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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
 69   70   71   72   73 
The Right Choice for Production Patterns to Minimize Cost of Incremental Erick Wijaya; Sevenpri Candra; Haryadi Sarjono
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1110

Abstract

PT Damai Sejahtera Utama is a manufacturing company engaged in timber production. The company is processing wood sticks (logs) into plywood. The purpose of this research is to find the most efficient production patterns with the pattern approach 3 (three) of production, namely: Wavy production patterns, production patterns Constant, and Moderate production patterns. With this method is expected to determine the most appropriate production pattern with the condition of the company, so as to minimize Incremental costs that will occur. The results of this study indicate that by using corrugated production patterns can cause incremental cost of 3,330,267,500 IDR. For Constant production patterns can lead to costs amounting to 3,696,317,500 IDR whereas if the company uses pattern Moderate production costs to be incurred amounted to 3,289,417,500 IDR. From the results of this study showed that moderate production patterns have the smallest Incremental costs compared to the wavy or constant patterns of production. 
Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang Tinjung Desy Nursanti; Melisa Melisa
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1111

Abstract

Today’s business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. This study is descriptive and causal. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. Data was collected by distributing questionnaires and through literature study. Analysis of the data used in this research is Fishbein and regression models. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study. 
Analisis Industri Pengolahan Susu di Indonesia lim Sanny
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1112

Abstract

Milk is the main food for all ages. In addition, many products can be made from milk such as food, beverages, cheese, butter, yogurt, etc.. Opportunities milk processing industry in Indonesia is very good, considering that Indonesia with a population based on census 2010 reached 237.6 million people. If viewed from the supply side, current milk production in Indonesia is still very low, the number of dairy farmers around 118.75 thousand breeders. National dairy cow productivity stagnated, the average milk production ranges between 8-12 liters per day, with a scale of 2-3 maintenance per family breeder breeding. In addition, 90% of milk production resulting from farm people, so the quality and productivity cannot fulfill the demand of milk in the country, so most still have to import. 
Pengaruh Bauran Ritel terhadap Keputusan Pembelian Konsumen pada Departemen Store X di DKI Jakarta Freddy Simbolon
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1113

Abstract

This study aims to measure how much influence the retail mix to the purchasing decision. To measure, the study used 100 respondents to the Department Store buyer X. The analytical method used is multiple regression method. Based on the analysis results obtained under the seven aspects of the retail mix of Merchandising, Price, Location, Promotion, Store Design & Visual Product, Service, and Personnel, only two qualities that give them significant influence on consumer purchasing decisions of Price and Personnel. However, based on ANOVA, the overall of the seven aspects significantly influence consumer purchase decisions. 
Prioritas Alternatif Keputusan pada Analisis Kredit Motor Anthony Widiatno; Rudy Aryanto
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1114

Abstract

Non-performing loans are common problem faced by financing companies. One of the companies which is exposed to this problem is a motorcycle dealer. Object of this research is PT. AM, a motorcycle dealer of brand Yamaha. Corporate leaders realized the problem of non-performing credit, and they tried solving the problem by conducting strengthens analysis credit with the purpose to sustain the operational in the future. The methods used in this research were standard credit scoring and method of comparison exponential as decision-making to determine the sequence of alternative counsel by plural criteria. The technique of the data collection was directly face-to-face unstructured interview through. On the stage of standard credit scoring analysis, the data obtained process by giving value. Next on the stage analysis using method of comparison exponential, used the calculation of parameters and eckenrode method. The final results of this research were that good analysis management of credit can reduce the problem of non-performing loans. It is proven of 3 debtor non-performing in notes of the company was 3 debtor equal to the result predictions of this research.
Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta Idris Gautama So; Sheila Sheila
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1115

Abstract

The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM) to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C) from the 7 features (7C) in web design elements. 
Analisis Hubungan Service Recovery terhadap Complaining Behavior dan Dampaknya terhadap Brand Switching Dian Tauriana; Christine Christine
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1116

Abstract

PT Bank OCBC NISP Tbk officially became a commercial bank in 1967, foreign exchange bank in 1990, and listed as a public company in Indonesia Stock Exchange in 1994. The purpose of this research is to identify the correlation and variables influences of service recovery, complaining behaviour, and brand switching; and also to give suggestion of extensive complaint handling so the customers of PT Bank OCBC NISP Tbk are more loyal. The analysis method is SPSS 16.00 program, simple correlation, and path analysis. Data collecting technique is questionnaire, as the amount of respondents (customers) are 100. The result of this research is there is relation and influences among service recovery, complaining behaviour, and brand switching variables. 
Simulasi Perdagangan Kontrak Berjangka CPO pada Bursa Malaysia dengan Cyclic Forecasting Periode Januari-Desember 2009 Tomy G. Soemapradja; Billy Utama Suria
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1117

Abstract

Crude palm oil (CPO) is one commodity that could be consumed and also as one alternative of non- fossil fuel: biodiesel. Since 2006, CPO commodity trade has its significant raise, followed by forward contract trade. The increasing of CPO price in 2006 is the lowest in historic analysis data period 2007-2008. Cyclic forecasting model is used following cycle pattern of twice-a-year, with a combination of Solver function in Ms. Excel that could minimize MSE as 161,02, Beta 0,0688 and intercept in -11,0396. Cyclic forecasting period is supposed to be used along with technical analysis, using stop loss to reduce risk. It needs additional research to adjust confidence level so VaR value is not too high that could fix trading strategy along this research. 
Penerapan Perencanaan Pajak Penghasilan pada Fa Trico Paint Factory Stefanus Ariyanto; Andrew Hartanto
Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1118

Abstract

The most important parts of government income comes from taxes, especially income taxes. The different point of view arises between government and tax payer. While the government try to increase the tax income, the taxpayers always intend to minimize their tax burden by implementing tax management/plannning. This paper is a case study in FA Trico Paint Factory (FA TPF) that try to reperforming company’s income tax return preparation with the main purpose to minimize company tax burden, while it is still comply with tax regulations in Indonesia. This approach could be an alternative for the company to restate it’s annual income tax return, to avoic fines and charges for not comply with the regulations, and minimize it’s income tax expense by approximately 10% per year. 
Tinjauan Komplementer Pengaruh Teori Market-Based View (MBV) dan Resource-Based View (RBV) terhadap Strategi dan Kinerja Perusahaan Boto Simatupang
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1119

Abstract

The influence of the strategy to company performance is the most widely researched topic until now. Various literatures state that the influence of company performance to strategy does not stand alone, but is affected by a variety of external and internal contingency factors. The discussion in this paper begins with a description of the two major strategic management theories in the theory of MBV and RBV. So both theory of RBV and MBV theory indeed complement each other and have an important role in explaining the influence of strategy to the company performance. This research aims to prove which theory is much more instrumental in explaining the influence of strategy on performance is not important to do, because this is futile efforts .

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