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Benefit: Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Surakarta
ISSN : 14104571     EISSN : 25412604     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and finance.
Arjuna Subject : -
Articles 789 Documents
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PERAN VALUE CHAIN PADA PEDAGANG GROSIR DALAM HUBUNGANNYA STRATEGY PEMASARAN Ismail, Anas
Benefit Volume 17 No 1 Juni 2013
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In the wholesale business is closely related to customer satisfaction. Lots of different ways to make customers feel satisfied and it is important to keep them coming back wholesale to grocery stores them. At this level of business turnover is very fast and requires significant attention to keeping the existing inventory. Therefore, the determination of the right supplier is crucial closely related to the existing value chain in the store. There are several important components of concern in this study. These components are in the form of service, price, delivery order and availability of goods. Based on these survey results can be known percentage of the price plays animportant role on the level of sales of grocery stores. While little change will greatly affect the priceof the sale of goods. While the lowest is the delivery order will does not mean that these componentsshould be excluded from the wholesale business to attract customers.
PROMOSI SEBAGAI SALAH SATU UPAYA DALAM PEMASARAN PARIWISATA Widoyono, Widoyono
Benefit Volume 10 No 1 Juni 2006
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Tourism is one of the sources of regional government revenue. It needs to be managingprofessionally. Promotion is one of the elements of marketing mix that play a significant role inattracting domestic and international tourist. Promotion in tourism needs a marketing institution, itcould be government or private institution (tourism bureau/BPW) Tourism bureau with governmentinstitution have to build tourism image in the society. Also, they have to be able to control the marketand understand what customer needs and wants.
EVALUASI DESAIN SISTEM PERENCANAAN DAN PENGENDALIAN MANAJEMEN UNTUK MENGHADAPI MASYARAKAT EKONOMI ASEAN TAHUN 2015 Sunardi, Sunardi; Djazuli, Abid
Benefit Volume 19 No 1 Juni 2015
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The ASEAN Economic Community by 2015, there will be five free flow are: flow of goods, services ,investment flows, flows of capital and labor flows, the condition creates opportunities and challenges for companies in Indonesia, so the company needs to prepare a strategic move . Competitiveness of the Indonesian nation needs to be improve , in order to be able to compete with the ASEAN countries Assess the design of management planning and control system (SPPM) should be done . SPPM structure comprisin : ( a) the organizational structure is designed using the system ownership approach ( cellular manufacturing system, just-in -time purchasing and production, customer-driven innovation, and customer service focus. (b ) networking organization , is done by the development of information technology ( information technology and transaction processing technologies of information processing ) , and (c) reward system , giving awards to personnel based on performance , with the implementation of the balanced scorecard on the other hand SPPM process comprising: (a) the design must be done through the formulation of strategies trendwatching, SWOT analysis , envisioning and choosing strategies , (b) the design of structured strategic planning by determining the vision , mission , goals , strategies , basic beliefs and basic values , (c ) the design of programming , with outlines strategic initiatives into the program (d ) design approach to budgeting is done with activity-based budgeting (e) implementation of management focus on the management of the activity and ( f ) the monitoring is done by
BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen Kussudyarsana, Kussudyarsana
Benefit Volume 12 No 2 Desember 2008
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This paper tried to describe the role of culture in management marketing, especiallyin the consumer behavior field. Some aspects of culture be investigated and analyzed bycombined of theorytical background in the real context. This paper also explored the level ofculture, the existence of culture value, and discussing their impact to consumer behavior.Finally, in the end of the paper, author explained the existence of ritual and their implicationto marketing strategies.
KINERJA PEMBIAYAAN DAN PEMBIAYAAN NON-LANCAR PERBANKAN SYARIAH DI INDONESIA Rosyadi, Imron
Benefit Volume 14 No 2 Desember 2010
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Aset Perbankan Syariah dari tahun ke tahun mengalami peningkatan yang signifikan namun, sampai akhir 2008 share Perbankan Syariah masih relatif sangat kecil dibandingkan dengan total Perbankan di Indonesia, sehingga prediksi para pengamat, pegiat dan atau praktisi Perbankan Syariah bahwa share Perbankan Syariah pada tahun 2008 mencapai 5% dari total Perbankan tidak sesuai dengan kenyataan.Dalam lima tahun terakhir, Pembiayaan yang diberikan Perbankan Syariah menunjukan peningkatan yang signifikan, namun share-nya terhadap total Perbankan di Indonesia masih sangat kecil atau belum menunjukan pertumbuhan yang pesat.
