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<![CDATA[PENGARUH FREQUENT FLYER RELATIONSHIP PROGRAM TERHADAP LOYALITAS PENUMPANG GARUDA INDONESIA (Survei pada member Garuda Frequent Flyer ) ]]>
<![CDATA[Ramdhani, Kinanti Pra]]>;
<![CDATA[Gaffar, Vanessa]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v3i1.1968
<![CDATA[The tourism industry is the single largest source of foreign exchange that allows for more developed in the future. Tourism enterprises are businesses that provide goods and / or services to meet the needs of tourists and tourism . One is the air transport industry or airlines that meet the needs of tourists. Garuda Indonesia Airlines is one of the commercial airline owned by the government of Indonesia stir in the field of air transport which now serves more than 50 domestic routes and international destinations. Garuda Indonesia Airlines passenger numbers have fluctuated each year experience. Garuda Indonesia Airlines seek to maintain and improve the passenger to use the return of Garuda Indonesia Airlines, as well as the members who have been repeatedly used to be a spiritual eagle so that advocates can recomment it to others. That the higher the level of competition in the industry Airlines, makes the management realized that needs a strategy to reach the target customer loyalty. To improve passenger loyalty, one of the programs conducted by Garuda Indonesia Airlines is the Frequent Flyer Relationship Programs at Garuda Indonesia to enhance member loyalty. The purpose of this study was to obtain an overview of frequent flyer program relationship, loyalty and the effect relationship freqeunt flyer loyalty program. This type of study is a descriptive verifikatif and methods used are probability sampling with random sampling technique sistematic and the number of respondents that as many as 100 respondents Garuda frequent flyer member. Data analysis technique used is a tool path analysis with SPSS 18.0 computer software, interviews and distributing questionnaires as data collection techniques. The study findings suggest that, frequent flyer program relationship with the dimensions used are benefits, interest, greeted personally, and prestige have high impact on member loyalty Garuda Indonesia Airlines. Dimensions of relationship-forming frequent flyer program that has the benefit of high influence. As for advice to companies is to maximize the Garuda Frequent flyer programs and services in order to improve and maintain member loyalty in Garuda Indonesia Airlines.]]>
<![CDATA[TRANSFORMATION OF VOCATIONAL TRAINING IN HOTEL AND CATERING MANAGEMENT PROGRAMS TO MEET HIGH INCOME COMMUNITY IN GLOBAL PERSPECTIVE ]]>
<![CDATA[Zakaria, Mohd Amin Bin]]>;
<![CDATA[Bintatan, Noor Afizah]]>;
<![CDATA[Hussein, Fatimah Binti]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v5i2.2001
<![CDATA[The Hotel and Catering Management program has gone trough years in Malaysian’s conventional education. The pioneer of this program has been established at Institut Teknologi MARA in 1967 started from Certificate of Catering Services to Diploma in Hotel and Tourism Management. From its name School of Hotel and Catering Management, in 1991 it is called Faculty of Hotel and Tourism Management. The faculty focuses in line with the country aspiration to produce graduates and professionals in the field of hospitality. Meanwhile, in secondary schools have made catering courses as an elective in Living Skill and vocational school has long made Certificate of Catering courses to students. In 1998, Politeknik Johor Bahru has opened first certificate and diploma programs in Hotel and Catering Management to produce workers in respective hospitality establishments available through Malaysia. It is considered the second public institution for hotel and catering programs in Malaysia. However, reports from the Traces Study and Alumni Department in Politeknik Johor Bahru had shown that less than 65 percent of students interested to work in the same discipline and the rest of them divided in all fields in workforce. This trend has been prevailing for years in the job market without any action been taken to address this problem. This paper is to look and to analyze the reason why students do not choose their first jobs associated with the areas that they have been studied. After finding out the cause of the problems, number of recommendations to the formation of a new curriculum on Hospitality Education should be made to fit the current trend and market. Therefore, the shortage of energy resources and dependency on external energy could be reduced. The new curriculum is hoping to be able in developing communities with high income toward Malaysian’s vision to be a developed country in 2020.]]>
<![CDATA[PENGARUH STRATEGI REPOSITIONING HOLIDAY INN BANDUNG TERHADAP KEPERCAYAAN TAMU MEMBER ]]>
<![CDATA[Shesarria, Gina]]>;
<![CDATA[Siswhara, Gita]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v2i2.1941
