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553 Documents
<![CDATA[Understanding the Dual Impact of Job Conflict and Work Stress on Organizational Performance Outcomes ]]>
<![CDATA[Frilla Gunariah]]>;
<![CDATA[Hasan Bisri]]>;
<![CDATA[Deni Kamaludin Yusup]]>;
<![CDATA[Muhammad Zaky]]>;
<![CDATA[Nurul Fadhlya Hidayatunnisa]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.017
<![CDATA[Objectives: Organizational changes in both internal and external environments can significantly affect employee productivity, particularly when human resources are unable to adapt effectively. This often results in workplace conflict and elevated job stress levels. This study aims to examine the impact of work conflict and job stress on employee performance at PT. Scudetto Prima Transportasi.Methodology: The research employs a descriptive-verificative method with a quantitative approach, utilizing non-probability sampling techniques on the entire employee population (75 individuals). Data were analyzed using SPSS Statistics 20.Findings: Furthermore, partial tests reveal that both independent variables independently exert a negative and significant influence on performance. These findings underscore the critical importance of effective conflict and stress management strategies in enhancing organizational productivity and employee effectiveness.Conclusion: The results indicate that work conflict and job stress have a simultaneous negative and significant effect on employee performance, accounting for 17.9% of the variance.]]>
<![CDATA[The Influence of Product Innovation and Innovation-Based Marketing on The Competitiveness of MSMEs and its Impact on Local Economic Growth in West Java ]]>
<![CDATA[Suca Rusdian]]>;
<![CDATA[Yusuf Tojiri]]>;
<![CDATA[Ipa Hafsiah Yakin]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.005
<![CDATA[Objective: Regional economic growth is greatly influenced by the ability of micro, small, and medium enterprises (MSMEs) to innovate and adapt to market changes. This study aims to analyze the effect of product innovation and innovation-based marketing on the competitiveness of MSMEs and their impact on local economic growth in West Java Province.Methodology: This research is an explanatory quantitative study using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research population includes all MSME actors in the creative industry, agribusiness, and service sectors in West Java, with a sample of 200 respondents selected using purposive sampling. Data collection was conducted through a structured questionnaire that had been tested for validity and reliability.Findings: The results showed that product innovation and innovation-based marketing had a positive effect on the competitiveness of MSMEs, and competitiveness was proven to mediate the influence of these two variables on local economic growth. These findings suggest that enhancing innovation capacity and adopting adaptive marketing strategies are crucial factors in strengthening the market position of MSMEs while driving regional economic development.Conclusion: The practical implication of this study is the need for local government policy support to enhance the innovation ecosystem and digitization of MSMEs, creating inclusive and sustainable regional economic development]]>
<![CDATA[The Influence of Transformational Leadership Style and Organisational Culture on Employee Performance Mediated by Organisational Commitment ]]>
<![CDATA[Mahmud Mahmud]]>;
<![CDATA[Ega Saiful Subhan]]>;
<![CDATA[Paroli Paroli]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.006
<![CDATA[Objective: This study aims to analyze the influence of transformational leadership and organizational culture on employee performance, with organizational commitment serving as a mediating variable at CV Aquaku Jaya Bersama in Dompu Regency, West Nusa Tenggara.Methodology: This study uses a quantitative causal approach with a population of 78 employees. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3 software. The analysis procedure included measurement evaluation, structural modelling, and direct and indirect hypothesis testing.Findings: The results showed that transformational leadership did not directly influence employee performance but had a positive and significant effect on organisational commitment. Organisational culture has a positive and significant influence on both organisational commitment and employee performance. In addition, organisational commitment positively influenced employee performance and substantially mediated the relationship between transformational leadership and employee performance. However, organisational commitment did not mediate the relationship between organisational culture and employee performance.Conclusion: This study emphasises the importance of building organisational commitment to improve employee performance through leadership and work culture approaches.]]>
<![CDATA[Synergy of Charismatic Leadership and Employee Participation in Creating Innovation: Its Impact on Human Resource Effectiveness in the Tourism Sector ]]>
<![CDATA[Dana Budiman]]>;
<![CDATA[Irvan Avianto]]>;
<![CDATA[Slamet Sutrisno]]>;
<![CDATA[Suhaila binti Nadzri]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.008
<![CDATA[Objective: This study aims to analyse the influence of charismatic Leadership and employee participation on human resource management (HRM) effectiveness, with Innovation as a mediating variable. This study was conducted at Amphitheater Ciletuh-Palabuhanratu, part of the UNESCO Global Geopark (UGG), which emphasises sustainable tourism management based on local values.Methodology: The research approach used quantitative methods with an explanatory design. The sample was taken using the total sampling technique, involving the entire population of 100 respondents. Data were collected through a 5-point Likert scale closed questionnaire and analysed using Structural Equation Modeling (SEM) techniques through SmartPLS software.Findings: The results show that charismatic Leadership and employee participation positively and significantly affect Innovation and HR effectiveness. Innovation was also shown to act as a mediating variable in the relationship between the two independent variables and HR effectiveness. The findings confirm that visionary Leadership and employee engagement are key in shaping an innovative and effective work culture.Conclusion: This research provides a practical contribution to formulating innovation-based HRM strategies in sustainable tourism destinations.]]>
<![CDATA[Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education ]]>
<![CDATA[Hesti Umiyati]]>;
<![CDATA[Asep Surahmat]]>;
<![CDATA[Dhimas Tribuana]]>;
<![CDATA[Lukas Umbu Zogara]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.012
<![CDATA[Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity.Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging.Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.]]>
<![CDATA[The Impact of Brand Authenticity on Consumer Purchase Decisions in Digital Marketplaces: The Role of Brand Trust as a Mediator ]]>
<![CDATA[Intan Cahyani Rachman]]>;
<![CDATA[Elvina Elvina]]>;
<![CDATA[Halimatus Sa'diyah]]>;
