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Tine Yuliantini
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Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 341 Documents
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Analysis of the Outcomes of the Alignment Activity in the Marketing Department of PT X Raghda Pauwah; Ainur Komariah; Maria Puspita Sari
Jurnal Ilmiah Manajemen dan Bisnis Vol 12, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.38140

Abstract

This study aims to analyze the outcomes of the Alignment activity implemented in the Marketing Department of PT X, a batik manufacturing company located in Central Java, in aligning the company’s vision and mission and enhancing team work effectiveness. The study employs a quantitative research method using a Likert-scale questionnaire and open-ended questions administered to 11 employees who participated in the alignment activity. Data analysis was conducted through the calculation of mean scores, evaluation of open-ended responses, and validity testing using Pearson correlation. The results indicate that the alignment activity received a positive response, with the highest mean score observed in the internal communication aspect (4.37), followed by the collaboration aspect (91.27). However, the vision and mission understanding aspect obtained the lowest score (2.73), indicating the need for improvement in the methods used to communicate the company’s strategic direction. The validity test results show that five out of six questionnaire items were valid, while one item was found to be invalid. Overall, the alignment activity proved to be effective in improving employee communication, engagement, and collaboration; however, further reinforcement is required in enhancing employees’ understanding of the company’s vision and mission to ensure optimal achievement of strategic objectives.

Page 35 of 35 | Total Record : 341

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