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Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
Arjuna Subject : -
Articles 314 Documents
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Fashionable Democracy: Banalitas Iklan Politik di Ruang Publik ALI MINANTO
Komunikator Vol 6, No 2 (2014)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Convergence of political and economic liberalization that swept the ‘new democracies’ countries makes political events as an industry. Electoral democracy which makes direct elections as the way has led democracy subject to the codes of consumerism. Political advertising, as a form of political communication was packaged as commodities that rely on images. Political rite and democracy agenda aligned uniformly refer to American style (Americanized) that uses imagery. In a way, democracy has lost its orientation towards the ideal of creating equality and freedom. Democracy which is trapped as a procedural mechanical activity without value and only a trend is devoid of the ideals of change and political maturation. Keywords : political advertising, fashionable democracy, banality
City Branding Kota Bandung through Bandung Tour on Bus Maylanny 081224388033 Christin
Komunikator Vol 7, No 2 (2015)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Bandung is one of the world's tourism city has been established on 25 September 2013 in Beijing by UNESCO. To meet one of the index in order to become a tourism city of the world, in it there is an aspect of city tour. Therefore, the Government of the Bandung city to make innovation a new city tour bus named Bandung Tour On a Bus or a usually called Bandros. The theory used in this research is city branding (Anholt 2006) and a communication strategy (Arifin in Abdullah, 2009). To uncover these issues, this research uses qualitative research types that serve to gain a deeper understanding of common, overarching performance management against the bus bandros in the developing city of Bandung city branding through document that is descriptive, and use case studies to his approach with the aim of helping the audience understand what is being researched, a new interpretation, a new perspective, a new meaning.The results of this study expressed that bus bandros a pioneer of other cities in Indonesia in making city tour bus. Bus bandros can make the public curious about this transportation with the concept of the double decker. Communication strategy undertaken by the Organizer i.e. BP2KB is using social media twitter and instagram to spread information about reservations and schedule of activities. In addition, using whatsapp to be able to communicate with the passengers bus bandros.Starting from dotted this research, some suggestions that may be put forward for the tourism promotion agency of the city of Bandung, maximize media communication and in the dissemination of information. Social media is also better if managed by people who understand in their jobs. In addition, the community that the ascending bus bandros should be able to maintain existing public facilities and carry out all its activities in accordance with existing procedures.  Keyword: City Branding, City Tour Bus, Communication Strategy.
Tofu Product Branding for Culinary Tourism of Sumedang, Indonesia Dasrun Hidayat; Hanny Hafiar; Anisti Anisti
Komunikator Vol 11, No 2 (2019)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.112022

Abstract

Measuring standards for the management of tofu products as culinary tourism can contribute to the branding of the city of Sumedang, Indonesia. With the challenges in the technology era 4.0 the culinary industry, including Sumedang, is demanded to do branding through digital technology. This is the background of the importance of this study. The research design uses the ethnographic study of public relations with a qualitative approach. Data collection involved 4 producers and 4 consumers through interview and observation techniques. This research found differentiation as a strategy for managing tofu products. The differentiation strategy includes the use of digital promotional media in the form of websites and social media, which previously only used conventional media, such as banners. Differentiation can also be found in packaging using boxes made of woven bamboo. Another differentiation is in the variation of flavors by adding sambal kecap (chili soy sauce), sambal oncom (chili sauce mixed with a fermented caked product made of peanut press cake), sambal hejo (green chili sauce) in addition to its original accompaniment of the whole chilies. However, these changes do not change the tofu price of around 500 rupiahs per piece. Differentiation as an effort to build the branding of Sumedang city is what drives the local government to make tofu products as culinary tourism. This study offers a concept of culinary tourism as cultural tourism in the city of Sumedang. The concept of this tourism has not been much researched, although culinary culture is one of the intellectual properties that must be developed. Product development through product differentiation and convergence of Internet-based media is a product communication strategy effort for managing Sumedang Tofu products.
The Implementation of Mass Media Digital Platform in Indonesia Woro Harkandi Kencana; Meisyanti Meisyanti
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122038

Abstract

Communication technology in mass media has experienced rapid development. The implementation of digital platforms is carried out by mass media groups in facing competition between media in welcoming society 5.0. This study aims to find out the implementation of digital platforms is carried out by mass media groups in Indonesia through an umbrella perspective. The research method used qualitative approach applying data collection techniques of observation, interviews, and documentation. Interviews were conducted with the person in charge of the digital platform in the media groups. Observations were also taken in the digital platform in the media groups: TransMedia Group, MNC Group, Media Group, Viva Group, Kompas Group, Emtek Group, Jawa Post Group, Netmediatama group, and Mahaka Group. The results of this study show that the forms of the current mass media digital platforms used are websites, online media, applications, and social media. In the infrastructure of media organizations, digital platforms are a form of media group policy in converting technology, content convergence, and economic convergence. Digital platforms have also provided new low-cost income for the media as an industry as well as a two-way form of communication in forming and maintaining relationships with audiences.
Public Relations Functions for Sugar-Salt-Fat Consumption Control Programs Planning Prita Suci Nurcandrani; Yudi Sudiana; Ayu May Lisa
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.11211

