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Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
Arjuna Subject : -
Articles 314 Documents
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Strategi Komunikasi Pemasaran Terpadu Event JAKCLOTH SUMMER FESTIVAL 2014 “Heroes of Our Time” ASRIYANI SAGIYANTO
Komunikator Vol 6, No 2 (2014)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Technology as communication media and marketing communication are two things which are related to each other. Communication media can become a means to deliver messages to the people as the audience. Rapid technological developments also contribute in familiarizing internet to the society. This phenomenon can be seen from the large number of social networkers that use Facebook for Blackberry, Twitter for IPad, and so forth. The change of people’s behavior which is now more interested to the internet becomes a challenge to the advertising agencies to promote their clients’ products. The agencies are challenged to find the way to make their clients’ product can reach public through different communication media. Similarly, Jakcloth Summer Festival 2014 “Heroes of Our Time” also used social media as one of the integrated marketing communication strategies. It not only can attract people but also can reach the audience as the expected target. Keywords: Event, Communication Media, Integrated Marketing Communication
MEMBACA RELASI MEDIA-PEMERINTAH PADA ERA OTONOMI DAERAH mukhijab bin mukhotib
Komunikator Vol 7, No 2 (2015)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Ketika rezim Orde Baru dengan sistem pemerintah otoriter, bentuk dominan sebagai model relasi antara media dan masyarakat (baca = kekuasaan).  Dalam rezim desentralisasi dan industrialisasi media, maka bentuk  dominan digantikan oleh bentuk pluralistik. Hubungan media dan kekuasaan  berorientasi pada pencapaian kepentingan politik, sosial, budaya, ekonomi dan kelompok yang bersaing. Ini berarti bahwa hubungan dua lembaga tersebut sangat dinamis. Suatu saat, media mendominasi, pada saat yang lain, kekuasaan bisa jadi lebih dominan. Kesetaraan bisa terjadi ketika keduanya menemukan kesamaan kepentingan. Situasi demikian memerlukan pisau bedah “baru” yang mampu membongkar dan mengkonstruksi bagaimana hubungan media dan kekuasaan. Artikel ini menawarkan teori homologi atau struktur homologi untuk membaca bagaimana relasi keduanya. Karena artikel ini bersifat kajian awal, penulis  tidak menyimpulkan bagaimana struktur relasi media dan kekuasaan saat ini. Dengan kajian ini, penulis berharap akan mendapat respon dari pembaca untuk menyempurnakan artikel ini. When the New Order regime (in Indonesia) with authoritarian government system, the dominant form as a model of relations between the media and society (read = power). In a decentralized regime and industrialization of media, then the dominant form was replaced by a form of pluralistic. Media relations and power oriented on achieving the interests of political, social, cultural, economic and competitive group. This means that the relationship of the two institutions is so dynamic. At one point, the media dominates, while at the other, the power could be more dominant. Equality can happen when the two find common ground of interest. Such a situation requires a scalpel "new" capable of dismantling and constructing how to media relations and power. This article offers a theory of homology or homology structure to read how relationships are both. Due to the nature of the initial review of this article, the author did not conclude how media relations and power structure at this time. With this study, the authors hope will get the response from readers to improve this article. 
AKSES INFORMASI KESEHATAN REPRODUKSI (STUDI KASUS PENGGUNAAN MEDIA OLEH MAHASISWA DI YOGYAKARTA) Mega Ardina
Komunikator Vol 9, No 1 (2017)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui penggunaan media dan informasi Kesehatan Reproduksi yang dibutuhkan oleh mahasiswa di Yogyakarta. Metode penelitian yang digunakan adalah deskriptif analitis dengan pendekatan kuantitatif, yang dilakukan dengan metode penelitian Survey dan Expose Facto. Hasil penelitian ini menunjukkan bahwa sebagian besar responden menggunakan internet untuk mengakses informasi kesehatan reproduksi, karena internet sudah menjadi kebutuhan utama bagi mahasiswa dalam mencari berbagai informasi. Selain itu, hasil penelitian juga menunjukkan bahwa bahaya penggunaan narkoba dan seks bebas, merupakan informasi kesehatan reproduksi yang dibutuhkan oleh responden. Penelitian ini memberikan masukan kebijakan bahwa informasi kesehatan reproduksi sebaiknya disampaikan secara intensif, melalui internet khusunya media sosial.Kata Kunci: Akses, informasi, media, kesehatan reproduksi, mahasiswa
Kredibilitas Komunikator Dalam Kasus Satinah dan Kasus Kendeng Yovanca Natalia Pradipta Puteri; Royke R. Siahaineni; Dewi Kartika Sari
Komunikator Vol 10, No 2 (2018)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.101011

