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INDONESIA
Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
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Articles 8 Documents
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Search results for , issue "Vol 14, No 1 (2022)" : 8 Documents clear
Application of Attribution Theory to Understand Renewable Energy Users’ Perceptions Nufian S Febriani; Fitria Avicenna
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12936

Abstract

Weiner’s attribution theory is used in this study to explain the perceptions and attitudes of early adults in using renewable energy. Energy policy in Indonesia supports the development of the use of renewable energy. However, this policy contradicts the still high use of fossil energy as the biggest support for the national electricity demand. This policy raises various perceptions in society, especially in early adulthood. The method used is quantitative with a survey of 135 respondents. Sampling using simple random to respondents with an age range of 18-40 years. The results of this study indicate that the perceptions and attitudes formed are quite positive. They show a high interest in using renewable energy whose information they get from social media. Researchers found that early adults’ perceptions and attitudes toward information on social media were predictable and explainable. The early adult age group showed a higher internal attribution value than external attribution on the use of renewable energy provided by social media. This shows that the perception and attitude toward using renewable energy are positive and the behavior that may arise from the information it consumes. Thus, the results of this study can be used as recommendations for policymakers to use social media as the main media to gain trust from early adults, especially for the use of renewable energy in Indonesia. 
Transactional Communication of Garut People in Dealing with Potential Natural Disaster Damayanti Wardyaningrum; Setio Budi Hendro Hutomo
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.13710

Abstract

Villages in West Java are some of the most hydrometeorology disaster-prone areas. Giri Awas in Garut is one of the villages in West Java whose area is located on the hills of mountain slopes. Some areas have undergone transfer from the forest into the plantation, which caused a higher risk of flood and landslides. This research aimed to identify how the communication is carried out by villagers to mitigate the risk of disaster. This research uses the concept of a transactional communication model with a descriptive qualitative method by collecting data through interviews and field observation. The researchers found the transactional communication model as the effort for disaster risk mitigation has been conducted by the village apparatus toward society. However, some aspects of transactional communication have not been optimally done. It has not been conducted continually, and messages related to disaster experiences in the past have not been communicated to the whole society. There are some unused potentials of the people to support the sustainability of transactional communication by utilizing local culture and other social groups. Optimizing society’s potential can support the negotiation of meaning between local government and society. 
Post-Reform Cinema Public Space on Detik.com News Portal Amin Shabana; Harmonis Harmonis; Zahwa Indira; Mutia Andini
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.14398

Abstract

Film festivals are public cultural spheres that arose quickly after the fall of the New Order. The rise of film festival activities was covered by the Indonesian mass media, particularly online media. Detik.com is an example of online media that is currently a public reference, including witnessing the development of film festivals in post-reformation Indonesia. The primary goal of this research is to examine the representation of the public sphere in a film festival article written by Detik.com. This study chose an explanatory qualitative approach based on media framing theory. From its inception until 2019, Detik.com was Indonesia’s first news portal, publishing 894 articles on film festivals. The analysis knife employs several major theories, including Public Space (Habermas), Film Festival (De Valck), and news framing (De Vreese). To strengthen the article, the sources cited are also the most comprehensive, consisting of government groups (e.g., Executive and DPR) and non-government groups (filmmakers, festival managers, academics, religious groups, and spectators). When comparing the scale of implementation, national film festivals are mostly covered, namely 28 film festivals and eight film festivals. During the post-reform era, the most news framing film festivals are generic issues (33 festivals) versus 14 festivals that fall into the category of specific issue framing.  
Political Economy of Communication Conferences in Indonesia Masduki Masduki
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.13751

Abstract

This study was triggered by the widespread scietific conferences in the field of communication during the past six years, from 2015-2021 in Indonesia. It intends to find a model of an academic conference within the trend of liberalizing universities. In addition to identifying its technical aspects (themes, speakers, funding, types of organizers, and post-conference publication choices), this study examines the macro-political aspects of organizing scientific conferences. This study uses a qualitative method. The author observed 36 conference posters from 2015 to 2021 and conducted field visits and interviews with selected conference organizers. The author also examines government policy documents directly and indirectly related to those scientific conferences in Indonesia. The study found a massive growth in the academic conferences, with various organizers (universities, associations of academia, etc.). It follows the trend of academic mobility, knowledge exchange, and collaboration which are driven by the ‘commodification of knowledge’. Amidst the lack of conference regulation, it tends to follow ’the logic of market competition’, not complying with the mission ofacademic dissemination itself. Most conferences placed bureaucrats more privileged above scientists, offering additional activities such as city tours or non-academic events showing academia’s dependence on political paternalism and economic power. 
Keris as Branding Destination Tourism: Indonesian Heritage Daggers from Madura Yuliana Rakhmawati; Netty Dyah Kurniasari; Ridho Marrotin Subastian
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12818

