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INDONESIA
Jurnal The Messenger
Published by Universitas Semarang
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Articles 260 Documents
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Blurring the Relationship Boundaries between Women and Technology Retno Widyastuti, Dhyah Ayu; Wahyuni, Hermin Indah; Wastutiningsih, Sri Peni
Jurnal The Messenger Vol. 15 No. 1 (2023): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i1.4473

Abstract

Introduction: Technology penetrates society and has an impact on daily life. Historically, technology was dominated by men. Recently, women have become closer to the internet to share ideas through cyberspace, build sites that allow them to interact with women and women’s communities, and use the internet to help their productive activities. This study attempts to explain modern society’s connections between women and technology. The data analysis used cyberfeminism theory. Methods: This study used qualitative methods and illustrated the case study of SiBakul platform usage by MSMEs in the Special Region of Yogyakarta. SiBakul is an ICT-based platform for branding the digital ecosystem of MSMEs in DIY Province. The data collection employed in-depth interviews, observation, and documentation. Data sources include MSME actors and the government responsible for the MSME sector.  Findings: The results showed that SiBakul is the driving force behind digital platforms that support MSMEs' activities. Through the marketplace, the MSME actors, both women and men, use technology. The analysis concludes that there is a possible equality between women and men in accessing and using technology to promote and market their business products. The women develop their insight into cyberspace to increase their knowledge and be more productive economically. Originality: The study uses the cyberfeminism perspective to highlight the importance of adapting to environmental changes in the Industry 4.0 era with women's equality for broader access to technology. Besides, it is considered for women’s equality in public areas and the productive sector, such as in MSME activities.
Do Political Parties Satisfy Voter's Communication Needs? Content Analysis of Twitter, YouTube and Instagram Posts Kaur, Manpreet; Verma, Rajesh; Otoo, Frank Nana Kweku
Jurnal The Messenger Vol. 16 No. 3 (2024): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i3.10349

Abstract

Introduction: In an electronic democracy, politicians avoid being solely dependent on traditional communication channels like news media. Social media acts a political communication tool and Uses Gratification (UG) theory explains how people use media for their needs. Therefore, the attempt has been made to analyze the information shared on these social media platforms by political parties to communicate has any effect on communication needs according to Uses Gratification theory. Methods: Content analysis was employed to achieve the objectives using R software, where in data was acquired from social media platforms of major political parties of India and the coding was developed to classify the extracted data into communication needs as per UG theory. Findings: The content analysis shows that among all parties, BJP has higher visibility and consistency on Twitter and Instagram, satisfying cognitive needs. Most parties satisfy affective needs on Twitter, Instagram, and YouTube. However, YouTube content is less satisfying for personal integrative, social integrative, and tension released needs. Originality: The current study tried to use innovative methods or combining methods in a new way. It provided new insights or implications that have not been extensively discussed. Therefore, Political parties should focus on specific social media for interactive and efficient information spread.
3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News Indiyati, Diyah; Ghazali, Akmar Hayati Ahmad; Yohanes, Yulanda Trisula Sidarta; Chotijah, Siti
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.9048

Abstract

Introduction: Governmental responses to the pandemic vary by country. This study seeks to evaluate the Government's preliminary crisis rhetoric by employing a framing typology frequently utilised in Public Relations as reported in mass media across Indonesia, Malaysia, and Singapore. This study examines articles regarding government narratives published from January to March 2020 in Detik.com, Straitstimes.com, and Thestar.com. A total of 22.338 news reports about the pandemic were retrieved from the respective media. The three media was selected due to its national reach and readership. Methods: This paper employs qualitative-thematic and content analysis to analyze the materials collected from internet news sources. The study was conducted systematically, involving several steps. A thematic analysis was performed on the government messages to reveal governments’ initial crisis intersecting concept of crisis rhetoric and framing typology in PR. Findings: The Indonesian Government adopted the rhetorical appeal of ‘kairos’, ‘ethos’, and ‘pathos’ as means of persuasion to build the frame of choice and issues in the messages to the public. The Malaysian Government exhibited ‘ethos’ and ‘pathos’ appeal to build frame of responsibility and action in the messages carried out by the Government in the mass media. Meanwhile, the Singapore government uses the rhetorical appeal of ‘logos’ and ‘ethos’ in creating frame of action, responsibility, and situations that exist in the news covering government statements from Singapore. Originality: Studies linking framing with rhetoric are scarce, mostly framing analysis focusing more on the journalist activities in constructing the frame within the news.
Media and Elderly: The Role of Media in Handling Post Retirement Syndrome Aziz, Rifqi Abdul; Pramana, Pramana; Setianingrum, Vinda Maya; Purwati, Eli
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.8947

