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All Journal Media Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TEMATIK DIKDAS Satya Widya Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Biologi Tropis Hearty : Jurnal Kesehatan Masyarakat Jurnal Ilmu Kedokteran dan Kesehatan JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Education, Humaniora and Social Sciences (JEHSS) Poltekita : Jurnal Ilmu Kesehatan PREPOTIF : Jurnal Kesehatan Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Bioscientist : Jurnal Ilmiah Biologi Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JOURNAL LA MEDIHEALTICO MAHESA : Malahayati Health Student Journal Jurnal Pengabdian Perikanan Indonesia Jurnal Bisnis Mahasiswa Jurnal Ilmiah Kesehatan (JIKA) International Journal Education and Computer Studies Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Journal Of Safety and Health Masa Keemasan : Jurnal Pendidikan Anak Usia Dini e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Artificial Intelligence and Digital Business JIFTECH: Journal Of Islamic Financial Technology Biocaster : Jurnal Kajian Biologi Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Innovative: Journal Of Social Science Research Journal of Multidisciplinary Research and Innovation (JMRI) Nanggroe: Journal of Scholarly Service El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Kesehatan Indonesian Journal of Muhammadiyah Studies (ijmus) Jurnal Ilmiah Nusantara Holistik Jurnal Kesehatan Metaphor e-Jurnal Inovasi Pembelajaran Sekolah Dasar English Education: English Journal for Teaching and Learning
Ida Royani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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The Effect Of Price And Content Marketing On Skintific Product Purchase Decisions In Medan Sunggal District, North Sumatra Eka Dewi Setia Tarigan; Ida Royani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6928

Abstract

The aim of this research is to determine the influence of price and content marketing on purchasing decisions for Skintific products. This research uses quantitative methods. The population in this study were in Medan Sunggal Sub-district, North Sumatra. The number of samples in this research was 100 samples. Data was collected by distributing questionnaires to respondents using Google Form. The results of data processing show that the price variable has a positive and significant influence on purchasing decisions for Skintific products. The content marketing variable has a positive and significant influence on purchasing decisions for Skintific products. Simultaneous research also shows that price and content marketing also have a positive and significant influence on purchasing decisions for Skintific products
Edukasi Pentingnya Memulai Investasi di Usia Muda Pada Siswa/Siswi SMP Harapan 2 Medan Barky, Neneng Yulia; Royani, Ida; Darmansyah, Muthya Rahmi
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 11 (2025): February
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14886376

Abstract

This service is carried out with the aim of this community service activity is to educate teenagers who are still in junior high school to know about investment. Investment is an important component of the strategy to usher in a new era by making a commitment to sacrifice a certain amount of money or other types of things at this time in the hope of getting greater rewards in the future. The development and progress of the times requires each generation to continue to adapt and learn, for example about investing. This activity took place at SMP Harapan 2 Medan. The methods used are lecture and discussion/question and answer methods regarding investment. Education regarding the meaning, goals, benefits, impacts and how to invest. After carrying out this activity, the teenage students of SMP Harapan 2 Medan were very satisfied because this activity was able to provide a good understanding of investment and how to make good and safe investments, as well as helping teenagers start learning about investing.
Pengaruh Online Customer Review dan Layanan Cash On Delivery (COD) terhadap Keputusan Pembelian Secara Online di Marketplace Shopee pada Generasi Z di Prodi Manajemen FEB USU Farid, Ahmad; Alfifto, Alfifto; Siregar, Dahrul; Royani, Ida
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.539

