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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 553 Documents
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Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention Ika Susilawati; Ika Susilawati; Sri Murni Setyawati; Nur Choirul Afif
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.004

Abstract

Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers.Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS.Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention.Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.
Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model Herni Justiana Astuti; Nor’ain Abdullah; Wiwin Dyah Priwanti; Suryo Luqman Hakim
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.005

Abstract

Objectives: This study aims to investigate how patient loyalty and hospital switching are impacted by service quality and hospital image via satisfaction.Methodology: Purposive sampling is used in this approach, where the prerequisite is a patient who have undergone treatment at least 3 times in the last 3 months and have used other hospital care. Based on this technique, a sample of 100 patients. Data were analyzed using structural equation modeling using partial least square technique, via two distinct but sequentially related phases.Finding: The findings demonstrate that satisfaction is positively and significantly impacted by hospital image and service quality.  Only loyalty is impacted by the hospital's reputation; transferring hospitals is not directly impacted.  However, hospital switching and loyalty are unaffected by service quality. Patient satisfaction can only mediate the relationship between the hospital image and hospital switching as well as patient loyalty, which does not apply to service quality. This study indicates that patient stimulus comes from external influences, where service quality and hospital image provide individual impacts (Organism) reflected in feelings of satisfaction or dissatisfaction. This then leads to a response, which is loyal patients. The satisfaction or dissatisfaction felt by patient as ‘Organism’ does not affect their decision to switch services to another hospital.Conclusion: Patient loyalty and satisfaction are directly impacted by hospital image.  Patient satisfaction is directly impacted by service quality, but loyalty is not much impacted.  Only patient satisfaction can operate as a mediator in the interaction between loyalty and hospital image.
The Relationship between Emotional Intelligence, Organisational Commitment, Work Environment, and Reward Systems on the Performance of Educational Personnel in Private Universities in West Java Kania Laelawati; Yudi Garnida
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.010

Abstract

Objective: Educational personnel play a strategic role in maintaining the quality of administrative and academic services in private higher education institutions (PTS). Despite their importance, empirical studies examining determinants of their performance remain limited. This study aims to analyze the influence of emotional intelligence, organizational commitment, work environment, and reward systems on the performance of educational personnel in private universities in West Java.Methodology: This study employed a quantitative approach with a causal associative design. The population consisted of permanent educational personnel across private universities in West Java. Using proportional stratified random sampling, 200 respondents were selected. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM) with SmartPLS.Findings: The results show that emotional intelligence, organizational commitment, and work environment have positive and significant effects on performance. In contrast, the reward system demonstrates a significant negative effect, indicating that perceived unfairness or misalignment in reward distribution may reduce employee performance.Conclusion: This study highlights the importance of integrating psychological competencies and organizational factors in enhancing performance within private universities. While strengthening emotional capacity, commitment, and work climate is essential, institutional leaders must ensure that reward systems are transparent, fair, and performance-based to avoid demotivating effects.
Financial Inclusion and Taxation in Digital Finance: Mediating Organizational Capabilities in Indonesian Startups Agam Sinaga; Sunday Ade Sitorus
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.016

Abstract

Objective: This research evaluates whether financial inclusion and taxation shape the use of digital finance by Indonesian startups, both independently and through three firm-level capabilities: corporate governance, financial literacy, and technological innovation. Institutional Theory is combined with Dynamic Capability Theory to clarify how external institutional conditions are converted into organizational resources for digital financial transformation.Methodology: An explanatory quantitative survey was analyzed through Partial Least Squares Structural Equation Modeling in SmartPLS 4. From a population of 2,558 registered Indonesian startups, purposive screening produced 100 valid firm-level responses. The analysis first examined measurement reliability and validity and then assessed the direct paths and specific mediation effects in the structural model.Findings: Financial inclusion and taxation were each positively associated with digital finance through significant direct and indirect routes. Broader financial access supplies resources and connections to formal services, whereas tax requirements encourage transparent reporting, accountability, compliance, and process modernization. Governance quality, financial competence, and innovation operate jointly in translating institutional access and regulatory pressure into practical digital-finance implementation.Conclusion: Enduring digital transformation requires an enabling financial and regulatory environment together with capable internal systems. Public policy should pair inclusion and digital-tax initiatives with support for governance, financial skills, and technology readiness. Startup leaders should likewise invest in internal controls, employee competence, and digital infrastructure to strengthen competitiveness and continuity.
Structural Drivers of Corporate Resilience during Economic Crises: An ISM–MICMAC Approach Yanti Budiasih; Irma Novida; Marifatul Hikmah
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.018

