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JBTI : Jurnal Bisnis : Teori dan Implementasi
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20857721     EISSN : 26220733     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis: Teori dan Implikasi (JBTI) merupakan jurnal ilmiah berkala (setahun dua kali). Tujuan utama jurnal ini adalah untuk mendiseminasi artikel ilmiah dalam bidang bisnis, yang memiliki fondasi teori dan implemetatif. Berkaitan dengan hal tersebut, artikel yang dipublikasikan harus berkaitan dengan ilmu manajemen bisnis dan akuntansi keuangan terutama yang terkait dengan praktek bisnis.
Arjuna Subject : -
Articles 406 Documents
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The Influence of Demographic Characteristics and Financial Literacy on Investor Behavioral Biases Tjoputri, R. Shinta Amelia; Murhadi, Werner R.; Marciano, Deddy
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v16i3.26040

Abstract

This study examines the impact of financial literacy variables and demographic characteristics on investor behavioral biases. The behavioral biases used in this study are overconfidence, disposition effect, herding bias, and mental accounting. Demographic variables include gender, age, education level, employment status, income level, and investment experience. This study used the SEM method. The results of this study indicate that herding bias, disposition effect, and overconfidence are all significantly influenced by gender. Overconfidence, disposition effect, herding bias, and mental accounting are not significantly influenced by occupation, income level, or investment experience. Overconfidence, disposition effect, herding bias, and mental accounting are all significantly influenced by financial literacy. This study fills a gap in the literature by highlighting how demographic factors and financial literacy can influence investor behavioral biases. This study suggests that gender may influence overconfidence, the disposition effect, and ordinary herding. The results indicate that age influences the level of overconfidence and the disposition effect in investors. Therefore, older investors tend to be more overconfident. The older investors are, the more aware they are of investment losses, preventing them from experiencing the disposition effect. This study also demonstrates that good financial literacy can reduce investor bias in investment decisions.
Too Much to Choose: How Product Overload in Retail Leads to Consumer Decision Fatigue? Ramli S; Dahri, Nur Wahyunianti; Aqil, Muhammad; Nurfaidah
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

The sample used consisted of 300 respondents, selected using purposive sampling techniques. The present study employed a covariance-based structural equation modeling (CB-SEM) approach to analyze the data collected from respondents. The findings indicated that the marketing mix and consumer behavior exert a substantial influence on purchasing decisions, while brand image demonstrated an absence of significant impact. Furthermore, the marketing mix does not exert a substantial influence on customer satisfaction. Consumer behavior and brand image are found to have a significant impact on customer satisfaction. The marketing mix and consumer behavior, which serve as mediators in purchasing decisions, have been demonstrated to exert a significant influence on customer satisfaction. Conversely, brand image, which functions as a mediator in purchasing decisions, has been found to have an insignificant influence on customer satisfaction.
Transforming Traditional Businesses into Digital Marketplaces with the Latest Modern Management and Marketing Approaches Djawa, Sutrisno; Rahman, Wahyudin Rahman
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Traditional businesses in Indonesia face significant challenges in adapting to the digital economy due to their limited understanding of digital marketing, data utilization, and technology-based operations. This urgent research aims to bridge the gap between digital technology adoption and business performance, particularly in the digital marketplace. The objective is to analyse how modern digital marketing strategies and transformation management contribute to the successful transition of traditional businesses to competitive digital platforms. A quantitative, correlational approach was used, covering 270 MSMEs that have transitioned to the digital marketplace. Data were collected through structured questionnaires, direct observation, and documentation. Validity and reliability tests were conducted to ensure instrument quality, followed by statistical analysis using the Pearson correlation coefficient and multiple linear regression. The results indicate that digital transformation management and modern digital marketing strategies have a significant impact on the success of business transformation. MSMEs implementing depersonalized promotions, customer data analysis, automated systems, and search engine optimization (SEO) experienced increased customer loyalty, operational efficiency, and market reach. This transformation was supported by internal leadership, digital training, and adaptation to technological changes. In conclusion, an integrated approach combining strategic marketing and digital management is crucial for maintaining competitiveness in the digital marketplace. The importance of Marketing 5.0, change management theory, and innovation diffusion in explaining digital business adaptation. Implications: Some stakeholders are promoting structured digital strategies and policy interventions to accelerate the transformation of MSMEs in Indonesia.
Boosting Tourism Performance via Digital Transformation: Strategic and Sustainable HRM as Key Mediators Dian Marlina Verawati; Andhatu Achsa; Sofyan Ashari Nur; Elvina Yulindra Hazanah; Prahesta Tri Hardono
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aims to analyse the effect of digital transformation on organisational performance in the context of Borobudur tourism destination management, by testing the mediating role of strategic human resource management (SHRM) and sustainable human resource management (SuHRM). Digital transformation is seen as a crucial factor in increasing the competitiveness of tourism destinations, but its impact on organisational performance is not fully understood, especially when not accompanied by adaptive and sustainable HRM practices. This research uses a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) method. The sample consists of 230 respondents who are directly involved in the management of Borobudur tourist destinations, such as tourist attraction managers, homestay business people, tour guides, and tourist village officials. The results of the analysis show that digital transformation has a direct effect on organisational performance, as well as indirectly through the mediating role of SHRM and SuHRM. The implications of these findings emphasise the importance of synergy between technology adoption and strengthening HR capacity in improving the effectiveness and sustainability of tourist destination management.
Examining the impact of vitality, digital literacy, and transformational leadership on millennial job performance: the mediating role of employee agility in indonesia’s digital sector Satriawan, Bambang; Hizam, Nurul; Elkarima, Naseha; Pawar, Avinash
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

