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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 553 Documents
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Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities Nashrudin Latif; Burhan Bungin; David Sukardi Kodrat
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.013

Abstract

Objectives: This research endeavors to explore the ethical ramifications when artificial intelligence is utilized in predictive marketing, especially regarding potential pitfalls like algorithmic bias, infringements on privacy, the deliberate manipulation of consumer actions, and the aggregation of market power, which may undermine fair business competition.Methodology: A qualitative methodology was adopted for this study, involving In-Depth Interviews (IDIs) with a total of eight informants. The participants, who were data analysts and digital marketers representing various industry sectors, were recruited using both purposive and snowball sampling techniques. Data gathering spanned a six-week period and was subjected to thematic analysis to identify the prominent themes and issues.Finding: Five main themes were found in this study: (1) the importance of fairness and non-discrimination in algorithms, (2) transparency in data governance, (3) protection of consumer privacy, (4) risk of behavioral manipulation, and (5) ethical implications of market share concentration by AI-based companies.Conclusion: While AI can improve marketing efficiency, its use also risks creating social injustice and lowering consumer trust. Therefore, continuous data audits, transparent algorithm development, and strong consumer protection regulations are needed to ensure fair, ethical, and sustainable application of AI.
Integrating Sharia Principles into Portfolio Optimization: Empirical Evidence from the Indonesian Islamic Capital Market Sisca Debyola Widuhung; Zul Karnen; Yatimin Yatimin
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.009

Abstract

Objectives: This study aims to analyze the influence of Sharia values in the portfolio optimization process and evaluate their specific contribution to risk and return within the Indonesian Sharia capital market.Methodology: This research used a quantitative approach with a descriptive-associative design. Analyze secondary data (stock prices and financial statements) from companies in the Jakarta Islamic Index (JII) for the 2018–2024 period. The analysis combined the Markowitz portfolio optimization method with multiple linear regression to test the impact of Sharia compliance on performance.Findings: Integrating Sharia values enhances portfolio efficiency, evidenced by higher Sharpe ratios and lower risk levels (11.80% vs 13.50% in traditional models). Furthermore, the regression analysis showed that the Sharia compliance score has a positive and significant impact on portfolio returns, with a coefficient of 0.031 and a p-value of 0.011.Conclusion: Applying Sharia values to portfolio optimization is an adaptive and strategic approach that makes portfolios not only ethical but also financially competitive. The study concludes that Sharia principles serve as a tool for risk mitigation and enhance long-term investment sustainability.
The Role of the Business Environment in Improving the Competitiveness of the West Java Traditional Medicine Industry Elan Eriswanto; Antony Antony
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.007

Abstract

Objectives: This study aims to analyze the role of the business environment in improving the competitiveness of the traditional medicine industry in West Java by identifying business environment factors that affect competitiveness and measuring the significance of the influence of each factor.Methodology: The research used a mixed method approach with explanatory sequential design. Quantitative data collection was conducted through a structured survey of 222 traditional medicine businesses in West Java selected by stratified random sampling based on business scale and geographical area. Qualitative data were obtained through in-depth interviews and focus group discussions with 18 key informants. Data analysis used multiple regression, structural equation modeling (SEM), and ANOVA, integrated with content analysis for qualitative data.Finding: The results showed that seven dimensions of the business environment significantly influenced the competitiveness of the traditional medicine industry with a value of R² = 0.613. Market access (β = 0.312) and technology and innovation (β = 0.286) are the most dominant factors, while raw material availability has the highest perception (mean = 3.87). There were significant gaps in technology and innovation (mean = 2.65) and access to finance (mean = 2.78). ANOVA analysis showed significant differences in competitiveness levels based on enterprise scale (F = 18.653, p < 0.01), with larger-scale enterprises showing higher competitiveness.Conclusion: The business environment plays an important role in improving the competitiveness of the traditional medicine industry in West Java. A holistic approach is needed in developing a conducive business environment, including simplifying regulations, strengthening the innovation ecosystem, developing market access, and special financing schemes to encourage the transformation of the traditional medicine industry towards a more modern and globally competitive industry. An integrated and ecosystem-based industrial development approach is key to improving the competitiveness and sustainability of this industry in the long term.
Transformation of Risk Management through the Integration of an Artificial Intelligence Approach in Various Industrial Sectors Martua Eliakim Tambunan; Perdana Wahyu Santosa
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.020

