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Prodi Magister Pariwisata, Gedung Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Jl Dr. Setiabudhi 229 Bandung, 40154
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INDONESIA
Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 141 Documents
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PENGARUH MEDIA ADVERTISING ABOVE THE LINE TERHADAP KEPUTUSAN MENGINAP DI ASTON BRAGA HOTEL AND RESIDENCE BANDUNG (Survei Pada Free Individual Traveller yang Menginap di Aston Braga Hotel And Residence Bandung) Juwitasari, Amalia; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1997

Abstract

As time goes by, the tourism sector in Indonesia has grown and developed into an independent industry sources. National tourism develeopment has the purpose of facilitating the national tourism business, as one source of foreign countries, and the need to improve the organization and functioning of the implementing body in the field of tourism. Hotel industry is an important industry in tourism activities because hotel industry gives a large contribution for tourism sector. Aston Braga Hotel and Residence Bandung as one of four stars hotel in Bandung always strive to maintain aand increase every important aspects which are related to the main goal that is get customer loyalty. The goal can be reached by giving the best services to the guest that greatly exceeds their ecpectations and give an expectional experiences which hard to find in other hotels. In this research, independent variable (X) that used is media advertising above the line which is television, magazine, internet, dan billboard. Dependen variable (Y) is free individual traveller decisison to stay. This type of research is descriptive verification , and the method used sytematic random sampling tehnique, the number of sample obtained for 100 guest who stay Aston Braga Hotel and Residence Bandung. tehniques of data analysis and hypothesis testing used path analysis. The results showed that media advertising above the line significantly influence in decision to stay. The most influential factors for the media advertising above the line is internet which one most higher in reached decision to stay.
PENGARUH FAKTOR-FAKTOR PENARIK KEPARIWISATAAN WISATAWAN ASAL MALAYSIA TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA PEKANBARU (Survei Pada Wisatawan Asal Malaysia yang Berkunjung ke Kota Pekanbaru) Mukiroh, .; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1937

Abstract

Pull factors tourists from Malaysia to visit Pekanbaru city in principle intended to be used by the government to develop tourism marketing strategies in increasing the number of tourist arrivals from Malaysia to Pekanbaru. Results of research conducted by using an explanatory survey of origin Malaysian tourist visiting Pekanbaru indicate that a visit to Pekanbaru city decision is influenced by a wide range of variables, availability of services, cultural, political stability and security, as well as the availability tourist attractions. The results of the analysis using 0:07% error level indicates that these five variables, either as a whole or partially, a significant effect on decision to visit.
SUSTAINABLE TOURISM DI PANTAI KUTA BALI DALAM PERSEPSI WISATAWAN (Survei terhadap Wisatawan Mancanegara {Australia, Cina dan Jepang} yang berkunjung Pantai Kuta Bali) Aldira, Chaerul; Wibowo, Lili Adi; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v4i2.1987

Abstract

This research aimed to analyze the effort to create sustainable tourism towards tourist motivation and behavior in Kuta Beach Bali. Sustainable tourism consists of environmental dimensions, economic dimensions, socio-cultural dimensions, and level of tourist satisfaction. This research employed descriptive method and explanatory survey with size of 103 samples of tourist from Australia, China, and Japan who have visited Kuta Beach Bali. The data were collect through interviews, observations, questionnaires, and documentation. It utilized data analysis technique of SEM (Structural Equation Model) Analysis. The result of the study showed that the variables of tourist motivation present significant influence towards tourist behavior in Kuta Beach Bali, and tourist behavior is influencing significantly towards creating sustainable tourism in Kuta Beach Bali.
Pengaruh Store Attribute Terhadap Loyalitas Wisatawan Dikontrol Oleh Motivasi Berbelanja Astari, Bunga; Wibowo, Lili Adi; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6844

Abstract

Bandung is one of the cities which has many potentials in shopping tourism. Year after years the number of the shopping center in Bandung is increasing. Although shopping tourism in Bandung become the main destination for shopper but the customer loyalty is in a low state of condition. The customer more interest to try something new. So many new products that the competitors offered has caused the customers difficult to be loyal. By Creating the store attribute strategy is expected could increase the customer loyalty and could be more understand the shopper motives. This study is a descriptive and verificative and used explanatory survey method and cross sectional approach. The number of sample in this study were 111 respondents, those are the tourists who shopped in Bandung. The sampling technique that is used was simple random sampling. The Data analysis technique used is multiple regression. The independent variable in this research is the store attribute (X) which has three dimensions, those are store atmosphere (X1), convenience (X2), merchandise (X3), promotion (X4), interpersonal communication (X5), while the dependent variable is the loyalty (Y). Tourist’s responses to store attribute and loyalty considered sufficiently high, the majority of tourist has a hedonic shopping motives.  Based on the result of this study, it shows that store attribute is influencing the tourist’s loyalty controlled by shopping motives.
UPAYA MENINGKATKAN KEPUASAN TAMU MELALUI SERVICE ENCOUNTER QUALITY DI KOTA BUKIT INDAH PLAZA HOTEL PURWAKARTA Pratiwi, Yuri Puspita; Purnama, Ridwan; Novelita, Dewi Pancawati
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5514