<![CDATA[Nursyidah Nursyidah]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.012
<![CDATA[Objectives: This study aims to investigate how brand authenticity influences purchase decisions and its effect on brand trust within the digital marketplace. In addition, the research seeks to determine whether brand trust serves as a mediating factor in the relationship between brand authenticity and purchase decisions.Methodology: A quantitative research design was employed through a survey approach, gathering responses from 267 Indonesian consumers who had previously made purchases via digital platforms. The study used a purposive sampling technique, ensuring that participants met specific criteria relevant to the research focus. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect effects among the study constructs.Findings: The analysis revealed that brand authenticity has a significant positive effect on purchase decisions, reflected by a path coefficient of 0.995. Moreover, brand authenticity exerts a strong influence on brand trust (path coefficient = 0.863). While brand trust also positively impacts purchase decisions, its effect is comparatively smaller (path coefficient = 0.131). The mediation test further shows that brand trust partially mediates the link between brand authenticity and purchase decisions.Conclusion: This study shows how being genuine with a brand authenticity in building costumer trust and encouraging purchase decisions in the digital marketplace. The findings suggest that marketers should prioritize authenticity-driven branding strategies to reinforce consumer trust, promote brand loyalty, and enhance purchasing outcomes in competitive online environments.]]>
<![CDATA[Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets ]]>
<![CDATA[Martinus Calvin Saputra]]>;
<![CDATA[Christian Herdinata]]>;
<![CDATA[Damelina Basauli Tambunan]]>;
<![CDATA[David Sukardi Kodrat]]>;
<![CDATA[Tommy Christian Efrata]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.007
<![CDATA[Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia.Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables.Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST.Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.]]>
<![CDATA[The Financial Implications of ESG Performance: Innovation as a Mediator and External Assurance as a Moderator ]]>
<![CDATA[Elizabeth Agustine Shellyane]]>;
<![CDATA[Christiana Fara Dharmastuti]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2025.v15i3.014
<![CDATA[Objectives: Investor and regulator attention to sustainability practices has made Environmental, Social, and Governance (ESG) performance increasingly crucial for companies. This study examines the effect of ESG performance on financial performance with innovation as a mediator and external assurance as a moderator.Methodology: The study was conducted on 58 publicly listed Indonesian companies during the 2023–2024 period that have ESG Risk Rating scores from Morningstar Sustainalytics and have reported research and development expenses in their operations. SEM-PLS aims to analyze the developed model.Finding: The results show that (1) good ESG performance (indicated by a lower ESG Risk Rating) has a significant positive effect on ROE, indicating that better ESG performance is associated with higher financial performance; (2) innovation acts as a mediator, where sustainability practices encourage innovative activities that positively impact financial performance; and (3) external assurance strengthens the relationship between ESG and financial performance through enhanced reporting credibility and reduced information asymmetry..Conclusion: These findings affirm that ESG is not merely about compliance but a strategy to drive innovation and increase profits. The managerial implications include reducing ESG risk through measurable sustainability initiatives, strengthening investment in green research and development, and obtaining independent external assurance to enhance reporting credibility and increase investment opportunities.]]>
<![CDATA[Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java ]]>
<![CDATA[Syaifuddin Syaifuddin]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.011
<![CDATA[Objective: The global environmental crisis has heightened public awareness of the impact of consumption on environmental sustainability. However, a persistent gap remains between environmental awareness and actual consumer behavior in choosing eco-friendly products. In this context, companies are challenged to design effective green marketing strategies that not only attract attention but also strengthen awareness and translate it into purchasing decisions. This study aims to examine the influence of green advertising, green perceived value, and price perception on green product purchasing decisions, with environmental awareness positioned as a mediating variable.Methodology: This study employed a quantitative associative approach using a survey method. The population consisted of consumers in West Java Province who had purchased environmentally labeled products within the past year. A purposive sampling technique was applied, resulting in 200 valid respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4 software.Findings: The results indicate that green advertising, green perceived value, and price perception each have a positive and significant effect on environmental awareness. Furthermore, environmental awareness significantly influences purchasing decisions for eco-friendly products. Mediation analysis confirms that environmental awareness serves as a psychological mechanism linking green marketing variables to purchasing decisions.Conclusion: These findings highlight the central role of environmental awareness in translating green marketing strategies into sustainable purchasing behavior. The study underscores the importance of credible green communication, clear articulation of ecological value, and fair pricing strategies in fostering long-term sustainable consumption.]]>
<![CDATA[Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia ]]>
<![CDATA[I Gusti Ayu Tirtayani]]>;
<![CDATA[Gusti Ayu Aghivirwiati]]>;
<![CDATA[Wan Mohd Hirwani Wan Hussain]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.003
<![CDATA[Objectives: This research investigates the influence of hedonic shopping and utilitarian shopping on impulse buying behavior among Generation Z in Indonesia, by also considering the role of live streaming shopping in moderating the relationship between these two types of shopping and impulse buying.Methodology: Through data analysis from 300 respondents.Finding: The findings show that both hedonic shopping and utilitarian shopping have a positive and significant influence on impulse buying. Apart from that, live streaming shopping was also found to have a significant influence in strengthening the relationship between these two types of shopping and impulse buying behavior.Conclusion: The implications of these findings are the importance of developing more effective marketing strategies, increasing consumer awareness about the risks of impulse buying, and opportunities for further research in understanding consumer behavior in the digital era.]]>
