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INDONESIA
Prosiding Seminar Nasional INDOCOMPAC
Published by Universitas Bakrie
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Manajemen" : 18 Documents clear
MEMBANGUN KEUNGGULAN BERSAING KOPERASI YANG BERKELANJUTAN MELALUI PENCIPTAAN NILAI Ardi, Hendri Ali
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

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Abstract

Penelitian ini bertujuan untuk mencari suatu bentuk pengetahuan baru dalam merancang nilai (value) bagi koperasi agar memiliki kunggulan kompetitif yang berkelanjutan dalam menghadapi persaingan bisnis, baik dalam skala lokal maupun global. Metode penelitian yang digunakan adalah case study. Teknik pengumpulan data yang digunakan yaitu observasi dan telaah dokumen. Data-data yang telah diperoleh diinterpretasikan dengan menggunakan teknik interpretive analysis. Penelitian ini menemukan bahwa, dalam persaingan perdagangan bebas dan globalisasi, pangsa pasar menjadi luas. Ketika pangsa pasar luas, maka cost leadership menjadi strategi kunci untuk penciptaan nilai koperasi berupa harga yang berdaya saing dan berkeadilan. Kata kunci: keunggulan bersaing, penciptaan nilai, generic strategies
INTELLECTUAL CAPITAL : THE INVISIBLE RESOURCE OF STRATEGY Rahayu, Yulianita
Prosiding Seminar Nasional INDOCOMPAC Manajemen
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Abstract

Informasi dan pengetahuan adalah senjata kompetitif termonuklir di zaman kita. Pengetahuan jauh lebih berharga dan kuat dibanding sumber daya alam, pabrik besar, atau saldo bank yang tinggi. Dalam berbagai industri, sukses dicapai oleh perusahaan yang memiliki informasi terbaik atau menggunakannya dengan efektif—bukan perusahaan yang paling berotot. Wal-Mart, Microsoft, dan Toyota tidak jadi perusahaan yang hebat karena mereka lebih kaya dar Sears, IBM, General Motors—di lain pihak. Tetapi mereka memiliki sesuatu yang jauh lebih berharga dari aset fisik atau keuangan. Mereka memiliki modal intelektual.
CAPITAL ASSET PRICING MODEL METHOD: AN ANALYSIS OF PEFINDO 25 COMPANIES RISK AND RETURN LISTED AT INDONESIA STOCK EXCHANGE Hutabarat, Francis M.; Naomi, Rut
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Abstract

The industry in Indonesia is an interesting business to capitalize. In Indonesia many companies were established since it is profitable. The capital market serves as an economic pillar in most countries. Indonesia is a rich country, rich in many ways especially in natural resources. However, the industry has its ups and downs in the stock market. It is interesting to see the performance of the companies listed in the Indonesia Stock Exchange.  This study aimed to measure and analyze companies listed in Pefindo25 at Indonesian Stock Exchange using Capital Asset Pricing Model. The sample used is 25 companies listed at Pefindo25 index. Based on the results of the study, it can conclude that after analyzing the companies listed in the Indonesian Stock Exchange using Capital Asset Pricing Model that based on Beta analysis, the companies have the type of stocks that are aggressive and defensive. With positive and negative return. The company with aggressive beta shows that the company tend to face higher risk, as JPFA find itself with positif return 15.47% expected return. And companies with defensive type of stocks tend to have positive return such as: FISH, STTP, AISA, APLN, and others since they are not sensitive to market changes. It is recommended for further research to look on this CAPM method in analyzing the stock investment.
GREEN TOURISM DALAM PENGEMBANGAN PARIWISATA BANGKA BELITUNG Wardhani, Rulyanti Susi; Valeriani, Devi
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Abstract

Komoditas timah di  Provinsi Kepulauan Bangka Belitung  saat ini tidak lagi menjadi komoditas yang dapat diandalkan, sehingga perlu adanya sektor lain yang menggantikannya yakni sektor pariwisata. Pariwisata di Provinsi Kepulauan Bangka Belitung dikenal karena laut dan pantainya. Padahal sebenarnya potensi hutan dan lingkungan yang ada tidak kalah menarik jika dikemas dengan konsep yang  memanfaatkan lingkungan sebagai daya tarik wisatawan. Tujuan penelitian tahun pertama adalah  untuk memetakan,  memberikan suatu konsepsi dan model pengembangan pengelolaan pariwisata berbasis green tourism.  Alat analisis yang digunakan dalam penelitian ini  adalah analisis SWOT , dan analisis GAP. Hasil penelitian ini didapat bahwa hutan pelawan, bukit menumbing dan bukit pangkuan diusulkan kepada pemerintah Kabupaten untuk model pengembangan berbasis green tourism. Ada dua alternatif model  yang ditawarkan yakni  model pertama konsep pengembangan green tourism dengan fokus komitmen dari pemangku kepentingan dengan menjalin sinergitas antara  pemerintah, akademisi,  pelaku usaha wisata dan media. Model kedua merupakan pengembangan dari model pertama dengan menambah promosi   untuk pengembangan objek wisata yang berkonsep green tourism. Jika pemerintah daerah atau pengelola objek wisata merasakan bahwa promosi masih sangat penting  dan perlu adanya kerjasama dengan komunitas pelaku pariwisata dari daerah lain sebagai bahan pembanding atau masukan, maka model kedua dapat diterapkan. Keyword:GreenTourism, SWOT Analysis, Gap Analysis
FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN MENONTON PROGRAM ACARA DJARUM INDONESIA SUPER LEAGUE DI ANTV DI PROVINSI LAMPUNG Hatta, Holila; Ardhita, Fajri
Prosiding Seminar Nasional INDOCOMPAC Manajemen
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Abstract

This study discusses the influence of sports programs to the consumer's decision to watch broadcast television, television programs that were subjected to experiments in this study were television program Djarum Indonesia Super League which was broadcast by a ANTV. The purpose of this study was to determine whether the attributes of programs that include relative advantage, compatibility, complexity, and observability can influence consumer decisions to watch a television broadcast simultaneously and partial, as well as to determine variable attributes of programs that have the most dominant influence on purchase decisions. This type of research study is a causal effect with the techniques of data analysis using quantitative descriptive analysis and statistical analysis. While the methods of data collection using survey methods with random sampling method of deployment. The population in this study is the whole people of Indonesia who ever watched the broadcast Djarum Indonesia Super League, represented by the sample population in this questionnaire, in which sampling was conducted by questionnaire in Lampung Province by 100 respondents. Test equipment used to test the instrument in this study is to test the reliability and validity, and hypothesis testing using multiple linear regression analysis using SPSS software version 20.0 for Windows. F test results for the fourth variable, namely the study relative advantage, compatibility, complexity, and observability in the television program, showed that all four variables together (simultaneously) has significant and positive influence on consumer decisions television. While the t test results in this study indicate that the variable relative advantage, compatibility, complexity and observability is also positive and significant influence on consumer decision watching television programs. Keywords: Television programs, relative advantage, compatibility, complexity, observability, and purchase decision.
PERILAKU KONSUMEN SMARTPHONE XIAOMI REDMI 1S DI JAKARTA Billfakkar, Muhammad Fuad; Widyastuti, Dominica A.
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Abstract

This study aimed to examine the effect of price perception and internal quality on purchase decision of Xiaomi Redmi 1s. The data were collected from people who have purchased the Xiaomi Redmi 1s. Primary data is used throughout this study based on 200 respondents who purchased and used Xiaomi Redmi 1s. The data were collected through distribution of structured questionnaires whih used purposive sampling method. Tools of analysis in this study is multiple regression analysis, through the classical assumption and hypothesis test to see relationships between variables either partially or simultaneously. The results showed that price perception and itnernal quality were partially and simultaniously influenced to the purchase decision of Xiaomi Redmi 1s. Keywords : Price perception, internal quality, purchase decision, Xiaomi Redmi 1s
PENGARUH RISIKO PADA KEPUTUSAN BELANJA ON-LINE Karami, Katon Abi; Wismiarsi, Tri
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Abstract

Penelitian ini ditujukan untuk mengetahui pengaruh risiko keuangan, produk, waktu dan pengiriman (financial, product, time dan delivery) pada keputusan membeli secara online. Data dikumpulkan dari 250 responden yang merupakan konsumen yang pernah melakukan belanja online sedikitnya dua kali dalam kurun waktu 6 bulan. Hasil analisis menunjukkan bahwa keempat dimensi risiko melebur menjadi 2 dimensi, yaitu financial risk dan product, time dan delivery risk. Pengujian validitas dan reliabilitas juga menunjukkan hasil yang baik. Berdasarkan uji regresi, hanya variabel product, time dan delivery risk berpengaruh signifikan pada keputusan membeli online. Keyword: financial risk, product risk, time and delivery risk, keputusan membeli online
GELIAT EKONOMI KREATIF UNTUK MENINGKATKAN BRANDING UMKM DI SIDOARJO Sumartik, Sumartik; Larassaty, Ayu Lucy
Prosiding Seminar Nasional INDOCOMPAC Manajemen
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Abstract

Usaha Mikro Kecil dan Menengah (UMKM) berpotensi menghadapi persaingan Masyarakat Ekonomi ASEAN (MEA) yang merupakan salah satu bidang usaha yang dapat berkembang dan konsisten dalam perekonomian nasional. Dengan begitu besarnya peran UMKM sebagai kegiatan ekonomi kreatif diharapkan mampu untuk memenuhi kebutuhan dasar masyarakat serta dapat mengurangi tingkat pengangguran di Kabupaten Sidoarjo. Berbagai kendala pelaku UMKM yaitu pendampingan dan peran pemerintah belum bersifat menyeluruh ke semua pelaku UMKM dan masih bersifat local untuk memperluas pangsa pasar masih bersifat lokal, kesadaran terhadap Branding masih minim yang dan hanya mengandalkan pelanggan tetap serta distributor untuk menjualkan produknya. Usaha masih bersifat konvensional sehingga kurang pengetahuan tentang manajemen branding, khususnya pengurusan Brand atau merk produk dagang yang tergolong rumit. Tujuan  penelitian ini (1) untuk mengetahui model pengembangan ekonomi kreatif di Kota Sidoarjo, (2) untuk mengetahui cara-cara mudah membuat branding pada produk-produk UMKM di Sidoarjo, (3) untuk mengetahui perlunya branding produk UMKM dalam menghadapi pangsa pasar. Jenis penelitian ini bersifat kualitatif interpretif, informan kunci pada penelitian ini adalah 30 Pelaku UMKM di Sidoarjo, Kepala DISPERINDAG Sidoarjo, 2 Pakar UMKM di Sidoarjo, Teknik pengumpulan data menggunakan in depth Interview, Fokus Group Discussion (FGD), keabsahan data menggunakan credibility, confirmability, transferability, dependability. Teknik analisis data menggunakan data collection, data reduction, data display dan conclusion. Hasil yang diharapkan pada penelitian ini adalah model pengembangan UMKM di Kota sidoarjo khususnya Capacity Building, pendampingan pada sumber daya manusia UMKM, permudahan perizinan, kucuran modal, penciptaan branding pada UMKM untuk menunjukkan identitas Kota Sidoarjo, serta Peningkatan jangkauan Pemasaran. Kata Kunci : Ekonomi Kreatif, Branding, UMKM Sidoarjo Micro, Small and Medium Enterprises (SMEs) could potentially face competition ASEAN Economic Community (AEC) which is one area of ​​business that can grow and be consistent in the national economy. With the overwhelming role of SMEs as a creative economic activity expected to be able to meet the basic needs of society as well as to reduce the unemployment rate in the district of Sidoarjo. Various obstacles SMEs are mentoring and role of government is not exhaustive to all SMEs and they are local to expand market share still localized, awareness Branding is still minimal and only rely on repeat customers and distributors to sell products. Enterprises still conventional so lacking knowledge of branding management, in particular the maintenance of brand products Brand or trade is complex. The purpose of this study (1) to determine the model of creative economic development in the town of Sidoarjo, (2) to find out ways to easily create branding on the products of SMEs in Sidoarjo, (3) to determine the necessity of branding the products of SMEs in the face of market share. This research is qualitative interpretive, key informants in this study was 30 Perpetrators of SMEs in Sidoarjo, Chief Disperindag Sidoarjo, 2 Expert SMEs in Sidoarjo, data collection technique using in depth interviews, Focus Group Discussion (FGD), the validity of the data using a credibility, confirmability, transferability, dependability. Data were analyzed using the data collection, data reduction, display data and conclusion. Results are expected in this study is a model of the development of SMEs in particular sidoarjo City Capacity Building, assistance in human resources SMEs, permudahan licensing, capital injection, the creation of branding on SMEs to show the identity of the town of Sidoarjo, and Enhancing the reach of Marketing. Keywords: Creative Economy, Branding, SMEs Sidoarjo

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