Articles
86 Documents
Search results for
, issue
"Vol 12 No 4 (2024): Oktober"
:
86 Documents
clear
<![CDATA[The Effect Of Content Creators And Customer Reviews On Consumer Purchase Interest In Tiktok Social Media ]]>
<![CDATA[Susanti Ningsih]]>;
<![CDATA[Koerniawan Hidajat]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6685
<![CDATA[The currently growing TikTok social media presents an opportunity for entrepreneurs to promote products and services to consumers through digital marketing. The thing that sellers do to increase sales is to consistently create interesting and viral content. Creativity in content creation is needed whose impact will be very influential in attracting buyer interest and changing consumer perceptions. This study aims to determine and explain the effect of content creators and customer reviews on consumer buying interest in TikTok social media. Quantitative research method. Questionnaire data collection with a Likert scale. Data analysis with SmartPLS. The results show that content creators have an effect on buying interest and customer reviews have no effect on buying interest.]]>
<![CDATA[Omnichannel Based Integrated Marketing Communication At Tripatria Innovation Marketing Program ]]>
<![CDATA[Aliya Khoirunnisa]]>;
<![CDATA[Endy Gunanto Marsasi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6706
<![CDATA[This study explores the application of an Integrated Marketing Communication (IMC)-based omnichannel approach in Tripatria's Innovation Marketing Program. This program aimed to increase brand awareness and consumer trust through an integrated online marketing strategy. The program, conducted over six months, successfully engaged general consumers and healthcare professionals, leading to increased interactions on social media and product purchases. The findings highlight the significant impact of a well-executed omnichannel strategy on consumer behavior and brand perception and emphasize the need for continuous innovation and adaptation in marketing strategies to remain competitive in the dynamic healthcare market. Future research should investigate the long-term effects of such marketing programs on customer loyalty and retention.]]>
<![CDATA[The Influence Of Earning Per Share (Eps), Dept To Equity Ratio (DER), And Company Age On Underpricing In Idx ]]>
<![CDATA[Mulya Rizky Putri]]>;
<![CDATA[Yeni Fitria]]>;
<![CDATA[Bagus Setyadi]]>;
<![CDATA[Imelda Deva]]>;
<![CDATA[Sarah Haris]]>;
<![CDATA[Nanda Ifandi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6728
<![CDATA[This study analyzes whether the variables earnings per share (EPS), debt to equity ratio (DER), and Age Copies influence the underpricing of the Initial Public Offering (IPO). The theory related to underpricing is the signaling theory. The method used in this study is regression analysis. The results from this study show that only three variables, EPS, DER, and Age Companies, have a significant effect on underpricing. Because of the higher profitability, investors will be interested in buying or getting a substantial return on their participation. Simultaneously, no variables affected underpricing.]]>
<![CDATA[Determination Of Self-Identity Construction Through Integration Of Self-Identity Theory And Adventure Tourism: A Case Study Of Surfing Activities On The South Coast Of Java ]]>
<![CDATA[Nurdina Prasetyo]]>;
<![CDATA[Pranoto Pranoto]]>;
<![CDATA[Sukrisno Sukrisno]]>;
<![CDATA[Idah Kusuna Dewi]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6770
<![CDATA[This research explores the role of self-identity in motivating young Indonesian tourists to participate in adventure tourism, specifically learning to surf on the southern coast of Java. Using a qualitative approach with two-phase interviews, this study involved participants from diverse cultural backgrounds who took surfing lessons at Menganti Beach, Widarapayung, and Parangtritis. Data analysis identified five key constructs influencing attitudes and participation intentions: novelty-seeking, connection to "sporty" and "surfer" identities, perceived mastery of the activity, and social value of the experience. The results indicate that surfing is viewed as a means of expressing and developing self-identity, with social aspects and the role of surf instructors emerging as significant factors. This research reinforces self-identity theory in the context of adventure tourism consumer behavior in Indonesia, providing valuable insights for developing more effective marketing strategies and tourism experiences. Practical implications include the development of tourism products that align with young tourists' self-identity, while theoretical implications encompass the expansion of self-identity theory application in the context of adventure tourism in developing countries.]]>
<![CDATA[The Influence Of Economic Value Added (EVA), Return On Assets (ROA) On Stock Prices With Market Value Added (MVA) As A Moderating Variable ]]>
<![CDATA[Retno Ulfayatun Hidayah]]>;
<![CDATA[Ade Famalika]]>;
<![CDATA[Arisky Andrinaldo]]>;
<![CDATA[Yuli Nurhayati]]>;
<![CDATA[Nur Uswatun Hasana]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6773
<![CDATA[The aim of this research is to ascertain the influence of Economic Value Added (EVA), Return on Assets (ROA) on stock prices with Market Value Added (MVA) as a moderating variable in retail sector companies on the Indonesian Stock Exchange for the 2017-2022 period. The research methodology used is a quantitative method. The research population and sample consisted of 30 data. In this research, the data collection techniques used in this research were documentation and library research techniques. Data were analyzed using panel data regression, Microsoft Excel 2010 and Eviews Version 12 were used to process the data. Findings: The results of the t test (partial) on the Economic Value Added (EVA) variable (X1) obtained a calculated t value of 0.434167 < t table, namely 2.048407142 and a sig value. 0.6676 > 0.05, then H1 is rejected. The results of the t test (partial) on the Return on Assets (ROA) variable obtained a calculated t value of 12.77570 > t table, namely 2.048407142 and a sig value. 0.0000 < 0.05, then H2 is accepted. The results of the t test (partial) on the moderating variable Market Value Added (MVA) are able to moderate Economic Value Added (EVA) and obtain a sig level value. is 1.288399 > 0.05 and the sig.prob value is 0.2094 < 0.05, then H3 is accepted. The results of the t test (partial) on the Market Value Added (MVA) moderating variable are able to moderate the Return on Assets (ROA) to obtain a sig level value. is -0.916624 < 0.05 and the sig.prob value is 0.3681 > 0.05, then H4 is rejected.]]>