Abstract

Background: The development of artificial intelligence (AI) technology has brought fundamental changes to various industrial sectors, including risk management practices. Conventional risk management systems are often considered inefficient in dealing with the complexity, dynamics, and uncertainty of the digital era. This drives the need for a new, more adaptive, predictive, and data-driven paradigm to improve the effectiveness of risk mitigation.Objectives: This research aims to analyze the paradigm shift in risk management practices influenced by the development of AI technology, as well as to identify the contributions, challenges, and ethical implications of integrating AI in various industrial sectors.Methodology: The research employed a qualitative approach, utilizing systematic literature reviews, cross-sectoral case studies, and inter-industry comparisons. The analysis was conducted descriptively and analytically to gain a holistic understanding of the application of AI in the risk management cycle, encompassing the identification, analysis, mitigation, and monitoring stages.Finding: The study's findings demonstrate that AI integration significantly improves operational efficiency, risk prediction accuracy, and strategic decision-making acumen. These findings also highlight the importance of robust data governance, algorithmic transparency, and an ethical framework for the sustainable implementation of AI. The study's novelty lies in its comprehensive, cross-industry mapping of AI's role in the risk management cycle. The primary contribution of this research is to provide a theoretical foundation and practical implications for policymakers and practitioners in designing more responsive and responsible risk mitigation strategies in the era of digital transformation.Conclusion: This study confirms that AI plays a central role in transforming the risk management paradigm from a reactive to a proactive and adaptive system. The research's novelty lies in its comprehensive, cross-industry mapping of AI's role in the risk management cycle. Its primary contribution is providing a theoretical foundation and practical implications for policymakers and practitioners in designing more responsive, transparent, and responsible risk mitigation strategies in the era of digital transformation.
Green Marketing Mix and Halal Ethics: Integrating Sustainable Management in Indonesia’s Logistics Sector Mega Tunjung Hapsari; Azmi Fahrurrizal Amrulloh
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.018

Abstract

Objectives: This study examines how halal-certified logistics companies in Indonesia integrate sustainability principles through the green marketing mix framework. It aims to analyze the implementation of green product, green price, green place, and green promotion strategies and their implications for sustainable management within halal logistics.Methodology: A qualitative descriptive method was employed to obtain in-depth insights from PT. Yudhistira Perkasa Abadi, a halal-certified logistics service provider in Surabaya, Indonesia. Data were collected through semi-structured interviews, direct observation, and document analysis, and analyzed using the Miles, Huberman, and Saldaña interactive model.Finding: Results reveal that the company implements eco-friendly fleets, optimized routing, green warehouses, and digital documentation to reduce environmental impact while maintaining halal integrity. Value-based pricing, strategic distribution networks, and ethical promotional practices further strengthen customer trust and corporate sustainability performance.Conclusion: The integration of green management and halal assurance demonstrates that environmental stewardship and Islamic business ethics are complementary. The study proposes the green halal logistics paradigm as a sustainable model for Indonesia’s logistics sector.
Enhancing Corporate Governance: Female Board Influence on Non-Financial Reporting Effectiveness in Managing Agency Costs Nicken Destriana; Shalma Atika Putri
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.006

Abstract

Objectives: This study examines how non-financial disclosures influence agency costs in Indonesian manufacturing companies, emphasizing the moderating effect of female board members. It offers a new perspective on corporate governance by exploring the female board's role in this relationship.Methodology: Using secondary data from 32 manufacturing companies listed on the Indonesia Stock Exchange from 2021-2023, the research employs multiple linear regression and purposive sampling. Agency costs are proxied by two expense ratios and an asset utilization ratio.Findings: Non-financial disclosures significantly impact agency costs. Female board representation strengthens this relationship for expense ratio measures, suggesting enhanced transparency and reduced agency costs. However, this moderating effect is not significant when agency costs are measured by the asset utilization ratio, implying female board members are more effective in moderating operational agency costs than investment-related ones.Conclusion: This research uniquely shows how gender dynamics on boards affect non-financial disclosure's effectiveness in mitigating agency costs within a male-dominated manufacturing sector. It offers valuable insights for corporate governance and investment practices.
The Influence of Dynamic Capability on Program Uniqueness and Its Implications for Business Performance through Flexibility Strategy in the Coffee Business Eva Rachmawati; Vanessa Gaffar; Lili Adi Wibowo; Puspo Dewi Dirgantari
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.002

Abstract

Objectives: The coffee industry is characterized by intense competition, shifting consumer preferences, and vulnerability to external disruptions, creating challenges for businesses aiming to maintain sustainable performance. This study investigates the role of dynamic capabilities in shaping program uniqueness and enhancing business performance, with strategic flexibility examined as a mediating factor.Methodology: Adopting a quantitative research design, the study utilizes a structured questionnaire distributed among decision-makers in small and medium-sized coffee enterprises across Indonesia, and analyzes the data using Structural Equation Modeling with AMOS.Finding: The findings provide both theoretical advancement and practical implications for SMEs in the coffee sector by highlighting the importance of resource orchestration and adaptive strategies in sustaining competitive advantage. This research contributes to the broader discourse on strategic management and SME development, offering valuable insights for academics, practitioners, and policymakers aiming to enhance resilience and innovation in dynamic industry environments. Bottom of FormConclusion: The results demonstrate that dynamic capabilities specifically sensing, seizing, and reconfiguring resources positively influence the development of unique programs and contribute to improved business outcomes. Furthermore, the presence of a flexibility strategy significantly mediates the effect of dynamic capabilities, enabling firms to adapt more effectively to environmental changes and align their strategic initiatives with market demands. By integrating the Conservation of Resources (COR) theory into the dynamic capabilities framework, this study offers a novel theoretical perspective on how firms can protect, allocate, and optimize resources under conditions of uncertainty.
What Drives Enforced Compliance? Insights from the Extended Slippery Slope Model among Value Added Taxpayers Rosalita Rachma Agusti; Brillyanes Sanawiri; Ari Irawan
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.014

