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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Analisis Sistem Informasi yang Sedang Berjalan dan Rencana Proyek E-Procurement dengan Pendekatan Metode New Information Economics Idris Gautama So; Devy Listisari Saputri
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1066

Abstract

PT PLN (Persero) is a state owned which manages the biggest electricity businesses that cover the entire territory of Indonesia. His position is very potential for the Indonesian public life requires that PLN is able to manage the investment means the supply of electricity to customers. This is done with the information systems that support business processes in the body of PLN. PT PLN (Persero) has some application systems, infrastructure, service, and management used to increase the ability of the company. In PLN, there is an application that is capable of supporting PLN to conduct the procurement process is procurement information system (e-procurement). PSI Sub-party service providers as e-procurement to see investment information system (SI) and Information Technology (IT) which is proportional to the amount issued benefits and bottom-line impact for companies and can find out the level of funds / investment budgets and alignment of Information Technology there is a project in accordance with company requirements. Those needs based on business needs and applications currently running in the intersection so as to project better. Based on this, the author proposes to analyze the benefits of information technology investments by using the method of New Information Economics (NIE) that combines the two approaches both financial and non-financial. In the method NIE (New Information Economics) will be used four of the five practices that NIE Strategic Demand / Supply Planning, Innovation, Prioritization, and Alignment. The results are expected to help the company to allocate investments SI / IT is more appropriate and supports the company's performance, especially in providing added value to the parties concerned. 
Analisis Brand Equity dan Customer Loyality Celebrity Fitness Cabang Mall Puri Indah Jakarta Barat Robertus Tang Herman; Ryandhi Wijaya
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1067

Abstract

This study aims to determine the condition of the elements of brand equity Celebrity Fitness, namely knowing the brand awareness, brand association is formed, to know how the perception of performance and the interests of the brand, how consumers' brand loyalty, and what attributes of service quality a priority for improved performance to can meet consumers' desire to achieve satisfaction. The method used is descriptive method with the sampling technique using probability sampling (simple random sampling), with regional research area in West Jakarta. The results of this study indicate that the overall brand equity of the company is good enough to position the brand awareness top of mind, the brand associations that are formed from Celebrity Fitness is where fitness is comfortable and fun and has a diverse and interesting program, another association was formed team aggressive promotion. Performance level of perceived quality is also good enough. To Brand loyalty are in poor condition because of the high percentage of switchers. Overall customer satisfaction levels are good enough just need a little improvement in the performance of staff. The implication of this research is PT Exertainment should improve the performance of some quality attributes are prioritized so that the loyalty of the members has also increased.
Peluang Investasi Rumah Kost di Tengah Berdirinya Binus Square Dyah Budiastuti; Andri Prabowo
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1068

Abstract

Boarding house around Binus University campus which is the informal sector continue flourishing and developing in line with the development of Binus University. Investors continue to invest in this business with a capitalization of billions of rupiah. With the increasing demand from year to year and the utility room that is always high, in July 2010 this boarding house business had to deal with Binus Square, a new business unit of Binus which is a special exclusive residential for Binus University students with a capacity of 2500 people.This research aims to find out are there still investment opportunities of boarding house amid the establishment of Binus Square through the creation of competitive advantage. Data are retrieved through questionnaires which are circulated to residents of boarding houses that served Binus Access and analyzed by using descriptive statistics.The result showed that there are still opportunities to open up boarding houses around Binus University with a focus on improving facilities and services that lead to private services. 
Kontribusi Motivasi Kerja dan Kompetensi Individu terhadap Kinerja dan Penjualan Salesperson Cecep Hidayat; Sisca Cintra
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1069

Abstract

This study has two objectives; first, knowing the job motivation and individual competence contribution towards the performance of salesperson at Ray White Cengkareng. Second, knowing the job motivation, individual competence, performance contribution towards selling of salesperson at Ray White Cengkareng. The type of this study used is associative survey and the analysis technique used is the path analysis. The data are obtained through a survey with questionnaire as the main instrument which were distributed to salesperson and manager of Ray White Cengkareng who were chosen as respondents. The results of this study indicate that the job motivation and individual competence contributes simultaneously and significantly towards the performance of salesperson. Besides, the job motivation, individual competence, and performance contribute simultaneously and significantly towards selling of salesperson. 
Evaluasi dan Rekomendasi Strategi Bisnis pada Divisi LPP-TVRI Hartiwi Prabowo; Pona Nurhanka; Sri Budi Utami Nur Hasanah
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1070

Abstract

TVRI represent of the first television station in Indonesia. In this time TVRI not yet able to serve any event enthused by people. In the effort improving returning competitiveness of TVRI station in industrial television sector, needed business strategy which capable to accommodate and anticipate change of technological growth that happened quickly and the economic globalization. Research was done to give suggestion at the development of division and broadcast. The purpose of this research is to evaluate business strategy which have been done and propose business strategy which can improve company competitiveness. Analysis techniques which used were Internal External matrix, SWOT matrix, matrix of Grand Strategy, and QSPM matrix. Result of research by evaluate internal condition of company and analyzing of factor external which related, business strategy which appropriate for LPP TVRI is product development strategy. Expected, LPP TVRI will increase new events that more innovative and creative so that able to become pre-eminent event program for TV beholder/audience. 
Analisis Produksi Beras di Indonesia Lim Sanny
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1072