Abstract

Economic crises have repeatedly exposed firms’ vulnerabilities in absorbing shocks, adapting to adverse conditions, and restoring performance. Corporate resilience has therefore become a critical concept in understanding firms’ ability to survive and recover during periods of economic disruption. However, existing studies largely examine resilience determinants in isolation, offering limited insight into their structural and hierarchical interdependencies.Objectives: This study aims to examine corporate resilience during economic crises by adopting a structural perspective that recognizes the interdependencies among key resilience determinants and identifies their hierarchical roles within an integrated system.Methodology: This study adopts a qualitative structural research design using Interpretive Structural Modeling (ISM) combined with MICMAC analysis. Twelve determinants of corporate resilience were identified through an extensive literature review and validated by expert judgment involving academics and finance practitioners.Findings: The results show that liquidity and buffer capacity function as foundational driving factors enabling financial flexibility, which serves as an intermediate structural mechanism. Stability and adaptability act as linkage mechanisms that translate financial capacity into operational continuity, while recovery performance emerges as a dependent outcome. The absence of autonomous variables indicates that all determinants are structurally interconnected.Conclusion: The study concludes that corporate resilience during economic crises should be strengthened through a layered and sequential approach rather than isolated improvements in individual indicators, emphasizing the importance of aligning financial and operational mechanisms according to their structural roles. Keywords: Corporate resilience; Financial flexibility; Liquidity management; Crisis management; Interpretive Structural Modeling (ISM)
The Mediating Role of Digital Financial Inclusion in the Effects of Perception of KUR and Islamic Financial Behavior on MSME Capital Decisions Nita Fauziah Oktaviani; Evilia Sri Yuniar
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.017

Abstract

Objectives: This study aims to examine how MSME owners’ perceptions of the People’s Business Credit (KUR) program and their Islamic financial behavior influence capital decision-making. Specifically, it evaluates both the direct effects of KUR perceptions and Islamic financial behavior on capital decisions and the indirect effects operating through digital financial inclusion, which is expected to function as a bridging mechanism by improving access to information and digital financial services. By clarifying these pathways, the study also seeks to provide evidence that can support government stakeholders and MSME owners in strengthening digital financial inclusion initiatives that facilitate better informed and more effective capital decisions.Methodology: The subject of this study is the owner of MSMEs in East Priangan Region Indonesia consisting of 7 regencies/cities with a sample count of 250 MSME, as for data collection using purposive sampling technique. The analysis tool used is SEM-PLS Ver 4.Finding: The results indicate that KUR perceptions have a significant direct effect on capital decisions, whereas Islamic financial behavior does not significantly influence capital decisions directly. Digital financial inclusion significantly mediates the effects of both KUR perceptions and Islamic financial behavior on capital decisions.Conclusion: These findings suggest that digital financial inclusion plays a central role in translating program perceptions and financial behavior into capital decision-making among MSMEs. Strengthening an inclusive and equitable digital finance ecosystem may help MSME owners improve their knowledge and access to financial services, thereby supporting better capital allocation decisions.
Green Entrepreneurial Orientation and Sustainable Performance of SMEs in Indonesia and Malaysia Sulastri Sulastri; Ratih Hurriyati; Heny Hendrayati; Noor Faizah Mohd Lajin; Sharifah Zannierah Syed Marzuki
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.022

