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JBTI : Jurnal Bisnis : Teori dan Implementasi
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 400 Documents
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Pengaruh Disiplin Kerja, Motivasi, Budaya Organisasi Dan Stres Kerja Terhadap Kepuasan Kerja Guru Pada Slta Di Bawah Yayasan Muhammadiyah Se Kabupaten Purworejo Caryono, Suhas
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 1, No 1 (2010): Februari 2010
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v1i1.2409

Abstract

This thesis aims to determine the effect of work discipline, motivation, organizational culture, and work stress on teacher’s job satisfaction at the high school under the Yayasan Muhammadiyah Purworejo District. The research results showed that there are positive effects of variable work discipline of teacher’s job satisfaction evidenced by the regression coefficient of 0.156 with p value = 0.024 0.05, positive influence motivational variables of teacher’s job satisfaction evidenced by the regression coefficient of 0.218 with p value = 0.018 0.05, positive influence on organizational culture variables job satisfaction of teachers demonstrated the regression coefficient of 0.472 with p value = 0.000 0.05, negative effect of work stress variables on teachers' job satisfaction evidenced by the regression coefficient of - 0.233 with p value = 0.000 0.05 and positive influence of work discipline, motivation, and organizational culture stress work simultaneously on teacher’s job satisfaction evidenced by the regression coefficient value of 42.367 with p value = 0.000 0.05 with an influence of 62.60%.
Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Pemanfaatan E-Learning Dengan Model Tam Di Smk Muhammadiyah 3 Yogyakarta Subakdo Eko Yulianto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 2, No 1 (2011): Februari 2011
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v2i1.2426

Abstract

This study is entitled: Influence Perceived Ease of Use and Perceived Usefulness to Use E-Learning with TAM Model in SMK Muhammadiyah 3 Yogyakarta. This research was aimed at indetifying the behavior of the e-learning with Technology Acceptance Model (TAM) approach toward the students of the SMK Muhammadiyah 3 Yogyakarta. The proposed hypothesis in this research were (a) Perceived Ease of Use has a positive and significant effect to the use of e-learning, (b) Perceived Usefulness has a positive and significant effect to the use of e-learning. The samples in this research were 50 respondents in SMK Muhammadiyah 3 Yogyakarta. The data gained through the primary data by distributing a questionnaire to be answered. The data analysis was conducted by using SPSS program. The result of the research showed that (a) Perceived Ease of Use has a positive and significant effect to the use of e-learning and (b) Perceived Usefulness has a positive and significant effect to the use of e-learning.
Variabel – Variabel Yang Dapat Memengaruhi Peringkat Obligasi (Studi Kasus Perusahaan Non Keuangan dan Non Jasa yang Terdaftar di Bursa Efek Indonesia) Kurnia Oktavianti Tensia; Rizal Yaya; Edi Supriyono
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 6, No 2 (2015): Oktober 2015
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v6i2.2525

Abstract

In this thesis, the author examines the variables that can affect the bond ratings issued by rating agency PT. PEFINDO on non-financial companies and non-services that are listed in the Indonesia Stock Exchange. Variables that are used to influence bond ratings that leverage ratio, liquidity ratio, profitability, productivity ratio, firm size, maturity and independent commissioners.The samples used were 116 with conventional bonds, to publish financial statements, have complete data, have positive earnings and bonds with AAA-BBB ratings during the observation period 2004 to 2013. Testing the hypothesis in this study using logistic regression.The results showed there are several variables that can affect the bond ratings and there are several variables that do not affect the bond ratings. Variables that can affect the bond ratings of variable leverage ratios, profitability ratios, company size, maturity, and independent commissioner. Meanwhile, the variables that do not affect the bond ratings of variable liquidity ratio and the productivity ratio.
Netflix's Strategy to Dominate the World's Entertainment Media Market After the Death of Blockbuster Febriana Widia; Melati Rosanensi; Lela Rahmawati
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.13396

Abstract

Multinational corporations (MNCs) are non-state actors who have a significant role in international relations. Globalization has facilitated the development of MNCs as well as the transformation of media. It impacts the presence of multinational entertainment media companies operating with the SVOD (Subscription video-on-demand) system like Netflix and Blockbuster. Netflix chooses Indonesia as one of its potential markets. However, Netflix has to face new competitors and resolve several obstacles and regulations from other companies and governments in Indonesia. This research aims to find out and analyze the strategy of Netflix is dominating the Entertainment Media market in Indonesia with the concept of MNC, international strategy, and competitive advantages. This research used a qualitative approach with descriptive methods where the data collection came from secondary data such as books, academic literature, and news portals. In data analysis, the researcher reviews and draw an explanation regarding the phenomenon. The strategies and efforts made by Netflix can make Netflix become the number one choice for the SVOD platform in the Indonesian market based on the supremacy that Netflix has, especially in providing original content. By developing its strategy, Netflix can continue to internationalize its product services in the Indonesian market.
Social Media Strategy to Improve Brand Image: in the Context of Students’ Decision Making Rini Adiyani; Muhammad Husin Nur Muzakki; Zandra Dwanita Widodo; Angga Ranggana Putra
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.13400