<![CDATA[Maximizing Profit Growth: How Net Profit Margin And Return On Assets Interact With Firm Size ]]>
<![CDATA[Erisa Aprilia Wicaksari]]>;
<![CDATA[Kris Brantas Abiprayu]]>;
<![CDATA[Angga Pandu Wijaya]]>;
<![CDATA[Bogy Febriatmoko]]>;
<![CDATA[Tiara Yulianti]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6841
<![CDATA[This study aims to analyze the effect of net profit margin and return on assets on profit growth by adding firm size as a moderating variable in property and real estate companies listed on the Indonesia Stock Exchange. The population in this study comprises property and real estate companies listed on the Indonesia Stock Exchange from 2019 to 2023. The sampling technique is determined using purposive sampling based on criteria set by the researchers, resulting in a sample of 52 property and real estate companies. Panel data regression and moderated regression analysis (MRA) are used to analyze the data. The results of this study indicate that the net profit margin variable does not affect profit growth, while return on assets has a significant effect on profit growth. Furthermore, firm size can moderate the effect of net profit margin on profit growth. However, firm size cannot moderate the effect of return on assets on profit growth. Based on the results of this study, it is expected that future researchers can add other factors that may influence profit growth. In selecting moderating variables, it is hoped that future researchers will choose appropriate moderating variables to strengthen profit growth.]]>
<![CDATA[Moderation Of The Internal Control System On Factors Influencing The Quality Of Regional Financial Reporting ]]>
<![CDATA[Novita Sari]]>;
<![CDATA[Fadli Fadli]]>;
<![CDATA[Herawansyah Herawansyah]]>;
<![CDATA[Vika Fitranita]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6883
<![CDATA[This study examines the Influence of Government Accounting Standards, SIMDA Implementation, and Human Resource Quality on the quality of local government financial reports, taking into account the moderating effect of the internal control system. It was conducted in 34 Regional Work Units (SKPD) in the Bengkulu province with 99 respondents. The results indicate that government accounting standards, SIMDA Implementation, and Human Resource Quality do not have a significant impact on the quality of local government financial reports. The internal control system does not moderate the impact of government accounting standards, but it does moderate the influence of SIMDA implementation and human resource quality on the quality of financial reports. There are limitations in the research sample due to some SKPD having employees who do not meet the research criteria.]]>
<![CDATA[Analysis Of The Marketing Mix And Its Influence On Purchasing Decisions On The Prasetya Products ]]>
<![CDATA[Tien Yus Tini]]>;
<![CDATA[Yuliza Betty Harleoni]]>;
<![CDATA[Marzuki Alie]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6904
<![CDATA[This study aims to identify, study and analyze the marketing mix of The Prasetya and The Influences in Customer Decisions to by product of The Prasetya. This study used qualitative research methods, with data collection techniques observation, interviews and explore theh types of open-ended questions where information is free to provide in depth information to be used as research data. The data analyzed is the result of interviews with employees, customers and experienced human resourch of UMKM using analyctical techniques including data reduction, data presentation and levers or cunclusions. The result of this study that marketing mix of The Prasetya has been able to influence consumer purchasing decisions and increase sales turnover and customers always make repeat purchases for the product and also increase the company's profits so that the company's goals can be achieved.]]>
<![CDATA[Competence, Motivation And Facilities And Infrastructure As Determining Factors In Dpmptsp Employee Performance ]]>
<![CDATA[Tien Yus Tini]]>;
<![CDATA[Yessy Novianty]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6925
<![CDATA[This study aims to analyze and prove the influence of competence, motivation, facilities and infrastructure on employee performance to support the success of socialization at the Investment and One-Stop Integrated Service Office (DPMPTSP) in Ogan Komering Ilir Regency. This study is a quantitative study, the population in this study were 115 DPMPTSP employees and the sampling method was saturated sampling. The results of this study indicate that partially competence has a negative and significant effect on employee performance, while motivation, facilities and infrastructure have a significant positive effect on performance. Simultaneously, the variables of competence, motivation, facilities and infrastructure have a positive and significant effect on the performance of DMPTSP employees.]]>
<![CDATA[The Effect Of Price And Content Marketing On Skintific Product Purchase Decisions In Medan Sunggal District, North Sumatra ]]>
<![CDATA[Eka Dewi Setia Tarigan]]>;
<![CDATA[Ida Royani]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober ]]>
Publisher : <![CDATA[UNIVED Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37676/ekombis.v12i4.6928
<![CDATA[The aim of this research is to determine the influence of price and content marketing on purchasing decisions for Skintific products. This research uses quantitative methods. The population in this study were in Medan Sunggal Sub-district, North Sumatra. The number of samples in this research was 100 samples. Data was collected by distributing questionnaires to respondents using Google Form. The results of data processing show that the price variable has a positive and significant influence on purchasing decisions for Skintific products. The content marketing variable has a positive and significant influence on purchasing decisions for Skintific products. Simultaneous research also shows that price and content marketing also have a positive and significant influence on purchasing decisions for Skintific products]]>