Abstract

Melanie Subono involvement on the case of Satinah and Kendeng is interested, which is followed by majority of netizen called Indonesia society. Success in completing a case is determined by actress in building of communication network so as to achieve the goal. This research uses the theory of Communication Network and Social Movement which aims to know how does Melanie Subono as an actress build communication network through media social and make social movement to achieve the goal. After Communication Network and Social Movement formed, this research also uses Communicator Credibility to see all factors of communicator credibility which is played by Melanie Subono in the case of Satinah and Kendeng. This research aims to know how to build Communication Network and Social Movement, and also to know Communicator Credibility of Melanie Subono on the case of Satinah and Kendeng. The result of this research obtained is the relations in the case of Satinah and Kendeng obviously and determining the success in solving the case. Social movement which Melanie Subono did in the case of Satinah is type of Alternative Moment and type of social movement in the case of Kendeng is Reformative Moment. Communications network built and social movements to determine the credibility of Melanie Subono be communicators.
Shifting Journalistic Ethics in the Internet Age, Case Study: Violation of Journalistic Ethics in Journalistic Products and Journalist Behavior in Online Media Rani Dwi Lestari
Komunikator Vol 11, No 2 (2019)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.112027

Abstract

The internet era has contributed greatly to the dynamic development of journalism. The consequences of the presence of the internet in journalism change at least two basic things, namely the presentation of journalistic products and the behavior of journalists. The internet has given rise to new media platforms, namely online media and changing information dissemination to be faster and more massive. The internet also affects journalist behavior in the field in the process of searching, processing and disseminating information. On the one hand, journalistic ethics as signs that regulate journalistic products and journalist behavior has shifted in the era of internet journalism. The Journalistic Code of Ethics is considered to only regulate the ethical side of conventional journalism practices and does not cover online journalism. This is what makes many violations of journalistic ethics in online media. This study aims to find out how the shift in journalistic ethics in online journalism. This research will also describe how forms of journalistic ethics violate in online media both in terms of journalistic products and journalist behavior. The results of this study are expected to provide input to the articles in the Journalistic Code of Ethics to be applied not only in the practice of conventional journalism but also online journalism.
The Effectiveness of Bhumi Merapi Agrotourism Promotion through Instagram Esti Esti; Sunarru Samsi Hariadi; Alia Bihrajihant Raya
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122043

Abstract

Agrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism.
R-TIK Digital Literacy towards Indonesian MSMEs (UMKM) Digital Energy of Asia Manik Sunuantari; Irwa Rochimah Zarkasi; Imsar Gunawan; Raihan Muhammad Farhan
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12380

