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Contact Name
Arief Bowo Prayoga Kasmo
Contact Email
arief.bowo@mercubuana.ac.id
Phone
+62215840816
Journal Mail Official
jurnalmix@mercubuana.ac.id
Editorial Address
Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
MIX : Jurnal Ilmiah Manajemen
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Articles 484 Documents
MODEL STRUKTURAL HUBUNGAN TEKNOLOGI INFORMASI, KUALITAS INFORMASI DAN KINERJA MANAJERIAL INDUSTRI KREATIF PERCETAKAN DIGITAL Adnan Hakim
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstrack: This study aimed to analyze and know the contributions of informationtechnology and its impact on the quality of information and managerial performance ofdigital printing industry. The approach used in the study is a causality between variables,while the sampling technique used is the census, which takes all of the population as a targetsample of twenty-five people respondent's status as a business manager. To measure thevariables in this study using an indicator variable with a five-level of Likert scale, Whereasthe analytical methods used to prove the hypothesis is SmartPLS Software 3.0 M3. Theresults of this study found that information technology has a positive and significantcontribution in improving the quality of information and managerial performance of digitalprinting industry. The finding implies that, in order to improve the quality of information andmanagerial performance can be done by implementing computerized information technologyand telecommunications are up to date. It was also found that the quality of information has apositive and significant impact in improving the performance managerial. This means that, inorder to improve managerial performance of digital printing industries needed the support ofthe quality of information so that decisions taken be appropriate and beneficial in achievingmanagerial performance and maintaining business continuity.Keywords : Information Technology, Information Quality, Managerial PerformanceAbstrak: Penelitian ini dimaksudkan untuk menganalisis dan mengatahui kontribusiteknologi informasi dan dampaknya terhadap kualitas informasi dan kinerja menejerialindustri percetakan digital. Pendekatan yang digunakan dalam penelitian adalah kausalitasantara variabel, sedangkan teknik penarikan sampel yang digunakan adalah metode sensus,yaitu mengambil semua populasi sebagai sampel sasaran sebanyak dua puluh lima orangresponden yang berstatus sebagai manajer usaha. Untuk mengukur variabel dalam penelitianini menggunakan indikator variabel dengan skala likert lima tingkatan, sedangan metodeanalisis yang dipakai untuk membuktikan hipotesis adalah Software SmartPLS 3.0 M3. Hasilkajian ini menemukan bahwa, teknologi informasi mempunyai kontribusi yang positif dansignifikan dalam meningatkan kualitas informasi dan kinerja manajerial industri percetakandigital. Temuan tersebut mengandung makna bahwa, untuk meningkatkan kualitas informasidan kinerja manajerial dapat dilakukan dengan cara menerapkan teknologi informasi yangberbasis komputerisasi dan telekomunikasi yang up to date. Ditemukan pula bahwa, kualitasinformasi mempunyai pengaruh positif dan signifikan dalam meningkatkan kinerjamanajarial. Ini berarti bahwa, untuk meningkatkan kinerja manajerial industri percetakandigital dibutuhkan dukungan kualitas informasi agar keputusan yang diambil menjadi tepatdan bermanfaat dalam mencapai kinerja manajerial maupun dalam memelihara kelanjutanusaha.Kata Kunci : Teknologi Informasi, Kualitas Informasi, Kinerja Manajerial
ANALISIS SAHAM PT INDOSAT Tbk TERKAIT RENCANA BUY BACK PEMERINTAH A Zaenal Abidin
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract.The study aims to analyze the value of buyback stock plan related to theacquisition of PT Indosat Tbk (ISAT). Counting reasonable price stock carried method Capital Asset Pricing Models (CAPM), Free Cash Flow to Equity (FCFE), Relative Valuation, and Gordon Growth Model. Under the CAPM method, FCFE, and Gordon Growth Model value of ISAT is undervalued. Based on Relative Valuation approach by comparison Telkom and XL Axiata ISAT values obtained is overvaluedKeyword: Acquisitions, Capital Asset Pricing Madels (CAPM), Free Cash Flow to Equity (FCFE), Relative Valuation, Gordon Growth Model, Undervalued, Overvalued
PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN Rina Astini; Yuyus Yustian K
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.197 KB) | DOI: 10.22441/mix.2020.v10i1.010

