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Jurnal The Messenger
Published by Universitas Semarang
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Articles 283 Documents
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Digital Uprisings and the Technocratic Turn: Assessing Nepal’s Trajectory as a Blueprint for Nigeria Ben-Collins Emeka Ndinojuo
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.13223

Abstract

Purpose: This article focuses on the transformation from democratic discontent to modern digital dissent as seen in the 2025 uprising led by youth in Nepal, culminating with the election of an interim Prime Minister on Discord as an early example of media activism, and beginning the process of transitioning toward a technocratic order from an actual change through mass protests. The investigation also covered the #ENDSARS protest in Nigeria in 2020 to understand why it failed to achieve the same success enjoyed by the Nepal protests despite both being orchestrated using digital media applications.   Methods: A systems comparative case study design was employed to investigate the phenomenon of youth-driven digital disruption in Nepal and Nigeria. This research combines academic sources with proof from global news, policy papers, and studies of digital media about hashtag campaigns and memes on platforms like Discord, TikTok, and X.   Findings: The findings attribute Nepal's success to a few things: anti-corruption issues coming together, smart Discord use for command, and an unstable political leadership. On the other hand, even with its digital strength, the #EndSARS movement in Nigeria suffered. Several factors explain the lack of stronger action, most importantly the absence of a clear plan after the protests and the disruption of the protests because of ethnic, sectarian, and religious divisions.   Originality: This paper provides a novel comparative framework by juxtaposing Nepal’s successful 2025 ’digital coup’ against Nigeria’s arrested #EndSARS movement to isolate the specific political opportunity structures required for digital dissent to produce tangible change.
Communicating Digital Creative Labour under Algorithmic Governance in Platform Economies Moch. Shobastian Mahendra Muchtar; Yuyun Agus Riani
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.12408

Abstract

Purpose: On platforms like TikTok and Instagram, a creator's livelihood depends entirely on being seen. This study investigates how platform algorithms restrict digital creators through official corporate rules. We explore how tech companies use institutional communications to exert structural and symbolic power over digital content creators.   Methods: Using critical discourse analysis, we examined official platform rulebooks, including algorithm policies, community guidelines, and moderation manuals. By analyzing the specific language within these documents, we traced how corporate wording subtly dictates the power balance between platforms and creators.   Findings: Platforms strategically use passive voice, moral framing, and dense technical jargon to obscure authority while steering creator behavior. By framing visibility as both a reward and a constant risk, platforms force creators into internalized surveillance. Creators consequently mold their content and personalities to fit underlying algorithmic logic.   Originality: Previous research often treats algorithms as opaque technical black boxes, frequently and completely overlooking the institutional texts mediating this control. This study fills that gap by introducing linguistic algorithmic governmentality. We demonstrate that platform guidelines are disciplinary technologies translating cold code into behavioral norms. Theoretically, this extends Foucaultian governmentality and the critical political economy of communication into the platform era. It proves digital power is enforced through strategic corporate language, reshaping how we understand digital subjectivity and creative labor governance within contemporary digital media ecosystems.
A Content Analysis of Parental Love in Music Videos Tasya Nurbani; Mukhlisiana Lusy
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.12617

Abstract

Purpose: This study examines the representation of parental love in the music video ‘Always in Your Pulse’ (Selalu Ada di Nadimu) by Bunga Citra Lestari, the soundtrack of the animated film Jumbo. It focuses on how parental love is constructed and communicated through audiovisual elements within an Indonesian cultural context.   Methods: This study uses a qualitative approach and constructivist paradigm with Krippendorff's content analysis method, based on social construction theory. Data were obtained through non-participant observation, documentation, literature study, and interviews with an expert in film and animation studies to validate interpretations, supported by parents and children to capture audience perspectives. The main data are the visual and lyrical elements of the video.   Findings: The results show that parental love is expressed through nonverbal, verbal, visual, and audio elements. The message construction is narrative and progressive, with a slow pace that gives the audience space to feel the emotional transitions. The message characteristics are conveyed through a personal communication style and a consistent emotional tone and mood, making the message accessible and universally relatable.   Originality: The novelty of this research lies in connecting audiovisual content analysis with social construction theory to highlight how Indonesian music videos can act as vehicles of cultural value formation. This theoretical contribution expands the scope of social construction studies by positioning music videos not only as entertainment artifacts but also as instruments of emotional and educational communication.
The Contribution of Instagram Influencers to Medication Literacy: A Digital Communication Perspective Fathiyyah Azizah; Reni Nuraeni
Jurnal The Messenger Vol. 18 No. 2 (2026): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i2.12780

