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Arief Bowo Prayoga Kasmo
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Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 553 Documents
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Building Fashion Customer Loyalty through Brand Awareness and Social Media Marketing: The Mediating Role of Brand Trust and Moderating Brand Reputation Elya Surya Nugraha; Nur Laili Fikriah
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441//jurnal_mix.2026.v16i2.022

Abstract

Objectives: This study examines how Brand Awareness and Social Media Marketing influence Brand Loyalty among Uniqlo consumers in Indonesia by investigating the mediating role of Brand Trust and the moderating role of Brand Reputation. The study also addresses the empirical inconsistency regarding the direct and moderating roles of Brand Reputation in developing customer loyalty within the fashion retail industry.       .Methodology: This study employed a quantitative explanatory survey using a purposive sampling technique. The respondents consisted of 250 Uniqlo consumers in Indonesia who had purchased Uniqlo products at least twice through online or offline channels. Data were collected using a structured online questionnaire distributed through Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0.Finding: Results show that brand awareness has a direct positive impact on brand loyalty as well as an indirect impact via brand trust. Similarly, social media marketing has a direct effect on brand loyalty through brand trust. Brand Trust turned out to be the strongest predictor of Brand Loyalty. Additionally, it was found that brand reputation had a negative effect on brand loyalty but a positive moderating effect on the relation between brand trust and brand loyalty.Conclusion: The findings demonstrate that Brand Trust is the central mechanism linking Brand Awareness and Social Media Marketing to Brand Loyalty. While Brand Reputation alone does not directly enhance customer loyalty, it reinforces the positive influence of Brand Trust on Brand Loyalty. Therefore, fashion retailers should prioritize strategies that strengthen consumer trust through consistent product quality, transparent communication, and meaningful customer engagement while maintaining a favorable Brand Reputation to support long-term customer loyalty.
Profitability of Islamic Banks in the Pressure of Productive, Consumptive, and CKPNAK Problematic Financing Achmad Fauzi; Etty Murwaningsari; Tatik Marjanti
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.019

Abstract

Objectives: The profitability of Islamic banks does not always decrease directly when non-performing financing increases. The impact is different between productive and consumptive financing, and is influenced by the dynamics of CKPNAK costs. Therefore, this assessment is important because previous research used a lot of aggregate NPFs, so it has not sufficiently explained the risk path based on financing segments. The purpose of this study is to analyze the influence of Problematic Productive Financing and Problematic Consumptive Financing on the profitability of Islamic banks in Indonesia, either directly or through Current Productive Financing, Current Consumptive Financing, and CKPNAK Costs.Methodology: The study uses a quantitative approach with monthly data on the Indonesian Islamic banking industry for the period January 2010–July 2023 and analyzed using PLS-SEM.Finding: PPB does not have a direct effect on profitability, but increases CKPNAK Costs. PKB reduces PKL and profitability directly. PKL increase profitability, while PPL does not always strengthen profitability. The novelty of this research is that this study separates the risks of productive and consumptive problematic financing and places CKPNAK as a risk transmission mechanism.Conclusion: The profitability of Islamic banks is more accurately understood through risk management based on the financing segment.
Rethinking Auditor Independence: Evidence from High-Corruption Environments Bambang Setiono; Seng Hansen
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Objectives: This study re-examines the concept of auditor independence in high-corruption environments, arguing that independence is not merely a professional attribute, but an outcome constrained by multilevel institutional, organizational, and individual pressures.Methodology: The study identifies the determinants of auditor behaviour through a survey analysed using exploratory factor analysis (EFA).Finding: We identify eleven interrelated factors shaping auditor behaviour, which cluster into three dimensions: (1) Capability and Stance, (2) Alignment and Resourcing, and (3) Protection and Pressure. The findings suggest that auditors operate not as fully independent monitors but as constrained agents embedded within corruption-prone systems, where institutional pressures, organizational incentives, and personal risks jointly shape audit outcomes.Conclusion: This study shifts the conceptualization of auditor independence from an assumed professional condition to a context-dependent outcome. By integrating agency, fraud-triangle, and institutional perspectives, we show that the audit expectation gap reflects structural constraints rather than mere misunderstanding of auditor roles.

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