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Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Published by Universitas Mahasaraswati
ISSN : 20882521     EISSN : -     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Agrimeta merupakan jurnal pertanian yang berbasis keseimbangan ekosistem dengan tagline "Selamatkan Bumi Pertanian Melalui Penerapan Teknologi Ramah Lingkungan".
Arjuna Subject : -
Articles 256 Documents
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OPTIMIZATION OF THE MARKETING CHAIN OF TRADITIONAL PRODUCTS: A CASE STUDY OF SUPUTRA HERBAL INCENSE IN ABIANSEMAL DISTRICT Frumensius Dakosta Joro; Nyoman Yudiarini; Luh Putu Kirana Pratiwi
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 1 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i1.12600

Abstract

Dupa Herbal Suputra, a micro, small, and medium enterprise (MSME) located in Angantaka Village, Abiansemal District, Badung Regency, has great potential in developing natural and spiritually significant herbal incense products. This study aims to analyze the marketing channels and calculate the marketing margins of the herbal incense products. The research used a combination of qualitative and quantitative methods. The study was conducted at Dupa Herbal Suputra MSME in Angantaka Village, Abiansemal District, Badung Regency, over a period of two months, from November to December. Data collection instruments included interviews and recordkeeping. The results showed that there are three marketing channel patterns: (1) a one-level channel (producer–consumer), (2) a two-level channel (producer–retailer–consumer), and (3) a three-level channel (producer–collector–retailer–consumer). The marketing margin for Dupa Herbal Suputra was zero in the first channel due to direct transactions. The second channel yielded a margin of IDR 3,000, while the third channel provided a margin of IDR 5,000. This study recommends enhancing direct marketing through digital platforms to improve efficiency and producer margins. In addition, training in business management and market access is important to improve the competitiveness of local MSMEs.
ANALYSIS OF THE INCOME OF CARROT TRADERS AT PASAR BARU KEFAMENANU Dominggus Wilfridus Amfotis; Maria Bano; Paulus Un; Damianus Adar
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.12920

Abstract

This study aims to determine the income and business feasibility of carrot traders at Pasar Baru Kefamenanu, North Central Timor Regency, East Nusa Tenggara Province. Carrots are a horticultural commodity that is quite popular with the public. As a transaction center, Pasar Baru Kefamenanu plays an important role in the distribution and trade of carrots. However, information regarding the income and business feasibility of carrot traders is still limited. This study used a quantitative descriptive approach with a sample of 30 traders randomly selected from 120 active traders. Data were collected through observation, interviews, and questionnaires, then analyzed by calculating costs, revenues, income, and business feasibility using Break Even Point (BEP) analysis and the Revenue/Cost (R/C) ratio. The results showed that most carrot traders were of productive age, female, and had more than 10 years of trading experience. The average daily revenue of traders reached Rp 1,010,833 with a total cost of Rp 649,168, resulting in a net income of Rp 361,655 per day. The break-even point (BEP) analysis shows a production break-even point of 29.9 kg per day, while the average sales volume reaches 40.4 kg per day, indicating the business is above the break-even point. The BEP price of Rp 288,918 is lower than the average selling price. The R/C ratio of 1.55 indicates that the carrot trading business at Pasar Baru Kefamenanu is feasible and profitable for traders.
SOCIAL MEDIA MARKETING INFLUENCE ON CONSUMER PURCHASE INTENTION AT KOPISAA Fauzi N. J. Usman; Maximilian M. J. Kapa; Yacobus C. W. Siubelan
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.12921

Abstract

Technological developments in Indonesia show that digital marketing and social media marketing have developed rapidly in Indonesia, but in Kopisaa only around 20% - 30% of social media followers often interact so it is not possible to know specifically the increase in purchasing intention that occurred. Therefore, this study aims to determine the social media marketing influence based on the aspects of Context, Communication, Collaboration, and Connection on the purchasing intention of Kopisaa consumers. This study is quantitative and uses a non-probability sampling technique with a purposive sampling method so that it uses data from 93 respondents with certain criteria obtained through a questionnaire. Data analysis was carried out by Structural Equation Modelling (SEM) model test to analyze one or more variables simultaneously. The results showed that 59.4% of the Purchasing intention variables were influenced by the aspects of Context (X1), Communication (X2), Collaboration (X3), and Connection (X4). The hypothesis test conducted showed that the Context and Connection aspects had a positive and significant influence on the purchasing intention of Kopisaa consumers, while the Communication and Collaboration aspects had a positive but insignificant influence. These results confirm that marketing through social media has a positive influence on consumer purchasing intention.
Callus Induction Of Phalaenopsis Stem (Phalaenopsis sp.) With NAA And TDZ Growth Regulatory In Vitro Ni Wayan Deswiniyant; Ni Putu Gunami Mertaningsih; Ni Kadek Dwipayani Lestari
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.12922

