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Strategi Pemasaran Komunitas And Implikasinya Pada Loyalitas Merek Toyota Di Indonesia [Community Marketing Strategy and Its Implication on Brand Loyalty Toyota in Indonesia] Aditya Wardhana
DeReMa (Development Research of Management): Jurnal Manajemen Vol 11, No 2 (2016): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v11i2.229

This research study examined the strategic community marketing and its impact on brand loyalty of Toyota in Indonesia. Elements of the strategic community marketing were: (a) critical awareness and reflection, (b) building community identity, political and legislative actions, (c) culturally relevant practice, (d) spontaneous associations of neighbors, colleagues, or groups with a particular interest in a topic, (e) leadership in communities; (f) empowerment; and (g) critical reflection. Elements of the brand loyalty were: perceived risk, inertia, habit, involvement, satisfaction, and relationship between product or service providers. The population of this study was 4,000 customers from 29 Toyota communities in Indonesia who used Toyota cars. The size of the sample was 400 respondents. The sampling method used nonprobability sampling by incidental sampling. The results by using structural equation modeling (SEM) found significant impacts of strategic marketing community on brand loyalty of Toyota in Indonesia.

Kekuatan Harga Dalam Membentuk Niat Berobat Ulang Di Rumah Sakit [The Power of Price in Forming an Intention to Return to a Hospital] Waluyo Budi Atmoko; Nang Among Budiadi
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 1 (2017): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i1.319

From the perspective of consumer research, someone will continue to consume a service depending on the result of an appraisal that causes a satisfactory emotional response. This satisfaction is the base of an cognitive evaluation which forms the intent to repeat using a service in the future. Satisfaction is the result of an appraisal of the ability of the performance to fulfill the expectation of the service consumed. Therefore, satisfaction is a function of the discrepancy between expectation and performance. Consumers often use price as a quality clue. There is a correlation between perceived service quality and perceived price fairness that they influence satisfaction and form intention to repeat consuming a service. Research was conducted using a survey with a population of patients in a private hospital. Sample size was 200 respondents determined by purposive sampling techniques. Hypotheses were examined by the structural equation modelling method. The result of the research shows the following: there was a significant correlation between perceived service quality and perceived price fairness, perceived service quality was a significant influence in consumer satisfaction, and perceived price fairness has significant influence in revisit intention. BAHASA INDONESIA ABSTRAK: Dalam perspektif perilaku konsumen, seseorang akan meneruskan untuk mengonsumsi sebuah jasa bergantung pada hasil penaksiran yang menimbulkan tanggapan emosional dalam bentuk kepuasan. Kepuasan ini menjadi dasar evaluasi kognitif terbentuknya niat untuk mengonsumsi ulang jasa di masa mendatang. Kepuasan merupakan hasil penaksiran bahwa kinerja mampu memenuhi harapan terhadap jasa yang dikonsumsi. Jadi kepuasan merupakan fungsi ketidak-sesuaian antara harapan dan kinerja. Konsumen seringkali menggunakan harga sebagai petunjuk kualitas. Ada korelasi antara kualitas pelayanan yang dipersepsikan dan kewajaran harga yang dipersepsikan yang berpengaruh pada kepuasan dan membentuk niat mengonsumsi ulang jasa. Penelitian dilakukan menggunakan desain survey, dengan populasi adalah pasien yang berobat di rumah sakit swasta. Sampel berukuran 200 responden ditentukan dengan teknik penyampelan purposive. Hipotesis penelitian diuji menggunakan metode Pemodelan persamaan struktural. Hasil penelitian menunjukkan bahwa ada korelasi signifikan antara kualitas pelayanan yang dipersepsikan dan kewajaran harga yang dipersepsikan, kualitas pelayanan yang dipersepsikan berpengaruh pada kepuasan konsumen, dan kewajaran harga yang dipersepsikan berpengaruh langsung pada niat berobat ulang.

