cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Proceeding SENDI_U
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 1,228 Documents
 4   5   6   7   8 
DIGITALISASI PEMETAAN UKM TENUN GARUT BERBASIS SISTEM INFORMASI GEOGRAFIS SEBAGAI MEDIA KOMUNIKASI DAN PEMASARAN PRODUK LOKAL Sri Wulandari, Maria; Noveandini, Rahayu; ., Sutarno
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.346 KB)

Abstract

Garut has already been wellknown as ones of the silk producer area from its row materials up to artificial silk.But unfortunately there is no new generation studying and even not keeping continuously their Garut’s textileindustries. Garut’s textile industries are not to be able to compete with other popular textile industries where arealso enough wellknown like Sumbawa, Kalimantan, Bali, Sumatra and Sulawesi. The processing needs morelayer times,for examples one meter cloth needed moreless one week. So it causes the price of Garut’s textile ismore higher than other. Nowdays, the labour also creates more up date innovation specially for fashionproducts. The exclusive Gartut’s textile is geometrics style and by the big size flowers. To over come themarketing problem above here is the writer builds up an application for services informations by usingGeografis Information System based on web for giving more informations specially for the spreading UKMaround Garut area. The purpose of forming this application is for overcome the marketing problems and alsotaking port how to keep continuously and improving Garut’s creative textile industries. If it’s not done, therewill be hopless for the picture Garut’s textile and at last will be disappeared.Key words : Marketing, Keeping Life, Creatives industry, UKM, Geografis Information Systems
PENGEMBANGAN KINERJA PEMASARAN USAHA MEBEL MELALUI INOVASI DAN KETRAMPILAN DI KLATEN ., Sulistiyani
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.41 KB)

Abstract

Firm develops some marketing strategy in order to increase the firm profitability and to achieve the properprofitable level. From the previous research, Learning is stated as the newer responsive or better activity, asmatter of fact it is faced by the changing of environment, which eventually the changing itself will determine theinnovation (Daft and Schon, 1978). Marketing performance is the important concept to find out marketachievement of certain product. Performance is defined as the system related to the activity along with theoutcome that achieved. The purpose of this research is to prove whether Learning Orientation, Communicationand Commitment have positive influences toward Performance. This research intends to find out the empiricalevidence which shows Learning Orientation, Communication and Commitment influence to the performance offurniture industry in Klaten Regency. The population on this research is 1802 units of furniture entrepreneurlocated in Klaten Regency, using sample by the means of stratified random sampling for 100-200 units. ( Hairet al, 1995). The analysis method used is confirmatory factor full model of analysis (SEM). From SEM, thecomputation result for the test of significance model is as following: Adjusted Goodness of index (AGFI),Goodness of index (GFI), The Comparative fit index (CFI), Tucker Lewis Index (TLI), Root Mean SquareError of Approximation (RMSEA) and Critial Ratio (CR). The result of this research shows that the model onthis research meets with the goodness of fit criteria and Regression Weight requirements. (Chisqure=87,653,probability=0,088, AGFI=0,843, GFI=0,894, CFI=0,981, TLI=0,976, RMSEA=0,049). Thus, LearningOrientation, Working Motivation and Commitment have positive influence toward the performance of furnitureentrepreneur in Klaten Regency.Key Words : learning orientation,skill , comunication, performance
PENGARUH ATRIBUT KEMASAN MAKANAN RINGAN TERHADAP PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN Hanifawati, Tri; Suryantini, Any; Handoyo Mulyo, Jangkung
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.363 KB)

