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Benefit: Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Surakarta
ISSN : 14104571     EISSN : 25412604     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and finance.
Arjuna Subject : -
Articles 789 Documents
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Studi tentang Peran Entrepreneurial Marketing dalam Meningkatkan Business Performance UMKM di Masa Pandemi Covid-19 Setiyaningrum, Ari; Ramawati, Yussi; Hidayat, Herlin
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16393

Abstract

Abstract: The entrepreneurial marketing approach is a strategic choice that can be adopted by SME actors to continue to survive, especially in the midst of the Covid-19 pandemic situation. This study aims to identify which dimensions of entrepreneurial marketing have an important role in improving SME business performance in the creative economy industry during the Covid-19 pandemic. In particular, this study examines whether the dimensions of entrepreneurial marketing which include proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on business performance. Primary data was collected through an online survey method involving 258 SME actors in the creative economy industry in Indonesia who had been running their businesses before and during the Covid-19 pandemic. The sampling method used was non-probability sampling through purposive sampling technique. The results of data analysis with multiple linear regression indicated that the dimensions of entrepreneurial marketing that are proven to have an effect and have an important role in improving the business performance of SMEs in the creative economy industry during the pandemic are innovation-oriented, customer intensity, resource leveraging, and value creation, while proactiveness, opportunity-focused, and risk-taking orientation were found to have no effect on business performance.Keywords: entrepreneurial marketing, business performance, small and medium enterprises, creative economy industry, Covid-19 pandemic.  Abstrak: Pendekatan entrepreneurial marketing menjadi pilihan strategi yang dapat diadopsi oleh pelaku UMKM untuk terus bertahan khususnya di tengah situasi pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi dimensi-dimensi entrepreneurial marketing mana yang memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif pada masa pandemi Covid-19. Secara khusus, penelitian ini menguji apakah dimensi-dimensi entrepreneurial marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, dan value creation berpengaruh terhadap business performance. Data primer dikumpulkan melalui metode survei online yang melibatkan 258 pelaku UMKM di industri ekonomi kreatif di Indonesia yang telah menjalankan bisnisnya pada waktu sebelum dan selama pandemi Covid-19. Metode pengambilan sampling menggunakan nonprobability sampling melalui teknik purposive sampling. Hasil analisis data dengan regresi linier berganda menunjukkan bahwa dimensi-dimensi entrepreneurial marketing yang terbukti berpengaruh dan memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif selama masa pandemi adalah innovation-oriented, customer intensity, resource leveraging, dan value creation, sedangkan proactiveness, opportunity-focused, dan risk-taking orientation ditemukan tidak berpengaruh terhadap business performance.Kata Kunci: entrepreneurial marketing, business performance, UMKM, industri ekonomi kreatif, pandemi Covid-19.
Pengaruh Dimensi Experience Economy terhadap Augmented Reality Advertising Satisfaction dan Dimensi Behavioral Intention Marilyn Tonapa; Kurniawati Kurniawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.15423

Abstract

The purpose of this study was to analyze the effect of the Experience Economy dimension on Augmented Reality Advertising Satisfaction and Behavioral Intention Dimensions in online stores. This study uses primary data, the respondents in this study are people who have shopped online and have used the Augmented Reality feature. For the sample in this study using non-probability sampling technique with purposive sampling technique so that the sample used is as many as 230 respondents. Furthermore, the analytical tool used in this study is structural equation modeling (SEM) using the AMOS program. The empirical test results show that the Escapism dimension has the largest correlation value in influencing Augmented Reality Ad Satisfaction while Augmented Reality Ad Satisfaction has the largest correlation to Shopping Enjoyment and Shared Social Experience. Augmented Reality so that it can affect consumers' shopping enjoyment in online stores and can create an interesting atmosphere so that consumers want to share their shopping experience with their social community, this can affect purchase intention in online stores.
Determinant of Social Media Usage on Organization: Analysis of Millennial Employee of Telecommunication Company in Surabaya Prihananto, Prahardika; Persada, Satria Fadil; Larasati, Intan Kartika
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.18063