Abstract

Most of Indonesian still needs rice as a staple food. More and more quantity of people in a region will be increasing amount consumption of food in region, while decrease of rice field area that become different to public building or industrial affairs and economic transformation from agrarian affairs to nonagrarian affairs will be consequence rice production descend. Until now, domestic rice production was not able to meet its growing demand, so that Indonesia remains dependent upon rice import. This condition was made worse by conversion of fertile lowland in Java. Therefore, rice production growth was leveling-off. In the future, there should be some efforts to increase rice production, although land conversion is still going on. This study is aimed to assess the performance of lowland use, its contribution and prospect to increase rice production. The results showed that lowland is the main source of rice production. Another potential is improvement of intensification through promotion of intensification with integrated crops management. The implementation of these strategic policies should be supported by development and renovation of infrastructures as well as establishment of credit scheme to enable farmers to adopt modern technology. 
Aspek Hukum Subyek Pajak Bentuk Usaha Tetap Menurut Hukum Positif di Indonesia Paulus Aluk Fajar Dwi Santo
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1073

Abstract

PE (Permanent Establishment) is an international tax terminology which is a consequence of the operations of the base/fixed sites in the treaty partner country, after fulfilling certain conditions stipulated in the Tax Treaty or the Act, such as: types of business activities conducted in the country treaty partner, source of income and the term ("Time Test"). The existence of permanent establishments of this affect a country's right to impose a tax on the object is meant. Status BUT in practice still needs to be studied again, the research method used is a historical-juridical, comparatif and analytical as well as using interview techniques. Travel Tax Act in determining the status BUT we found frequent changes eg, in the 1925 Corporate Tax BUT as the subject of placing a foreign tax, then Law No. 7 / 1983 BUT put as the subject of domestic taxes and the Law No. 10 years in 1994 stutus BUT reinstated as foreign tax subject until now. There are also difficulties associated with determining the condition of BUT for certain conditions eg how to define a PE for a transaction that uses E-Commerce. It would need to be reviewed relates to the status of PE as a tax subject and also have already started to set up regulations relating to the determination of a PE are complete. 
Peran Iklan dan Kelompok Referensi terhadap Minat Pembelian Ulang Obat Herbal Retno Dewanti; Sylvie Sylvie
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1074

Abstract

In 2010 sales forcast proposed the Herbal product on the world has been target US 80 Billion. The Herbal product was accepted on range in the developed countries and the Forward Countries. Suggest of World Health Organization is until 65% people on the forward countries and 80% people the developed Countries used Herbal Product. The prospect of herbal product is relating with Customer interest towards Herbal product, caused that want to know the essential of determinant variable on the customer interest to repeat buying the Herbal product. The aim research was measure the direct and indirect influences of the advertising role and the group of reference towards the customer interest to repeat buying the herbal product.The methodology used Causal analysis with path analysis. The research respondent is Buyer Herbal Product Ling Shen yao in Jakarta which amount sample is 100 person.The result of research explain the theories although referring Causility among variables which is Advertising of Magazine, the group of reference, Quality perception and customer interest to repeat buying, but the fact of research justified is causality advertising have indirect influence toward customer interest to repeat buying through Quality perception and the other hand the group of reference have direct and indirect influence towards customer interest to repeat buying the herbal product. 
Kualitas 0Pelayanan dan Perilaku Keluhan Konsumen; Determinan dan Tipologi Dian Tauriana; Sem Neri
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1075

Abstract

Understanding why dissatisfied consumers complain the way they do is a very important issue to be discussed from theoretical, managerial perspectives. As it is the main reason for the researcher to conduct this study. This study taken from D’Lofts Apartment situated near to Bina Nusantara University. The method being used is non-parametric statistics to test the hypotheses and descriptive statistics to figure out the main reasons of complaining behavior. As the results show that price and lack of loyalty from the landlord are the main reasons consumer’s anger. Whilst the most provocative action they may take is to bad-mouth the quality given. 
Mencari Bentuk Mengajar Entrepreneurship pada Perguruan Tinggi Bambang Pratama
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1076

Abstract

The high number of unemployment in Indonesia is caused by college graduates not brave enough to determine a career path as an entrepreneur. The embedded bad image and false myths about entrepreneurs has made its spread very low in Indonesia. Universities in Indonesia are looking for a more effective form of teaching entrepreneurship so as to produce graduates who are productive rather than educated, but unemployed graduates. Entrepreneurship is very unique because it contains multiple disciplines. There are various forms of teaching entrepreneurship used by different countries in the world from various literatures. Universities and entrepreneur lecturers should be able to take an example on (adapt and adopt) how to teach according to the college culture and taught students, without having to look at what disciplines the student is enrolled in, also by integrating the values of entrepreneurship in the curriculum and extracurricular activities as supporting activities. Thus, entrepreneurial atmosphere can be created within the campus so that students, during their stay in college, do not seem to have lived and becoming used to a dynamic entrepreneurial environment, inspiring, and full of innovation. Thus, graduates will be braver in becoming an entrepreneur without it becomes their last choice like the current situation. 

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