Pengaruh Self-Efficacy, Budaya Organisasi Dan Motivasi Kerja Terhadap Komitmen Organisasi [The Influence of Self-Efficacy, Organizational Culture, and Work Motivation toward Organizational Commitment] Yulan Yulan; Innocentius Bernarto
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 1 (2017): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i1.410

The objectives of this study is to find out the following: 1) does self-efficacy have a positive influence on work motivation, 2) does organizational culture have a positive influence on work motivation, 3) does self-efficacy have a positive influence on organizational commitments, 4) does organizational culture have a positive influence on organizational commitments, and, 5) does work motivation have a positive influence on organizational commitments in a TMAP Foundation. The data collection in this study is done using a questionare given to all employee of the foundation. The number of the respondents was 30 people. The method used in this research was quantitative research by using the path analysis method. This study is using the PLS-SEM approach with the help of SmartPLS tools to evaluate the outer model and inner model. The finding of this study is that self-efficacy has positive effects on work motivation, organizational culture has positive effects on work motivation, self-efficacy has positive effects on organizational commitments, organizational culture has positive effects on organizational commitments, and working motivation has positive effects on organizational commitments. This study can provide input for the foundation to develop and empower their employees so they can become better. In addition, the results of this study can also help other non-profit organization foundations located specifically in remote areas.BAHASA INDONESIA ABSTRAK: Penelitian ini bertujuan untuk mengetahui: 1) apakah self-efficacy memiliki pengaruh positif terhadap motivasi kerja, 2) apakah budaya organisasi memiliki pengaruh positif terhadap motivasi kerja, 3) apakah self –efficacy memiliki pengaruh positif terhadap komitmen organisasi, 4) budaya organisasi memiliki pengaruh positif terhadap komitmen organisasi, 5) motivasi kerja memiliki pengaruh positif terhadap komitmen organisasi bagi karyawan Yayasan TMAP. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada seluruh karyawan di Yayasan TMAP. Jumlah responden yang menjadi subjek penelitian adalah sebanyak 30 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis jalur (path analysis). Pendekatan PLS-SEM dengan bantuan program SmartPLS digunakan untuk mengevaluasi model pengukuran (outer model) dan model struktural (inner model). Hasil penelitian menunjukkan bahwa self-efficacy berpengaruh positif terhadap motivasi kerja, budaya organisasi berpengaruh positif terhadap motivasi kerja, self-efficacy berpengaruh positif terhadap komitmen organisasi, budaya organisasi berpengaruh positif terhadap komitmen organisasi, dan motivasi kerja berpengaruh positif terhadap komitmen organisasi. Kontribusi penelitian ini dapat memberikan masukan kepada manajemen yayasan untuk mengembangkan dan memberdayakan karyawan agar menjadi lebih baik sehingga dapat meningkatkan taraf hidup mereka. Selain itu, hasil penelitian ini juga dapat menjadi masukan bagi yayasan non profit lainnya terutama yang berada di daerah-daerah pedalaman.

Relationship Marketing dan Jaringan Nilai di Koperasi Pertanian (Studi Kasus di Koperasi Pertanian Gerbang Emas di Desa Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat, Jawa Barat) [Relationship Marketing and Value Networks in Agricultural Cooperatives: A Case Study of the Agricultural Cooperative Golden Gate in Cibodas Village, District Lembang, West Bandung Regency, West Java] Rahmadian Melati; Agriani Hermita Sadeli
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 2 (2017): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i2.485

A cooperative has a purpose to prosper its members. One of the obstacles that often occurs is that the stakeholders of the cooperative’s business do not have functions in the function of the cooperative itself. This study aims to understand relationship marketing pattern and exchange of values at Koperasi Pertanian Gerbang Emas. The author collected data from in-depth interview with stakeholders and then categorize them based on six markets models in order to understand each stakeholder's role in relationship marketing. The value network is illustrated by holo mapping by seeing the exchange of values with stakeholders in goods, services, and revenues; knowledge; and intangible benefit. The results of this paper showed that Koperasi Pertanian Gerbang Emas does not have a complete role of its internal maket, Koperasi Pertanian Gerbang Emas members, which affects their relationship marketing pattern with other stakeholders. Exchange of values with stakeholders is in tangible products and even paid services that generate a cost or income. Exchange of knowledge values is in the form of workshops, cultivation of knowledge, technical use of technology, and also bookkeeping. Other than that, the exchange of intangible benefit values include trust and commitment. Improvement from internal markets of Koperasi Pertanian Gerbang Emas through a relationship marketing approach is needed to build trust and commitment of cooperative members.Bahasa Indonesia Abstrak: Sebuah koperasi mempunyai tujuan untuk mensejahterakan anggotanya. Kendala yang kerap terjadi di koperasi disebabkan oleh stakeholders dari bisnis koperasi yang tidak menjalankan fungsi dari koperasi. Tujuan penelitian ini ialah untuk mengetahui bagaimana pola relationship marketing, serta pertukaran nilai yang berlangsung di Koperasi Pertanian Gerbang Emas. Data diperoleh dengan wawancara mendalam kepada stakeholders yang bersangkutan dengan bisnis dari koperasi dan kemudian akan dikelompokan melalui six markets model yang berfungsi untuk mengetahui peran dari masing-masing stakeholders, dan jaringan nilai digambarkan melalui holo mapping dengan melihat pertukaran nilai dengan stakeholders dalam bentuk produk, jasa, dan pendapatan; pengetahuan; dan manfaat tidak berwujud. Hasil dari penelitian menunjukan bahwa Koperasi Pertanian Gerbang Emas belum memiliki peran yang seutuhnya terhadap internal market mereka, yaitu anggota koperasi, hal itu mempengaruhi pola relationship marketing Koperasi Pertanian Gerbang Emas dengan stakeholders lainnya. Pertukaran nilai yang terjadi dalam hubungan tersebut adalah pertukaran produk atau jasa yang menghasilkan biaya atau pendapatan. Pertukaran nilai dalam pengetahuan yang berupa pelatihan, wawasan budidaya, teknis penggunaan teknologi, serta wawasan mengenai pembukuan. Selain itu pertukaran nilai pada intangible benefit, meliputi rasa kepercayaan dan komitmen. Perbaikan dari internal market Koperasi Pertanian Gerbang Emas melalui pendekatan relationship marketing sangat dibutuhkan untuk menciptakan kepercayaan dan komitmen anggota Koperasi Pertanian Gerbang Emas.