Abstract

Objectives: This study examines the interrelationships among coercive power, implicit trust, antagonistic climate, and enforced tax compliance within the theoretical framework of the Extended Slippery Slope Framework.Methodology: Utilizing a quantitative research design, data were collected from 359 Value Added Taxpayers in East Java, Indonesia. The analysis focuses on how taxpayer perceptions of institutional authority influence their compliance behavior.Finding: Empirical results reveal that coercive power significantly exacerbates the emergence of an antagonistic climate, whereas implicit trust exerts a mitigating effect. Furthermore, an antagonistic climate is positively associated with enforced compliance, indicating that taxpayer adherence in such contexts is driven more by perceived institutional pressure than by intrinsic moral obligation. Mediation analysis further substantiates the role of antagonistic climate as a significant intermediary in the relationships between coercive power and enforced compliance, as well as between implicit trust and enforced compliance.Conclusion: These findings contribute to the growing body of behavioral tax literature by highlighting the psychological mechanisms that underpin compliance behavior. The results advocate for a dual-strategy approach in tax administration that integrates both enforcement mechanisms and trust-enhancing interventions to foster sustainable tax compliance over the long term.
Understanding Traditional Culinary Engagement: The Impact of Income Levels, Lifestyle Patterns, and Sensory Branding Ari Arisman; Isyana Rahayu; Mohamad Herdi Faizal; Teuku Dhani Al Ramdhani; Viska Putria Ananda
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.008

Abstract

The study aims to address the limited empirical studies that simultaneously examine economic, psychographic, and sensory factors in shaping traditional culinary experiences, with a focus on Nasi Tutug Oncom in Tasikmalaya.Objectives: The study examines the influence of income level, lifestyle, and sensory branding on the culinary consumption experience of traditional food consumers.Methodology: The study used a quantitative survey approach using an online questionnaire that was sent to 272 participants that were selected using Cochran's formula. Data were analyzed using SPSS, which included validity, reliability, linearity, and multiple regression analysis.Findings: The results suggest that while lifestyle has no discernible impact, income level and sensory branding have a positive and considerable impact on the gastronomic consumption experience. The F-test shows that the model fits the data well, suggesting that the independent variables together account for the variation in gastronomic consuming experience.Conclusion: The study concludes that while lifestyle has little bearing on traditional culinary experiences, financial ability and sensory stimuli are important factors in enhancing them.
Choice of Alternatives for Completing Work Tip 182 70 kV GI Namlea–Namrole GI Transmission Project Using Analytical Methods Hierarchy Process (AHP) Firman Syarip; Machsus Machsus
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.001

Abstract

Objectives: This study aims to identify the criteria that must be considered in selecting alternative solution for the Tower Intersection Point (TIP) 182 issue on Buru Island, Maluku. The problem emerged after a landslide at the foundation of TIP 182 caused the leg C foundation to sink and the surrounding ground to crack. The research seek to analyze the best alternative solution using the Analytical Hierarchy Process (AHP) method and evaluate the sensitivity of the selected criteria to ensure the robustness of the chosen alternative.Methodology: Data were collected through Focus Group Discussion (FGD) to formulate relevant criteria and alternative solutions, as well as questionnaires to determine the weight of each criterion. The Analytival Hierarchy Process (AHP) was employed to prioritize and rnk the alternatives based on the established criteria. Sensitivity analysis was conducted to assess the stability of the selected alternative under change in criteria weighting.Findings: The FGD identified three alternatives; relocation of the TIP 182, redesign of TIP 183 and cutting slope. Five main criteria were analyzed in depth; technical aspects, resources, cost, duration and risk. The AHP results indicate that the redesign TIP 183 alternatives is the most optimal solution for addressing the problem at TIP 182 on Buru Island. Sensitivity analysis further confirms that variations in the weights of the technical, resources, cost, duration and risk criteria do not significantly alter the ranking position of the redesign TIP 183 alternative as the most superior option.Conclusion: The study concludes that redesign TIP 183 is the most appropriate and robust alternative solution for resolving the TIP 182 issue. The application of AHP provides a structured and objective decision-making framework that supports effective project completion and practical implementation on the field, while also offering a foundation for future related research.

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