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Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 141 Documents
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PEMBENTUKAN CITRA TAMAN REKREASI DKI JAKARTA SEBAGAI GREEN CITY MELALUI KUALITAS PENYAMPAIAN JASA DAN VALUECREATION (STUDI PADA PARA PENGUNJUNG TAMAN-TAMAN REKREASI DI DKI JAKARTA) Wibowo, Lili Adi
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1877

Abstract

Walaupun DKI Jakarta menempati ururtan ke 2 tertinggi sebagai daya saing destinasi pariwisata di Indonesia setelah Bali, namun citra Taman Rekreasi DKI Jakarta sebagai sarana pelestarian lingkungan di wilayah DKI mendapatkan penilaian yang sangat rendah. Rendahnya citra taman rekreasi di DKI Jakarta diduga disebabkan oleh penyampaian kualitas jasa yang meliputi: fasilitas layanan (kelengkapan, kenyamanan fasilitas yang tersedia di obyek wisata sesuai dengan keinginan konsumen) serta layanan personal (sikap dan behavior petugas taman rekreasi dalam memberikan layanan kepada konsumen) dan penciptaan nilai pelanggan (value creation) obyek wisata yang dirasakan pengunjung relatif masih kurang terhadap obyek wisata pesaing. Melalui penelitian ini akan dikaji bagaimana pengaruh kualitas penyampaian jasa dan value creationtaman rekreasi di DKI Jakarta terhadap pembentukan citra taman rekreasi DKI Jakarta sebagai green city. Metode penelitian yang digunakan yaitu metode descriptive dan explanatory survey dengan ukuran sampel sebanyak 480 pada pengunjung taman rekreasi di Jakarta yaitu Taman Mini Indonesia Indah, Taman Impian Jaya Ancol dan Taman Margasatwa Ragunan yang diambil secara proposional melalui wawancara, observasi, angket, serta dokumentasi. Sedangkan teknik analisis data yang digunakan adalah Structural Equation Model dengan program Lisrel. Hasil penelitian menunjukkan bahwa variabel kualitas penyampaian jasa dan value creation memberikan pengaruh yang signifikan kepada pembentukan citra Taman Rekreasi DKI Jakarta sebagai Green City. Faktor pembentuk terbesar dari pembentukan citra Taman Rekreasi DKI Jakarta dipengaruhi oleh variabel value creation dibandingkan kulitas jasa pelayanan. Temuan empirik yang menarik lainnya bahwa faktor pembentuk kualitas pelayanan mendapatkan penilaian positif seperti memiliki keunggulan konsep yang unik, menarik, mudah dikenal, memberikan pengalaman, berpotensi besar untuk dikunjungi wisnus dan wisman, memiliki karyawan yang dapat memberikan informasi yang dibutuhkan. Sedangkan penilaian negatif berupa pengaturan fasilitas kurang memudahkan pengunjung menemukan apa yang dibutuhkan, tidak memberikan kenyaman untuk dikunjungi oleh orang tua perhatian karyawan secara individu dirasakan kurang dan fasilitas-fasilitas khusus (information center, penjaga pantai, tempat belanja yang nyaman, dan lain-lain) dirasakan kurang. Pada variabel value creation ditemukan bahwa faktor keamanan dan kemudahan menjangkau taman rekreasi perlu mendapatkan perhatian dari pengelola. Sedangkan citra taman rekreasi yang tertanam di benak pengunjung, apabila taman rekreasi dapat menciptakan kepuasan melalui kualitas layanan yang diberikan dan kejelasan identitas taman rekreasinya.
PENGARUH SERVICE DELIVERY TERHADAP KEPUASAN WISATAWAN DALAM MENGGUNAKAN PAKET OUTBOUND DI OBJEK WISATA LINGGARJATI INDAH KABUPATEN KUNINGAN (Survey pada Wisatawan yang Menggunakan Paket Outbound di Objek Wisata Linggarjati Indah Kabupaten Kuningan) Asih, Mega Tresna; Malihah, Elly
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1972