Abstract

Purpose: This study investigates the role of pharmacist-influencer Rinaldi Nur Ibrahim (@rinaldi_ni) in promoting medication literacy among Indonesian society through digital communication on Instagram. The increasing prevalence of self-medication and difficulties in interpreting medication-use instructions highlight the need for accessible and credible medication information.   Methods: This study employed a qualitative approach using a descriptive case study method. Data were collected through in-depth interviews with Rinaldi, the communicator and account owner, and non-participant observation of his Instagram activities and content.   Findings: The findings indicate that Rinaldi applies the 4C concepts of social media communication: Context, Communication, Collaboration, and Connection. His content addresses current health issues using accessible language and communication styles that resonate with Generation Z. In contrast, collaborations with health institutions and other influencers strengthen credibility and audience reach. Although audience interaction remains largely one-way, particularly in comment sections, direct messages and broadcast channels support closer relationships with followers.   Originality: This study offers a novel communication perspective by examining pharmacist-influencer communication for medication literacy and safe self-medication through Instagram using the 4C framework. Unlike previous studies focusing on consumer behavior, beauty products, general health literacy, or disease-specific campaigns, this study connects professional pharmaceutical expertise with digital influencer communication in the Indonesian context. It demonstrates how the 4C framework supports accessible, credible, and engaging medication information for younger audiences.
Framing the #IndonesiaGelap Demonstration Narrative in Indonesian Online Media Lorensia Hani Aradita; Dudi Rustandi
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.12971

Abstract

Purpose: This research aims to explore and understand how Kompas.com and CNN Indonesia, the two online media outlets with the highest level of public trust, frame the violent dimension of the #IndonesiaGelap demonstration news coverage. Both outlets have the best reputation ratings in Indonesia; in 2025, Kompas.com scored 62%, and CNNIndonesia.com scored 61%, outperforming other media outlets, both traditional and digital.   Methods: This study uses a qualitative method with a critical paradigm and a framing approach to CNN Indonesia news and Kompas.com regarding the #IndonesiaGelap demonstration actions during February 17-21, 2025, using Robert N. Entman's Framing Theory. This model was chosen because it emphasizes cognitive aspects that are suitable for analyzing long-term socio-political issues, compared to other models that emphasize formal aspects and linguistic metaphors.   Findings: The results of the study show that Kompas.com highlights issues and causes of conflict through the demands of demonstrators and government policies. It tends to be critical and balanced. Meanwhile, CNN Indonesia focuses on the definition of the problem and avoids mentioning the cause or moral judgment. It tends to be neutral. These findings affirm the balanced and neutral role of the media in shaping public perceptions while considering security aspects. This study contributes to understanding the dynamics of media framing on democracy in Indonesia.   Originality: This study contributes theoretically by showing that nearly identical trust scores between Kompas.com and CNN Indonesia do not guarantee equal critical framing, nuancing media credibility theory's assumption that audience trust reflects a medium's depth of critical journalism.
MODEL KOMUNIKASI PENCEGAHAN KEKERASAN SEKSUAL TERHADAP ANAK DAN PEREMPUAN DENGAN MEMANFATKAN MEDIA DIGITAL Lina Wati; Rialdo Rezeky Manogari Lumban Toruan
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.13028

Abstract

Purpose: This study identifies the communication model used by the Tangerang City DP3AP2KB (Division of Women and Children's Empowerment) to prevent sexual violence against women and children and develops a model suitable for digital media. The study focuses on the agency's website, YouTube, Instagram, and WhatsApp.   Methods: A qualitative method with a case study approach. Data were collected through in-depth interviews with the officials of the DP3AP2KB who are responsible for prevention, for the protection of women and children. The digital media of the agency and the prevention programmes were also observed. Tangerang City was selected because its population is dense, and highly connected to the internet.   Findings: Digital media were used mainly for activity information, with little prevention content. Only the website, Instagram, YouTube, and WhatsApp were operated, and a linear, one-way model was applied. Limited staff, skills, and budget were the main obstacles. Accordingly, a circular model was formulated in which interpersonal, group, and digital communication are combined in one flow of planning, production, distribution, feedback, and evaluation.   Originality: The novelty lies in the theoretical contribution. Prevention communication is reformulated from a linear transmission model into a circular communication-management model for a local government agency. Whereas existing interactive and computer-mediated models treat digital media only as channels, digital communication is here placed inside institutional programme planning and closed by feedback and evaluation, so that it is theorised as a governance mechanism, not a campaign tool. The social ecology perspective is thereby extended into a public agency's digital environment.
The (Re)constructing Radio Broadcaster’s Professional Competence in Indonesia’s Media Convergence Era Rifqi Aniqo; Bambang Dwi Prasetyo
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.13057

Abstract

Purpose: The phenomenon of media convergence has reshaped the role of radio broadcasters. This study focuses on Suara Surabaya FM and Radio Republik Indonesia (RRI) in Surabaya, examining how both commercial and public broadcasting institutions are adapting to digital transformation. Radio broadcasters were chosen as research subjects because they serve as frontline communicators, representing human adaptation in sustaining broadcasting relevance within a convergent media environment. The aim is to build a theoretical framework for understanding how professional competence evolves through adaptation, multitasking, and digital integration in convergent media practice.   Methods: This study used a qualitative grounded theory approach and involving 19 purposively selected informants. These comprised 13 experienced broadcasters (at least 10 years) directly adapting to media convergence, and 6 validation informants for data triangulation: a new media manager, a human resources manager, and a CEO. Data were collected through in-depth interviews and field observations and analyzed using open, axial, and selective coding.   Findings: The study reveals that broadcasters must reconstruct their competencies by mastering digital skills, fostering creativity and innovation, and maintaining professionalism. These skills are driven not solely by individual agency but shaped through interactions between personal capacity and organizational structures, ensuring radio’s relevance amid technological shifts.   Originality: The originality of this study lies in its attempt to link media convergence with the reconstruction of professional competence through the concept of boundary negotiation, thereby providing a theoretical explanation of how technological and organizational changes transform the nature of broadcaster professionalism.
Critical Discourse Analysis of Pandawara Group’s Environmental Communication on Social Media Platforms Fitri Sarasati; Kristina Nurhayati
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.13210