Abstract

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy is needed to formulate a suitable development model of Sumenep keris potential. Hence, this research aims to describe Sumenep keris potential and contribution to Madura tourism development. A phenomenological approach is used to explore the local keris artisan perspective in interpreting keris philosophy and the accompanying meaning. Data were collected through in-depth interviews and observation and the triangulation method in this research. The analysis results found that the Sumenep keris can be part of the development of a tourist destination brand. The brand will be closer to sticking to the identity of the Sumenep area as a cultural heritage tourism destination. The concept of brand development can be done by optimizing the various perspectives of the Sumenep keris as an index of Madurese culture. Since brand building for tourism destinations is a continuous process, this research is expected to be preliminary. Hence, future research can examine other forms of Madura’s culture that contribute to heritage branding tourism.
Fact-checking Literacy of Covid-19 Infodemic on Social Media in Indonesia Dedeh Fardiah; Ferry Darmawan; Rini Rinawati
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.14459

Abstract

The massive spread of information about COVID-19 hoaxes since 2020 is a problem that any country, including Indonesia, must face. In anticipation of this, the West Java government conducted a fact-checking process using multiplatform Instagram @jabarsaberhoaks. This study aims to identify the fact-checking process that has been carried out by @jabarsaberhoaks accounts using the content analysis method of identifying 334 posts about COVID-19 hoaxes during 2020. The results showed that @jabarsaberhoaks conducted the fact-check by finding data from various hoax themes by checking official sources such as media, authorized agencies, and expert sources nationally and internationally. A note of correction of the clarification results from COVID-19 was published on Instagram. This research finding necessitates stakeholders intensify their campaigns and educate the community on COVID-19 information literacy to understand and respond to the COVID-19 phenomenon adequately. 
Tasks of Public Relations Officer at RSND during COVID-19 Pandemic Karem Rouby Islam; Yanuar Luqman
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.13315

Abstract

Health organizations, in this case, hospitals, have faced many difficult challenges due to the Covid- 19 pandemic, which forced them to change their working methods in order to adapt to the new circumstances. This study aimed to find out the tasks of the PR practitioner at RSND during the COVID-19 pandemic. The researchers used the qualitative method with a descriptive approach. The in-depth interview was used as a study tool to collect primary data. The researchers analyzed the data based on the main functions of public relations, chaos theory, and structural-functionalism theory. Meanwhile, the paradigm used in this study is the constructivism paradigm. The findings showed that the public relations officers at RSND developed their tasks in line with the new situation of the Coronavirus epidemic. Covid-19 imposed on the public relations officers several new tasks, most notably; coordination with Diponegoro University regarding complaints related to Coronavirus and the launch of RSND PCR laboratory services, electronic patient registration through RSNDku application, measuring patient satisfaction via the Internet, issuing awareness leaflets to the public about the dangers of Coronavirus and ways of prevention, interacting with hospital audiences through social media, in addition to several marketing, and other administrative duties. The uniqueness of PR in RSND during Covid-19 is launching Healthy Life MNC in collaboration with Trijaya 89.8 FM in Javanese and Indonesian language about Covid-19.
Brand Equity Review: Sales Promotion Role in Tropicana Slim Purchasing Decision Michelle Michelle; Sugeng Wahyudi; Rustono Farady Marta
Komunikator Vol 14, No 1 (2022)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.11948

Abstract

As a top Indonesian product, Tropicana Slim seems to give new solutions to enjoying sweet taste widely used in Indonesian cuisine without worrying about the negative impacts often feared by the public, such as obesity and diabetes. Tropicana Slim’s achievements as the top brand for five years have several factors in consumer purchasing decisions that could lead to product loyalty under the Tropicana Slim brand. Therefore, this study aims to see the role of brand equity which consist of brand image, brand awareness, and sales promotion of Tropicana slim products introduced by PT Nutrifood Indonesia through their Instagram account @tropicanaslim leads to purchasing decisions. This research was carried out from March until April 2021 using a positivism paradigm with a quantitative approach and content analysis using visuals and text from 16 posts on their Instagram account. This research indicates the role of brand equity in the form of brand image with a frequency value of 42,03%, brand awareness with 26,09%, and sales promotion with a frequency of 31,88% on purchasing decisions. It can be concluded that the postings on the @tropicanaslim Instagram account take the role of elements of brand equity and sales promotion in purchasing decision process. 

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