Abstract

Tourism is one sector of the economy that grew into the industry that provides income benefits for a country in the world. Development and construction of the tourism sector should be used as revenue by developing the existing potential of such natural beauty and culture with the aim of attracting tourists who could be known by foreign tourists. Kuningan district is one of tourist destination that has many attractions of heritage sites in earlier times that have historical value to the District of Kuningan. In addition to review of its history, District of Kuningan is an area that could be developed as a tourism object. Not far from the building of Linggarjati conference, there are available the natural attractions to complement the tourist area of Linggarjati building conference. The place is called Linggarjati Indah. The administrator of Linggarjati Indah of Kuningan District focuses on improving traveler satisfaction through a system of service delivery. Customer satisfaction will be filled if the process of delivering services from providers to consumers in accordance with what is perceived by tourists. This study aims to determine the picture of service delivery, picture of the level of tourist satisfaction and service delivery impact on tourist satisfaction. The object in this study is, that tourists are using outbound package of Linggarjati Indah of Kuningan District. The independent variable in this study is the service delivery (X). And the dependent variable in this study is the satisfaction of tourists (Y). This research uses descriptive and verified method, by the method of explanatory survey. The data analysis technique, the writer uses the technique of multiple regression analysis with SPSS 18.0 program for windows. The results showed that variables of service delivery service facilities, personnel, roles and scripts simultaneously affect the satisfaction of tourists who use the outbound package at Linggarjati Indah of Kuningan District. Whereas only partial personnel and roles that significantly influence tourist satisfaction.
TAHAP KESEDIAAN KEMAHIRAN GENERIK PELAJAR SEMESTER AKHIR DIPLOMA HOTEL DAN KATERING: KAJIAN KES Atan, Noor Afizah Binti; Zakaria, Mohd Amin Bin; Sabidin, Farhana Binti
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i2.2005

Abstract

Dunia transformasi kini mengkehendaki setiap graduan memiliki pelbagai kemahiran yang membolehkan mereka bersaingan dalam pasaran global. Justeru setiap graduan perlu mempersiapkan diri dengan satu lagi nilai tambah iaitu kemahiran generik dalam usaha untuk memenuhi kehendak industri. Kemahiran generik merupakan kemahiran yang perlu ada dalam diri sesaorang sewaktu melakukan pekerjaan mengikut kemahiran-kemahiran khusus yang dimiliki. Oleh yang demikian kajian ini memfokuskan tentang tahap kesediaan kemahiran generik pelajar khususnya semester akhir Diploma Hotel Dan Katering sesi Disember 2010 di Politeknik Johor Bahru. Secara keseluruhan, dapatan kajian menunjukkan reponden memiliki tahap kemahiran generik yang tinggi terhadap tiga daripada empat kemahiran generik yang dikaji.
PENGARUH PROGRAM MARKETING COMMUNICATION TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN NASIONAL UJUNG KULON (Survei pada Wisatawan yang Berkunjung ke Taman Nasional Ujung Kulon) Nurjanah, Novarin; Waluya, Bagja
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1947

Abstract

Banten is one province in Indonesia which has a variety of objects and the potential tourism. One of the tourist area is Ujung Kulon National Park. Ujung Kulon National Park is a kind of ecological tourism (ecotourism) that located in Pandeglang. This national park is very well known to foreign tourists and domestic tourists, primarily as a place of preservation of the Javan rhino (one-horned rhino and buffalo). However, tourist arrivals Ujung Kulon National Park in 2010 has decreased, therefore necessary to conduct research on aspects related to increasing the number of visits. including through programs conducted by the marketing communication manager Ujung Kulon National Park. Based on this, the researcher interested to conduct research The Influence of Marketing Communication Programs towards Visiting Decision in Ujung Kulon National Park. The problem of this study are 1). How the idea of marketing communication programs, 2). How the idea of the decision to visit, 3). How does influence marketing communication programs to the visiting decision. This study aims to obtain marketing communication description, visiting decision description and the influence of marketing communications programs to the visiting decision. The technical analysis of the data in this study is used the analysis of the path (path analysis) with a sampling technique is systematic random sampling of 100 respondents. The results of this study indicate that marketing communication programs have a significant influence on the decision to visit. Greatest effect is obtained through advertising and the smallest effect is obtained through the event and experience. This is because advertising is a means of promotion through various media such as print and electronic media that can provide more information to tourists. Suggestion for managers Ujung Kulon National Park, should further develop marketing programs through organized events and improve the quality of tourist attractions as well as provide information best time to visit the National Park Ujung Kulon.
PENGARUH BRAND POSITIONING PUSPA IPTEK SUNDIAL TERHADAP KEPUTUSAN BERKUNJUNG DI KOTA BARU PARAHYANGAN (Survei Pada Wisatawan Nusantara yang Berkunjung ke Puspa Iptek Sundial) Atthauri, Hibban; Purnama, Ridwan
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1996

