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Megawati Simanjuntak
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Department of Family and Consumer Science, Faculty of Human Ecology, IPB University Jl. Lingkar Akademik, Kampus IPB Dramaga, Bogor, West Java, Indonesia
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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 137 Documents
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Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Nugroho, Anton; Najib, Mukhamad; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families Safitri, Ima Audina; Muflikhati, Istiqlaliyah
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.28-38

Abstract

Purchase behavior is influenced by several factors such as perception and attitude. This study aims to analyze the influence of perceptions and attitudes on fish purchasing behavior in rural and urban areas. This research use cross sectional study design. This research was conducted in Pekalongan. Kandang Panjang Village, Pekalongan City as urban area and Duwet Village, Pekalongan Regency as rural area. The sample in this study was 100 mothers. Data were analyzed using descriptive test, different test Independent sample T-test, Pearson correlation test, and multiple linear regression test. Perception and mother’s attitude in urban were higher than in rural. Beside that, there were differences on fish expenditure, expenditure of fish in urban was higher than in rural. Regression test showed perception, location, and maternal age have a significant effect on fish purchasing behavior.
The Influence Of Mother’s Motivation And Preferences On Fish Consumption Behavior In Rural And Urban Families Sari, Ririn Purnama; Muflikhati, Istiqlaliyah
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.39-49

Abstract

The aims of this study is to analyze the differences and the effects of mother’s motivation and preference on behavior of fish consumption in families in rural and urban areas. The research design which used was cross sectional study with purposive location selection in Duwet Village, Pekalongan Regency, and Kandang Panjang, Pekalongan City. The sample in this study is 100 families consisted of 50 families in rural areas and 50 families in urban areas. The results show that urban families prefer fresh sea fish, while rural families prefer pindang fish. The result of multiple linear regression analysis showed that factors affecting the fish consumption behavior of rural family is family size, and per capita income, while fish consumption behavior of urban family  influenced by family size, per capita income, and preference.
The Influence of Students’ Knowledge and Attitude toward Functional Foods Consumption Behavior Afina, Siti; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.1-14

Abstract

This research was to analyze the influence of students’ knowledge and attitude toward functional foods consumption behavior. This research used cross sectional study design and was conducted at Institut Pertanian Bogor, Dramaga. Samples in this research were 204 students of Institut Pertanian Bogor chosen using simple random sampling method. Data were collected by self-administered technique using questionnaires. The results showed that the average of functional foods consumption frequency was 47 times a month and the number of types consumed was seven. The results of Pearson correlation test showed that students’ allowance, attitudes, and frequency of functional foods consumption was significantly positively correlated. Factors that have significant positive effect toward consumption frequency are allowance and students’ attitude. The number of functional foods types consumed was influenced by students’ attitude.  
Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods Widaryanti, Widya Bella; Retnaningsih, Retnaningsih
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.50-64

Abstract

This study aimed to analyze consumption behavior of Fapet’s milk and processed products using the AIDA and CRI models. Samples in this study were 209 active students of IPB in 2nd, 4th, and 6th semester used simple random sampling method. The results showed that there was a correlation between awareness and interest, interest and desire, while desire has no correlation with action. The results also showed that sex, pocket money, father’s occupation, number of family member, awareness, interest, and action have a correlation with consumption frequency of Fapet’s milk and processed products. Awarenes, interest, and action variables also have a correlation with consumption quantity of Fapet’s milk and processed products. The enhancement of awareness and action will increase consumption frequency and consumption quantity of Fapet’s milk and processed products. Results of Customer Response Index (CRI) analysis showed that students response to dairy Fapet milk and processed products were 78.9 percent indicating that marketing strategy have been effective.
Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.
Effect of Parental Modelling, Parental Control, and Information Exposure on Food Selection Fauziah, Hilda; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.25-38

Abstract

Food selection is the way a person considers choosing foods to eat for some reasons – mood, simplicity, sensory appeal, a natural ingredient in food, price, weight control, familiarity, and ethical issues. This study aimed to analyze the influence of parental modeling, parental controls, and information exposure on food selection on college student. The scope in food selection in this study is limited to vegetables. The method in this study used a survey on adolescent perceptions towards the parents socialization in the past. Data were collected by self-administered, in which questionnaires were filled by the respondents of 288 IPB PPKU students selected with cluster random sampling. Data were analyzed using descriptive analysis, different test and multiple linear regression. Regression analysis showed that 30.5 percent of parental modeling variable in indirect modeling dimension and parental controls affected the food selection. Other variables, such as gender and age of the student's mother also influenced the food selection.
Perception and Motivation of National Health Insurance Program Participation in Bogor Lestari, Fika Hardini; Djamaludin, Mohamad Djemdjem
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.39-50

Abstract

The objective of the study was to analyze the perceptions and motivation of National Health Insurance Program (NHIP) in Bogor. This research design was cross sectional study with 140 respondents by non probability sampling method with convienience & accidental sampling technique. Data were collected by questionnaires filled out directly by the participants. The perception of NHIP participants were in the moderate category and the perception of the respondents which was not the participants of NHIP was in the bad category. Motivation of NHIP was in middle category while the respondents were not a NHIP and the motivation was categorized low. The test results showed that the age, perception and motivation had a significant positive relationship. The results showed that the perception and motivation had a very significantly positive effect on the participation of National Health Insurance Program.
Analysis of Re-purchase Intention by Hybrid Rice Seed Farmers Hadimartono, Soesilo; Sumarwan, Ujang; Sanim, Bunasor
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.1-12

Abstract

Rice demand will continue to increase along with the project rate of population increase. The use of quality seed was the thing to get attention. Therefore, it is necessary to analyze the factors that affect the interest in the purchase of hybrid rice seeds by farmers.  The analysis showed that the factors affecting the purchase of hybrid rice seed is the attitude, subjective norm and perceived behavior control. Perceived behavioral control or perceived behavior control according to respondents, it is a factor that determines the first to affect the level of the purchase of hybrid rice seeds. A further factor affecting is subjective norm then the last one is the attitude. Purchase behavior of hybrid rice by farmers in the marketing area Region I Sukamandi PT Sang Hyang Seri is influenced by the contact farmer who can be contacted, the suggestion of extension local hybrid rice, and the influence of most small marketing is done by PT Sang Hyang Seri  itself. Variables influence the perception of control behavior which is in contrary to existing theories. The analysis showed a negative influence, that is, it is possible for farmers who are in the hybrid rice production center. In addition, the general marketing of rice farmers in the region Region I Sukamandi PT Sang Hyang Seri using rice seeds last in 2014, in which time was the existence of government subsidies that encourage farmers to use hybrid seeds in order to increase national rice production.
The Influence Of Perception On Purchasing Decision Of Soy Sauce Sachet In Rural And Urban Area Rachmawati, Hazrina; Muflikhati, Istiqlaliyah
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.2.1-14

Abstract

Nowadays. the soy sauce is sold in various of sizes plastic package from a large size to sachet. It is. therefore. very important to analyze the factors that influence the purchasing decision of soy sauce sachet. The study was conducted in Kebon Kalapa Subdistrict. Bogor  District as an urban area and Galuga Subdistrict. Bogor Disctrict as a rural area. One hundred and seventy-four households became the subject of the study and they were chosen by simple random sampling. The data were analyzed by using Chi-square. Independent sample t-test. Pearson correlation. and logistic regression. The result of the study showed that in rural area. the number of family members and price perception on purchasing decisions toward the soy sauce sachet influenced significantly. Overall. the price perception significantly influenced the purchasing decisions toward the soy sauce sachet. 

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