Abstract

The urge to get in touch with others efficiently makes social media cannot be separated from people's lives nowadays. Moreover, the relationship between technological advancement and widespread usage of social media are pertinent to millennials who are big consumers of technology and digital natives. On the other hand, millennials are quite influential in Indonesia because most of the active workers in Indonesia are millennials. Therefore, the main focus of this research is analyzing the effect of social media usage by millennial employees on the corporate organization of one Telecommunication Company in Surabaya as its business is related to social media. This study utilizes the Structural Equation Modelling (SEM) approach using the Technology, Organization, and Environmental (TOE) Framework. The result shows that technology and environmental factors have a significant positive effect on social media usage, which offers a positive significant influence on the corporate organization
Pengambilan Keputusan Investasi Portofolio : Pendekatan Model Indeks Tunggal Saham Sriyono - Sriyono; Detak - Prapanca; Adelia - Oktaviani
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.14489

Abstract

Abstract. This study aims to determine the composition of the optimal portfolio formation using the Single Index method on LQ-45 shares in the Indonesia Stock Exchange period 2016 - 2018. This research was conducted on the basis of the increasing number of investors who chose to invest their funds in shares, where this is indicated from the increasing positive sentiment on stock investment compared to other investments. Portfolio formation using the Single Index model is one model that can be used to form optimal portfolios, because with this model portfolios are easily formed to fit the desired investment characteristics and objectives to be achieved. The Single Index method is a method that formulates the existence of elements of return and risk in an investment, where the risk element can be minimized through diversification and combining various investment instruments into a portfolio. By using the Single Index method, investors can take advantage of all available information as the basis for maximizing portfolio formation. The sample selection technique of this study used a purposive sampling method and 19 LQ-45 Index stocks were obtained which were used as the research sample. Based on the results of research to determine the optimal portfolio of shares using the Single Index method shows that the LQ-45 Index Shares that form the optimal portfolio are INCO, BBTN, ICBP, INTP, BMRI, BBNI, BBCA, HMSP, INDF shares , GGRM and TLKM. And this study produced 55 portfolio combinations in which there is one efficient portfolio, 26 portfolios with the same funding weight (50%: 50%). Investors choose an efficient portfolio in accordance with the preferences of the level of profit and risk they bearKeywords - Single Index Model, Optimal Portfolio, Expected Return, LQ-45
Peran Karakteristik Kewirausahaan Islam dan Modal Sosial Islam Untuk Resiliensi UMKM Maimun, Muhammad Halim; Munawir, Hafidh
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.19873

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in socio-economic development in Indonesia. However, MSMEs are more vulnerable to changes that result in losses, because MSMEs have limited resources. The Covid-19 pandemic is a serious challenge for SME operations. The resilience of their MSMEs is a priority during the pandemic. This study was conducted to explore the factors that affect the resilience of SMEs in Solo Raya. Using a quantitative approach, hypothesis testing uses Partial Least Square (PLS). The results obtained that the characteristics of Islamic entrepreneurship and Islamic social capital together have a significant effect on the resilience of MSMEs, especially in the context of Covid-19. The results of the study highlight that improving the characteristics of Islamic entrepreneurship should be prioritized to increase the resilience of SMEs
Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin Suciati Puspitaningrum; Cut Irna Setiawati
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.14085