<![CDATA[Hospitality industry has three classifications of the National Chain Hotel, International Hotel Chain and hotels that are managed independently. International Hotel Chain is standing in Bandung one of them is the Holiday Inn. Holiday Inn Bandung is one of the four-star hotel which has the highest actual share best among customary international chain hotel in the city of Bandung. One of the guests that must be maintained is a guest member. The effort to maintain it is to make changes or repositioning. The purpose of this study was to obtain findings on repositioning strategies undertaken, the level of trust and influence of repositioning strategies undertaken Holiday Inn Bandung guest member of the trust. Repositioning strategy used theory is Muzellec Lambkin, whereas the theory of confidence used was Doney Canon. Objects in this study was the guest of a member who stays good corporate member guest and guest of individual members. Independent variable (X) is a repositioning strategy that consists of three dimensions of brand logos, building renovation and staff performance. Dependent variable (Y), namely trust. This type of study is a descriptive verifikatif, and the method used is survey with stratified random sampling technique, the obtained sample size of 100 respondents to the division of 56 respondents for this type of corporate members and 44 guests respondents for this type of individual member guest. Techniques of data analysis and hypothesis test used is multiple regression. The results showed that the repositioning strategy did have an influence on trust. Dimensional result greatest value of the brand logo of amounting to 5.742, then the second highest value obtained through the staff performance of 5.363, while the building renovation is considered guest members have no influence because the guest member has not felt comfortable and familiar with the appearance and location of new facilities.]]>
<![CDATA[PENGARUH PRODUCT BUNDLING DAN PRICE BUNDLING TERHADAP KEPUTUSAN MENGINAP DI D’BATOE BOUTIQUE HOTEL BANDUNG (Survei terhadap Tamu Individu yang Menginap di D’Batoe Boutique Hotel Bandung) ]]>
<![CDATA[Dwi MD, Vitri]]>;
<![CDATA[Gaffar, Vanessa]]>;
<![CDATA[Novalita, Dewi Pancawati]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 2 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v4i2.1991
<![CDATA[Decrease of D’Batoe Boutique Hotel’s room occupancy that continue happen from 2011 until 2013 makes hotel management find ways to increase room occupancy’s back, one of them is by increasing the decision to stay. One way that is used is performing product bundling and price bundling. The purpose of this research was to obtain discovery regarding product bundling, price bundling, the decision to stay as well as the effect of product bundling and price bundling to the decision to stay. The research used is descriptive verification, the sampling technique is cluster random sampling, as well as the number of samples 102 individual guests who stayed at D'Batoe Boutique Hotel. Techniques of data analysis and hypothesis testing used is multiple regression. The results showed that the product bundling, price bundling and the decision to stay has a high enough response. The most influential factors is the suitability of the price bundling package and bonuses offered. The weakest factor is the suitability of the price package offered by D'Batoe Boutique Hotel as a 3 star boutique hotel. Suggested to the hotel is to maintain and / or improve the product bundling strategy and price bundling with more attention and improve indikator that are still considered low by guests.]]>
<![CDATA[PENGEMBANGAN PRODUK WISATA DENGAN MENGGUNAKAN TEKNIK TOURISM OPPORTUNITY SPECTRUM TERHADAP KEPUTUSAN BERKUNJUNG (Survei Pada Pengunjung Cukang Taneuh/Green Canyon Kabupaten Ciamis) ]]>
<![CDATA[Trigantiarsyah, Rela]]>;
<![CDATA[Mulyadi, Hari]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v2i1.1901
<![CDATA[Cukang Taneuh located in the village Kertayasa District Cijulang Kudat district is a tourist attraction that environment (ecotourism). Based on data Cukang Taneuh increase the number of tourists during the past four years, but a decline in the percentage of growth in the average number of visits are very significant. 2009 to 2010 the number of percentage increase amounted to only 9.24% of the target achievement of the increase in the number of tourists by 25% in 2010. Not achieving the target of tourist arrivals is presumably due to the lack of development of tourism products so that tourists experience burnout or boredom. One effort to improve and restore the number of tourists is the development of tourism products by using the technique of tourism opportunity spectrum. The purpose of this study was 1) to obtain findings regarding the development of tourism products by using the technique of tourism opportunity spectrum in tourist attractions Cukang Taneuh 2) To obtain findings regarding the decision to visit the tourist attractions Cukang Taneuh 3) To determine the effect of tourism product development by using the technique of tourism opportunity spectrum of the decision to visit the tourist attractions Cukang Taneuh. This research is descriptive and verification, because the method used is explanatory survey method using an ordinal scale. The analysis technique used in this research is the analysis of the path (path analysis), the sampling technique using systematic random sampling method through cross-sectional approach, the samples taken from the overall population of 150 visitors. The study of the hypothesis shows that the development of tourism products by using the technique of tourism opportunity spectrum consisting of accessibility, the characteristics of tourism facilities, social interaction, and the degree of management control has direct and indirect influence on the decision to visit the tourist attractions Cukang Taneuh 93.2% while the remaining 6.8% is influenced by other factors not examined in this study. The dimensions of the development of tourism products by using techniques spectrum of tourism opportunity to get high to low valuation is characteristic of tourism facilities, social interaction, the degree of management control, and accessibility]]>