Abstract

Objectives: This study investigates Green Entrepreneurial Orientation (GEO) as a key driver of Green Innovation (GI) in Small and Medium Enterprises (SMEs) in Indonesia and Malaysia. It examines how environmentally oriented entrepreneurial strategies encourage the adoption of green technologies, sustainable processes, and eco-friendly products. By integrating GEO into their operations, SMEs can enhance innovation, strengthen competitive advantage, and achieve sustainable performance while reducing environmental impacts.Methodology: A quantitative research approach was employed using a cross-sectional survey of 200 SME owners and managers in Indonesia and Malaysia. Data were collected via structured questionnaires and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), including comprehensive assessments of the measurement model, structural model, and mediation effects.Finding: The results indicate that Green Entrepreneurial Orientation has a significant positive effect on Green Innovation. Green Innovation, in turn, has a significant positive effect on Sustainable Performance. However, Green Entrepreneurial Orientation does not have a significant direct effect on Sustainable Performance. The mediation analysis confirms that Green Innovation fully mediates the relationship between Green Entrepreneurial Orientation and Sustainable Performance, suggesting that entrepreneurial orientation contributes to sustainability outcomes only when translated into innovative environmental practices. These findings highlight the critical role of innovation capability in enhancing the sustainable performance of SMEs in both Indonesia and Malaysia.Conclusion: This study demonstrates that Green Innovation is a key mechanism linking Green Entrepreneurial Orientation to Sustainable Performance. The findings contribute to the Resource-Based View by emphasizing the importance of innovation capability in transforming environmental orientation into sustainable competitive advantage. Practically, the study suggests that SME managers should prioritize the development of green innovation capabilities, while policymakers should strengthen institutional support, technology transfer, and sustainability-oriented programs to foster long-term sustainable performance across SMEs in Indonesia and Malaysia.
Comparative Study of Artificial Intelligence Accuracy on Project Team Member Assessment Poltak Evencus Hutajulu; Andreas Rumata Simanjuntak; Toba Sastrawan Manik; R Reza El Akbar
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.014

Abstract

Objectives: This study compares five AI platforms (ChatGPT 5.2, Claude Sonnet 4.5, Gemini 3 Pro, GLM 4.7, DeepSeek V3.2) with manual HR assessment in team performance evaluation, examining accuracy and predictive validity by correlating with program success rates.Methodology: Using a within-subjects design, 32 team members managing 619 locations were evaluated by six methods via standardized prompts. Analysis included comparative tests, accuracy metrics, and correlation between performance scores and graduation rates.Finding: All AI platforms scored higher than the HR baseline. Correlation analysis revealed substantial differences in predictive validity. Claude Sonnet 4.5 demonstrated the strongest correlation with graduation rates (ρ = 0.70), followed by GLM 4.7 (ρ = 0.67), accounting for approximately 50-55% of the outcome variability. The HR baseline unexpectedly showed a negative correlation with program success (ρ = -0.49), indicating misalignment between the evaluation criteria and actual effectiveness. DeepSeek V3.2 most closely matched HR scores but showed only moderate predictive validity, while ChatGPT 5.2 showed no meaningful relationship with outcomes.Conclusion: AI platforms differ substantially in predictive validity. Organizations should prioritize outcome-based validation over human agreement when selecting AI for HR decisions and consider recalibrating manual evaluation systems.
Human Resource Management Strategy in Flood Mitigation in Cultural Heritage Tourism Areas Nurtjahjono, Gunawan Eko; Supriono, Supriono; Pambudi, Fahrizal Surya; Prakasa, Yudha
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.015

Abstract

Objectives: This study aims to analyze the human resource (HR) management strategy of the Semarang City Government in flood mitigation efforts in the Old City cultural heritage area. Although various technical measures have been implemented, the effectiveness of flood mitigation still depends heavily on the quality, coordination, and preparedness of the human resources involved.Methodology: This research uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation studies. Data analysis was conducted in four stages: data collection, data condensation, data presentation, and drawing conclusions.Finding: The research results show that the Semarang City Government has implemented several stages of disaster mitigation, including documentation of cultural heritage assets, threat assessments, and flood prevention measures through the construction of polders and pump houses. However, weaknesses were still found in the vulnerability assessment stage, which lacked support from conservation experts and a solid cross-agency coordination system.Conclusion: Overall, the human resource management strategy for flood mitigation in Kota Lama has been quite successful, but not yet optimal. Strengthening employee capacity, increasing inter-agency collaboration, and empowering the community are key to maintaining the sustainability of cultural heritage tourism destinations from the threat of flooding.
Rethinking Corporate Governance and Tax Avoidance, Evidence from Indonesia’s Basic Materials Firms Mahroji Mahroji; Yenni Ayu Safitri
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.023

Abstract

Objectives: This study examines the effects of profitability, financial distress, firm size, CEO narcissism, board size, and female directors on tax avoidance among basic materials firms listed on the Indonesia Stock Exchange during 2021-2024. Methodology: This study uses secondary data from annual reports and financial statements of 13 firms, resulting in a balanced panel of 52 observations, and estimates pooled OLS with robust standard errors. Findings: Firm size has a negative association with tax avoidance, while board size and female directors have positive associations; profitability, financial distress, and CEO narcissism are not statistically strong. Conclusion: Governance characteristics do not always reduce tax avoidance linearly in basic materials firms with heterogeneous asset structures and tax planning incentives.

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