The Effect of Entrepreneurship Education on Entrepreneurial Intention in Indonesia Patricia Patricia; Christian Silangen
DeReMa (Development Research of Management): Jurnal Manajemen Vol 11, No 1 (2016): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v11i1.184

This research studied the relationship between entrepreneurship education and entrepreneurial intention of university students. Following original research by Zhang, Duysters, Cloodt (2014), Ajzen's theory of planned behavior and Shapero's entrepreneurial event model would be incorporated to identify the effect of exogenous variables such as entrepreneurship education, prior entrepreneurial exposure, perceived desirability and feasibility towards entrepreneurial intention in university students. Furthermore, this study aimed to investigate the selection hypothesis of entrepreneurship education for entrepreneurial intentions. Lastly, this study was also proposing to investigate the moderating effect of the teachers and instructors' enthusiasm (Frenzel et al., 2009), pre-educational entrepreneurship intention (Bae et al., 2014), gender (Verheul et al., 2012), as well as the moderating effect of peers in the classroom (Falck et al., 2012). The data would be collected from one of the private and reputable universities in Indonesia in multiple departments with a form of entrepreneurship education. In this study we found that entrepreneurship education does shape entrepreneurial intention. Students with pre-educational entrepreneurial intention would be more likely to have higher entrepreneurial intention. We also learned that there’s a strong relationship between social influence of classmates and entrepreneurial intention. In addition, we found that male and female students have a different perspective about entrepreneurship education that affected their entrepreneurial intention.

An Investigation of Determinants Global Entrepreneurship: Multi-Country Panel Studies Riznaldi Akbar
DeReMa (Development Research of Management): Jurnal Manajemen Vol 11, No 1 (2016): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v11i1.185

This study examines the validity of governmental supports and policies; and financing for entrepreneurs in the context of global entrepreneurial activities. Our studies are based on the rich datasets of the Global Entrepreneurship Monitor (GEM) database covering 108 countries from 2001 to 2014. In this study, we examine whether countries with more favorable policies and supports towards entrepreneurship and availability of financing for entrepreneurs would result in the higher country’s entrepreneurial activities.We use total early-stage entrepreneurial activity (TEA), a percentage of 18 - 64 year old population who are either a nascent entrepreneur or an owner manager of a new business, as our dependent variable to represent country’s entrepreneurial activities. There are two main explanatory variables used in the study: governmental supports and financing for entrepreneurs. The governmental supports represents the extent to which public policies support entrepreneurship as a relevant economic issue, while financing for entrepreneurs indicates the availability of financial resources for small and medium enterprises (SMEs) including grants and subsidies. We also include three control variables of basic school entrepreneurial education and training; physical and services infrastructure; and cultural and social norms to test the significance of these factors to the country’s entrepreneurial activities.This study adopts panel regression model augmented with control variables. We favor Random Effect model as opposed to Fixed Effect or Pooled OLS model as Hausman and Breusch–Pagan test suggest. Our results suggest that there is no evident that government supports have significant contribution to country’s entrepreneurial activities. In other words, entrepreneurial activities are more flourished in a country that has not set entrepreneurship as relevant economic issues as it might be the case for many emerging countries. The availability of formal financial resources is significant to the country’s entrepreneurships, but with a negative sign. It could be interpreted that in some countries many new start-ups and entrepreneurs seem to have a greater reliance to informal financing of 4Fs (Founders, Family, Friends and Foolhardy investors) instead of formal channels i.e. government grant and subsidies, venture capital or strategic partners. A country with cultural and social norms that encourage citizens to new business activities also has greater number of entrepreneurships. However, we found no evident that entrepreneurial education and training at basic school; and ease access to infrastructure are significantly affecting entrepreneurial activities in a country.