Abstract

Non-Communicable Diseases such as stroke, diabetes mellitus, heart attack, and hypertension have increasingly lurked in Indonesia. The excessive consumption of sugar, salt, and fat (SSF) is the trigger for that case, and the government tries to take precautions for people from 13 to 18 years of age. Emphasizing on preventive health communication efforts, this study intended to assist the health promotion program of Puskesmas Purwokerto Utara 2 to apply Public Relations functions by providing IEC (Communication, Information, and Education) on controlling SSF in adolescents. This research used in-depth interviews and observations as data collection techniques, with qualitative descriptive methods to analyze the data. The result showed that this Puskesmas (district clinic) is identified as not implementing the SSF Control Program since its health promotion function is still more focused on routine programs. Meanwhile, 1.021 students in this work area need to prevent threatening diseases. Making collaboration with competent partners, Puskesmas may apply the functions of Public Relations in implementing the preventive programs by providing sufficient information about the danger of the excessive consumption of SSF, inviting people to change attitudes and actions, and representing the organization’s attitude towards society.
The Dynamics of Women’s Role in Public Area : A Framing Analysis toward Women’s Character in Leading Religius TV Drama SANTI INDRA ASTUTI
Komunikator Vol 4, No 2 (2012)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Meskipun banyak kritik dan kontroversi, drama TV agama telah memantapkan dirinya sebagai salah satu program TV yang paling banyak ditonton di Indonesia. Seperti banyak yang lain dari jenisnya, drama TV agama menyibukkan diri dengan konflik sekitar karakter wanitanya. Tapi karena dicap sebagai drama religius, orang mungkin bertanya-tanya bagaimana prinsip-prinsip agama yang diterapkan pada program hiburan seperti ini. Pertanyaan ini ditujukkan pada bagaimana program menggambarkan peran karakter wanita di tempat umum: apakah memberdayakan perempuan melalui karakter wanita nya, atau tidak? Sebuah analisis framing dilakukan pada tiga drama TV agama yang disiarkan pada tahun 2010 telah menemukan beberapa kesimpulan. “Ketika Cinta Bertasbih” dan “Para Pencari tuhan (4 musim)” telah berhasil menggambarkan karakter wanita dalam peran penting dalam mengatasi isu-isu publik kontemporer. Sementara itu, “Safa Marwah” gagal dalam mengenai masalah tersebut. “Safa Marwah” didominasi oleh masalah domestik dan konflik yang dibingkai karakter wanita dalam stereotipe tradisional yang paling ketinggalan zaman. Kata Kunci: Program TV, Drama TV Religi.
Aktivitas Bauran Komunikasi Pemasaran Di Perusahaan Jamu Ibu Tjipto Kota Tegal Agus Susanto; Ahmad Sunardi
Komunikator Vol 9, No 1 (2017)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Activities marketing today not just activities selling, but is activity to gain loyal customers. This is not easy work so there needs integrated marketing communications. The example of  integrated marketing communications implementation is by use  marketing communications mix,  which divided in advertising activity, sales promotions, special event   experiences, public relations publicity, direct marketing and personal selling.The problems in research discussed by descriptive qualitative approach. This study attempts to give a description of about their activities of marketing communications mix  by Perusahaan Jamu Ibu Tjipto Tegal City  to get drug market share  in  Tega City. Data collection is done by using in-depth interviews with two key participants  and field observation  with compiles literature that supports. Through this research obtained a description of  marketing communications mix activities  in Perusahaan Jamu Ibu Tjipto, which marketing activity not arrayed integrally and adjust human resources and their funds are. The marketing communications mix  not carried out very maximum shown to be just advertising, sales promotions , direct marketing and  personal selling done. Keywords : marketing mix, marketing communication mix, herbal company
News Framing on Malay Deli Culture in medan.tribunnews.com Online Media Rudianto Rudianto; Akhyar Anshori
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122041

Abstract

This article aims to analyze how the frame of online media coverage in Medan on Malay Culture. The identity of Ethnic Malay Culture in Medan can be found in several buildings that become icons of Medan city such as Maimon Palace and Masjid Raya Al Mahsun located in the center of Medan City. In addition to having various icons related to Malay, Medan is also a city with native Malay people. Along with the stream of globalization, Malay Culture is increasingly widely recognized by the community or public through the mass media, mainly online media in Medan. This research was conducted through a qualitative approach with a constructivist paradigm through Entman framing model analysis method. The results of this article are that the online media in Medan in this case www.medan.tribunnews.com gives a wide space in spreading Malay Culture in Medan. Three findings are related to the reporting themes, government and community involvement in the preservation and attractiveness of Malay Culture depicted in the news is a hope that the Malay culture will be maintained and sustainable in the community of the city of Medan despite the stream of globalization.
Adolescents in Virtual Forum: Playing, Socializing, or Engaging in Public Issues? S. Rouli Manalu; Rafky Muhammad
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12300

Abstract

This research examines how adolescents perceive their memberships and involvement in virtual forums and whether the young generations see this involvement facilitate their engagement with public issues surrounding them. The increase of political discussions and political debates over the Internet and social media in Indonesia has become the trigger of this research to see whether adolescents as the group of new voters, even first-time voters, use virtual forums to be critically engaged in a discussion of public issues. Alternatively, this research would see whether their engagement in virtual communities is mainly related to entertainment, social connections, and other matters not directly related to politics and discussion of public issues. By interviewing a group of adolescents from at least eight provinces in Indonesia, this research examines the phenomenological experiences regarding their action, perception, and evaluation of their involvement through various virtual communities. This research highlights the importance of understanding adolescents’ experiences in virtual communities to understand better their tendency and attitude in relating to issues in their online and offline environments. 
Komunikasi Alquran: Bahasa sebagai Media Ekspresi Verbalistik ALY AULIA
Komunikator Vol 5, No 1 (2013)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Language is a symbol or emblem of the most widely used. primary means to express thoughts, feelings, intentions, and goals. This is done by using words to represent different aspects of reality. Language can represent a lot of facts, phenomena, and even something abstract that is around humans. No exception to the Qur’an, the holy book would not want to use language as a medium. In this study described how language functions with a series of words to express the essence, meaning, form, something that is not there, past, present, future, and other things that certainly can not be separated from the context of the discourse with all its elements. Keyword: Communication of the holy Quran, Language, and Media

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