Abstract

Abstract The lifestyle in the era resulted in people's behavior, one of the activities and related to modern technology is e-commerce. This study aims to define the consumer preferences in Bandung when choosing e-commerce. Respondents in this study were 100 people who live in Bandung and who have used e-commerce, especially Shopee, Tokopedia, Bukalapak, Lazada, Blibli. The sampling method is a non-probability sampling technique. The method used in this research is a quantitative type using technical descriptive analysis and conjoint analysis. With 18 stimuli questions using a Likert scale. The results showed that there was a utility value at the attribute level of cash on delivery by the score is 0.208, an important attribute was in the payment method by the score is 23,882, and the highest consumer value index was stimulation with the combination of attribute payment method (cash on delivery), shipping costs (fixed) cost delivery, delivery speed (order now and sent now), the product warranty (can be exchanged for the same product), security (the website uses a data security system), product (product according to the description provided), website display (product advertisements on website view).
Quality Work of Life, Job Satisfaction dan Social Support terhadap Employee Engagement Dosen Perguruan Tinggi Swasta di Surakarta Annisa, Nenden Nur; Wardhani, Diana Pramudya; Amallia, Fitria
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16230

Abstract

The government evaluates the feasibility of higher education institutions in the implementation of education to see the quality of education in Indonesia through the accreditation of higher education institutions and their education programs. Accreditation of higher education institutions, especially private universities in Surakarta, is a necessity and an important thing in maintaining the quality of higher education. This study aims to determine the relationship between quality work of life, job satisfaction and social support on employee engagement of private university lecturers in Surakarta. This study uses quantitative methods and descriptive analysis. Sampling in this study is probability sampling with the type of simple random sampling, the number of respondents is 50 lecturers of private universities in Surakarta. The data analysis method used in this study is multiple linear regression analysis with data processing performed with the SPSS 22 for Windows program. The results of this study indicate that the quality of work of life has an effect on employee engagement, job satisfaction has no effect on employee engagement, and social support has an influence on employee engagement.Keywords: quality work of life, job satisfaction, social support, dan employee engagement
Peran Festival Satisfaction sebagai variabel pemediasi pada pengaruh Festival Quality dan Positive Emotion terhadap Festival Loyalty para pengunjung Jazz Traffic Festival di kota Surabaya Fithrotul Aulia; Yessy Artanti
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.13932

Abstract

Abstrak - Industri festival musik mengalami perkembangan sejak tahun 2010 hingga kini ditandai dengan banyaknya festival musik yang mulai bermunculan secara rutin dilaksanakan setiap tahunnya atau hanya untuk seremonial tertentu. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh festival quality dan positive emotion terhadap festival loyalty dengan festival satifaction sebagai variabel mediasi pada pengunjung Jazz Traffic Festival di Jawa Timur. Penelitian ini menggunakan 200 responden dengan teknik non-probability sampling dan metode yang digunakan adalah judgemental sampling. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisi jalur (path analysis). Hasil penelitian menemukan bahwa festival quality dan positive emotion berpengaruh positif signifikan terhadap festival loyalty dan festival satisfaction terbukti sebagai varibel mediasi. Hasil penelitian ini menyarankan pihak penyelenggara Jazz Traffic Festival atau promotor festival musik lainnya untuk memperhatikan kualitas layanan festival dan emosi pengunjung yang terbentuk ketika mengunjungi suatu festival musik untuk meningkatkan kepuasan sehingga berdampak pada loyalitas terhadap festival tersebut.
Determinan Perilaku Beli Produk Bahan Makanan Berlogo Halal sumadi, sumadi
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.18058

Abstract

This study aims to identify the impact of halal logo toward halal food, attitudes, subjective norms and attitudes on buying interest and buying behavior for groceries with halal logo.Empirical research was conducted in this study by consumer survey. The population are Muslim in Indonesia with non-probability sampling and the target of those who are selected and voluntarily. This study used 256 sampless. Data collected using questionnaires that were distributed directly to target respondents through direct face-to-face media and through google form. The data were analyzed using the Structural Equation Modeling (SEM) version of the AMOS statistical analysis tool. The results of the study concluded that there is a positive and significant impact between the halal food logo on attitudes towards halal food objects. Subjective attitudes and norms have a positive and significant influence on buying interest and buying behavior for halal food. The independent variables of the halal logo for halal food and subjective norms can both be used as factors (determinants) to predict the behavior of buying halal food.

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