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Kota jambi,
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INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 8 Documents
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Search results for , issue "Vol. 1 No. 2 (2012): DIGEST MARKETING" : 8 Documents clear
PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi) Johannes .; Erida .; Hanafi .
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

PrincipalandDistributorofproductsrealizethatthetrendofconsumersshoppingatmodernretailersisincreasingsignificantly.Therefore,theyhavetomanageitinordertogetmarketgrowingandovercomingcompetition.OneofthestrategiestocompeteisuseSalesPersonGirl(SPG).ThisstudypurposeistodeterminethemodernretailerperceptionsonSPG’scompetence.Thestudywasconductedon13modernretailerswhichareregularlyvisitedby7SPGofSariHusada.Theresearchmethodmainlyusedqualitativemethod.Toenrichthedata,quantitativemethodusestomeasureperceivedvalueandtodescribethepartnershipstrategyincoordinationwithSPG.Keywords:principal,modernretailers,retailmanagement,modernstoreperception.
ANALISISPERSEPSIKONSUMENTERHADAPPELAYANANKARAOKEINULVIZTAFAMILYOUTLETCABANGKOTAJAMBI THEANALYSISOFCONSUMERPERCEPTIONONINULVIZTAFAMILYKARAOKESERVICEOUTLETOFJAMBIOUTLET Aswadi Rahmad
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

ThepurposeofthisresearchistoexplainconsumerperceptiononKaraokeInulViztaOutletinJambi.Thevariablemeasuredisbasedon5dimensions,i.e.,Tangibels,Realibility,Responsiveness,Assurance,Emphaty.Theresultshowsthatconsumerperceptionisgood.ThehigestvalueofperceptionisEmphatyDimensionandotherwisethelowestisAssurance.Accordingtotheresearchresuts,isreccomendedthatKaraokeInulViztaOutletcontinuestododevelopephysicaldimensionsuchasfasilitiesandphysicalinsfrastructures,trust,speed,prudishness,ability.Togehthertothisimprovement,itisimportanttobedovotedonconsumersatisfationmonitoring.Keyword:perception,Karaoke,consumerperceptions,services,
ANALISISKEPUASANKONSUMENTERHADAPAKSESORIPERAK(StudiKasusNikeishaSilver) THEANALYSISOFCONSUMERSATISFATIONONSILVERACCESSORIES(CaseonNikeishaSilver) Muhammad Ridwan
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

AbstractConsumersatisfaction(CS)istherequirementsformarketingcampaignsuccesfull.CSmeasurementcouldbedevelopedaccordingtothespecificfirms.Inthisstudy,CSwasdetermineby:1)performance,2)feature,3)reliability,4)durability,5)aestetic,and,6)estetic.Theresearchobjectissilverhandycraft.Thesampleisthesilverhandycraftcustomerasmanyas50units.Basedontheresults,itisknownthatoverallmeanmeasureis3,9thatindicatesthatconsumersatitsfactionlevelismorethangood.Basedontheresults,itisreccomendedtoenhancetheproductcreativitytokeepconsumersatisfactionbemanagedanddeveloped.Keywords.ConsumerSatisfation,Hadycraft,NikeishaSilver.
THEDIFFERENTROLESOFINVOLVEMENTWITHINCORPORATE AND PRODUCT ADVERTISEMENTS Raja Sharah Fatricia
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Corporateadvertisementsareofgrowinginterestforcompanies,besidesthattheroleofinvolvementisofgrowinginterestbecausenewmediamakesithardertogetconsumersinvolvedwithamarketingmessage.Thispaperexploresaliteraturereviewoninvolvementandcorporateadvertisementasthereislittletonoresearchdoneonthistopic.Basedontheanalysisitcanbeconcludedthatadvertisinginvolvementisofhighrelevancewithincorporateadvertising,andhasalargerinfluenceonadoutcomesthanpredispositionalinvolvement.Predispositionalinvolvementonlyinfluencescorporateadvertisementoutcomeswhenmediatedbyadvertisementinvolvement.Thusformarketersdevelopingcorporateadvertisements,creatingadvertisementinvolvementisespeciallyimportant.Keywords:Roleofinvolvements,corporateadvertisements,productadvertisements,advertisinginvolvement
SIKAP KONSUMEN TERHADAP SEPEDA MOTOR YAMAHA MIO PADA PT. SABANG RAYA MOTOR DI KOTA JAMBI (CONSUMER ATTITUDE TOWARD MIO MITAC MOTORCYLE AT PT. SABANG RAYA MOTOR IN CITY JAMBI ) Muhammad Robin
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Matic motorcyle, namely Yamaha Mio (YM) has been used massively including inJambi so many firms sell itu to the coustomers. One of the firms is PT. SabangRaya. The research purpose is to analysis the customer attitude ove YM. Surveyhass benn conduct to carry out the research an the amount of sample size is 100 units.The analysis used mean to describe some atribute of customer attitiude. The resultlshows that all the atributes belong to good measurement over the YM.Keywords: Customer atttitude, Yamaha Mio, and Customer attitude.
PENGARUHKELOMPOKREFERENSIDANGAYAHIDUPTERHADAPKEPUTUSANMENGGUNAKANBLACKBERRY THEEFFECTSOFLIFESTYLEANDREFERENCEGROUPONDECISIONOFUSINGBLACKBERRY Evanina Sianturi; Erida .; Ade Titi Nifita
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

TheresearchaimsistoexplaintheeffectofthesimultaneousandpartialoflifestyleandreferencegrouponBlackBerrypurchaseandexplainthedominantfactoreffects.Samplessizeconsistsof96units,whicchousenfromEconomicFacultyStudents.Analysisusesdescriptiveandstatisticalanalysistorevealthestatisticalpattern.Theresultsshowsthatthepercentagecontributionofindependentvariablesthereferencegroup(X1)andlifestyle(X2)onthedependentvariable(thedecisionofusingBlackBerry(Y)is41%.Hence,itisrecommendedthattheBlackBerryCorporationuisesreferencegroupsandlifestylestobeoneofthemarketingtool.Keywords:decisionofusing,referencegroupandlifestyle
ANALISISSIKAPKONSUMENTERHADAPPONSELNOKIADIKOTAJAMBI (THEANALYISOFCONSUMERATTITUDEONCELLULERPHONEINJAMBICITY Tri Rahayu Aguswindi
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

TheresearchpurposeistoexplainandanalysistheconsumersattitudeofNokiaCellulerphoneinJambiCity.Theamountofsampleis100Nokiasuser,thatchosenwithconveniencemethod.Theconsumersattitudeusedbeliefandevaluationconcepttosomeimportantattributes.Theattributesarebrand,taste,quality,feature,priceandpromotion.ThisresearchreccomendationtothecorporationisconsideringtheattributesthatshowslessvalueontheFishbenconceptbedeveveloped.Keywords.Consumerattitude,likertscaleandproductfeature
BAURANPEMASARANSUSUFORMULAMORINAGAPADAPT.KALBENUTRITIONALCABANGJAMBI THEMARKETINGMIXEOFMORINIAGAMILKFORMULAATPT.KALBENUTRITIONALATJAMBIBRANCH Erni Anggreini
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Themarketingprogramforabusinessisnotonlyaimingatsellingtheproductsbutalsotoprovidecustomersatisfaction.ThepurposeofthisresearchistoinvestigatemarketingmixprogramimplementationofPT.KalbeNutrituonalinJambiBranch.Methodusequalitativedescreptivetool.Theresultshowsthatthefirmshasimplementedmarketingmix,buttheimplmentationshouldbeconductedcreatively.Keywords.Product,proce,distribution,andpromotion.

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