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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 553 Documents
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Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta Zulvia Khalid; Thilini De Silva; Panca Maulana; Iis Torisa Utami
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.016

Abstract

Objectives: This study is aimed at investigating the effects of viral marketing) on impulsive buying behavior mediated by fear of missing out (FoMO) among Gen Z customers in Indonesia.Methodology: This study adopts a quantitative method with cross-sectional design, including 209 Gen Z students from universities in Jakarta which were gathered using Purposive snowball sampling. Data were analyzed using structural equation modeling (SEM) with Partial Least Squares method to evaluate the validity of theoretical framework and to examine the proposed hypotheses.Finding: The findings demonstrate that viral marketing significantly affects the emergence of FoMO which mediates the relationship between viral marketing and impulsive buying behavior.Conclusion: The results are beneficial for marketers who aim to reach Gen Z and deal with the social and economic effects of inappropriate customer behavior that can happen when viral marketing campaigns are used too much. Gen Z will also become more aware and conscious if they learn these facts. This will help them resist the desire to buy things on impulse that viral marketing campaigns use to get customers to buy things.
Is Employee Engagement Really Impact on Turnover Intention Fawzia Nurmadina Arifany; Kiki Sudiana
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.015

Abstract

Objectives: Employee engagement is often considered one of the factors that can reduce turnover intention. The inconsistency of the results indicates that there are various variations depending on the industry context and the conditions of the job and the company. In the EPC (Engineering, Procurement, and Construction) industry, this challenge becomes increasingly complex due to the high pressure to meet project deadlines, dynamic work environments, and rapid project rotations, which can significantly affect employee engagement and turnover intention. In National Construction Company experiencing financial crises due to project failures resulting from the implementation of PSAK-72 and the conditions of COVID-19, this leads to uncertainty in project sustainability, prompting many employees to leave the company. This research consists of two variables, employee engagement as the independent variable and turnover intention as the dependent variable. The study aims to determine whether employee engagement has an effect on turnover intention.Methodology: The method used in this research is analysis, with data collection through questionnaires. This research employs a quantitative method with a non-probability sampling technique of convenience sampling. The population in this study is all employees at the National Construction Company, totaling 676. A sample of 251 employees was selected for analysis in this research. The data analysis techniques used are descriptive analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing.Finding: The results of this study indicate that employee engagement has a significant effect on turnover intention among employees of the National Construction Company.Conclusion: The results of this research are expected to be utilized by the management of the National Construction Company to reduce turnover rates by considering the employee engagement perceived by employees, thereby enabling the company to achieve better and sustainable performance.
Improving Employee Performance through Empowering Leadership: Managing the Impact of Information Overload and Social Media Fatigue Tur Nastiti; Shinta Ratnawati; Zainab Binti Aman
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.003

Abstract

Objective: This study aims to analyse the effect of information and communication overload on social media fatigue, and its impact on employee performance, by considering the moderating role of empowering leadership.Methodology: This study uses a quantitative approach with a survey method and data collection through questionnaires distributed to permanent employees at universities in Indonesia. The data analysis technique uses linear regression and moderation test to test the relationship between variables.Findings: The results show that information and communication overload has a significant influence on social media fatigue, which in turn negatively impacts employee performance. Moreover, empowering leadership can mitigate such negative impacts, by providing support and autonomy to employees.Conclusion: The findings provide insights for organisations in designing more efficient communication policies and supporting empowering leadership development to improve employee well-being and performance in the digital age.
Technologically Influential Hospitality: Recognizing the Drivers of Smart Hotel Visitation Arif Zulkarnain; Tiurida Lily Anita; Tri Wiyana; Abdul Rauf Ridzuan
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.015