<![CDATA[UPAYA MENINGKATKAN LOYALITAS PELANGGAN JASA MARGA TOUR BANDUNG MELALUI SERVICE ENCOUNTER QUALITY ]]>
<![CDATA[Fathina, Dina Nur]]>;
<![CDATA[Malihah, Elly]]>;
<![CDATA[Setyorini, Heri Puspito Diyah]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 4, No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v4i1.1982
<![CDATA[Tourism service business more and more experience progress and certainly influences to increase working field like tour travel bureau which offer service to travel arrangement. One company in tour travel bureau that develops is Marga Tour Bandung. It focuses to service products into tour package, airlines ticket, and other service. Each service products have the customer. In order to customer loyalty improve continuously, Marga Tour Bandung focuses to how recover employee performance with provide the best service quality when service delivery taking place, on communicating occur between employee and service customer that called service encounter quality. Good service encounter quality will influence customer perception of company service quality, and make the customer continuously to repurchase as the basic to create customer loyalty. Encouraged with premise proposed by Amy Wong (2004:1) that the contact employee in service quality makes an influences customers’ behavioral responses in the form of customer loyalty. Sampling in this research is 80 service customer using stratified random sampling technique. While used data analysis technique is simple linear regression analysis technique with SPSS 17.0 for windows program. The study result shows that service encounter quality has significant influence to customer loyalty. Huge of X variable influence to Y variable is 27%. As suggestion for the company is optimize the elements in service encounter quality, recover the system, as well as provide training to employee so that competence in his field and resulting qualified service.]]>
<![CDATA[PENGARUH STRATEGI POSITIONING MUSEUM TERHADAP KUNJUNGAN WISATA EDUKASI DI KOTA BANDUNG (SURVEY SEGMEN PASAR GENERASI Y) ]]>
<![CDATA[Gaffar, Vanessa]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v1i1.1878
<![CDATA[Bandung has many heritage buildings and museums that can be very attractive to tourists. Nowadays, many heritage buildings, especially museums are developed to cater the needs of students and youngster to improve their knowledge. Hence, visiting museum and many other heritage buildings become activities in edu-tourism. Youngster and students are those in the segment of Genration Y that are targeted by museum. The characteristics of Gen-Y is that they like something new and very update with the newes technology. This Characteristic are really on the opposite sites of the appearance of museum that contains history and heritage of the past. Hence, the museums as a heritage objects should develop good positioning strategy in attracting those segment. This research focus on the evaluation of positioning strategy that is implemented by some museums in Bandung city and its influence to thedecision making in visiting edu-tourism sites. The dimensions of positioning strategy consist of value, uniquenessm credibility, sustainability, and suitability. The result shows that the positioning strategy has significant influence to the tourist decision making The most significant value is on the “sustainability†or the preference tendency of a museum to be exist in the long term.]]>
<![CDATA[PENGARUH BRAND FEELINGS TERHADAP LOYALITAS TAMU DI SHERATON SENGGIGI BEACH RESORT LOMBOK ]]>
<![CDATA[Ulumuddin, Ihya]]>;
<![CDATA[Wibowo, Lili Adi]]>;
<![CDATA[Barbo, Anthony]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v3i2.1973
<![CDATA[Tourism is a service industry becomes global economic catalyst and a tool for socio-economic development. Tourism activities undertaken by tourists can not run if the lack of tourism products available to area attractions. The hotel is an integral part of the tourism business which is also a type of accommodation that uses some or all of the building to provide accommodation, food and beverage and other support services for the commercial general term. The level of competition-star hotel development in Sindh particularly in the area of Senggigi Beach and grow up. Sheraton Senggigi Beach Resort Lombok. Occupancy rates are important to describe the extent to which the number of rooms at the hotel was sold. Sheraton Senggigi Beach Resort Lombok strive to maintain and enhance the guests to come and stay back there, and the guests who had been a guest can be spiritual so that advocates can recommend it to others. The higher the level of competition in the hospitality industry to make the management aware that the need to make a strategy to achieve the target of loyalty costumer. Which an effort to maintain and enhance guest loyalty is to approach a good and harmonious relationship with the guests through emotional approach and the feelings of the guests to the brand (Brand Feelings). The purpose of this research is to discover the feeling