Abstract

This study aims to examine and analyze the influence of social media on brand image and student decision-making. This study involved as many as 210 students from the health sciences and business studies program. Of the total 210 data obtained, the remaining 202 data can be used for further testing and data analysis, this is because there are a number of data that are categorized as outliers so that they must be eliminated. This study is a quantitative research category using a survey approach as a method of data collection. Then, regarding the process of testing and analyzing data, this study uses a structural equation modeling (SEM) approach with AMOS software. The findings of this study confirm that social media has a significant positive effect on brand image and decision making, besides that brand image has a positive and significant effect on student decision making. The findings of this study make a positive contribution to the development of science, especially in the field of marketing strategies through social media in improving brand image and decision making. The findings of this study are expected to make a practical contribution to increasing product competitiveness and consumer confidence.
Online Consumer Behavior in Buying Samsung Smartphones Agus Suryo Murtopo; Muhammad Husin Nur Muzakki
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.13492

Abstract

Purchasing decision is the culmination of consumer behavior, in which finally, the consumers will do purchase having passed through some stages of consumer behavior. In this research, consumer behaviors being the variable of research are price, brandtrust, and online service, while the variable affected is purchasing decision. Purchasing decision implemented online is, of course, more complex than the one implemented directly, in which buyers interact face to face with the sellers. The objective of research is to analyze the effect of price, brandtrust, and online service on purchasing decision made in online purchase in the students of Faculty of Economics and Business, Sebelas Maret University (Universitas Sebelas Maret). Questionnaire was used as an instrument of collecting data in this research and SPSS version 24 software was used to analyze data. Data analysis was carried out using a multiple linear regression. The result of research shows that price, brandtrust and online service quality affect the decision of purchasing Samsung smartphone positively and significantly, either partially or simultaneously.
Use of social media and Work Collaboration Sukamto Sukamto; Andika Baskara
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.13102

Abstract

This study aims to determine the extent to which the use of social media has an influence on knowledge sharing, absorption capacity, and collaboration of state civil servants (SCS). This study uses a quantitative descriptive method with a survey method on employees in the Central Java Provincial Government. The results of the study show that the use of social media increases knowledge sharing, absorption capacity, and collaboration in organizations. So it is necessary to strengthen the use of social media in work organizations and make rules for the use of media that can encourage collaboration and organizational performance. The limitation of this research is that this research is carried out on the civil apparatus of the Central Java Province in all parts, in the future it is necessary to conduct research in more specific fields or sections.
The Impact of Workload, Organizational Culture, and Motivation for Organizational Citizenship Behavior that is Mediated by Loyalty Herawati, Jajuk; Soni Kurniawan, Ignatius; Azhari, Linda
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.13293

Abstract

Instilling an attitude to employees for having the willingness to give their best performance without taking into consideration of feedback obtained is necessarily needed and certainly profitable for the company. This attitude denotes a form of Organizational Citizenship Behavior (OCB). This study examines how big the impact of workload, organizational culture, and motivation on OCB with loyalty mediation. The participants of this study are the employees of PT Bummy Harapan Umat Yogyakarta with 50 people as the sample. The testing was done by using multiple regression analysis and the Sobel test. The result of this study showed that loyalty is able to mediate the impact of workload, organizational culture, and motivation of OCB.
Measuring Customer Loyalty and Satisfaction of Bank Bantul Using CRM and Service Quality Heri Sutanto; Siti Dyah Handayani; Susanto Susanto
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 3 (2021): December 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i3.12765

Abstract

This study aims to analyze and describe the effects of the service quality and customer relationship management at PD BPR Bank Bantul on the customer satisfaction and loyalty. The object of this study is PD BPR Bank Bantul, while the subjects of the study are customers taking the SMEs credit offered by the Bank. Method of analysis used in this study was Structural Equation Modelling (SEM) with the help of the AMOS program. The number of respondents was 170, taken using purposive sampling. The criteria for the sampling are as follows: the respondents are taking the SME’s credit at PD BPR Bank Bantul, residents in Bantul Regency, who are individual customers, who have been 2 years or more customer and have done 2 or more credit transactions. Data was collected through questionnaires distributed directly to the respondents and through the google form. Based on the results of the analysis, show that service quality  has no significant effect on customer satisfaction, customer relationship management  has a positive and significant effect on customer satisfaction, service quality  has no a positive and significant effect on customer loyalty, customer relationship management  has a positive and significant effect on customer loyalty  and customer satisfaction  has a positive and significant effect on customer loyalty. In conclusion this study accepts 3 hypotheses and rejects 2 hypotheses.
ANALYSIS OF THE EFFECT OF JOB INSECURITY AND WORK ENVIRONMENT PSYCHOLOGY ON TURNOVER INTENTION Marintha Silva; Laura Syahrul; Harif Amali Rivai
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 1 (2022): April 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i1.14178

Abstract

High turnover intention in an organizations is a wonder that regularly happens. Turnover intention refers to an individual assessment of the continuation of a relationship with an organization that has not yet been acknowledged through leaving the organizations. Numerous things can be the reason for somebody find employment elsewhere. In this research work engagement, job insecurity, and psychological work environment found to significantly affect turnover intention of health workers, and job insecurity and psychological work environment found to significantly affect work engagement. This research also found the mediation effect of work engagement on the correlation from psychological work environment and turnover intention and also the mediation effect of work engagement on the correlation from job insecurity and turnover intention.

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