USAHA KECIL DAN PEREMPUAN SEBAGAI PELAKU USAHA Widoyono, Widoyono
Benefit Volume 8 No 1 Juni 2004
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In fact, the difference of sex causes impact for dividing role between woman and man that it causesmany losses for woman’s position whether as a formal public worker or an agent of small business.Although it is not maximal yet, gender mainstreaming causes changing of woman’s life in nationaldevelopment (economic). Woman as an agent of small business has some opportunities and challenges.Woman’s opportunity term of policy which priorities pengarusutamaan gender for agent of businesseffects funding and improving skill that its business can increase and survive, behind of entrepreneurshipspirit and flexibility. Woman’s challenge as an agent of business is sourced on structure and culture ofthe society, which is still characterized by patriarchy. Society should realize that woman is human whois same as man that it needs acknowledgment for woman who is as an agent of small business, becausethe microeconomic activity done by woman has a significant influence on development of macroeconomic.
Pengaruh Kualitas Layanan Toko Terhubung Terhadap Kepuasan dan Loyalitas Pelanggan Hardiansyah, Muhammad Febri; Nugroho, Sahid Susilo
Benefit Volume 16 No 2 Desember 2012
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The study aims to examine the relationship between buying environment characteristics, esatisfactionand e-loyalty referring to the research model from Kim et al. (2009) that is applied to apparel product category in the US as a developed country. The study offers a new empirical perspective by investigating electronic product category in Indonesia as adeveloping country.The study conduct a survey method to reach a purposive sample of 200 consumers from 4big cities in Indonesia that are Jakar ta, Bandung, Yogyakarta and Surabaya. The findingsprove that among six online service attributes, only convenience and information caninflluence e-satisfaction significantly. Web appearance, entertainment value, communication and customization are failed to be a significant predictors of e satisfaction. In the next step, e-satisfaction influences e-loyalty significantly.
Beberapa Isu Pengukuran Konstruk dalam Riset Keperilakuan dan Organisasi BM. Purwanto, MBA, Ph.D., BM. Purwanto, MBA, Ph.D.
Benefit Volume 18 No 1 Juni 2014
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This paper discusses important issues on measurement in behavioral research. It gives guidance to researcher and management scholars to construct measurement in their research. The purpose of this paper is to give awareness to researcher to develop measurement. This paper discusses fundamental issues on measurement such as multidimensional, reflective and formative measurement and item-parcell issues. 
The Role of Perceived Enjoyment on Motivating the Internet Use Mujiyati, Mujiyati; Achyari, Didi
Benefit Volume 12 No 1 Juni 2008
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

There are many advantage of the usage of internet, as new technology. Although there is anyoneis not willing to use it, it just caused by other factors wich influence it. According to perceivedenjoyment literature, as an intrinsic motivation and later also extrinsic motivation, it is importantfactor in motivating the usage of information system. Perceived enjoyment, with perceived usefulnessang perceived ease of use – in accordance to internet technology, will influence individual behavior inmotivating the usage of internet. Technology Acceptance amodel (TAM) theory indicates thatindividual acceptance toward the information system is motivated by their perception perceivedusefulnessand perceived ease of use that still need other variables to enlarge the understanding towardindividual behavior in motivating the usage of system, e.g. perceivedenjoyment.The purpose of this research is to test the role of perceived enjoyment, also perceived usefulnessand perceived ease of use, in motivating the usage internet. The sample of the research are 226respondents. The metode that is used to test hypothesis is by Structural Equation Modeling (SEM).The result of the research show that there is positif influence between perceived enjoymenttoward perceived usefulness and perceived ease of use in motivating the usage internet. Perceivedusefulness and perceived ease of use are not influent in motivating the usage of internet. The resul ofthe research also indicates that perceived enjoyment has an important role as an intrinsic motivation inthe usage of internet but perceived enjoyment is not influence positively in the usage of intrnet inwich it is mediated by perceived usefulness and perceived ease of use.
PEMETAAN DAYA SAING PENGUSAHA MUHAMMADIYAH DI SURAKARTA Sholahuddin, Muhammad
Benefit Volume 14 No 1 Juni 2010
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Penelitian ini akan berfokus pada pengusaha muslim yang merupakan komunitas terbesar dalam komposisi demografis penduduk Solo. Sektor perdagangan masih memegang peran penting dalam perekonomian nasional. Dari segi besarnya jumlah tenaga kerja yang mampu ditampung, sektor perdagangan menempati urutan ke dua setelah sektor pertanian yaitu sebesar 22,21 juta orang dari 107,41 juta orang yang bekerja di Indonesia (BPS, per februari 2010).

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