Abstract

Orchid is an ornamental plant that is much favored by the wider community. Orchid flowers have a variety of interesting colors, shapes, and flower patterns. Cultivation is relatively long and requires special treatment. The purpose of this study was to determine the effectiveness of the explant sterilization method using fungicides and fungicides + HgCl2 to determine the response to explants by analyzing data using SPSS version.26 with ANOVA p-value <0.05, followed by Duncan's test to distinguish the average between treatments. o it requires propagation by tissue in vitro. The research design used in this study was RAL by tissue culture or in vitro using a flower stalk sample of the moon orchid (Phalaenopsis sp.) with K0 treatment, TN (TDZ 0.5 ppm, 1 ppm, 3 ppm + NAA 5 mg/L ) and T (TDZ 0,5 ppm, 1 ppm, 3 ppm) and with fungicide explant sterilization method 35 replicates and fungicide explant sterilization method + HgCl2 35 replicates. The results of tissue culture research on the response of explants with the fungicide sterilization method (p>0.05), while the results of the fungicide + HgCl2 response did not produce a bubble response because the explants were contaminated and browning. The results of the effectiveness of contamination in sterilization using fungicides (p<0.05), while fungicides + HgCl2 (p>0.05). The results of the effectiveness of browning on sterilization using fungicides and a combination of fungicides + HgCl2 (p>0.05)
DEVELOPMENT STRATEGY OF SUBAK BULUH AS AN AGRO-TOURISM DESTINATION IN BATURITI VILLAGE, KERAMBITAN DISTRICT, TABANAN REGENCY Ida Bagus Putu Suryawan; Putu Fajar Kartika Lestari; Ni Gst. Ag.Gde Eka Martiningsih
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.13365

Abstract

This study aims to formulate development strategies for Subak Buluh as an agro-tourism destination in Baturiti Village, Kerambitan District, Tabanan Regency. Subak, as a traditional Balinese irrigation institution with strong socio-cultural values, plays a vital role in water management and agricultural sustainability. In response to contemporary challenges, subak must be developed not only as an agricultural institution but also as an alternative tourism attraction. Data were collected using purposive sampling from 78 respondents, consisting of 39 internal respondents (farmers and subak members) and 39 external respondents (tourists and local residents). Respondents exhibited diverse characteristics in terms of education level and occupation. SWOT analysis was employed to identify internal strengths and weaknesses as well as external opportunities and threats in the development of Subak Buluh agro-tourism. The results indicate that Subak Buluh’s main strengths include its natural landscape, cultural traditions and ceremonies, and fertile agricultural land. However, limitations such as insufficient internal funding and limited promotional activities remain key challenges. Promising development opportunities arise from village tourism programs and the growing global trend toward alternative tourism, while threats include tourist congestion and infrastructure degradation. This study provides strategic recommendations to support the sustainable development of Subak Buluh as an agro-tourism destination, contributing to local community welfare while preserving environmental and cultural sustainability
EFFECT OF LOCAL MICROORGANISMS (MOL) OF MORINGA LEAVES ON THE GROWTH AND YIELD OF PAKCOY MUSTARD (Brassical rapa L.) I Kadek Widya Praptika; I Putu Sujana; I Gusti Ayu Diah Yuniti
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 2 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i2.13386

Abstract

To support sustainable vegetable cultivation, the use of organic fertilizers is essential for improving soil quality and minimizing pest disturbances. Pak choi is a widely cultivated horticultural crop due to its high nutritional value and strong economic potential, creating a need for more environmentally friendly cultivation practices. One such approach is the use of Local Microorganisms (MOL), produced through the fermentation of natural materials containing active microorganisms from plants or plant parts. These include Rhizobium sp., Azospirillum sp., Azotobacter sp., Pseudomonas sp., Bacillus sp., and phosphate-solubilizing bacteria that support soil fertility and plant growth. Moringa leaves (Moringa oleifera) are a potential source of MOL due to their growth-promoting properties. This study aimed to evaluate the effect of moringa leaf MOL on pak choi growth and to identify the most effective concentration. Conducted at the Bali Agricultural Technology Study Center, the results showed that the treatment had a highly significant effect on plant height, number of leaves, leaf area, total fresh weight, above-ground fresh weight, and total oven-dry weight, but no significant effect on fresh and dry root weight. The highest leaf number was observed at the P3 concentration

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