Abstract

Purpose: This research investigates how media--especially social media and artificial intelligence (AI)--help older adults overcome psychological and social challenges associated with Post Retirement Syndrome. It aims to understand how digital platforms address communication difficulties in retirement. By examining media usage and AI-assisted interactions, the study explores how technology enhances emotional well-being and promotes social integration in the post-retirement phase of life. Methods: This research employed a qualitative method to analyze the media behavior of retirees through interviews and field observations. Older adults in Bandung were selected using a maximum variation sampling strategy to reflect diverse occupational backgrounds. Bandung was chosen due to its demographic makeup, which includes a growing population of retirees with varying levels of digital engagement, making it an ideal setting to examine the relationship between media use, aging, and retirement experiences. Findings: The findings indicate that social media--particularly Facebook and WhatsApp--has become a transformative tool in addressing Post-Retirement Syndrome. These platforms help older adults maintain social connections, share experiences, and engage with supportive communities. With the help of AI, seniors can more effectively identify and interact with relevant groups, tailoring digital experiences to personal needs and fostering meaningful relationships. Originality: Although much research focuses on interpersonal communication in the elderly, few studies explore how media and AI act as bridges for retirees to reconstruct self-concept and build resilience through social media.
User-Generated Content, Online Trust, and Purchase Intention: An Empirical Study of Social Commerce Platforms Van Dat, Nguyen; Hoang, Canh Chi; Khoa, Bui Thanh
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11268

Abstract

Purpose: User-generated content (UGC) affected consumer trust and purchasing intention in social commerce platforms. It evaluated the growing influence of user-generated content on online consumer behavior and how online trust mediates the association between UGC and purchase intention. This study intended to understand how different types of UGC affect consumer trust and buy intentions, moving beyond previous studies' focus on individual UGC parts. Methods: A quantitative study design was utilized, employing Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were gathered via an online survey disseminated among persons in Vietnam who regularly engage with social commerce platforms. The questionnaire employed established multi-item scales derived from previous research to assess UGC, online trust, and buy intention. Findings: The findings demonstrated that user-generated content favorably impacted online trust, which subsequently enhanced purchase intention. UGC is essential for establishing trust and influencing purchasing decisions in social commerce. The model elucidated a significant variance in online trust and purchasing intention. Originality: This study shows how trust mediates the relationship between UGC and buy intention in social commerce, improving understanding of online consumer behavior. It stresses the importance of good UGC for consumer trust and purchase intention, giving valuable data for social commerce platforms and marketers. Future research may examine these findings in different cultures and examine other factors affecting consumer trust and purchase intention.
The Role of Family Communication in Transmitting Environmental Values among the Baduy Saputra, Faisal Tomi; La Ungka, Usman; Karman, Karman; Indriasari, Devi Tri
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11493

Abstract

Purpose: This study examined how family communication transmitted environmental values among the Baduy (Indonesia), linking their unique traditional ecological knowledge, cultural practices, and identity-based frameworks to sustainability outcomes to inform broader conservation efforts. Methods: This qualitative study conducted in-depth interviews with four purposefully selected Baduy participants (Banten, Indonesia) to capture diverse perspectives. Informants included a ‘Tokoh Adat’ (customary leader), the ‘Kepala Desa Kanekes’ (village head), and two ‘Warga Baduy’ (general community members), representing traditional authority, administrative leadership, and community viewpoints. Findings: Findings illuminate the Baduy people's profound integration of traditional agriculture and environmental preservation. This commitment manifests in their strict chemical prohibition, reliance on natural fertilizers, deep reverence for protected forests, and adherence to eco-friendly farming methods. These practices are embedded within a robust framework of customary law (‘adat’) and significantly informed by ‘Karma’ belief, reflecting a sophisticated understanding of long-term ecological consequences. Furthermore, these ingrained traditions fundamentally shape intergenerational communication, positioning the family as the primary conduit for transmitting vital environmental values and ecological knowledge. This dynamic process actively cultivates environmental responsibility and perpetuates a harmonious coexistence with nature within the community. Originality: Providing novel insights, this qualitative study uniquely examined family communication's role in embedding environmental values across Baduy generations (Indonesia). Findings illuminate how traditional ecological knowledge and cultural practices synergize, driving sustainable agriculture/waste management and reinforcing community resilience through ancestral wisdom, informing culturally grounded conservation.
Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity Zinaida, Rahma Santhi; Diantara, Eku; Amin, Zaid
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11658

Abstract

Purpose: This research aims to explore how endorsements by celebrities on Instagram play a role in the formation and development of social identities among users. It will investigate the psychological processes, including relationships and the desire for social connection, that influence the link between celebrity impact and identity development. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Researchers choose influencers with high engagement rates. Key Informants that being choosen are three celebgram from Palembang, South Sumatera, Indonesia. Findings: A celebrity's social identity is shaped by their interactions with their fans, as seen by the quantity of views, comments, direct messages, re-posts, and mentions. Along with participation, interpersonal interactions, communication style, social relationships, lifestyle relevance, and the presence of online communities. The visual appearance of celebrities is a major factor in the success of product endorsements because visuals are the first element that attracts the audience's attention. Originality: The originality of this study stems from identifying a distinctive concept known as ‘Local Empathetic Communication’ as an essential element in forming social identity among celebgrams in Palembang. In contrast to prior research, this study combines the Social Construction of Reality Theory with the VisCap Model to illustrate that followers engage more deeply with influencers who embody local culture and values through empathetic and relatable dialogue. This emphasis on a localized emotional connection has not been previously addressed in earlier works, making it a new and significant contribution to the discipline.
Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces Rachbini, Widarto; Anggraeni, Diana; Badari Burhan, Ahmad; Sovianti, Rina; Rahmawati, Emi
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11832

