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Tine Yuliantini
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Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
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Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
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Moderation of Dow Jones Industrial Average in the Dynamics of Indonesian Sharia Stock Index: Global Sharia Index and Macroeconomic Review R, Abdul Azis
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i1.32007

Abstract

This research seeks to examine the impact of the Global Islamic Stock Index (Dow Jones Islamic Market US) and macroeconomic factors (Inflation, BI Rate, Exchange Rate, and Money Supply) on the Indonesian Sharia Stock Index, with the Dow Jones Industrial Average (DJIA) acting as a moderating variable. Employing a quantitative methodology, the study incorporates descriptive analysis and hypothesis testing using the SmartPLS application to assess estimation outcomes. Secondary data from 2014 to 2023, including monthly Inflation, BI Rate, Exchange Rate, and Money Supply figures, taken from the official website of Bank Indonesia. Data for ISSI, DJIMUS, and DJIA were obtained from monthly closing prices on www.finance.yahoo.com. Findings reveal that DJIMUS exerts a significant negative influence on ISSI, while DJIA does not significantly moderate this relationship. Inflation and the BI Rate show no significant effects on ISSI; however, DJIA significantly moderates the BI Rate's influence on ISSI. The Exchange Rate has a significant negative impact on ISSI, whereas the Money Supply demonstrates a significant positive effect, though DJIA does not moderate its influence. The study focuses on monthly data from 2014 to 2023, limiting its reflection of daily or weekly stock market fluctuations. This research offers insights for academics and practitioners in Islamic finance and macroeconomics by exploring the interplay between global Islamic stock indices, macroeconomic indicators, and domestic Islamic stock indices, with consideration of global stock market moderation
Mediation of market orientation on entrepreneurial orientation and firms’ performance: An empirical study on Indonesian SMEs Santoso, Wiliam; Sunyoto, Hadi Kusuma; Shrinity, Parthasarathi; Gunawan, Clara Angelia
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i1.27751

Abstract

SMEs have proven to be fundamental to economic growth, especially in an emerging economy like Indonesia. They also reduce the unemployment rate because 99% of the businesses are categorized as SMEs. However, there are common SME problems: their capabilities to operate efficiently. This research uses multiple linear regression analysis to uncover the influence of entrepreneurial orientation (EO) on firms’ performance of food and beverage SMEs in Surabaya. Survey questionnaires were disseminated to managers, CEOs, and business owners of food and beverage SMEs in Surabaya. Moreover, each EO dimension will also be tested to identify their significance on firm performance. Market orientation (MO) was also tested to seek its influence on firms' performance and its mediation impact on the relationship between entrepreneurial orientation and performance. The findings of this study were that overall EO positively influences MO and firms’ performance. Innovativeness, risk-taking, and autonomy of EO were significant to firms’ performance. However, the proactiveness and competitive aggressiveness of EO and MO were found not to have significance on firms’ performance. MO was also found not to mediate EO and firms’ performance.
The Influence of Work Conflict, Workload, and Job Stress on the Turnover Intention of Operational Employees at PT. Nippo Mechantronic Indonesia Yrasandhi, Tchiska Adri; Sutia, Sabar; Adha, Shultonnyck; Fahlevi, Mochammad
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.32374

Abstract

The purpose of this study is to examine and determine the influence of work conflict, workload, and job stress on turnover intention, as well as to assess whether these factors affect the turnover intention of operational employees at PT. Nippo Mechantronics Indonesia. Data collection was conducted using a quantitative method and involved 54 respondents. Based on the research findings, the F-test results indicate that the calculated F-value (Fhitung) is 12.668, while the table F-value (Ftabel) is 2.790 at α = 0.05. This finding suggests that work conflict, workload, and job stress simultaneously have a positive and significant effect on turnover intention, leading to the acceptance of hypothesis H4. Partially, the t-test results show that the calculated t-value (thitung) for work conflict is 1.939, while the table t-value (ttabel) is 2.005 with a significance level of 0.086. Since thitung (1.939) < ttabel (2.005) and significance (0.086) > 0.05, work conflict does not have a partial effect on turnover intention, resulting in the rejection of hypothesis H1. Similarly, for workload, the calculated t-value (thitung) is 1.635, while the table t-value (ttabel) is 2.005, with a significance level of 0.108. Since thitung (1.635) < ttabel (2.005) and significance (0.108) > 0.05, workload does not have a partial effect on turnover intention, leading to the rejection of hypothesis H2. However, for job stress, the calculated t-value (thitung) is 2.577, while the table t-value (ttabel) is 2.005, with a significance level of 0.013. Since thitung (2.577) > ttabel (2.005) and significance (0.013) < 0.05, job stress has a positive and significant partial effect on the turnover intention of employees at PT. Nippo Mechantronics Indonesia, resulting in the acceptance of hypothesis H3.The adjusted R-square value of 0.432 represents the coefficient of determination, meaning that 43.2% of turnover intention can be explained by work conflict, workload, and job stress.
The Effect of Work Climate Work Environment and Work Motivation on the Morale of Contract Employees at the Environmental Service of Gianyar Regency Wirawan, I Kadek Arya Yudi; Adiandari, Ade Maharini; Geriadi, Made Ayu Desy
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.32424

Abstract

The aim of this research is: To determine the influence of work climate, work environment and work motivation simultaneously and partially on work morale at the Gianyar Regency Environmental Service. Sampling was carried out using the census method or saturated sample, namely 48 contract employees. The data sources used are primary data and secondary data, the nature of the data is quantitative data and qualitative data. Data collection techniques include observation, interviews, questionnaires and documentation studies. The research results show that work climate, work environment and work motivation have a positive and significant effect simultaneously and partially on the work morale of contract employees at the Gianyar Regency Environmental Service.
Implementation of Marketing and Digital Marketing Project to Increase Sales of Griya Hijau Hidroponik Smes in Bandung City Haryanto, Fara Tazkia Pramudya; Zaqiyah, Siti; Prasetyo, Andreas Recki
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33502

Abstract

Griya Hijau Hidroponik has not yet fully utilized digital marketing in increasing visibility on search engines, expanding marketing reach via social media, and increasing sales conversions of harvested produce. This project applies an interview method to find out the problems faced in marketing Griya Hijau Hidroponik and a questionnaire filling method to find out market conditions. Approach the problem using marketing and digital marketing capstone project methods. The implemented strategies include rebranding, website redesign, implementing on-page SEO through creating articles, implementing off-page SEO through creating Linktree, implementing content marketing through creating Instagram content, creating Google Search Ads, and activating sales through the Shopee marketplace. As a result, the project achieved 363 website visitors with a 1.94% ad click-through rate, a 13.8% increase in Instagram followers with 2.35% engagement, and a sales conversion improvement of 7.23% in the first month and 75.3% in the second month. This project offers relevant empirical data for academics and researchers to further analyze the link between digital marketing utilization and SME sales growth.
Improving Brand Awareness and Market Competitiveness in Homecare Services: Business Strategy Analysis of Care Your Self (CYS) Nanda, Yumas Gia; Astuti, Novika Candra; Uno, Indra Cahya
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33400

Abstract

The homecare healthcare industry in Indonesia is experiencing rapid growth due to the aging population, increasing prevalence of chronic diseases, and rising demand for personalized healthcare services. Despite this opportunity, many providers face challenges in building market visibility and competing in a fragmented and price-sensitive market. This paper analyzes the business strategy of Care Your Self (CYS), a comprehensive homecare nursing service provider, focusing on brand awareness and competitive positioning. Using a mixed-method approach and strategic analysis frameworks such as SWOT, PESTLE, Porter’s Five Forces, EFAS-IFAS, and AHP, this study proposes actionable strategies to improve CYS's brand strength and market competitiveness. Results show that a combination of digital marketing, service differentiation, IT infrastructure development, and strategic partnerships is essential for enhancing public awareness and driving sustainable business growth. The findings contribute to the broader understanding of healthcare marketing and strategic planning for emerging health service providers in developing economies.
The Effect of Education, Training, and Self-Efficacy on Interest in Entrepreneurship Through Motivation in BTN Santri Developer Kebangsaan Training Participants in Java Nurullah, Tubagus Saef; Putra, Suadi Sapta; Yuliantini, Tine; Hotimah, Husnul
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33091

Abstract

This research aims to analyze the influence of education, training, self-efficacy on entrepreneurial interest with motivation as an intervening variable.  The total sample was 131 respondents National Savings Bank National Savings Bank Training Participants Alumni on the island of Java who were taken using a questionnaire. Data analysis was carried out with SEM Smart PLS 4.0.9.9. The results showed that the influence of education and self-efficacy on positive motivation was significant, the influence of training on positive motivation was not significant, the influence of training and motivation on entrepreneurial interest was significantly positive, the influence of education on entrepreneurial interest was negative and not significant. Self-efficacy towards negative entrepreneurial interest. The role of motivation mediates the influence of education and self-efficacy on entrepreneurial interest, whereas motivation does not mediate the influence of training on entrepreneurial interest.
The Impact of Sustainable Financing, Dividend Policy, and Capital Structure on Firm Value: An Empirical Study of Banks Listed on the Indonesia Stock Exchange Rusdi, Elman Junizar; Risman, Asep
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.31259

Abstract

This study aims to analyze the impact of sustainable financing, dividend policy, and capital structure on firm value, with a particular focus on the banking subsector listed on the Indonesia Stock Exchange (IDX). A quantitative analysis approach is employed to ascertain the relationship between the independent variables namely, the sustainable financing ratio, the dividend payout ratio (DPR), and the debt to equity ratio (DER) and the dependent variable, firm value, which is measured by the price to earnings ratio (PER). The study employs panel data regression analysis using the R-4.4.2 software packages. The sample comprises seven banking companies, selected using purposive sampling, with a total of 21 observations derived from annual financial statements and sustainability reports covering the period 2021-2023. The findings demonstrate that sustainable financing exerts a substantial negative influence on firm value, indicating that an augmentation in sustainable financing can actually diminish the market value of the company. Similarly, dividend policy has also been found to have a negative effect on firm value, while capital structure has been observed to have a positive but statistically insignificant effect. It is anticipated that this study will provide insights for management and investors, emphasizing the importance of balancing these financial variables in decision-making in order to enhance company performance and investment strategies.
Prioritizing Franchise Expansion with AHP: Strategic Evaluation of Special Product Placement in Minimarkets Miranda, Ivanca Earltina; Hidayatno, Akhmad
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.33911

Abstract

This study examines the strategic decision-making process involved in expanding franchise minimarkets by pinpointing optimal locations for launching special product offerings. Utilizing the Analytical Hierarchy Process (AHP), the research assesses eight alternative location types to establish priority rankings based on various decision criteria. Data were gathered through structured questionnaires administered to expert respondents, and pairwise comparisons were performed to evaluate the relative importance of both criteria and alternatives. The analysis identifies rest areas on toll roads as the most advantageous locations for expansion, followed by vertical residential complexes and office buildings. Among the criteria, potential customer volume and daily traffic flow proved to be the most influential factors in the decision-making process. Consistency ratio analysis verified the reliability of the AHP model. These findings offer actionable insights for franchise operators, highlighting the importance of targeting high-traffic locations to improve sales performance and operational efficiency. The study concludes that prioritizing rest area locations can significantly facilitate strategic growth and the effective placement of special products within existing minimarkets.
Employees’ Job Satisfaction, Cooperative Schemes’ Benefits and Management of Agri-Environmental Institutions in South-West Nigeria Adeogun, Stephen Oluseun; Adebayo, Olaoluwa Ayodeji
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.26349

Abstract

This study investigates the relationship between employees' job satisfaction, cooperative schemes' benefits, and management practices in Southwest Nigeria. Through a mixed-methods approach, data was collected from 339 employees in various cooperatives of four selected agri-environmental institutions in the region. Results indicate that employees commonly access benefits such as loans and savings culture enhancement through cooperative schemes. Moreover, positive perceptions were found regarding cooperative schemes' management, with respondents expressing satisfaction with financial care and member involvement in decision-making. However, while overall job satisfaction levels were moderate, certain areas, such as job pride and recognition, received neutral responses. Correlation analysis revealed a significant positive relationship between cooperative schemes' management and job satisfaction (r = 0.307, p<0.01), while the relationship between cooperative schemes' benefits and job satisfaction was weak and statistically insignificant (r = -0.018, p>0.01). Based on these findings, it is recommended that organizations prioritize enhancing management practices, tailor benefits to employee needs, offer clear career development pathways and promote a positive work environment to improve job satisfaction and organizational success within cooperative schemes.

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