Abstract

The Hotel is one form of accommodation that supports the tourism activity. Kota Bukit Indah Plaza Hotel a four-star hotel in Purwakarta regency has a decrease at the level of customer satisfaction. To increase the customer satisfaction, Kota Bukit Indah Plaza Hotel implementation the service encounter quality is a focus of the performance of the employees by providing the best quality of service delivery currently underway, in the event of contact between employees and individual guest are referred to as the service encounters quality. The purpose of this study was to determine service encounter quality at Kota Bukit Indah Plaza Hotel, the satisfaction of guest who stayed at Kota Bukit Indah Plaza Hotel, and the effect's service encounter quality of the guest satisfaction. In this study, the independent variable (X) was the service encounter quality that consisted of professionalism, civility, friendliness, and competence, and the dependent variable (Y) was individual guest satisfaction. This type of research was a descriptive and verification. The systematic random sampling technique was used to distribute 100 questionnaires for the respondents. The data were analyzed by using path analysis method. The results showed that the variables of service encounter quality had a significant influence on the individual guest satisfaction.
Analisis Persepsi Konsumen Subakti, Agung Gita; Tenironama, Darwin; Yuniarso, Ari
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11687

Abstract

Loewy is one of the restaurants and bars in Jakarta who serves drinks to the concept of molecular mixology. Molecular mixology itself developed in conjunction with the method of Molecular gastronomy which is a scientific study about gastronomy or the branch of science that studies the transformation of physiochemical on food during the cooking process and the phenomenon of knowledge as they consumed. However, molecular mixology is not as popular as molecular gastronomy where the general public still have yet to understand or even be aware of drinks made with this method. Therefore, the researchers want to do an analysis on consumer perceptions of product of molecular mixology in Loewy Jakarta. The research method used is descriptive methods. This is done to obtain a systematically and factual. By this study, it is expected to know the consumers’ perception in Loewy Jakarta on beverage products made with the molecular mixology method.
Pengaruh Souvenir Olahan Susu terhadap Pendapatan Masyarakat di Kabupaten Bandung Barat Dasipah, Euis; Wirakusuma, Reiza Miftah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9013

Abstract

This research aimed to know the influence of animal feed given to cattle towards the dairy products, income, and small breeders income. The tourism being induced in this dairy products were souvenirs for tourists. Method of the survey were dairy farmers of KPSBU Member in the West Bandung Regency, through snowball sampling on 8 people with a total of 62 cattle breeders. Analysis test has been done for validity, reliability tests, and correlation analysis test and also test of track analysis. Testing on research data showed that all research variables are valid and reliable, the correlation between variables also showed a positive relationship. Path analysis produce: 1) the feed given to cattle amounted to 63.1% against dairy products affects, 2) the feed given to cattle has a positive effect against breeders income either directly or indirectly, 3) dairy products also has a positive effect against breeders income either directly or indirectly, and 4) the feed given to cattle and dairy products affect of 93% against breeders income.
PENGARUH EDUCATIONAL TOURISM EXPERIENCE TERHADAP KEPUASAN WISATAWAN DI KAMPUNG BATU MALAKASARI Hasdian, Adi; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5519

Abstract

Kampung Batu Malakasari is one of the main tourist destinations located in Bandung. The destination has interesting attractions and activities, where tourists not only traveled for leisure, but get educational value as well. There are also educational tour packages for tourists groups; especially schools that want to get learning experience. In 2014, the number of group of tourists who visited Kampung Batu Malakasari decreased by 10.83%. Moreover, based on the pre-research on 30 respondents who was conducted in 2015, it was found that tourist satisfaction was low, particularly the satisfaction at the educational experience. The guest comments that were compiled by the management have also shown the similar result. In fact, the management already had a great effort in conducting activities in delivering a good educational experience. Hence, it is important to carry out research to discover the influence of the education experience for the tourist's satisfaction at Kampung Batu Malakasari. The independent variable in this research was educational tourism experience (X) that consisted of attractions and events, resource specialists, affinity travel planner's tour and receptive operators. The dependent variable was the tourists’ satisfaction (Y), which was the ratio of the value perceived with the value expected. The approach used for this research was a quantitative method by conducting the explanatory survey. The sample used for this research was 100 respondents with the simple random sampling technique. The data analysis and hypothesis testing used for this research is multiple-linear regression analysis. The results showed that the perceived education experience score was 74.06%, while the expected educational experience score is 75.07%. This score indicated that the response of the tourists’ group to educational experience was at the “good” category. Likewise, the tourist's response group to tourist satisfaction had 99% as the score, where it was categorized as an "excellent," which means that the group was very satisfied. Based on the statistical results, simultaneously, the educational tourism experience effect gave 41.5% contribution to the tourists’ satisfaction. Partially, only two dimensions had a significant effect to tourist satisfaction, namely attractions and events; and resource specialists.
Apakah Anggaran Pemasaran Pariwisata Pemerintah Efektif dalam Meningkatkan Jumlah Kunjungan Wisatawan? Sukirman, Oman
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9018

Abstract

Our focus is the effect of the tourism ministry budget to promote tourism on the growing number of tourists. We used regression models using data for 2011 through 2016 to identify the impact of tourism marketing budgets on the growth in tourist numbers. The results show that the effect of higher marketing on the growth of the number of tourists depends on the level of tourism marketing budget that is in the ministry of tourism. More specifically, the results show that tourism marketing budgets have a major effect in increasing the number of foreign tourists visiting. However, the effect is different if applied to national tourism marketing. For the national tourism marketing budget is less effect in increasing the number of domestic tourists.
Analisis Kualitas Pelayanan terhadap Tingkat Kepuasan Pelanggan Triana, Ika; Subakti, Agung Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6845

Abstract

The purpose of this study is to analyze the service quality toward customer satisfaction at X Japanese Restaurant. The writer is using the descriptive and associative-causal method. 100 people who are visitors to the restaurant were taken as the sample for this research. The analysis that was used are t-test and by verifying the hypothesis, these methods were used to determine the final result or conclusion of the study. This study showed that customer satisfaction is 75,1 % influenced by service quality and it also reveals a very strong relation between service quality and customer satisfaction at X Japanese Restaurant.

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