Abstract

Tourism industries in Indonesia has developed very advanced, this is due to the increasing number of tourists both foreign tourists and domestic tourists. The development of the need for care and maintenance as well as improvement in various sectors, especially regarding the facility and to provide easy of accommodation for tourists visiting. Puspa Iptek Sundial is one of the tourist attraction located in the area Kota Baru Parahyangan West Bandung regency, it is easy to access and make it as a choice of tourist attraction to visit. The implementation of Brand Positioning in this study measured by the knowledge of respondents to Attributes, Benefits and Beliefs and Value. Respondents also being questioned on their perception about visiting decision to the Puspa Iptek Sundial. The results of this study indicate that the Brand positioning influence on decision to visit. This can be seen from the significantly high level of correlation and also the result shows the relationship between Brand Positioning and against visiting decision is in a strong relationship.
Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 245 ANALISIS FAKTOR-FAKTOR PENDORONG MOTIVASI WISATAWAN NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG KE KEBUN RAYA BOGOR (Survei Pada Wisatawan Nusantara yang Berkunjung ke Kebun Raya Bogor) Hermansyah, Danu; Waluya, Bagja
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1936

Abstract

Bogor Botanical Gardens (KRB), has a tourist attraction (DTW) in the form of natural beauty and have never experienced a change from the previous hundred years. Tourists (wisnus) contributed 97% of the number of visits, but the number of visits wisnus from year to year decline, with the known factors that drive wisnus who visited the BBG, BBG manager can know wisnus needs when traveling, need for such wisnus can be met and can be marketed through various marketing programs. Based background, then the formulation of this study as follows: 1) Describing the factors driving wisnus to KRB. 2) How would the decision to visit KRB. 3) How does the influence of the push factors driving the decision wisnus to visit KRB. This type of study is a deskritif and verifikatif, so the method used is the explanatory survey. Sampling technique is systematic random sampling with a sample size of 100 respondents. Data analysis technique used is of the Path Analysis with SPSS 18.0 software. The results showed that the response domestic tourists of push factors Driving Been Against Decision to KRB is generally considered quite high. Factors that gets the highest ratings of the relaxation factor of 0.227 or 22.7%, because KRB has a very beautiful natural setting and have the cool air that makes wisnus want to make a visit to the KRB in order to refresh themselves both physically and mentally, while the response factor wisnus about family and friend togetherness undervalued. Domestic tourists responses to the decision in general been quite high in value. Factors that gets the highest ratings on the choice of brands for 20.74%. This is because KRB has a very good name in the minds of domestic tourists regarding both the popularity and uniqueness tourist attraction owned by KRB, and the introduction of the tourist attraction offered by KRB While assessors are the lowest is in the choice of products and services that is equal to 19.3%. Verificative results indicate that the push factors driving have a significant high value in influencing the decision to visit that is equal to 82.43%. This means that the better the factors that drive the more powerful it wisnus decision to KRB, there is a sub-variable that does not have a significant influence is relaxation. This is because every wisnus who visited the KRB aims to relax but now will make a visit to the KRB wisnus obstacles by traffic jam that often occur in the city of Bogor, the heavy rains that often inhibits wisnus to visit and day trips to the KRB and the unavailability of the area parking on the weekend.
UPAYA MENCIPTAKAN CUSTOMER DELIGHT MELALUI SERVICE EXCELLENCE HOTEL SANTIKA SILIGITA NUSA DUA BALI (Survei terhadap Tamu SIP Member yang Menginap di Hotel Santika Siligita Nusa Dua Bali) Sari, Norma Komala; Wibowo, Lili Adi; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1986

Abstract

The purpose of this research are to findings regarding the implementation of service excellence, customer delight, and effect of service excellence towards customer delight in Hotel Santika Siligita Nusa Dua Bali. Using 100 respondents from SIP member guests who stay in the Hotel Santika Siligita Nusa Dua Bali, who collect from systematic random sampling and calculated by simple linear regression. The results showed that the service excellence has a significant influence on customer delight in Hotel Santika Siligita Nusa Dua Bali.
PENGARUH VALUE BASED PRICING TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN REKREASI KOTA BUNGA CIANJUR (Survei terhadap Wisatawan Nusantara Taman Rekreasi Kota Bunga Cianjur) Silalahi, Apriani; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i2.1882