of a brand that made Sheraton Senggigi Beach Resort Lombok, guest loyalty at Sheraton Senggigi Beach Resort and determine the effect of brand loyalty feelings towards guests at the Sheraton Senggigi Beach Resort Lombok. Theory brand feeling using Kevin L. Keller, guest loyalty while using Griffin. Object of this study is the guests who stay at the Sheraton Senggigi Beach Resort.Type descriptive research and verification, and the method used is an explanatory survey sampling with stratified random sampling technique, we obtained a population of 100 respondents. Techniques of data analysis and hypothesis testing used is Analyisis path (path analysis is). The results showed that feelings brand consisting of warmth, fun, excitement, security, social approval, and self-respect gives a significant impact on guest loyalty. As for suggestions for companies to maintain and enhance guest loyalty at the Sheraton Senggigi Beach Resort is through the development of brand feelings are more interesting, creative, innovative, effective and efficient.]]>
<![CDATA[PROGRAM SANGKUTAN INDUSTRI PENSYARAH DIKALANGAN PEGAWAI PENDIDIKAN PENGAJIAN TINGGI (PPPT) JABATAN PELANCONGAN DAN HOSPITALITI ]]>
<![CDATA[Sukadi, Wido Mes Wati Binti]]>;
<![CDATA[Atan, Noor Afizah Binti]]>;
<![CDATA[Abdul Rahim, Rahimawati Binti]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v5i2.2006
<![CDATA[Tenaga pengajar institusi pendidikan perlu menguasai kemahiran teori dan amali untuk melahirkan graduan-graduan yang menepati kehendak industri. Tenaga pengajar politeknik digalakkan mengikuti latihan di industri agar segala perubahan teknologi dan perkembangan pesat industri dapat diikuti. Kajian ini bertujuan untuk melihat tahap pengetahuan PPPT Jabatan Pelancongan dan Hospitaliti terhadap program sangkutan industri pensyarah (SIP) dan hubungannya dengan tempoh mereka berkhidmat. Selain itu, kajian ini juga ingin melihat faktor-faktor PPPT tidak memohon program SIP. Responden adalah terdiri daripada 43 orang PPPT Jabatan Pelancongan dan Hospitaliti, Politeknik Johor Bahru. Data–data dianalisis menggunakan Statistical Packages for Social Sciences Version 11.5 (SPSS). Dapatan kajian ini mendapati tahap pengetahuan PPPT terhadap program SIP berada di tahap sederhana dengan skor min 2.98. Ujian Oneway ANOVA menunjukkan tidak wujud perbezaan yang signifikan diantara tempoh berkhidmat dengan tahap pengetahuan terhadap program SIP. Dapatan kajian juga mendapati faktor utama yang menyebabkan PPPT tidak memohon SIP adalah kerana bebanan tugas di jabatan yang banyak. 5 orang PPPT yang telah menjalani program SIP berpendapat program ini dapat meningkatkan kemahiran dan pengetahuan. Kesimpulan dalam kajian ini, walaupun tahap pengetahuan PPPT terhadap program SIP adalah sederhana, namun pandangan mereka terhadap program SIP adalah program ini amat perlu dan penting dalam meningkatkan lagi kecekapan dan kebolehan tenaga pengajar yang mana secara tidak langsung akan mempengaruhi kualiti graduan seterusnya meningkatkan kebolehpasaran graduan politeknik.]]>
<![CDATA[PENGARUH DIFERENSIASI PRODUK “GREEN TOURISM DESTINATION†TERHADAP KEPUASAN BERKUNJUNG DI PULAU SIKUAI (Survey terhadap pengunjung di Pulau Sikuai Sumatera Barat) ]]>
<![CDATA[Permana, Dian]]>;
<![CDATA[Purnama, Ridwan]]>
<![CDATA[ THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/thej.v3i1.1964
<![CDATA[The development and growth of maritime tourism in Indonesia nowadays become a prominence that can be created as a maritime destination in world level. Indonesia’s Sabang until Merauke store millions of the beauty of natures that are unique and can not be found in other place even there are not many people know it. One of many potentials that Indonesia has, there is Pulau Sikuai which is located in Pantai Padang, West Sumatera. Pulau Sikuai in its development does really keep and concern about the natural of environment, and also support the “green†concept that is being conducted by the local government and central government. So as it becomes own differentiation of Pulau Sikuai in giving the product and more satisfaction to the visitors because of taking part in preserving nature and environment. The product differentiation of Pulau Sikuai “green tourism destination†consists of features, performance, style and design. Based on the explanation, the research is done to know about the visiting satisfaction that is viewed from product differentiation “green tourism destinationâ€. Analysis unit of the research is the visitors with the population reaches until 80 persons. The method that is done in this research is descriptive method and verification method, the research is conducted in less than one year period of time, so that it is used cross sectional method. The data that is used is primary data and secondary data which is conducted through literature study and questionnaire. To measure how big the impact of product differentiation “green tourism destination†to the visiting satisfaction in Pulau Sikuai, the multiple regression is performed. Based on the hypothesis statistic, product differentiation “green tourism destination†which consists of features, performance, style and design can influence the visiting satisfaction in Pulau Sikuai. Where the variable features mempengaruih visit satisfaction of 34.82%, while affecting the performance of 17.52% visit satisfaction, style and design affect the satisfaction of visiting at 3.06%.]]>