Abstract

The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by questionnaire and by used probability sampling method. The sample in this study used the theory of Hair et al. (2008), who recommend samples to be taken in this research based on the number of items of statements multiplied by 5-10, namely 29 x5 = 145, then rounded up to 150 respondents. Data analysis method used in this study is SEM (Structural Equation Model) using Lisrel. The results showed that Product Price had a positive and significant effect on Consumer Purchase Decisions, whereas Individual Personality Differenceand Environmental Friendliness had no significant effect on Consumer Purchase Decisions.
PENGARUH SUPPLY CHAIN MANAGEMENT PRACTICES DAN MARKETING CAPABILITY TERHADAP FIRM PERFORMANCE MELALUI COMPETITIVE ADVANTAGE Sri Widyanesti; Siti Masyithah
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.555 KB) | DOI: 10.22441/mix.2018.v8i2.002

Abstract

Abstract. Firm performance is something that is produced by a company in a certain period with reference to the standard set. The performance of hotel industry in Bandung tend to be sluggish and decrease performance. This happens because the hospitality business in Bandung City attracted many businessmen supported by an increasing numbers of domestic and foreign tourist visits every year. The purpose of the research is to determine the behavior of supply chain management and marketing ability to the company's performance directly or through the competitive advantage as a mediator This research is multivariate analysis with SEM PLS data processing. The study was conducted on 77 managers hotel taken using stratified random sampling technique. The results show that supply chain management practices have a positive effect on competitive advantage, but do not have influence on the performance. In contrast to marketing capability that has an influence on competitive advantage and firm performance. This study also shows that competitive advantage can mediate the relationship of marketing capability to firm performance, but can not mediate the supply chain management practices relationship to firm performance in the hospitality industry of Bandung City.
PENGARUH PENGETAHUAN MENGENAI RISIKO DAN KOMPETENSI TERHADAP KINERJA UNDERWRITER PERUSAHAAN DI INDUSTRI ASURANSI KERUGIAN (UMUM) DI INDONESIA Mohammad Subhan
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The objective of this study was to determine whether Knowledge about the risk and Competence affect the Undewriter performance of companies in General Insurance Industry in Indonesia. Respondents in this study is the Head of Underwriting or Head of Marine Underwriting Section and Head of Non-Marine Underwriting Section or the representative, of the total sample of 68 companies in the GeneralInsurance Industry in Indonesia. From this study, the results showed that Knowledge about the risks and Competence has a positive relationship either partially or simultaneously with The Underwriters performance, so Knowledge about the risks and Competence significant effect on The Underwriter Performance, either partially or simultaneously anyway.Keywords: Knowledge about risk, Competence, Performance Underwriter  
PENGUATAN WORD OF MOUTH MELALUI STRATEGI INTERNAL BRANDING DI PERGURUAN TINGGI SWASTA INDONESIA Farida .; Herry Agung Prabowo; Diah Wardhani; Achmad Husnur
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.093 KB) | DOI: 10.22441/mix.2019.v9i1.011

Abstract

The purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influence on the power of WOM. The sample used is PTS' lecturer in Jakarta area as internal customer. Measurement of brand internalization in this research through the assessment of intellectual commitment, and emotional commitment of lecturers to PTS' brand. Data were collected through answers from questionnaires containing sample opinions on research variables. While the model of the influence of intellectual commitment and emotional commitment to WOM is done by using the model of Structural Equation Model (SEM) processed using the PLS program. The result of this research concludes that the lecturer is in the segment of brand activist. Another result of this research is intellectual commitment and emotional commitment are statistically significant influence on WOM. So that the WOM strength of the lecturer, can be built through the improvement of brand understanding, brand trust and brand delivery lecturers.
ANALISIS KRITERIA DAN PROSES SELEKSI KONTRAKTOR CHEMICAL SEKTOR HULU MIGAS: APLIKASI METODE DELPHI-AHP Rifki Kurniawan; Sawarni Hasibuan; Rosalendro Eddy Nugroho
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
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Abstract