Abstract

Kabupaten Cianjur is one of regencies in West java has tourism potential can be relied, and the one of destination is Taman Rekreasi Kota Bunga. Taman Rekreasi Kota Bunga is a recreation area that offers a variety of tourist attraction with the unique feel for the tourist. The number of tourist visits on Taman Rekreasi Kota Bunga has increase from 2008 to 2010. Value based pricing is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence value based pricing toward visiting decision Taman Rekreasi Kota Bunga. The purpose of this research is to find value based pricing influence visiting decisions to Taman Rekreasi Kota Bunga. Value based pricing consists of discounting, penetration pricing, value pricing, market segmen pricing. Technique of sampling is systematic random sampling. The method in that used in this research is explanatory survey by using ordinal scale. Analyze from this research use Path Analysis with a computer software tools SPSS 19.0. The result of this research is value based pricing influence significantly 86,6% and the rest influence other factors. Based on the result of statistical test results were obtained, there were four variables of value based pricing which had an influence on visiting decisions of discounting, penetration pricing, market segmen pricing and there was one variables that had no effect on visiting decisions was value pricing. That it can be concluded that direct discounting, penetration pricing, market segmen pricing strong influence the visiting decision on Taman Rekreasi Kota Bunga.
MENINGKATKAN LOYALITAS PENGUNJUNG MUSEUM KONPERENSI ASIA AFRIKA MELALUI BRAND COMMUNITY SAHABAT MUSEUM (Survei Terhadap Member Sahabat Museum Konperensi Asia Afrika) Kamilanovy, R. Desny Gita; Fakhrudin, Suwatno
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1977

Abstract

Bandung city to increase tourist arrivals from year to year. It is characterized by several factors such as the products and services of varied tourism, construction of access roads to tourist spots, and increased hotel construction and recreation. Bandung city tourism destinations have varied as culinary tours, shopping, heritage, and educational tours. Educational tours in the city no less a role in the tourism industry, one of which is a museum. One of the interesting tourist attraction in the city of Bandung Asian-African Conference Museum is the reference and study materials by the academic community in terms of the uniqueness of certain aspects of the documentation or the documentation and imaginative thinking in the future, this is done by the museum to maintain the loyalty of its visitors. Therefore the Asian-African Conference Museum visitors maintain loyalty through brand community Friends of the Museum consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility). Based on the above then do research on brand loyalty is seen from the community. The unit of analysis of this study is the Asian-African Conference Museum visitors as loyal visitors who take the program brand community Friends of the Museum. The method used in this research is descriptive and verification, this study done in less than one year, then the method used is the cross sectional method. The data used are primary data and secondary data through literature study and a questionnaire. To measure the influence of brand community loyalty used multiple regression analysis, the aim of this research to determine the influence of brand community loyalty. Based on the results of the descriptive assessment 100 respondents who obtain the greatest value in the moral community brand responsibility. While the greatest value on the loyalty of the visits between product lines and services. In verifikatif brand community consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility) may partially affect loyalty, different relations simultaneously based on the results of the analysis that the consciousness of kind have a negative influence on loyalty
UPAYA MENINGKATKAN KEPUASAN WISATAWAN MELALUI THE ATTRACTION OF TOUR DI TJP SERATOUR Ridwanudin, Oce; Saputra, Nugraha Adi
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2010

Abstract

The attraction of tourists to use the tour affecting travel services until they feel the satisfaction or dissatisfaction as a result of the products and services provided to tourists by a company providing travel services. This research was conducted with the aim to describe the attraction of the tour at the TJP Seratour, tourist satisfaction and the influence of the attraction of the tour to tourist satisfaction. The population in this study is the tourists who use the services of a travel in Seratour TJP 100 respondents. The method used is descriptive and verification with research time of less than one year (cross-sectional method). The sampling technique used is systematic random sampling. The data analysis technique used is the technique of multiple regression analysis. Hasi This study shows that the highest impact on the attraction of the tour is the variable sub lowest access and influence is convenience. Simultaneously te attraction of the tour to have a significant impact on tourist satisfaction, the same thing happens to the partial test, which occurred a significant influence between the attraction of the tour to tourist satisfaction.

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