The Effect of Relationship Marketing towards Customers' Loyalty Mediated by Relationship Quality (Case Study in Priority Bank in Niaga) Endang Ruswanti; Widiyanti Permata Lestari
DeReMa (Development Research of Management): Jurnal Manajemen Vol 11, No 2 (2016): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v11i2.230

A large number of banks let people be more free in choosing the best bank for their needs. People can freely switch from one bank to another which makes the loyalty level of bank customers decrease, even though the efforts and cost spent for maintaining the customers is cheaper than the efforts and cost spent on getting new customers. Relationship is one of the answers to the problem, relationship marketing is a marketing principle which emphasizes and takes effort in maintaining good long term relationship with customers. This research aims to, analyze the influence competence, communication, and conflict handling towards relationship quality, mediated by relationship quality, and towards customer loyalty. The research was conducted by collecting quantitative data through questionnaires distributed to 130 respondents. The objects of this research were the priority customers at Niaga Bank, and it used purposive sampling technique. This research conducted by using Structural Equation Model method. The result of this research showed that, (1) relationship marketing which consists of competence component, communication, and conflict handling have significant influence and positively towards relationship quality, partially and simultaneously, (2) relationship marketing have significant influence and positively towards customer loyalty which is mediated by relationship quality, and (3) relationship quality have significant influence and positively towards customer loyalty.

Pengaruh Knowledge Management Terhadap Kinerja Karyawan: Studi Empiris Pada PT. SMS Kabupaten Kotawaringin Timur [The Influence of Knowledge Management toward Employee Performance: An Empirical Study at PT. SMS Korawaringin Timur District] Desi Putri Wijayanti; Didi Sundiman
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 1 (2017): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i1.243

This study examined the influence of personal knowledge, job procedures, and technology on employee’s performance in PT. SMS. The analytical method used in this research is multiple linear regression analysis. Samples of this research are 60 employees of PT. SMS. The results of this research indicate that personal knowledge and job procedure has influence on the performance of employees at PT. SMS. While technology has a positive effect it is not significant to employees performance in PT. SMS.BAHASA INDONESIA ABSTRAK: Penelitian ini melakukan pengujian pada pengaruh personal knowledge, job procedures, dan teknologi pada kinerja karyawan PT. SMS. Metode analisis data yang digunakan dalam penelitian ini adalah multiple linear regression analysis. Sample penelitian adalah 60 orang karyawan PT. SMS. Hasil penelitian menunjukkan bahwa personal knowledge dan job procedure memiliki pengaruh signifikan pada kinerja karyawan di PT. SMS. Pemanfaatan teknologi memiliki pengaruh positif namun tidak signifikan pada kinerja karyawan PT. SMS.

Rasio Utang Memediasi Pengaruh Kemampulabaan Dan Ukuran Aktiva Terhadap Kebijakan Dividen: Studi Empiris Pada Perusahaan Perkebunan Kelapa Sawit Yang Terdaftar Di Bursa Efek Indonesia [Debt Ratio to Mediate Effect of Profitability and Asset Size on Dividend Policy: An Empirical Study on Oil Palm Plantation Companies Listed with the Indonesia Stock Exchange] Rudolf Lumbantobing
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 1 (2017): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i1.412