Abstract. With an average production growth of 6-7 percent per year, the performanceof upstream oil and gas company PT Pertamina EP Asset 3 plays a strategic role forenergy security in Indonesia. Chemical material procurement activities is one of thecritical activities in the upstream oil and gas supply chain that supports the corporatestrategy of PT Pertamina because the magnitude of the risk if the chemical materialsupplied does not comply with the specification. The purpose of this study was toanalyze the criteria and the selection process of contractors key chemical material in thecontext of the sustainability of the supply chain of oil and gas PT Pertamina 3 using theDelphi method and Analytical Hierarchy Process (AHP). Consensus on the criteria ofchemical contractor PT Pertamina EP Asset 3 involves 8 experts obtained after goingthrough three rounds. The criteria weights in a row is the safety and the environment,price, quality, delivery, flexibility, and services. Safety and environmental issues in theupstream oil and gas industry is a strategic issue and a top priority in selectingcontractors chemical. Based on the analysis results generated priority contractor wasPT. Elnusa Petrofin, followed by PT. Eonchemicals Putra, PT. Sasfindo Multi Yasa,and PT. Top Birus spacious. PT Elnusa Petrofin superior in safety and delivery criteria,although still weak on service and price criteria.
ANALISA FAKTOR-FAKTOR YANG MENYEBABKAN KESALAHAN PENGIRIMAN BARANG DARI GUDANG (STUDI KASUS: PT. NIRO CERAMIC SALES INDONESIA) Donny Hendrawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 1 (2013): MIX: Jurnal Ilmiah Manajemen
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Abstract

Abstract: This thesis proposes to analyze some factors that caused error in delivery endproducts from the warehouse to customer at PT. Niro Ceramic Sales Indonesia. Thisresearch use the Five Whys Analysis and Fishbone Analysis as tools to identify somefactors that caused errors in delivery end products from the warehouse. Results of thisresearch showed that error of shipments of end products from warehouse to customer arecaused by humans (the employee do not have enough training and do not have enoughworking hours) and methods (lack of Standart Operating Procedure, no exception ruleorder for loyal customers and the material order request always urgently needed), evenfor media or environment factors are not enough lighting and indoor building conditionsis not properly manage. Based on that result, this research proposes some recomendationfor the management of the company, i. e. conduct a routine training for all warehousepersonnel, add the number of warehouse personnel, change the working hours becometwo shifts per day and evaluate daily expenditures‟s procedure for delivery of endproduct from warehouse to the customer or to dealer.Keywords: Error Delivery, Five Whys Analysis, Fishbone Analysis
PERSEPSI DUKUNGAN ORGANISASI SEBAGAI MEDIATOR ANTARA KEADILAN ORGANISASI DAN KOMITMEN AFEKTIF PADA SEBUAH PERUSAHAAN DISTRIBUSI PELUMAS Yoga Samudra Dewa; Alice Salendu
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
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Abstract

Abstract. The aim of this research is to determine the role of perceived organizational support as mediator variable between organizational justice dan affective commitment in Shell lubricants distributor company in Indonesia. The respondents of this study are 52 employees which completing the questionnaire through online and dirrect response. This study used a quantitative research design with mediation analysis from Hayes in PROCESS SPSS version 25. The results showed that the perceived organizational support mediated with BootLLCI value = 0.016 and BootULCI = 0.265, which mean perceived organization support is fully mediated in the relationship between organizational justice and affective commitment. In order to get optimized perceived organizational support from the employee, the organization should treat the employee fairly, as the result, it will increase employee`s affective commitment and the organization performance.
APLIKASI 6 SIGMA DALAM MENURUNKAN MALFUNCTION DEFECT DI PENGETESAN ELEKTRIKAL (AC TRANSIENT TEST) PADA TAHAPAN PENGEMBANGAN PRODUK BLU-RAY DISC PLAYER (STUDI KASUS DI PERUSAHAAN MANUFAKTUR ELEKTRONIK) Dony Arief Widiatmoko; Waseso Segoro
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 3 (2015): MIX: Jurnal Ilmiah Manajemen
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Abstract

Abstract. The research helds inelectrical product manufacturing company, focus of theproduct is Blu-ray Disc Player. The dominant problem caused by electrical test at the productdevelopment process is Malfunction at AC Transient test where contribution is 83% fromtotal electrical problem. Main objectives of this research are to determine the vital factors andprovide optimal solution to reduce/elimate these problem at development stage. The problemsolving methodology using Six Sigma DMAIC and DOE .The analysis indicated that linefilter value and spark gap distance in the PCB SMPS are vital factors that influence themalfunction defective as AC Transient test result. The design of experiment (DOE) techniqueuse to define the optimum values of vital factor‟s needed to reduce/eliminate the defect. As aresult, a reduction of malfunction defective at AC Transient test was achieved, from 125000ppm to 0 ppm and thus improve its Sigma level from 2.65 to 6.Keywords:Defective reduction, DMAIC, DOE, malfunction defective, AC Transient test.

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