Abstract

This study explores the complex dynamics of online consumer behavior in Indonesia's online marketplaces, particularly focusing on how hedonic and utilitarian browsing, alongside electronic word-of-mouth (eWOM), impact e-satisfaction and e-loyalty. Grounded in theoretical frameworks like the Technology Acceptance Model (TAM), Expectancy-Disconfirmation Model (EDM), and Social Influence Theory (SIT), the research investigates the varying behaviors across different age groups—Millennials, Generation X, and Baby Boomers. Using a quantitative approach, data was collected via online surveys targeting active marketplace users. The findings reveal distinct generational responses: Millennials and Generation X exhibit stronger associations between browsing behaviors and positive electronic outcomes, such as e-satisfaction, eWOM, and e-loyalty, compared to Baby Boomers. The study underscores the role of marketing communications in fostering positive consumer experiences, highlighting that tailored, segment-specific strategies are essential for improving brand loyalty. Millennials are more influenced by personalized and engaging content, while Generation X values practicality and reliability, and Baby Boomers prioritize trust and customer service. This research provides empirical insights into how businesses can leverage marketing communications to enhance consumer satisfaction and loyalty. The study also offers practical recommendations for businesses to optimize their strategies in Indonesia’s competitive online marketplace by addressing the unique preferences of different generational cohorts. Future research should investigate additional factors influencing consumer behavior and evaluate the long-term effectiveness of segment-specific marketing approaches.
Strategic Digital Communication for Empowering Online Communities: A Case Study of Youtz Community Hub Azizah, Fathiyyah; Tri Lestari, Martha
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11897

Abstract

Purpose: This study aims to analyze communication strategies in empowering online communities for the development of digital social innovation through Youtz Community Hub. This study was conducted to determine how communication strategies can support community empowerment and encourage the creation of social innovation in the digital era. Methods: This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews and participant observation of programs implemented by Youtz Community Hub. This is because the community has an interesting communication strategy in empowering the community online. The focus of this study includes five stages of communication strategy, namely analysis and research, policy formulation, program planning, communication implementation, and evaluation and feedback. Findings: The results of the study show that the digital communication strategy implemented, especially through social media, can increase participation, involvement, and the impact of community empowerment. This strategy is also effective in encouraging social innovation and building a collaborative ecosystem between communities, institutions, and other stakeholders. Originality: The novelty of this research lies in the participatory and data-driven digital communication approach applied in the context of online community empowerment. What sets this study apart is the integration of qualitative analysis tools, particularly Atlas.ti, to systematically code, visualize, and interpret narrative interview data and observational findings. These findings contribute to the advancement of inclusive and sustainable communication strategies in the digital era, particularly in digitally native youth communities.
Catholic Youth and Political Engagement: The Need for a Hybrid Model of Mobilization Perbawaningsih, Yudi; Widodo, Yohanes; Lukisworo, Agustinus Aryo
Jurnal The Messenger Vol. 17 No. 2 (2025): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i2.11937

Abstract

Purpose: This study investigates the relationship between social media use, political information-seeking, political attentiveness, political awareness, and political participation among Catholic youth in the Archdiocese of Semarang. It asks whether digital engagement leads to active civic involvement or remains confined to passive consumption.   Methods: A quantitative survey was conducted among Catholic youth, chosen for their civic engagement and digital activity shaped by Church-based political education. Correlation tests examined the links between social media use, political awareness, and participation, focusing on attentiveness, information-seeking, and involvement in electoral and non-electoral activities.   Findings: Although Catholic youth are highly active on social media, political engagement is selective and often passive. Political awareness is relatively high but does not translate into broad participation beyond elections. Political attentiveness strongly correlates with information-seeking, while awareness shows only a weak connection to actual participation. Barriers such as selective exposure, algorithmic curation, polarization, and the absence of sustained mobilization limit meaningful engagement.   Originality: This study contributes theoretically by situating digital political engagement within a faith-based context, demonstrating how religious identity intersects with media effects and political behavior. It offers a novel conceptual integration of political attentiveness, information-seeking, and faith-based civic identity into digital participation models. Unlike prior research that generalizes youth behavior, this study provides a culturally grounded analysis of Catholic youth, emphasizing the Church’s dual role as both enabler and constraint of political agency. A hybrid mobilization model is proposed, bridging institutional support with community-driven digital activism to enrich theories of youth civic engagement.

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