Abstract

Objectives: Following the concept of smart hotels, this study aims to analyze the relationship between technology readiness, amenities, perceived usefulness (PU), perceived ease of use (PEOU), and visiting intentions. In addition, this study seeks to identify specific elements of technology amenities that significantly influence guests' intention to visit. Thus, this study is expected to fill a gap in the literature and propose a more comprehensive conceptual framework for understanding guest behavior in the context of smart hotels.Methodology: This study used quantitative research methods with the unit of analysis being visitors to five-star hotels in Jakarta. Purposive sampling was used to select participants who met the research criteria, resulting in a total of 290 respondents. Data collection was conducted using an online questionnaire distributed through social media. Data analysis techniques used in this study included Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the relationship between variables.Finding: The results indicate that technology amenities significantly affect PEOU, PU, and visiting intention. Meanwhile, technology readiness affects PEOU and PU but does not directly influence visiting intention. PU and PEOU mediate the influence of TR and TA on visiting intention, indicating that perceptions of ease and usefulness are the main mechanisms that bridge the relationship between technological factors and consumer behavior.Conclusion: This study concludes that technology amenities have a significant effect on PEOU, PU, and visit intention. Meanwhile, technologyl readiness affects PEOU and PU but does not directly affect visit intention. PU and PEOU become mediating variables of the effect of TR and TA on visit intention.
Exploring Relationship Value through Second-Order Model and Importance-Performance Map Prita Prasetya; Mukhamad Najib; Teuku Fajar Akbar Darmawan
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.003

Abstract

Objectives: This research aims to examine the direct impact of relationship value (RV) on distributor satisfaction through a second-order analysis using structural equation modeling (SEM). The study focuses on understanding how various dimensions of RV contribute to enhancing satisfaction among distributors.Methodology: A cross-sectional survey was conducted, collecting data from 193 middle-class distributors. The analysis employs a second-order model to explore the relationships between RV dimensions and distributor satisfaction, while also utilizing Importance-Performance Map Analysis (IPMA) to identify key areas for improvement.Finding: The results confirm the direct influence of RV on distributor satisfaction. The second-order model effectively identifies several critical dimensions of RV that significantly enhance satisfaction. IPMA results highlight that strengthening distributor reliance on sellers by providing more valuable market insights can boost satisfaction. Additionally, RV supported by seller expertise and timely market entry can foster stronger relationships with principals.Conclusion: This study offers valuable insights for managers, recommending a focus on the most critical dimensions of RV to improve distributor satisfaction and overall performance. By enhancing support and expertise, companies can build more positive and lasting relationships with their distributors.
The Mediating Role of Risk Perception in the Relationship between Risk Propensity and Investment Decisions among Millennials in Indonesia Asri Solihat; Nugraha Nugraha; Disman Disman; Ikaputera Waspada
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.004

Abstract

Objectives: This study aims to explore the relationship between risk propensity, risk perception, and investment decisions among millennials in West Java, Indonesia. The study particularly examines how risk perception mediates the relationship between risk propensity and investment choices.Methodology: A purposive sampling method was used, with 500 respondents from the millennial generation, aged 24-39 years, who have at least one year of experience in investments. The data was collected via online surveys and analyzed using correlation and mediation analysis with Process v.34 by Andrew F. Hayes.Findings: The results demonstrate that risk propensity has a direct positive effect on investment decisions. Additionally, risk perception significantly mediates the relationship between risk propensity and investment decisions. Millennials with higher risk propensity tend to make more risk-taking investment decisions, but the level of their risk perception influences the final decision-making process.Conclusion: This research contributes to a deeper understanding of how risk behaviors, particularly risk propensity and perception, shape investment decisions among millennials. It provides valuable insights for investors and practitioners in the field of digital investment, suggesting that fostering better risk perception could lead to more informed investment decisions.
Role Ambiguity and Work Family Conflict on Job Stress of Banking Employees in Bengkulu City Sri Ekowati; Tezar Arianto; Ririn Harini
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.002

Abstract

Objectives: The objective of this study is to analyze the effect of role ambiguity and work-family conflict on job stress among banking employees in Bengkulu City.Methodology: The study used a quantitative approach with data collected from 180 respondents through purposive sampling. The participants were permanent or contract banking employees with a minimum of one year of work experience. Data analysis was conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS). Validity and reliability tests were performed, including AVE (>0.50), Composite Reliability (CR), and Cronbach’s Alpha (>0.70).Finding: All indicators met the validity and reliability criteria: The AVE values were: Role Ambiguity (0.76), Work-Family Conflict (0.74), and Job Stress (0.77). The R-Square (R²) value for Job Stress was 0.578, indicating that 57.8% of job stress variability can be explained by role ambiguity and work-family conflict. Hypothesis testing showed: Role Ambiguity had a positive and significant effect on Job Stress (β = 0.429, t = 6.215, p = 0.000), Work-Family Conflict had a positive and significant effect on Job Stress (β = 0.378, t = 5.801, p = 0.000).Conclusion: The study concludes that both role ambiguity and work-family conflict significantly increase job stress among banking employees. To mitigate this, bank management should focus on clarifying employee roles and providing programs that support work-life balance.
Capital Structure Policy: The Moderating Role of Equity Market Timing on Profitability and Growth Opportunity Dessy Adelin; Jonnardi Jonnardi; Sakdiah Binti Md Amin; Primadonna Ratna Mutumanikam
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.001