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Online Customer Review dan Layanan Cash on Delivery (COD) terhadap Keputusan Pembelian Secara Online di Marketplace Shopee Pada Generasi Z di Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara. Metode penelitian yang digunakan adalah kuantitatif. Populasi penelitian ini adalah semua mahasiswa aktif Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Sumatera utara tahun 2024 yang diambil dari PDDikti (2024) dan jumlah populasi adalah 1.162 orang. Penentuan sampel menggunakan rumus Slovin dan mendapatkan hasil 92 responden. Metode analisis data menggunakan metode deskriptif dan analisis regresi linier berganda dengan tingkat signifikan 0,05 dan hasil dari penelitian ini menujukkan secara parsial dan simultan Online Customer Review, Cash on Delivery berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian.
Pemberdayaan generasi muda dalam transisi energi hijau melalui pelatihan teknologi fuel cell Iswandi, Iswandi; Supriatno, Supriatno; Susilawati, Susilawati; Hermanto, Tino; Hasibuan, Samsul Abdul Rahman Sidik; Muliono, Rizki; Royani, Ida; Aldori, Yopan Rahmad
Jurnal Anugerah Vol 7 No 1 (2025): Jurnal Anugerah: Jurnal Pengabdian kepada Masyarakat Bidang Keguruan dan Ilmu Pen
Publisher : Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/anugerah.v7i1.7174

Abstract

Krisis energi global dan rendahnya literasi energi bersih di kalangan pelajar mendorong perlunya edukasi teknologi alternatif yang berkelanjutan. Kegiatan pengabdian ini dilatarbelakangi oleh kebutuhan untuk meningkatkan wawasan siswa terhadap teknologi energi terbarukan, khususnya fuel cell. Tujuan kegiatan ini adalah untuk memperkenalkan prinsip dasar kerja teknologi fuel cell serta membangun pemahaman dan keterampilan awal siswa Sekolah Menengah Kejuruan (SMK) sebagai bagian dari edukasi transisi energi hijau. Pengumpulan data dilakukan sebagai langkah evaluatif untuk meninjau keberhasilan kegiatan PkM. Tolok ukur keberhasilan ditentukan berdasarkan peningkatan pemahaman kognitif siswa serta tingkat partisipasi dan respons positif terhadap materi pelatihan. Metode pelaksanaan menggunakan pendekatan pelatihan interaktif, pendidikan masyarakat, dan substitusi ipteks. Peserta kegiatan berjumlah lebih dari 50 siswa jurusan Bisnis dan Manajemen di SMK Swasta Nurul Amaliyah Tanjung Morawa. Teknik pengumpulan data mencakup pre-test dan post-test untuk mengukur peningkatan pemahaman, observasi untuk menilai keterlibatan siswa, serta wawancara semi-terstruktur untuk menggali persepsi dan ketertarikan siswa terhadap teknologi energi bersih. Analisis data dilakukan secara deskriptif kuantitatif dan naratif. Hasil menunjukkan adanya peningkatan skor pemahaman peserta dari 42% menjadi 81%, disertai partisipasi aktif dan ketertarikan tinggi terhadap materi. Peserta juga mampu mengaitkan prinsip kerja fuel cell dengan peluang usaha berbasis energi bersih. Kegiatan ini membuktikan bahwa edukasi ipteks lintas disiplin dapat menjembatani kesenjangan pemahaman teknologi dan membentuk kesadaran technopreneurship. Oleh karena itu, model pelatihan ini berpotensi diterapkan secara lebih luas dalam satuan pendidikan vokasi non-teknik untuk mendukung transisi energi nasional.
Pengaruh Model Pembelajaran Problem Based Learning Berbantuan LKS terhadap Keterampilan Proses Sains Siswa SMP Negeri 1 Lape Kabupaten Sumbawa Hidayah, Fitri; Royani, Ida
Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Vol. 1 No. 1 (2021): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.238 KB) | DOI: 10.36312/pjipst.v1i1.27

Abstract

The success in learning Biology can be seen from the cognitive abilities of students, but a low average score is an indication of difficulties in students' science process skills skills related to ecosystem material. This study aims to determine the effect of the problem based learning model assisted by student worksheets (LKS) on students' science process skills. The research design used was quasi-experimental in the form of one-group pretest-posttest design. The population in this study were all class VIII, while the sample selected was class VIIIA as the experiment class. This sample was determined using a saturated sampling technique. Data regarding science process skills were taken using the pretest-postest instrument in the form of essay questions. Before further analyzing the pretest-postest results, the two classes were first tested for normality and homogeneity. The results of the hypothesis test show that = 13,646> = 1,734 which means that Ho is rejected, so that there is a difference between the experimental class science process skills on the posttest and pretest results or in other words there is an effect of the learning model of problem based learning assisted by LKS on students' science process skills. This indicates that learning with a learning model of problem based learning assisted by student worksheets allows students to achieve science process skills.
Pengaruh Model Pembelajaran Somatic Auditory Visualization Intelectually (SAVI) terhadap Keterampilan Sosial dan Hasil Belajar Kognitif Siswa Kelas X Erniati, Nining; Royani, Ida; Imran, Ali
Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Vol. 2 No. 3 (2022): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.631 KB) | DOI: 10.36312/pjipst.v2i3.103

