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Tine Yuliantini
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Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
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Antecedents of Job Satisfaction to Moonlighting Intentions Mediated by Organizational Commitment of Private Companies in Jakarta Afandi, Irawan; Nilasari, B. Medina; Berliyanti, Dita Oki
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.36867

Abstract

This research aims to examine the influence of Moonlighting Intention and Personal Reasons on Job Satisfaction and Organizational Commitment, with a particular focus on the mediating role of Organizational Commitment. The study was conducted among employees working in private companies located in Jakarta, Indonesia. A total of 184 respondents participated, representing diverse educational backgrounds, working experiences, and demographic characteristics. The research applied a quantitative approach with data collected through a structured online questionnaire distributed via Google Forms, utilizing a cross-sectional survey design. Data were analyzed using descriptive statistics and hypothesis testing. The results indicate that Moonlighting Intention has a positive and significant impact on both Job Satisfaction and Organizational Commitment. However, Personal Reasons do not significantly influence Organizational Commitment or Job Satisfaction. Furthermore, Organizational Commitment shows a positive and significant effect on Job Satisfaction, but it does not function as a mediating variable between Moonlighting Intention or Personal Reasons and Job Satisfaction.These findings suggest that employees' intention to engage in additional jobs outside their primary employment does not necessarily reduce their organizational commitment or satisfaction levels. Conversely, personal motivations alone are insufficient to enhance employees’ commitment or satisfaction without organizational support. The study highlights the importance of strengthening organizational policies that foster employee engagement, loyalty, and satisfaction, particularly in the context of balancing external work activities and organizational responsibilities. The results contribute to the growing body of research on employee behavior in the private sector, providing valuable insights for organizational management to develop more effective human resource strategies
Design Thinking Approach in Designing Animal Care Services Based on Applications Safira, Handini Mirna; Marthadinata, Agung; Cahyawan, Risky Dwi
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33717

Abstract

This study aims to design a digital-based pet care service application to improve accessibility and service efficiency for pet owners in the Greater Jakarta area (Jabodetabek). The design thinking approach was used as the primary framework, consisting of five stages: empathize, define, ideate, prototype, and test. This study's implementation reached the prototype stage, presenting an initial visualization of the platform based on user needs. The business model was developed using the Business Model Canvas (BMC), covering nine key elements from key partners to revenue streams. Data were collected through questionnaires distributed to 45 pet owners in Jabodetabek using a purposive sampling technique and analyzed using qualitative and quantitative methods. The results indicate that most respondents face obstacles in accessing pet care services. Consequently, they expressed the need for several key features within the application to better facilitate their needs. The digital pet care business model was designed to address these demands by integrating various services into a single digital platform. Through the design thinking approach, the proposed solution is expected to enhance user experience and expand the reach of pet care services in Indonesia.

Page 34 of 34 | Total Record : 332

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