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Jurnal Manajemen Teori dan Terapan

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Published by Universitas Airlangga

ISSN : 19793650 EISSN : 25482149 DOI : 10.20473/jmtt.v13i1.14399

Core Subject : Science, Education,

Decision Sciences, Operations Research & Management Education

Arjuna Subject : -

Articles 403 Documents

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Perangkap Loyalitas Pelanggan: Sebuah Pemahaman Terhadap Noncomplainers Pada Seting Jasa Titik Desi Harsoyo
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Universitas Airlangga

It has been agreed by practitioners and academicians in marketing area, that there is a strong relationship between customer satisfaction and loyalty. Customer loyalty is a subsequent of customer satisfaction. It means that satisfied customers are more likely to be loyal, or in other words, the loyal customers are the satisfied ones. Due to the uniqueness of service, it is likely more difficult to predict and analyze customer satisfaction and loyalty. Therefore, this paper aims at reminding us to rethink about this relationship in service setting. Are loyal customers always the satisfied ones? Had not they ever been disappointed, even just once, with the service providers performance? If they had, why do they still intend to repurchase service to the same service providers? Exploring noncomplainers will tell us the story behind the scene of the two mysterious variables. It is hoped that this paper will be able to help service providers to improve their performance in order to build pure loyalty and also to provide further insight for future research.

Pengaruh Risiko Bisnis, Life Cycle Dan Diversifikasi Terhadap Struktur Modal Serta Hubungannya Dengan Nilai Perusahaan Manufaktur Di Indonesia Septi Diana Sari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 1 (2016)
Publisher : Universitas Airlangga

This study aims to examine the factors that affect the capital structure. The task of the financial manager is to determine the amount of capital structure to enhance shareholder value. Since the capital structure associated with firm value , this study also aimed to examine the effect of capital structure on firm value by considering the company's diversification strategy and corporate life cycle stages . By using the data obtained from the OSIRIS period 2009-2012, researchers used multiple regression test and path analysis to test the hypothesis. From the test results stated that only companies which are in the start-up phase which has a significant positive effect on the capital structure , as well as the diversification strategy has an influence on the capital structure of the company's capital structure with a sequence of related diversification > unrelated diversification > single segment. But when regressed diversification strategy with corporate values, only a single segment strategy and related diversification which significantly affect the value of the company, as well as the positive effect of capital structure on firm value. Most of the results of this study can be explained by the signaling effect and the pecking order theory.

Pengaruh Persepsi Kualitas, Persepsi Kesesuaian, Persepsi Kesulitan Pada Sikap Konsumen Terhadap Brand Extention Elida Ningtyas Herlina; Siti Khoiriyah
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 1 (2010): Jurnal Manajemen Teori dan Terapan - April 2010
Publisher : Universitas Airlangga

The aim of this research is to examine the influence of the perceived quality, perceived fits, and perceived difficulty to attitude toward brand extension. Using purposive sampling method, 150 readers of a local newspaper and listeners of a news radio at Surakarta were collected as respondents. Four hypotheses were tested using moderated regression analysis. The results indicated that attitude toward brand extension were affected by perceived fit (dimensions of transfer), perceived difficulty, interaction between perceived qualityperceived fit (dimension of substitute) and interaction between perceived quality-perceived fit (dimension of complement). Perceived quality has not significant effect to attitude toward brand extension

Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian Happy Sandra; Jony Oktavian Haryanto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method. Data analysis techniques used confirmatory factor analysis and structural equation modeling with software LISREL 8.80. The results showed that heritage ads significantly influence brand awareness but not for brand trust and intention to buy. On the other hand, brand awareness significantly influences brand trust as well as intention to buy. Furthermore, brand trust significantly influences intention to buy. Thus, a service provider needs to develop heritage advertising as its function to develop brand awareness which finally create intention to buy. A service provider has to maintain and develop brand awareness because it will create brand trust and intention to buy.

Jarak Kekuasaan Sebagai Pemoderasi Pengaruh Keadilan Organisasional Terhadap Komitmen Karyawan Pada Supervisor (Studi pada Sebuah Perusahaan Batik di Surakarta) Hunik Sri Runing
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011
Publisher : Universitas Airlangga

This research was conducted to analyze 1) influence of procedural and distributive justice to employee commitment to supervisor, 2) moderation role of the power distance orientation to the influence of procedural and distributive justice to employee commitment to supervisor. Hypothesis testing was using moderated regression analysis. Using 150 samples, the result indicates that 1) procedural and distributive justice has a significant effect on employee commitment to supervisor, 2) power distance orientation moderates the influence of procedural and distributive justice to employee commitment to supervisor.

