of service workers, the speed of service, the hospitality of service, and the fairness of the service cost,certainty of service schedule and the comfortable of the environmental.

PENGARUH BUDAYA ORGANISASI, MOTIVASI KERJA DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA PEGAWAI PEMERINTAH KABUPATEN PAMEKASAN - Muzakki; Muhammad Alkirom Wildan; Helmi Buyung Aulia Safrizal
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 1 (2017): APRIL
Publisher : Universitas Trunojoyo Madura

The purpose of this research is to examine and analyze the influence of organizational culture, work motivation and organizational citizenship behavior (OCB) to employee performance. This research is conducted in Pamekasan Regency Government. The samples of this research are 116 respondents. The sample technique which used in this research is proportional stratified random sampling. And then, this study employs questionnaire by a large number of answers based on a 5-point likert scale to collect the needed data and information. The result of this research reveals that the work motivation and organizational citizenship behavior (OCB) influence significantly to employee performance in Pamekasan Regency Government. Nevertheless, organizational culture do not influence significantly to employee performance in Pamekasan Regency Government.

PENGARUH STANDARD PRODUCT, QUALITY ASSURANCE, COMPETITIVE PRICE DAN DELIVERY ON TIME TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PRODUK BETON PRACETAK (STUDI KASUS DI PT. TJAKRINDO MAS – GRESIK ) Chandra Kartika
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

This study aims to provide answers to most of its customers on issues concerning the relationship Standard Product, Quality Assurance, Competitive Deliverity On Time, On Time Delivery and given to the customer's manufacturing company in Gresik, because by observation and measurement beyond the more value-value which fell on the dimensions of Quality of Products at the Company's manufacturing Gresik, the more a complaint arising from the customer relationship product quality and quality asurance and competitive price and delivery of products supplied to the customer, so that the level of satisfaction and loyalty pelangganpun influence, and therefore researchers will examine the issue very krausal to increase the level of relationship satisfaction and loyalty in a manufacturing company, especially customers in manufacturing each and will test Model linkage of demensi Product, Quality Assurance, Competitive Deliverity On Time, And Delivery On Time to customer satisfaction and loyalty, First to determine the dimensions of the relationship marketing with mengkomper the existing situation in the company is manufacturing so as to improve its quality by way of the formation of a character customer to feel a service, the development of information systems related to marketing, education to corporate customers on product quality and Quality Assurance, Competitive Deliverity On Time And On Time Delivery in the company. and collect primary and secondary data through observation, surveys, questionnaires. Second to provide a refinement of the concept of dimensional analysis with regard to product quality and Quality Assurance, Competitive Deliverity On Time And On Time Delivery, with an increase in marketing services and marketing model building as well as provide an improved dimensional marketing. Implementation of the method applied is to use the sample size in this study were 100 respondents drawn from the customers who had come in the company to the place specified in the research study, namely in Gresik Manufacturing Company. This study used quantitative analysis through the method of analysis approaches explanatory or descriptive research, statistical path analysis, multiple linear regression and using the software SPSS for Windows 20.0, and IBM amous of an invention is expected to find a positive outcome and can describe the level of product quality better and certainty of variables Product, Quality Assurance, Competitive Deliverity On Time, On Time Delivery and clear in order to help improve the level of customer satisfaction and loyalty company's manufacturing in PT. Tjakrindo Mas Gresik.