Abstract

Industri makanan memiliki peran penting dalam meningkatkan nilai tambah hasil pertanian sehingga memilikipengaruh yang signifikan terhadap PDB, penyerapan tenaga kerja, mendukung ketahanan pangan nasional, danpemerataan pembangunan industri di Indonesia. Peluang pemasaran di ritel modern sangat besar dengan adanyaPermendag 70/2013 yang mewajibkan toko ritel modern menjual 80% produk dalam negeri. Salah satu masalahyang dihadapi industri makanan berskala kecil, mikro, menengah untuk masuk ke ritel modern adalah daya saingproduk rendah karena kemasan yang kurang menarik, padahal kemasan berfungsi sebagai alat pemasaran sehinggasering disebut “silent salesman.” Penelitian ini bertujuan untuk mengetahui pengaruh atribut visual, atribut verbal,dan fitur kemasan terhadap proses pengambilan keputusan pembelian konsumen, yakni persepsi konsumen,pencarian informasi, evaluasi pemilihan alternatif dan perilaku setelah pembelian. Penelitian dilakukan denganmetode survey menggunakan teknik convenience sampling terhadap 400 responden. Hasil penelitian menunjukkanbahwa atribut visual seperti warna dan ukuran; atribut verbal seperti nama produk, informasi tanggal kedaluarsa,klaim halal, klaim nutrisi, dan klaim BPOM; dan komponen fitur kemasan yang ergonomis dan simpel berpengaruhbesar terhadap semua tahapan proses pengambilan keputusan pembelian.Kata Kunci: atribut kemasan, alat pemasaran, perilaku konsumen, keputusan pembelian, ritel
PENGARUH BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI SWASTA DI JAWA BARAT Muhyidin, Ujang
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.279 KB)

Abstract

Pengelolaan perguruan tinggi swasta dewasa ini dihadapkan pada berbagai hambatan dan tantangan dalam upayameningkatkan kualitas, citra, daya tarik dan menghasilkan lulusan yang memiliki daya saing global. Masalah yangselalu muncul adalah adanya kesenjangan antara jumlah pendaftar/calon peminat dan jumlah yang diharapkan dapatditerima di perguruan tinggi swasta (PTS).Hal ini mungkin merupakan dampak dari strategi bersaing, kualifikasi SDMatau pergeseran aspirasi para calon mahasiswa dan faktor-faktor lain yang berperan dalam mempersepsi danmendeterminasi keputusan para calon peminat. Pengelolaan perguruan tinggi swasta semakin komplek manakala dihadapkan pada variabel-variabel eksternal seperti PTN dan publik lainnya yang dapat menjadi peluang dan sekaligusmenjadi ancaman. Tiap PTS memiliki kiat tersendiri memperlakukan variabel-variabel tersebut, agar mereka dapatmengubah ancaman menjadi peluang sebagai strategi jangka pendek maupun jangka panjang. Untuk mengkajipermasalahan di atas penelitian ini menggunakan pendekatan marketing mix 7 P yaitu, Product, Place, Process, People,Promotion, Phisycal Evidence, Price. Tujuan penelitian ini adalah untuk memengetahui pengaruh bauran pemasaran(marketing mix) jasa pendidikanterhadap keputusan para calon mahasiswa dalam memilih perguruan tinggi swasta dijawa barat. Penelitian ini menggunakan metode deskriptif kuantitatif. Sampel penelitian adalah mahasiswa dari 15perguruan tinggi swasta di jawa barat yang diambil secara random. Pengolahan data menggunakan metode statistikkorelasional. Penelitian ini menghasilkan temuan-temuan sebagai berikut ; tidak seluruh variabel marketing mixmemiliki pengaruh yang signifikan terhadap keputusan calon mahasiswa untuk memilih perguruan tinggi swasta di jawabarat. Variabel yang tidak berpengaruh signifikan adalah harga (price), promosi (promotion), dan orang (people),sedangkan yang berpengaruh secara signifikan yaituproduk (product), lokasi (place), proses (process) dan bukti fisik(physical evidence).Kata kunci :Product,Place, Process, People, Promotion, Phisycal Evidence, Price
CITRA DAN PERSEPSI HARGA DALAM MEMPENGARUHI KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN BUSSINES CENTRE SMK NEGERI 2 SEMARANG) Handayani, Wilujeng; Soliha, Euis
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.34 KB)