This research explores the influence of the debt policy, profitability, and size of asset toward company's dividend policy on oil palm plantation companies listed with the Indonesia Stock Exchange for the years 2011-2015. The secondary data used in this research were obtained directly from the company website and the Indonesia Stock Exchange (IDX). The data collection was conducted by direct observation upon the research object. The data were analyzed using path analysis and logistical regression model. The result showed that profitability has a significant and negative effect on the debt ratio. Size of asset does not have a significant and positive effect on the debt ratio. Profitability and size of assets have significant and positive effects on dividend policy, which proves that the larger profitability and the size of assets, the greater the probabilty of paying dividends. Debt ratio does not have a significant and positive effect on dividend policy. Debt ratio has a significant positively partial mediating effect toward the influence of profitability on dividend policy. Otherwise, debt ratio does not have a significant negatively mediating effect toward the positive effect of size of asset on dividend policy. BAHASA INDONESIA ABSTRAK: Penelitian ini mengeksplorasi engaruh kebijakan utang, kemampulabaan dan ukuran aktiva terhadap kebijakan dividen perusahaan perkebunan kelapa sawit yang terdaftar di Bursa Efek Indonesia periode tahun 2011-2015. Data yang digunakan adalah data sekunder yang diperoleh secara langsung dari website perusahaan dan Bursa Efek Indonesia. Pengumpulan data dilakukan dengan observasi tidak langsung terhadap objek penelitian yaitu perusahaan kelapa sawit. Data dianalisis dengan menggunakan path analysis dan model regresi logistik. Temuan penelitian ini menunjukkan bukti bahwa kemampulabaan signifikan berpengaruh negatif terhadap rasio utang. Ukuran aktiva tidak signifikan berpengaruh positif terhadap rasio utang. Kemampulabaan signifikan berpengaruh positif terhadap kebijakan dividen, yang menunjukkan bukti bahwa semakin besar kemampulabaan maka semakin besar probabilitas perusahaan membayarkan dividen. Ukuran aktiva signifikan berpengaruh positif terhadap kebijakan dividen yang berarti semakin besar ukuran aktiva maka semakin besar probabilitas perusahaan membayar dividen. Rasio utang tidak signifikan berpengaruh positif terhadap kebijakan dividen. Kebijakan dividen tidak dipengaruhi oleh leverage perusahaan. Rasio utang signifikan memediasi positif secara parsial pengaruh positif kemampulabaan terhadap kebijakan dividen. Namun, rasio utang tidak signifikan memediasi negatif pengaruh positif ukuran aktiva terhadap kebijakan dividen.

Pengaruh Sumber Daya Perusahaan dan Orientasi Wirausaha Terhadap Kinerja Usaha Kecil dan Menengah [Effect of Corporate Resources and Entrepreneur Orientation on Small and Medium Business Performance] Jein Sriana Toyib
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 2 (2017): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i2.411

The intense competition between economic operators including those in Small and Medium Scale Enterprises (SMEs) is a challenge that must be encountered in the era of the ASEAN Economic Community. The development of SMEs needs to be concerned since it is a potential sector to boost economic growth, employment and also directly drive the local economy. The study aims to analyze the influence of company resources and entrepreneurial orientation on the performance of SMEs in Manokwari. This was a quantitative research, with associative research method. The research population was all SMEs listed in Department of Cooperatives and SMEs Manokwari District. 100 samples of SMEs were chosen using accidental sampling technique. Data were obtained by giving questionnaires and interviews to SMEs in Manokwari. Multiple regression analysis was applied for data analysis. Results of the study shows that both company resources and entrepreneurial orientation have significant affect on the performance of SMEs in Manokwari.Bahasa Indonesia Abstrak: Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi ASEAN. Perhatian terhadap perkembangan usaha kecil dan menengah perlu terus dilakukan karena usaha kecil dan menengah adalah sektor yang potensial mendorong pertumbuhan ekonomi, menyerap tenaga kerja dan secara langsung mengerakan ekonomi masyarakat. Tujuan penelitian ini untuk menguji pengaruh sumber daya perusahaan dan orientasi wirausaha terhadap kinerja usaha kecil dan menengah di kabupaten Manokwari. Penelitian ini adalah penelitian kuantitatif, dengan metode penelitian asosiatif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM kabupaten Manokwari. Sampel penelitian berjumlah 100 UKM yang diambil dengan mengunakan teknik accidental sampling. Data dikumpulkan melalui penyebaran kuesioner dan wawancara langsung terhadap usaha kecil dan menengah di kabupaten Manokwari. Teknik analisis data dengan mengunakan analisis regresi berganda. Hasil penelitian menunjukan bahwa sumber daya perusahaan dan orientasi wirausaha secara bersama-sama memberikan pengaruh yang signifikan terhadap kinerja usaha kecil dan menengah di kabupaten Manokwari.

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