Studi Eksistensi Dynamic Trade-Off Capital Structure Pada Perusahaan Non-Finansial Di BEI Periode 2002-2009 Leo Atansil
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 5 No. 3 (2012): Jurnal Manajemen Teori dan Terapan - Desember 2012
Publisher : Universitas Airlangga

This research aims to analyze the factors which affect capital structure and also discover the existence of dynamic trade-off capital structure. Variables which use are profitability, tangibility, size, growth, non-debt tax shields, and operating risk. This research use quantitative approach by using multiple linier regression. This research use samples in the form of non-financial company which are listed in Indonesian Stock Exchange on 2002-2009. Final samples which are utilized in this research are equal to 375 observation. Research finding indicates that profitability, tangibility, and size doesn’t affect significantly to capital structure. Growth, non-debt tax shields, and operating risk give significantly negative effect to capital structure. This research also finds that the company doing adjustment exceeds the level required to achieve the optimum debt (over-adjustment) so that the company’s capital structure are not optimum.

Pengaruh Identitas Sosial Dan Co-Creation Terhadap Niat Berperilaku Anggota Komunitas Online VW: Efek Moderasi Nostalgia Badri Munir Sukoco; Untung Teko TP
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

Developing relationships with customers through brand community is the recent tool for marketers for customer relationship management (CRM) program. The existence of a community, especially virtual, depends on the members’ participation as well as their recommendation to others. Previous studies indicate that members’ participation and recommendation depends on how deep is their identification toward the community. This article argues that social identification itself is not enough, unless the members engage in co-creation activities by exchanging knowledge with other members (co-consumption) and producers (co-production). Further, this article further argues that the effect of social identity on members’ co-creation and behavioral intentions will be moderated by their nostalgia proneness. We conducted survey among Volkswagen Indonesia CyberCommunity (VICC) members as one of the legendary brand in Indonesia. The results indicate that direct effect of social identity on members’ behavioral intentions is greater than indirect effect through co-creation. The moderating effect of nostalgia proneness is significant on the relationship between social identity and behavioral intentions, in which the effect is larger when members’ identification is low. Managerial and academic implications are further discussed in this paper.

Pengaruh Kepemilikan Negara Dan Asing Terhadap Corporate Risk Taking Indah Kurniawati; Puput Tri Komalasari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 2 (2014)
Publisher : Universitas Airlangga

This study aimed to investigate the effect of state ownership and foreign ownership of corporate risk taking as well as the control variable return on assets (ROA) and the size of the companies that influence the corporate risk taking. The sample of this study was 181 companies from non-financial companies listed on the Indonesia Stock Exchange in 2010-2013. The analysis technique used is multiple linear regression analysis. The results obtained are state ownership significant negative effect on the corporate risk taking and foreign ownership is significant positive effect on corporate risk taking. In the control variable is return on assets (ROA) significant positive effect on corporate risk taking and the size of the company significant negative effect on corporate risk taking.

Analisis Pengaruh Sikap Komputer Dan Kegunaan Persepsian Terhadap Minat Perilaku Yang Dimoderasi Oleh Perbedaan Gender I Putu Sugiartha Sanjaya
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 1 No. 1 (2008): Jurnal Manajemen Teori dan Terapan - April 2008
Publisher : Universitas Airlangga

The objective of this study is to investigate whether computer attitude influences perceived usefulness. This study also investigates whether gender influence relation between perceived usefulness and behavioral intention. The subject of this study is student from five private universities in Daerah Istimewa Yogyakarta. There are 364 respondents. The result of this study supports hypothesis of this study that computer attitude influences perceived usefulness. This study also supports hypothesis that gender influence relation between perceived usefulness and behavioral intention.

Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah Dany Mochamad Darda; Gancar Candra Premananto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are specifically concerned about sales promotion that is sweepstakes. That the sweepstakes activities are currently considered can be manipulated or tends to deceive. So this raises the perceived deception for consumers. This means that can lead a person does not believe in the sweepstakes which in turn can affect the person's attitude and intentions in a sweepstakes organized by the company.This study aims to investigate the effect of perceived deception of sweepstakes and corporate credibility on attitude and intention consumer’s to participate sweepstakes. This research was conducted with the experimental design. The study also involved 183 adolescents who liked the snack as a participants, particular teenagers who come from students of s1 in Faculty of Economics and Business, University of Airlangga. Which further data in this study were tested using the Partial Least Square (PLS).The analysis showed that the perceived deception doesn’t have effect on corporate credibility as the organizer of sweepstakes activity. But perceived deception have negative effect on person’s attitude towards sweepstakes. Furthermore corporate credibility have positive effect on attitude towards sweepstakes. Then the attitude also effective in influencing person’s intention in participating in a sweepstakes held.

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Contact Name
Rahmat Heru Setianto

Contact Email
jmtt@feb.unair.ac.id

Phone
+6231-5033642

Journal Mail Official
jmtt@feb.unair.ac.id

Editorial Address
Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rahmat Heru Setianto

Contact Email jmtt@feb.unair.ac.id

Phone +6231-5033642

Journal Mail Official jmtt@feb.unair.ac.id

Editorial Address Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rahmat Heru Setianto

Contact Email
jmtt@feb.unair.ac.id

Phone
+6231-5033642

Journal Mail Official
jmtt@feb.unair.ac.id

Editorial Address
Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA