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Tine Yuliantini
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Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
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The Review of Employee Rewards on Employee Motivation: Toxic Environment as a Moderating Variable Mdhlalose, Dickson Scotch
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.27901

Abstract

Research Aims: Employee rewards are a crucial tool for motivating employees and recognizing their contributions to the organization. However, organizations frequently overlook the elements (financial and non-financial rewards) that motivate employees. Most organizations lack the tools and tactics to motivate employees, and the worst part is that a toxic work environment demotivates employees. This study aims to investigate and understand how employees’ rewards affect their motivation in a toxic environment as a moderating variable. Design/Methodology/Approach: Exploratory research was used to approach this review. The information was gathered from online publications, dissertations, online databases, and books relevant to the topic. Research Findings and Implications: Financial benefits are the most effective motivator for most employees; however, select individuals are driven by intrinsic rewards. Money alone is not always sufficient to motivate employees. A toxic workplace environment demotivates employees regardless of the rewards. Theoretical Contribution/Originality: The importance of this research study is that it expands on the substantial amount of literature that is currently accessible concerning how employee rewards affect employee motivation. Research Limitation: The study's boundaries were limited to secondary sources that were easily accessible online, the impact of employee rewards on motivation, and related issues. Secondary sources may occasionally be out of date or inaccurately reflect the most recent techniques or technological advancements in the sector.
Efektivitas Metode Pembelajaran Daring terhadap Peningkatan Kinerja dan Kompetensi ASN, Studi Kasus di RSUP Dr. Sitanala Tangerang Hastuti, Ade Dewi; Tamyiz, Fauzul Abdurrahman; Puspaningrum, Florentina Endah
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i2.34218

Abstract

This study aims to analyze the effectiveness of online learning methods in improving the performance and competence of Civil Servants (ASN), using a case study at RSUP Dr. Sitanala Tangerang, with a focus on regulatory frameworks and learning theories. The research method used is literature study by collecting and analyzing data on online learning practices at RSUP Dr. Sitanala and from laws and regulations, policy documents, and expert theories related to online learning and knowledge management. The results show that online learning has great potential to improve ASN competence, especially in terms of time efficiency and accessibility. However, its effectiveness depends heavily on motivational support from management, technological support, and ongoing evaluation. Regulatory frameworks such as Government Regulation No. 17 of 2020 and Minister of Health Regulation No. 20 of 2014 emphasize the importance of developing ASN competence through modern methods, including online learning.
Social Media and Direct Selling of Menara Kanaya Apartment by Perumda Pembangunan Sarana Jaya Daerah Khusus Jakarta Putri, Poppy Pertiwi; Widjayanti, Arifiani; Wibowo, Eddy Kusponco
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33693

Abstract

Indonesia's property companies have grown rapidly in recent years. The strategy includes social media marketing and direct sales to generate public buying interest, as used by Perumda Pembangunan Sarana Jaya, owned by Daerah Khusus Jakarta Local Government. This research aims to analyse the influence of social media marketing and direct selling on the purchase interest of Menara Kanaya Perumda Pembangunan Sarana Jaya, Jakarta. The study is based on a survey of 120 respondents, using a quantitative methodology. The results indicate that social media marketing and direct selling have a positive and significant influence on the purchase intention of Menara Kanaya Perumda Pembangunan Sarana Jaya. Social media marketing has a positive and significant influence of 57.7% on purchase interest, direct selling has a positive and significant influence of 47.1% on purchase interest, and simultaneously, social media marketing and direct selling have a positive and significant influence of 63.3% on purchase interest. The remaining 36.7% is determined by other factors not included in this study.
The Influence of Tourism Experience and Online Reviews on Revisit Intention (A Study on the Tourism Business of Green Canyon Pangandaran) Octavia, Fitriani; Sukoco, Iwan; Kurniawati, Linda
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33618

Abstract

Tourism destination marketing strategies not only focus on creating experiences for tourists, but also need to pay attention to public perception on digital platforms through online reviews. This study aims to determine the effect of tourism experience and online reviews on revisit intention at the Green Canyon tourism business in Pangandaran Regency, West Java. This study uses quantitative methodology and uses a questionnaire as a tool to collect data from 150 respondents. The target population of this study consists of tourists who have visited Green Canyon Pangandaran at least once in the last three years (2023-2025) and have seen or given online reviews related to Green Canyon Pangandaran tourism on Google Maps, Social Media, and other platforms. Data were analyzed using multiple linear regression. The results showed that tourism experience and online reviews simultaneously have a positive and significant influence on the intention to revisit the Green Canyon Pangandaran tourism business. This research enriches the tourism behavior literature and provides insights for tourism managers to develop marketing strategies that focus on improving the quality of tourism experiences and managing online reviews to strengthen tourists' revisit intentions.
Unveiling Fisheries Supply Chain Performance with SCOR: Challenges for Food Security amid Climate Change Iskandar, Yelita Anggiane; Vikaliana, Resista; Situmeang, Echa Ratu Prety Claudia; Layman, Pauline Nancy Desline
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.35815

Abstract

Indonesia’s capture fisheries sector plays a critical role in sustaining coastal livelihoods and national food security; however, production from both aquaculture and capture fisheries has not shown stability nor met the targets of the KKP Strategic Plan (RENSTRA) 2020-2024. In Fisheries Management Area (WPP) 713, particularly Teluk Aru, South Kalimantan, fish catch volumes have been declining, driven by the dual pressures of climate change and inefficiencies in fishing practices, storage, and supply chain management. These challenges not only threaten the availability of fish as a key protein source but also undermine economic growth and community resilience. This study seeks to evaluate the performance of the fisheries supply chain in Teluk Aru by designing indicators that explicitly incorporate climate change adaptation and food security dimensions, which remain underexplored in prior research. Data were collected through surveys, observations, and Focus Group Discussions (FGDs) with fishers, collectors, consumers, and local stakeholders, and analyzed using the Analytic Hierarchy Process (AHP) within the Supply Chain Operations Reference (SCOR) framework. The results identified 17 valid and relevant key performance indicators (KPIs), yielding an overall performance score of 43.71 out of 81.00, categorized as “low.” With only one KPI meeting its target, the findings underscore the urgent need for policy action and supply chain improvements to enhance resilience and sustainability in the fisheries sector.
Factors Affecting Employee Engagement Mediated by Practices and Workplace Happiness in Private Companies Gulo, Alfin Kristian; Berliyanti, Dita Oki; Nilasari, B. Medina
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.36535

Abstract

This study aims to analyze the effect of Sustainable Human Resource Management (SHRM) and Drivers of Employee Engagement on Employee Engagement, with Practices and Workplace Happiness as mediating variables. This research was conducted in private companies in the Jabodetabek area. Data was collected from 141 respondents using a questionnaire and analyzed using the Smart PLS Method. The results showed that SHRM has a positive and significant effect on Practices and Workplace Happiness, and Practices and Workplace Happiness have a positive and significant effect on Employee Engagement. In addition, Drivers of Employee Engagement also has a positive and significant influence on Employee Engagement. These findings indicate the importance of combining sustainable HR practices and a happy work environment to optimize employee engagement.
Asean Sharia Stocks Amidst The Fed's Policy Dynamics R, Abdul Azis; Andriani, Nini; Utami, Ayu Putri
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33748

Abstract

Studi ini menganalisis volatilitas imbal hasil saham Islam di empat negara ASEAN (Indonesia, Malaysia, Thailand, dan Singapura) dalam kaitannya dengan kebijakan suku bunga The Fed. Memanfaatkan data bulanan yang dikumpulkan dari Januari 2014 – Desember 2023 dengan menerapkan model GARCH (Generalized Autoregressive Conditional Heteroskedasticity) dan derivatifnya. Hasil analisis menunjukkan bahwa perubahan suku bunga The Fed tidak signifikan terhadap imbal hasil saham Islam di keempat negara tersebut. Namun, volatilitas imbal hasil dipengaruhi secara signifikan oleh faktor-faktor lain, seperti varians lag dan perubahan residual dari periode sebelumnya, yang menunjukkan persistensi volatilitas. Hasil ini menunjukkan bahwa pasar saham Islam ASEAN memiliki karakteristik unik yang relatif tahan terhadap kebijakan suku bunga global, meskipun masih dipengaruhi oleh dinamika pasar domestik dan faktor historis. Studi ini berkontribusi untuk memberikan wawasan bagi para pembuat kebijakan dan investor mengenai pengelolaan volatilitas di pasar saham Islam. Pengembangan lebih lanjut dapat mencakup analisis di negara lain dan memperluas variabel ekonomi makro untuk memberikan gambaran yang lebih komprehensif.
Exploring Consumer Behavior in Coffee Shops: How Store Atmosphere and Sustainability Marketing Affect Purchase Intentions through Perceived Value Dirgandana, Ghaqa; Tamara, Dewi
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33965