Abstract

Purpose: This study aims to explain how The Pandawara Group constructs, disseminates, and negotiates environmental discourse through TikTok and YouTube content by analysing the language strategies and narrative structures they use in describing the environmental activist with the largest number of followers in Indonesia.   Methods: This study uses a qualitative approach with Teun A. van Dijk’s Critical Discourse Analysis. Teun A. van Dijk’s discourse analysis was chosen because it can read texts, social cognition, and social context simultaneously. The Pandawara Group’s YouTube and TikTok content analysed consists of videos announcing polluted locations, which serve as calls to action, documentation of clean-up activities in the field, and clarification posts when criticism or rejection arises from local government or communities.   Findings: The findings show that the Pandawara Group successfully portrays environmental issues as a shared moral obligation through inclusive language, persuasive calls to action, and visual before-and-after comparisons that encourage mass voluntary participation. Their rhetoric strategically shifts the conversation from blame to cooperation, allowing them to negotiate socio-political resistance and strengthen legitimacy in the digital public sphere.   Originality: This study addresses a gap in prior research, which largely treats collective-action narratives alone, by proposing a dual-narrative framework that combines collective mobilization with discursive resistance-clarification, analysed by van Dijk’s three-level model. Extending connective action theory, it explains how non-institutional Gen Z activists negotiate legitimacy and manage socio-political backlash while sustaining mass participation.
Data Journalism and Fact-Checking Research: Global Bibliometric Trends and Adoption in Indonesia Erai Tsabbita Pranastia; Rully Khairul Anwar
Jurnal The Messenger Vol. 18 No. 2 (2026): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i2.13259

Abstract

Purpose: This study aimed to map the intellectual structure of global research on data journalism and fact-checking and analyzed its specific adoption patterns in Indonesia to understand how global trends translated into the Global South context.   Methods: Adopting a quantitative bibliometric approach, data were retrieved from the Scopus database covering the last decade. The study utilized Biblioshiny software, selected for its integrated statistical workflow and superior capability in comparative thematic mapping, to visualize and compare co-occurrence and co-citation networks between the global dataset and the Indonesian adoption dataset.   Findings: Global results revealed an exponential growth trajectory driven by the interdisciplinary convergence of journalism studies and computer science, with Natural Language Processing and Pandemic emerging as dominant motor themes. Conversely, the Indonesian dataset indicated a unique, reactive adoption pattern with a sharp acceleration in publications during 2016–2025. Unlike the global trend toward automated detection, Indonesian research prioritized Social Media as the central problem context and Human collaboration as the primary solution, reflecting a sociotechnical adaptation to local resource constraints.   Originality: This study provided new theoretical insights into journalism technology adoption in the Global South by conceptualizing the methodological divide between global computational trends and local human-centric practices. It offered a non-Western perspective on digital media evolution and suggested future empirical research on human-machine collaboration.
Digital Communication Strategy of the Youth Social Movement Afifah Nurul Mardhiyyah; Tita Melia Milyane
Jurnal The Messenger Vol. 18 No. 2 (2026): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i2.13529

Abstract

Purpose: This study examined youth digital activism practices on Instagram within a community-based environmental campaign, exploring how digital activism functions as both an information dissemination tool and a participatory communication practice that fosters environmental awareness, engagement, and collective action. Instagram was chosen as the research focus because it served as the campaign's primary platform for content dissemination, audience interaction, and visual storytelling, showing consistent activity and strong youth engagement throughout 2024.   Methods: Using an interpretive qualitative approach, data were collected through systematic observation of environmental campaign content on the Instagram account @trashranger.id during 2024, along with in-depth interviews. Key informants included campaign initiators and content managers; supporting informants were active youth followers engaged in online and offline activities; and expert informants comprised scholars in environmental communication and digital media studies. Data were analysed using Philip Lesly's communication planning model and Tracy's interpretive communication perspective.   Findings: Digital activism unfolded through structured stages--issue identification, communication policy formulation, program planning, message implementation, and evaluation based on audience responses. These practices facilitated a gradual process of youth engagement, moving from digital awareness toward discussion and tangible environmental action.   Originality: This study extends Middleton's communication strategy framework, as discussed by Cangara, to youth digital activism and environmental communication on Instagram. It develops a conceptual understanding of how communicator, message, media, audience, and effect operate within community-based digital activism, demonstrating how a communication strategy framework can explain the relationship between strategic communication practices, youth engagement, and participation in environmental activities within a digital media environment.

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