Abstract

This study aims to determine the effect of the Somatic Auditory Visualization Intellectually (SAVI) learning model on social skills and cognitive learning outcomes of students of class X MA NW Sanggeng in the 2016/2017 academic year. The type of research used is quasi-experimental (quasi-experimental). The research design used was pretest-posttest non-equivalent control group design. The population in this study were all students of class X MA NW Sanggeng in the 2016/2017 academic year as many as 33 people consisting of 2 classes, namely class X-A consisting of 16 students and class X-B consisting of 17 students. The sample of this study was taken with a saturated sample technique. Class X-A as the experimental class and class X-B as the control class. The instruments used in this study were lesson plans implementation sheets, student social skills observation sheets and student learning outcomes tests (objective or multiple choice tests). The data analysis technique used to analyze the data from this study was polled variance tests. The results of data analysis showed that there were differences in the improvement of cognitive learning outcomes between students who used the somatic auditory visualization intellectually (SAVI) learning model and students who did not use the somatic auditory visualization intellectual (SAVI) learning model. Social skills in the experimental class with an average value of 75% (active) and in the control class with an average value of 66.22% (active). The results of the t-test are known that the value of ????count is 5.237 which is consulted with at the 5% significance level of 1.696 so that ????count > ttable H0 is rejected (Ha is accepted). This means that there is an effect of using the somatic auditory visualization intellectually (SAVI) learning model on social skills and cognitive learning outcomes of class X MA NW Sanggeng students.
Analisis Hubungan Orientasi Pasar dan Inovasi Produk Terhadap Keunggulan Bersaing pada UKM Kuliner di Kecamatan Medan Maimun Alkadri, Ridho; Yunita, Nindya; Alfifto, Alfifto; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.975

Abstract

This study aims to determine "The Effect of Market Orientation and Product Innovation on Competitive Advantage in Culinary SMEs in Medan Maimun District". This type of research is associative. The population in this study were 117 culinary SMEs in Medan Maimun District using the Slovin formula technique, so the number of samples in this study was 53 respondents taken from part of the population. Based on the t results, it can be seen that the t count for the Market Orientation variable is 4.240> t table of 2.008 and the Product Innovation variable is 0.924 <t table of 2.008 with a probability of t, namely sig <0.05 for the Competitive Advantage variable. Based on the results of the F test, the F count value is 0.000 <0.05 for Market Orientation and 0.360> 0.05 for Product Innovation, indicating that Market Orientation has a positive and significant effect on Competitive Advantage and Product Innovation does not have a positive and insignificant effect on Competitive Advantage. The Adjusted R Square value obtained is 0.467 or 46.7% Competitive Advantage can be explained by Market Orientation and Product Innovation, the remaining 53.3% is influenced by other factors not explained in this study.
Pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian Tas Merek Charles and Keith pada Konsumen di Kecamatan Medan Johor Lubis, Febby Yohana; Marbun, Patar; Royani, Ida; Siregar, Muhammad Yamin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1048

Abstract

This study is motivated by the rapidly evolving fashion industry and the critical need to understand consumer behavior in choosing branded bags such as Charles & Keith, highlighting the urgent need to identify key determinants of purchase decisions including brand awareness and brand image. The tested hypothesis posits that both variables jointly and individually influence purchase decisions. Employing a quantitative approach with multiple linear regression analysis, the study surveyed 50 respondents selected through purposive sampling from Charles & Keith bag consumers in Medan Johor District. The hypothesis testing revealed that brand awareness has no significant effect (t = –0,111; p = 0.912), whereas brand image exerts a positive and significant influence (t = 3.559; p = 0.001), indicating that perceptions of quality, design, and brand reputation are the primary drivers of consumer purchase decisions. These findings underscore the importance of enhancing brand image in marketing strategies. Therefore, producers and business owners should focus on improving product quality, aesthetics, and communication to strengthen brand image among consumers.
Strategi Pendidikan Kewirausahaan Berbasis Lokal dalam Menumbuhkan Ekonomi Kreatif Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.470

Abstract

Pendidikan kewirausahaan berbasis lokal menjadi semakin penting dalam konteks pengembangan ekonomi kreatif Indonesia. Penelitian ini bertujuan menganalisis strategi pendidikan kewirausahaan yang mengintegrasikan kearifan lokal untuk menumbuhkan sektor ekonomi kreatif. Menggunakan metode research and development, penelitian ini menunjukkan bahwa pendidikan kewirausahaan berbasis lokal dapat meningkatkan daya saing ekonomi kreatif melalui lima strategi utama: internalisasi nilai-nilai kearifan lokal, pengembangan kurikulum kontekstual, pembentukan jejaring ekosistem lokal, pemberdayaan sumber daya digital, dan implementasi program inkubasi berbasis komunitas. Hasil penelitian menunjukkan bahwa integrasi pendidikan kewirausahaan berbasis lokal dalam sistem pendidikan formal dan informal dapat meningkatkan jumlah wirausaha lokal sebesar 35-40% dan kontribusi ekonomi kreatif terhadap PDB nasional hingga 8-10%. Penelitian ini merekomendasi perlunya sinergi antara stakeholders pendidikan, pemerintah, dan industri kreatif untuk mengoptimalkan peran pendidikan kewirausahaan dalam pertumbuhan ekonomi kreatif Indonesia.
Pengaruh Air Leri terhadap Pertumbuhan Vegetatif Tanaman Cabai Rawit (Capsicum frutescens) Royani, Ida; Imran, Ali; Dharmawibawa, Iwan Doddy
Biocaster : Jurnal Kajian Biologi Vol. 5 No. 3 (2025): July
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/biocaster.v5i3.548

Abstract

Leri water is a household waste from washing rice, known to contain various important nutrients, such as vitamins A, C, B1, carbohydrates, phosphorus, potassium, magnesium, nitrogen, and iron. The nutritional content in rice washing water can be used to support the growth and development of chili plants. This study aims to determine the effect of leri water on the growth of plant height and number of leaves of cayenne pepper plants (Capsicum frutescens L). The design used was a Completely Randomized Design (CRD) consisting of 5 treatments with 3 replications P1 0%, P2 25%, P3 50%, P4 75%, and P5 100%. P1 (without using leri water), P2 (250ml leri water + 750 plain water), P3 (500ml leri water + 500ml plain water), P4 (750ml leri water + 250ml plain water), and P5 (without using plain water). The variables observed were plant height and number of cayenne pepper leaves. The results of the study showed that the provision of leri water had an effect on the vegetative growth of cayenne pepper plants (Capsicum frutescens L.), the best results were seen in the P5 treatment with 100% leri water without a mixture of ordinary water, and the lowest results were in the P1 treatment without using leri water.
Co-Authors Adharia, Adharia Afiska, Indri Afreni Hamidah Afriyati, Try Raras Agus Muliadi ahmad farid Akbar, Al Juska Sasni Alfifto Ali Hardana Ali Imran Alkadri, Ridho Alwi, H. M. Khidri Alwi, M. Khidri Ananda Putri, Atika Andriani, Lia Andriani, Lia Anwar, Evi Kurniawati Arifin, Arina Fathiyyah Ariyanda, Bima Arlini Wello, Eny Aryani, Widia Aswiranti Putri Muhlis, Murni Atika Jamal, Rahmatul Atnurlaeli Ayuba, Yusuf Bakti, Lalu Arifin Aria Bamahry, Aryanti R. Bambang Hari Kusumo Batubara, Noor Azidah Bima, Irmayanti Haidir Budi Susetyo Bulango, Nursanti Bunayya Hartadi, Andi Yusnita Latifa Dahrul Siregar Dharmawibawa, Iwan Doddy Eka Dewi Setia Tarigan Erida Hasbi, Berry Erniati, Nining Evi Sulastri Fadhila, Umi Tanzil Fatmawati, Any Firdaus, Laras Fitriani, Herdiana Fitriani, Herdiyana Gatot, Masitowati Gusni Hakim, Dwi Ashariyanti Hamsah, M. Hamzah, Pratiwi Nasir Handayani, Sri Harahap, Muh. Wirawan Harahap, Muhammad Wirawan Harry, Khairunnisa Dwi Hartawati, Inten Tahta Hasibuan, Lilis Harianti Hasibuan, Samsul Abdul Rahman Sidik Hendi Suhendraya Muchtar Hidayah, Fitri Hunaepi, Hunaepi Ika Nurani Dewi Ikram, Dzul Irwan Irwan Iswandi Iswandi Jannah, Husnul Kamaluddin, Irna Diyana Kartika Kanang, Indah Lestari Daeng Karim, Abdul Mubdi Ardiansar Arifuddin Karim, Marzelina Karina Isnaeny N, A. Kartika, Andy Visi Khalid, Nur Fadhillah Khalid, Nurfadhilah kharie, Rikhamawati Latief, Shofiyah Lestari, Syintia Lestari, Syintia Lisa Susanti, Lisa Lubis, Febby Yohana Lubis, Fitriadi M. Said, Masita Fujiko MA, Sahid Maeta, Muhammad Yunus Mailisa Putri, Darvi Makmun, Armanto Mappaware, Nasrudin Andi Masdipa, Andi Masiah, Masiah Mirawati, Baiq Mokhtar, Shulhana Mufarihah, . Muhammad Yamin Siregar Mulyadi, Farah Ekawati Munisah, Munisah Munisah, Munisah Muthya Rahmi Darmansyah Mutmainnah Musa, Inna Nabil, M Najibah, Liyana Maulida Namirah, Hanna Aulia Nauli Rangkuti, Bunga Rizky Nawawi, Nurafni Maharani Nazurty Nazurty Neneng Yulia Barky Ngutro, Rania Hairunnisa Nindya Yunita Nurjaman, Muhamad Ichsan Nurmadilla, Nesyana Palo, Nurul Aisyah Pandu Wiryansya, Edward Patar Marbun PRAPTI SEDIJANI, PRAPTI Prema Hapsari Qalbi, Latifatul Quro, Mariatul Q`uro, Mariatul Rachmat Faisal Syamsu, Rachmat Faisal Rachmat, Rizqah Aulyna Rezkyana, Aining Rinjani, Neni Riza Fanny Meutia Rizki Muliono Rizki, Wulan Cahya Safitri, Asrini Saidil Mursali Saputra, Muh Farhan Siboro, Daslan Sihombing, Mujahidah Rizki Sinar, T. Silvana Sinulingga, Tiara Ramadhanti Wijaya SITI MAHMUDAH Siti Nurhidayati Situmorang, Indah Sari Sri Julyani Sri Wahyu Sugandi, Ruth Kristiani Suherman, Cecep Sukaenah, Sukaenah Sukartono Sumarjan Sumarjan, Sumarjan Supriatna Supriatna Supriatnak, Kokom Supriatno, Supriatno Suriyani Suriyani, Suriyani Suriyani, . Susilawati, Susilawati Syafitri, Khusnul Tahir, Akina Maulidhany Tanjung, Nur Khalizah Taufik Samsuri Tino Hermanto Tjahyaningsih, Ririn Tritiro Pasigai, St Ramadina Puteri Ungu, Embun Sakara Wardany, Heru Yopan Rahmad Aldori Yudistira, Amanda Tasya Reghinaa Putri Yunazar Manjang Yuni Syahputri Yuniati, Lisa Zainuddin, M Zainuddin, Zainuddin Zulaifi, Reza Zulfamidah, Zulfamidah Zulfitriani Murfat Zulkifili, Lalu