Abstract

This study aimed to examine the effect of image and price perception on customer satisfaction, the effect of image, priceperception and of customer satisfaction on customer loyalty. This study do to customer of Business Centre SMK Negeri 2Semarang. By using purposive sampling, obtained to 100 respondents, who make a purchase at least two (2) times a year, asa specific target. The results of this study show that image and price perception, are positive and significant take effect oncustomer satisfaction. Image are not positive and significant take effect on customer loyalty and price perception are positiveand significant take effect on customer loyalty. And than customer satisfaction positive and significant take effect oncustomer loyalty Business Centre SMK Negeri 2 Semarang.Keywords: Image, Price Perception, Customer Satisfaction and Customer Loyalty
MARKET BASKET ANALYSIS PADA MOBILE CUSTOMER RELATIONSHIP MANAGEMENT Susanto Putro, Adi Nugroho S; ., Ernawati; Wisnubhadra, Irya
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.66 KB)

Abstract

CV. Anugerah is a retail company in Solo which has four branches. CV. Anugerah sells products of stationery,clothes, and various accessoris. CV. Anugerah has 5.784 items things that every day are evenly 926 items sold.Some problems that CV. Anugerah often faces are there are many kinds of things sold there, the brand of the thingsfrequently changes into other brands; it makes the customers and the shokeepers frequently confused. To find thethings they need, it takes long time. A supermarket manager can learn more about the customers’ “shoppingpattern.” Market Basket Analysis can be done on the data of retail customers’transaction in the shop. The results ofthe analysis can be used to plan the markerting strategy or the advertisement and also the shop layout catalog design.Customer relationship management (CRM) has been broadly assumed as one methodology and organization processto interest and defend the customers through improving customers’ satisfaction and loyality. CRM technologies arecategorized into: Collaborative, Operational and Analytical. This research will develop a Market Basket Analysis onMobile Customer Relationship Management which can be used by management party of CV. Anugerah as theOperational and Analytical CRM in real time by mobile device. By creating this system, it is hoped that it canincrease the service and the turnover of CV. Anugerah Group.Keywords : Analisis Keranjang Pasar, FP-Growth, Mobile CRM
IDENTIFIKASI PENGEMBANGAN PARIWISATA KOTA BLITAR Afandi, Aang
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.879 KB)

Abstract

Economic structure of Blitar Municipality supported by: (1) trade, hotels and restaurants (32.28%), (2) servicessector (19.57%), (3) the financial sector, leasing and business services (12.79%) and (4) processing industrysector (11.39%). The fourth sector is exactly what the biggest contribution in Blitar, based on the data in 2013.One major note, in Blitar, there is the tomb of one of the Proclaimers namely Ir. Sukarno, who makes Blitar ashistorical sights become a visiting various communities to Blitar. With this background, the Blitar has thepotential to develop tourism that encourages and complements the historical attractions Blitar. The purpose ofthis study is to identify the potential and opportunities that enable can be developed in the city of Blitar as longas this is a tourist town history. This research method is a rapid method of quick research, is one of the researchmethods used to shorten the time in order to obtain initial results more quickly, as the beginning of a studyinformation. The goal is to provide rapid and incisive analysis of trends and developments and to investigate arelevance to the practical world. With desk approach utilizing secondary data analysis with relevant andavailable. The results show that the potential and opportunities that enable tourism developed in Blitar is tourismthat supports the main tourist destinations with historical tours available resource utilization.Keywords: tourism, historical tourism, Blitar.
Pelatihan Bahasa Inggris untuk Layanan Wisata Berdasarkan Kebutuhan Lokal Bagi Pemilik Homestay di Kepulauan Raja Ampat Papua Barat Purnomo, Budi
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.154 KB)