The rapid digital transformation in Indonesia has created pressing challenges for organizations, especially in sustaining consistent employee job performance in highly competitive and constantly changing environments. Many companies struggle to align employee vitality, digital competence, and leadership practices with the agility needed to meet dynamic performance demands, particularly among millennials who dominate the digital workforce. This study investigates the influence of employee vitality, digital literacy, and transformational leadership on job performance, with employee agility as a mediating variable, among millennial employees in Indonesia’s digital industry. A quantitative approach was employed using survey data from 157 millennial employees working in Internet Service Provider (ISP) companies in Batam City. Structural Equation Modeling with SmartPLS 4 was used to test the proposed hypotheses. The findings reveal that employee vitality, digital literacy, and transformational leadership significantly affect job performance. In addition, employee agility mediates these relationships and directly contributes to performance, emphasizing its strategic role in enabling employees to thrive in dynamic digital environments
Understanding the impact of behavioral biases and financial literacy on investment choices: Evidence from Southeast Sulawesi Bahari, Samsul; Suriadi, Suriadi; Jasiyah, Rabiyatul; Fadli, Andi Muh Dzul; Hasddin, Hasddin
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

In Southeast Sulawesi, investment decision-making has increasingly been influenced by behavioral factors, amid dynamic trends in foreign direct investment (PMA) and domestic investment (PMDN). A nuanced understanding of how cognitive and emotional tendencies shape financial decisions is essential to designing more effective and inclusive investment strategies. This study investigates the impact of cognitive and emotional biases on financial literacy and investment behavior, while also exploring the mediating role of financial literacy. Employing an explanatory research design, the study surveyed individual investors registered with the Indonesia Stock Exchange in Southeast Sulawesi, numbering 17,354, with 391 respondents randomly selected and 276 providing valid responses (70.58%). Data were analyzed using Partial Least Squares–Structural Equation Modeling (SEM-PLS). Findings reveal that both cognitive and emotional biases substantially affect financial literacy, which in turn positively influences investment decisions. Empirical data from 2009 to 2023 show that investors with higher financial literacy are more capable of evaluating and responding to fluctuations in PMA and PMDN, thereby contributing to both foreign and domestic investment growth. These results highlight that mitigating behavioral biases and enhancing financial literacy are critical for improving investment outcomes and sustaining balanced development in regional investment activities.

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