PENGARUH IKLAN ONLINE MELALUI MEDIA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRUNOJOYO MADURA Hening Ary Putra; - Suyono
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

The purpose of this study was to identify variables like stance on online advertising, online advertising recall in, and the frequency of clicks on online advertisements that influence purchasing decisions on the clothes Faculty of Economics and Business, Universitas Trunojoyo Madura either simultaneously or partially. The hypotheses are: Factors that influence purchasing decisions like stance on online advertising, online advertising recall in, and the frequency of clicks on online advertising significantly influence in clothing purchase decisions either simultaneously or partially. This research was conducted with quantitative methods where the population in this study were students of the Faculty of Economics and Business, Universitas Trunojoyo Madura and obtained a sample of 40 respondents taken using accidental sampling method by distributing questionnaires. Conclusions of this study were (1) simultaneously a significant relationship between the independent variables (attitude on online advertising, online advertising recall in, and the frequency of clicks on online ads) on purchase decisions clothing (2) partial, shows that vairabel attitude on online advertising and online advertising recall the positive and significant impact on purchasing decisions, except the variable frequency clicks on online ads are not positive and significant impact on purchasing decisions. (3) partial variable recall has the greatest influence on purchasing decisions clothing.

ANALISIS FAKTOR-FAKTOR MOTIVASI KERJA PEGAWAI PADA DINAS KEPENDUDUKAN DAN CATATAN SIPIL (DUKCAPIL) KABUPATEN SAROLANGUN - Dahmiri; - Lismawati
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 2 (2015): OKTOBER
Publisher : Universitas Trunojoyo Madura

This study, entitled Analysis of Factors Employee Motivation at the Department of Population and Civil Sarolangun. The purpose of this study was to determine and analyze the motivational factors of employees working in the Department of Population and Civil Registration Sarolangun.The method used in this peniliaan is a qualitative descriptive method, which is an existing fact or fenome field and then analyzed by the relevant theories and concepts and variables measured with Likert scale. The study sample as many as 45 people. The collection of data by distributing questionnaires. The data is processed by using a range of scales.Based on the results of the study, known Motivation Employees at the Department of Population and Civil Registration Sarolangun average scores on the indicators of employee motivation in the Department of Population and Civil Registration Sarolangun number of scores obtained amounted to 1,149, or an average of 164.1, which means entering into good motivation category.

ANALISA FAKTOR-FAKTOR YANG BERPENGARUH DALAM MENINGKATKAN KINERJA BISNIS UKM BATIK MADURA Fathor AS
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang berpengaruh terhadap kinerja bisnis UKM batik Madura. Penelitian ini menggunakan pendekatan kuantitatif dengan lokasi penelitian sentra industri batik di Kabupaten Pamekasan. Populasi penelitian ini adalah pemilik UKM batik sebanyak 1.160 unit yang tergabung dalam kelompok sentra industri. Sampel yang digunakan sebanyak 92 responden. Teknik sampling yang digunakan adalah teknik sampling proporsional dan teknik simple random sampling. Variabel Penelitian terdiri dari variabel bebas (Sarana dan prasarana (X1), Perlindungan pemerintah (X2), Pembinaan pemerintah (X3), Asosiasi usaha (X4), Kewirausahaan korporasi (X5), Pengembangan produk (X6), System informasi usaha (X7), Strategi pemasaran (X8), Kemitraan usaha (X9)), dan variabel terikat yaitu Kinerja bisnis (Y). Teknik analisis yang digunakan adalah regresi linear berganda. Hasil analisis menunjukkan bahwa 1). Variabel sarana dan prasarana berpengaruh positif terhadap kinerja bisnis, 2). Variabel perlindungan pemerintah berpengaruh positif terhadap kinerja bisnis, 3). Variabel pembinaan pemerintah berpengaruh negatif terhadap kinerja bisnis, 4). Variabel asosiasi usaha berpengaruh positif terhadap kinerja bisnis, 5). Variabel kewirausahaan korporasi berpengaruh positif terhadap kinerja bisnis, 6). Variabel pengembangan produk berpengaruh positif terhadap kinerja bisnis, 7). Variabel system informasi usaha berpengaruh positif terhadap kinerja bisnis, 8). Variabel strategi pemasaran berpengaruh positif terhadap kinerja bisnis, dan 9). Variabel kemitraan usaha berpengaruh positif terhadap kinerja bisnis.

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Phone +62 8123227266

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Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA