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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
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The Influence of Recruitment Policy, Psychological Support, and Job Satisfaction on Civil Servant Retention at the Attorney General's Office Ratri Ismawati; Dudung Hadiwijaya; Imam Muttaqijijin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5308

Abstract

This research aims to analyze and determine the influence of recruitment policy, psychological support factors, and job satisfaction on the retention of civil servants (ASN) at the Attorney General's Office. The research employs an explanatory research design with a quantitative approach, and the population includes all ASN employees at the Attorney General's Office, with a sample size of 100 employees. Data collection utilizes a survey method, and questionnaires are distributed to ASN employees at the Attorney General's Office. Multivariate statistical methods are employed for data analysis, revealing that transparent and competence-oriented recruitment policies have a positive impact on ASN retention. Additionally, psychological support provided by superiors and colleagues proves to significantly enhance ASN retention. On the other hand, job satisfaction among ASN employees plays a crucial role in influencing decisions to remain in the institution. This research provides a deeper understanding of the factors affecting ASN retention at the Attorney General's Office. The findings contribute to the development of more effective human resources policies and assist the institution in retaining and enhancing the potential of qualified ASN. These results are expected to serve as a reference for the Attorney General's Office and other researchers interested in the field of human resource management in the government sector.
Enhancing Purchase Intentions in Online Shopping: A Case Study on Live Streaming, Credibility Of Celebrity Endorsement, and Perceived Benefits Isnaini Dwi Aprilia; Rita Ambarwati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5309

Abstract

Shopping face-to-face or live streaming has become a form of onlineshop that entrepreneurs use to demonstrate the usefulness of the products being sold, showcase products from various angles and perspectives, respond directly to consumers and carry out activities that can attract consumer buying intentions to make purchases while watching live streaming. The purpose of this study is to determine the impact between live streaming variables (X1), Credibility Of Celebrity Endorsement (X2), Perceived Benefits (X3) on Purchase Intention (Y). This research was conducted on the marketplace application. This study uses a survey method where primary data is obtained from questionnaire data. The sample was those who had shopped on live streaming which was taken randomly (random sampling) as many as 127 respondents. The data analysis method uses SEMPLS 3.0. The results prove that live streaming has a positive and significant impact on purchase intentions. Credibility of Celebrity Endorsement has a positive and significant influence on purchase intentions. Perceived Benefit has a positive and significant influence on purchase intentions.
The Influence Of Motivation And Training On The Productivity Of Sales Representatives At Pt Arista Mitra Lestari, West Java, With Competence As A Mediating Variable Didin Hendriana; Dudung Hadiwijaya; M.Imam Mutaqijm
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5316

Abstract

This research aims to analyze the influence of motivation and training on productivity, with competence as a mediating variable. The research type employed is explanatory research, using the survey explanatory method with a quantitative approach. The sample consists of 99 respondents, namely sales representatives at PT. Arista Mitra Lestari, Region 3 Cirebon, West Java. The sample was selected using purposive sampling. Data analysis method employed Structural Equation Modeling-Partial Least Square (SEM-PLS), and the software used is SmartPLS 3.00. The research results indicate that motivation significantly influences competence. Training significantly influences competence. Motivation significantly influences productivity. Training significantly influences productivity. Competence significantly influences productivity. Motivation significantly influences productivity mediated by competence. Training significantly influences productivity mediated by competence. The conclusion of this research has implications for PT. Arista Mitra Lestari, Region 3 Cirebon, West Java, in improving the performance of its sales representatives. PT. Arista Mitra Lestari is encouraged to enhance motivation and training to boost the productivity of sales representatives, with competence playing a crucial role in increasing the sales of products in PT. Arista Mitra Lestari, Region 3 Cirebon, West Java
Research On Entrepreneurial Intention Using Bibliometric Analysis Resti Ramadhaniyati; Nani Sutarni; Kurjono Kurjono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5319

Abstract

Using bibliometric analysis, the study examines entrepreneurial interests over the past five years. The data collected from the Scopus database was converted into 135 publications. Research shows that the publication is distributed in many of the most influential countries and cooperates with many other countries in this field. 1. Entrepreneurial interests; 2. Changes and cases; and 3. Cooperation between countries on entrepreneurship interests is the focus of this research. The results of the research can be used as a reference for other researchers who want to study this topic. It will help them understand the focus of research, establish a plan for advanced research, and be a comparison material and reference for other research to be done in the future.
The Impact Of Excellent Service And Security Management On Public Interest In Visiting Local Government Offices In The East Bekasi Region, Bekasi City Andrian Andrian; Pratiwi Nila Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5324

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemberian pelayanan dan keamanan yang baik terhadap kunjungan masyarakat pada kantor Pemerintah Daerah di wilayah Kecamatan Bekasi Timur Kota Bekasi. Metodologi penelitian yang digunakan adalah kuantitatif dengan metode survei purposive sampling terhadap responden yang memiliki kriteria minimal berkunjung lebih dari satu kali dan pernah berpengalaman dalam pelayanan publik di kantor pemerintah daerah. Kuesioner disebarkan kepada 115 responden dan dikembalikan sebanyak 100 orang. Kemudian setelah terkumpul data-data yang diperlukan, data tersebut diolah oleh peneliti dengan menggunakan analisis statistik menggunakan SPSS versi 22 dari data yang diperoleh di lapangan. Hasil penelitian menunjukkan bahwa pemberian pelayanan dan keamanan yang baik dapat memberikan dampak langsung yang signifikan terhadap minat masyarakat untuk mengunjungi kantor pemerintahan daerah tanpa adanya rasa khawatir.
Credit Card Cue Effect: Debt-Related Thought as Mediating Variable of Credit Card Cues and Spending Agustion Suhada; Taufik Faturohman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5332

Abstract

This study aims to examine the relationship between credit card cues, credit card associations (especially debt-related thought), and spending behavior in Indonesia. The data were collected through an online survey with 400 respondents and analyzed using PLS-SEM. The result showed that credit card cue has significant positive correlation to debt-related thought. Debt-related thought has no significant correlation to spending. Credit card cue has significant positive correlation to spending. Debt-related thought is not able to moderate credit card cues on spending which refers to direct only mediation.
The Influence of Marketing Mix on Purchase Intention with Customer Attitude as a Mediating Variable (A Case Study of a New Men's Fashion Retail Business in Surabaya) Suci Sukmajaya Rizky; Atik Aprianingsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5333

Abstract

Indonesia's textile and apparel industry is experiencing a significant demand, with an anticipated GDP increase of 2022. Surabaya, a major city in Indonesia, is well-positioned to capitalize on this opportunity by establishing a retail business catering to the lower-middle-class segment of the men's fashion industry. This study aims to help entrepreneurs in Surabaya identify factors influencing their decision to establish a retail business in the men's fashion sector using the SEM-PLS method. The research investigates the purchase intentions of men of productive age from the lower-middle-class demographic and the potential marketing mix strategies for businesses in the Surabaya men's fashion sector. Findings from 230 respondents showed that product, place, and promotion variables significantly influence customer attitude, which in turn influences purchase intention. However, price does not significantly influence customer attitude. The study suggests that price, product, and promotion variables can be partially mediated by customer attitude, while the place variable can be fully mediated.
The Influence Of Marketing Mix (7PS) To Customer Satisfaction Customer Loyalty And Customer Retention At Coffeshop Tasya Rachmadhini Fajrin; Atik Aprianingsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5335

Abstract

This study delves into Indonesia's coffee shop industry, investigating the interplay between the 7P Marketing Mix elements and customer satisfaction, loyalty, and retention. Leveraging a quantitative methodology, data was gathered from Google form to construct a Structural Equation Modeling (SEM) analysis. The findings underscore the significant impact of price, people, process, and physical evidence on customer satisfaction, while revealing that product, place, and promotion exhibit nuanced effects within this context. Importantly, the research confirms the robust relationship between customer satisfaction and loyalty, elucidating the pivotal role of loyal customers in bolstering sustained retention. This comprehensive analysis sheds light on strategies imperative for businesses within the competitive Indonesian coffee market, emphasizing the need to prioritize customer satisfaction and loyalty to ensure enduring success.
The Influence Of Product Quality, And Brand Images On Purchasing Decisions Through The Role Of Purchase Intention As An Intervening Variable As An Intervening Variable (Case Study On Purchasing An Iphone Brand Smartphone In Yogyakarta) Ambar Lukitaningsih; Agus Dwi Cahya; Mizan Iskandar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5347

Abstract

This research is quantitative research, which was conducted to test the influence of product quality, brand image, and purchase intention as intervening variables on purchasing decisions. The data in this research was collected through a questionnaire using Google Form with respondents who were owners, users, or who had purchased an iPhone brand smartphone in Yogyakarta, with a total of 115 respondents. Testing in this research uses multiple linear regression analysis tests. The results of this research show that product quality has a significant effect on purchasing decisions, brand image has no effect on purchasing decisions, purchase intention has an effect on purchasing decisions. Simultaneously, the variables product quality, brand image, and purchase intention influence purchasing decisions.
The Demographical Analysis of Indonesian Young Adults' Financial Anxiety Abbya Pratiwi Ramadhani; Taufik Faturohman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5352

Abstract

This study aims to understand what causes financial anxiety among Indonesian Young Adults in terms of demographical. A survey from 400 respondents was collected through an online questionnaire from July to August 2023 and analyzed using descriptive statistics, and continued by using Kruksal Wallis and Mann Whitney U to test whether there is a statistically significant difference between two or more independent variables. The result of this study found that there are no significant differences in gender and income in financial anxiety, but there are significant differences in educational level and occupation in financial anxiety. Individuals with only a high school degree as their educational background, and unemployed individuals have higher levels of financial anxiety than other groups.

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