Abstract

Recent years, academic and practical attention toward store atmospherics has grown, driven by its consideraable impact on consumer behavior. Simultaneously, sustainability has emerged as a prominent topic across various industries, including the culinary sector. This study investigates how store atmosphere and sustainable marketing practices affect consumer purchase intention, emphasizing the mediating role of perceived value, specifically in the context of coffee shop consumption behavior in Indonesia. Data were collected via an online survey targeting frequent local coffee shop visitors, yielding 200 respondents through convenience sampling. The study utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique for analysis, with SmartPLS 3.0 software serving as the primary analytical tool. The dependent variable is purchase intention, while the independent variables comprise store atmosphere and sustainability marketing, with perceived value functioning as an intermediary factor in the model. The results indicate, first, that a significant and positive effect is exerted by store atmosphere on consumers’ purchase intention. Second, sustainability marketing does not demonstrate a direct and statiscally notable influence on consumers' buying decisions. Finally, Perceived value serves as a crucial intermediary in the linkage between store atmospherics, sustainability marketing, and purchase intention within Indonesian coffee shops.
Empirical Evidence on the Mediating Role of Attitude Between Environmental Concern and Perceived Usefulness toward Electric Motorcycles Adoption Intentions Among Female Gen Z Narayani, Ni Komang Prema; Hanafiah, Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.36320

Abstract

The global reliance on fossil fuels has intensified the energy crisis and worsened urban air pollution, creating an urgent need for sustainable transportation solutions. Electric motorcycles offer a promising alternative, especially in Indonesia where motorcycle use is widespread. This study investigates the influence of environmental concern and perceived usefulness on the intention of female Gen Z consumers to adopt SELIS electric motorcycles, with attitude toward electric motorcycles as a mediating variable. Data were collected through a structured online questionnaire using purposive sampling and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS. The findings reveal that both environmental concern and perceived usefulness significantly enhance intention to use, while also shaping favorable attitudes toward electric motorcycles. Attitude itself exerts a strong positive influence on intention and mediates the relationships between the independent variables and intention. These results highlight that adoption decisions are driven not only by ecological awareness but also by functional value, with attitude reinforcing this effect. The study concludes that strategies integrating sustainability messages with practical benefits are essential to encourage wider adoption of electric motorcycles among female Gen Z consumers.
Understanding Green Product Purchase Decisions Among Generation Z in Indonesia: An Analysis Using Structural Equation Modelling Azhari, Sulaiman; Albana, Abduh Sayid; Zunaidi, Rizqa Amelia
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33721

Abstract

Indonesia faces significant environmental challenges, with plastic waste pollution remaining a major issue. To address this, businesses are increasingly offering green products, yet consumer adoption—especially among Generation Z—remains limited. This study aims to identify the key factors influencing green product purchase decisions among Generation Z in Indonesia. A quantitative approach was employed, collecting data from 500 Gen Z respondents who have experience using green products. Structural Equation Modeling (SEM) was used to analyze the relationships among variables, including green attitude, green value, green knowledge, price, performance, convenience, preference, perception, purchase decision, and utility. The results show that green value, green knowledge, and performance significantly influence preferences and perceptions, which in turn positively affect purchase decisions and perceived utility. However, green attitude, price, and convenience do not have a significant direct effect. These findings suggest that increasing green value, knowledge, and product performance can enhance green product adoption among Indonesian youth. The study provides practical insights for companies and policymakers to design more effective strategies targeting Generation Z consumers and contributes to the broader understanding of sustainable consumption behavior in emerging markets.

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