Abstract

In accordance with the commitment of the World Summit on the Information Society, it is stated that Small, Medium and Micro Enterprises (SMMEs) are providers of employment for the community.  In Indonesia, SMMEs are known as UMKM (Small, Medium and Micro Enterprises Indonesia). The existence of ICT is considered capable of increasing economic growth as well as providing new employment field during the Covid-19 Pandemic. One way to encourage the rise of UMKM) is through the Indonesian R-TIK (Indonesia ICT Volunteers). The purpose of this research is to determine the involvement of R-TIK in the UMKM Go Online program.  Whereas the theories and concepts used are the Information Society, Digital Literacy and Empowerment of UMKM.  The research method used is a case study, R-TIK with UMKM in Polewali Mandar, West Sulawesi. The results indicate that digital literacy activities carried out by R-TIK together with the Department of Industry, Trade, Cooperatives, and UMKM encouraged the growth of UMKM in Polewali Mandar. The presence of QRen in the UMKM online program has push the pace of the Indonesian economy in the context of realizing Indonesia as a Digital Energy of Asia. 
Melek Media: Strategi Pencegahan Pengaruh Buruk Media Televisi pada Anak-anak FRIZKY YULIANTI NURNISYA
Komunikator Vol 5, No 1 (2013)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Television gives significant impact to the audience especially children. Some theories of mass communication show how strong the relationship between television and the audience is. In Indonesia, there are some cases about imitating violent of television programs which are caused by the publication of mass media. In order to decrease the bad influence from television, mediation by the parents is essential so that children do not get bad influence by the use of media literacy. Keywords: mediation, television, children
Peran ICT bagi Organisasi Media Massa dan Budaya Masyarakat MUTIA RAHMI PRATIWI
Komunikator Vol 6, No 1 (2014)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Humans have a need to communicate and obtain information from various sources. However, the distance and time limitations become a significant obstacle in communicating and obtaining information. ICT development which is the development of information, communication, and technology has given a significant impact towards mass media organizations and the society in both cultural and social aspects. ICT development is able to facilitate people to access information anywhere, anytime and any information that they need without significant limitation. Keywords: ICT, Mass Media and society
Strategi Media Relations PT. Telekomunikasi Indonesia, Tbk untuk Meningkatkan Citra Perusahaan (Studi Deskriptif Kualitatif pada PT. Telekomunikasi Indonesia, Tbk Divisi Regional IV Wilayah Jateng & DIY) farida siti sholikhah
Komunikator Vol 8, No 2 (2016)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

PT. Telekomunikasi Indonesia, Tbk Divisi Regional IV Wilayah Jawa Tengan dan Daerah Istimewa Yogyakarta (DIY) merupakan salah satu unit bisnis perusahaan Telkom Regional yang berada di Semarang. Memiliki bagian Sekertariat dan Divisi Public Relations (PR) dipimpin oleh seorang manajer. Tugas menyalurkan informasi perusahaan melalui publikasi dalam wilayah scope Regional IV serta menciptakan citra positif tentang perusahaan kepada publik. Tahun 2016 Telkom meraih penghargaan Corporate Image Award sebagai perusahaan telekomunikasi dengan reputasi terbaik. Tujuan penelitian ini untuk mengetahui strategi media relations Telkom Regional IV dalam meningkatkan citra perusahaan. Peneliti menggunakan metode deskriptif kualitatif. Sample dalam penelitian ini adalah dua informan dari Telkom Regional dan satu dari wartawan dengan tehnik snawball sampling. Pengumpulan data dalam penelitian ini menggunakan tehnik wawancara semi tersetuktur untuk mendapatkan informasi sesuai situasi yang terjadi dan dokumentasi dari arsip kliping Telkom. Analisis data dalam penelitian ini menggunakan model Miles dan Huberman. Hasil penelitian ini menunjukkan strategi media relations yang dilakukan oleh public relations Telkom Regional IV adalah memberikan informasi, membangun hubungan informal dengan wartawan, public relations juga memelihara komunikasi bersama wartawan dengan media, dan memberikan fasilitas serta melakukan pertemuan dengan media. Kegiatan media relations yang melibatkan press adalah press release, radio and newspaper interviuw, radio talk show, media event, press conference, press call, facilitiy press, metting with editor, elektronic communications, press getering, resepsi pers. Dampak dari media relations yang dilakukan sekitar 90% tulisan public relations termuat dimedia massa dan mampu meningkatkan citra positif perusahaan untuk menghadapi persaingan kompetitor dan menghadapi keingginan pelanggan yang dinamis.kata kunci: Strategi Media Relations, Media Relations Event, Media Relations Tulis, Citra Positif.

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