Abstract

The development of tourist visits to the Raja Ampat Islands of West Papua is so rapidly in thelast five years (2010-2015), but it is not supported by the readiness of local people to servetourists which leads local government thinks hard to find a solution. Because nearly 90% oftourists who come to Raja Ampat - one of the leading Indonesian archipelagoes maritimedestinations - are foreign tourists, the regional government decided to cooperate with tourismcolleges to train local people, especially their English language skills to serve foreign tourists.This study aims at answering a question: How to provide training of English for servingtourists based on local needs for homestay owners in the Raja Ampat Islands of West Papua?This case study is to answer the research question comprehensively about what, how and whythe subjects studied (Yin, 2009). The time of research was from September until December2014 located in Raja Ampat Islands with two English language teachers and 60 homestayowners representing four tribes in Raja Ampat, i.e. Usba, Sopen, Wardo and Amber asresearch subjects. The 1st stage study was based on local needs analysis approach and thenfollowed by action research on the 2nd stage. Needs of English language knowledge forhomestay owners were revealed in the 1st stage and then they were given training during the2nd stage with the material in the form of a conversation between homestay owners andtourists from tourist arrivals in the closest airport/port to the departure of tourists from thenearby airport/port. The data collection techniques include (1) observation and field notes, (2)questionnaires and (3) in-depth interviews. The techniques are the basis for the analysis usingtriangulation method. The research findings show that: (1) a suitable approach used in thetraining of English for serving tourists based on local needs for homestay owners in the RajaAmpat Islands of West Papua is by using teaching through relationships; (2) at an earlystage, the activity of learning is mostly done by imitating and repeating the same structurecontinuously; (3) the next learning stage is to remember dialogue. Learners were given shortdialogs and then asked to memorize expressions in the dialog, and then it ended by practices;and (4) after they were proficient with the conversations, they exchanged roles each other topractice the dialogs had been memorized. The results also imply that the training of Englishfor serving tourists is not only effective for improving English speaking skill for thehomestay owners in the Raja Ampat Islands, but also raises awareness of the importance ofservice quality to serve tourists in order improve the welfare of local people.Keywords: English for serving tourists, local needs, homestay owners
IMPROVING THE QUALITY SERVICE OF TOUR GUIDES THROUGH THE COMPETENCY CERTIFICATION PROGRAM Rahmawati, Ema
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.154 KB)

Abstract

The tourism development is expected to get the full support of the tourism stakeholders like the Government, theprivate sector, the public sector including tourists. The tourist guides as one of the stakeholders as someone who isin charge of providing guidance, information and hints about things to see and help everything that tourist’s needed.A tour guide as well as a front liner and also as an information agent need to get special attention. Globalizationera requires manpower in the tourism sector have a competency certificate based on The Indonesian Standard ofCompetence of National Work (SKKNI). Of the many components of the stakeholders, the tour guide is the mainthing as someone who directly to the tourist, therefore need coaching and more intensive development. Professionalcertification is one mechanism used to assist in maintaining and improving professional or technical competence innumerous professions. It can potentially be used to assist in improving tour guide performance and raising andmaintaining guiding standards. Competency certification program is able to improve the quality of the tour guide inorder to provide better service quality improvement services. In tourism industry, its certification program tobecome an important part in the development of tourism. Certificate of competence give pride for who gets it,because it makes them more confidence on their job. With a certificate of competence their have bargaining powerfor salaries and quality of work are increasing. For the tourism company, the tour guide who have certified thecompetency is an asset in business competition. Therefore mutually beneficial solutions between the tourismcompany and the tour guide need to be grown.Keywords: Improving quality of the tour guide,Sertification competency of tour guide
PENGARUH PERSONALITY DAN KEMAMPUAN KERJA KARYAWAN TERHADAP KEPUASAN TAMU PADA HOTEL GRAND SURYA KEDIRI Prasastono, H. Ndaru
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.271 KB)

Abstract

This research was conducted to test and analyze the influence of personality and ability to work on guestsatisfaction at Grand Surya Hotel Kediri either partial or simultaneously, and examine which variablesare dominant influence. The method used in this study is an explanatory method, the research is takingplace Grand Surya Hotel Kediri in October and November, with a sample of 80 hotel guests who stay,data collection techniques such as observation, questionnaires, interviews and literature.The results ofdata analysis showed that partially personality affect guest satisfaction with a standardized betacoefficient of 0.538, while the ability to affect the job satisfaction of the guests with a standardized betacoefficient of 0.396. While simultaneously indicated by the coefficient of determination adjusted R Squareof 0.784, meaning that the variable personality and ability to work are able to explain 78.4% change inguest satisfaction, while 21.6% is influenced by other variables outside of the study. Thus, personalityvariables, and the ability to work has an influence on guest satisfaction Grand Surya Hotel Kediri.Keywords: personality, ability to work, and guest satisfaction.

Page 6 of 123 | Total Record : 1228

 4   5   6   7   8 

Filter by Year

2015 2021


Reset
Filter By Issues
All Issue 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2019: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2016: SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS More Issue