Abstract

Objectives: This research endeavors to investigate how profitability and growth opportunities shape firms’ capital structure decisions, while also elucidating the moderating influence of equity market timing (EMT) within these associations. The inquiry centers on coal mining enterprises—an industry distinguished by capital-intensive operations and pronounced sensitivity to market fluctuations.Methodology: Adopting a quantitative paradigm, this study utilizes panel data drawn from 23 coal mining firms listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. The sample is determined through purposive selection. Moderated regression analysis serves to assess the interplay between profitability, growth opportunities, and capital structure, with EMT incorporated as a moderating construct. All variables are operationalized through financial ratios and processed using EViews software to ensure analytical rigor.Finding: Empirical evidence discloses a significant inverse nexus between profitability and capital structure, signifying that more profitable entities exhibit a diminished proclivity toward debt financing, favoring internally generated funds instead. Conversely, growth opportunities manifest a positive and significant relationship with leverage, implying that firms with broader expansion prospects are predisposed to augment their indebtedness. Moreover, EMT intensifies these dual tendencies—fortifying the adverse link between profitability and leverage while concurrently amplifying the positive association between growth opportunities and debt usage.Conclusion: Collectively, the findings underscore that capital structure formation is not solely contingent upon internal financial attributes such as profitability and growth potential but is equally sculpted by external capital market conditions. Firms, therefore, appear to recalibrate their financing configurations strategically, navigating between internal performance dynamics and the temporal advantages presented by favorable market valuations.
Characteristics of Sustainability Factors of Business Models in Community-Based Waste Management in Purwokerto City Mulyaningrum Mulyaningrum; Ellen Rusliati; Mujibah Mujibah; Wisnu Yuwono; Isma Addi Jumbri
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.009

Abstract

Objectives: This study aims to analyze the sustainability of the community-based waste management (CBWM) business model in Purwokerto City, with a focus on aspects of funding sources and financing mechanisms.Methodology: Through case studies, this study examines the sustainability of business models that can be applied in Purwokerto City. Data were collected through in-depth interviews with actors, direct observation, and documentation studies. Data analysis was carried out qualitatively to identify the sources of funding used, the financing mechanisms applied, and the factors that influence the sustainability of the business model.Finding: The study results show that several factors, including the availability of sustainable funding sources, effective financing mechanisms, and support from the government and the community, influence the sustainability of the CBWM business model in Purwokerto City. Conclusion: This study concludes that the CBWM business model has the potential to be a sustainable solution to overcome waste problems in Purwokerto City. However, further efforts are needed to improve the sustainability of this business model, such as diversifying funding sources, developing value-added recycled products, and increasing community capacity in managing waste.
Organizational Support and Inclusive Leadership Boost Employee Innovation Through Work Motivation Asih Niati; Asah Wiari; Erlina Dewi Endah Amaliyah; Mohamad Sodikin
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.013

Abstract

Objectives: The existence of various problems related to innovative performance among employees and numerous controversies in previous studies became the background of this study.  The gap that exists between survey and reality as well as inconsistencies from previous studies need further review. Therefore, the aim of this study is to provide findings and recommendations to solve the phenomena related to innovative performance.Methodology: The data collection was carried out using a questionnaire distributed via Google Form to respondents who meet the determined criteria. Structural Equation Modeling (SEM) was used to analyze the data.Finding: The results show that Perceived Organizational Support and Inclusive Leadership have a positive and significant effect on Work Motivation, partially. It also shows that Perceived Organizational Support, Inclusive Leadership and Work Motivation have a positive and significant effect on Employee Innovative Performance. However, Work Motivation failed to become a mediating variable between Perceived Organizational Support on Employee Innovative Performance. On the other hand, Work Motivation is successful in becoming a mediating variable for Inclusive Leadership on Employee Innovative Performance.Conclusions: Organizations should adopt HR development policies that promote open communication and coaching, which address employees’ need for support from leaders aligned with training initiatives and provide a platform for dialogue. With a millennial workforce, inclusive leadership is critical, as employees look for leaders who encourage change and creative thinking.

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