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Prodi Magister Pariwisata, Gedung Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Jl Dr. Setiabudhi 229 Bandung, 40154
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INDONESIA
Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 141 Documents
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ANALISIS FAKTOR ELEKTRONIK WORD OF MOUTH (EWOM) DALAM MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN Humaira, Aulian; Wibowo, Lili Adi
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5515

Abstract

It has been acknowledged that tourism is a dynamic sector which is staying at a big competition globally. More countries around the world are competing to develop the tourism potential to be well-known. Asian Pasific region has high commitment to win the global tourism competition, proved by the average calculation of tourist visits, which is dominated by Asian Pasific than other regions. Malaysia is the only country in South East Asian which counted in The World’s Top Destination. It has many tourism destinations. One of them is Langkawi Island that is a well-known and popular tourism destination which successfully achieved a lot of awards. The visit growth in Langkawi Island has instability, and the most decreasing growth appeared in 2007 to 2009 amount of 1, 3% and followed by 2, 5% from 2009 to 2010. The decrease was caused by the lower visit intention of tourist or to be called as future behavioral intention. Visit decision is motivated by push and pull factors, which come from the internal of tourist as well as the external factors of tourism destination. The strategy by Langkawi Island authority to increase the visit decision is by implementing electronic word of mouth (EWOM) which shared through social media. EWOM consists of tie strength, homophile, trust, normative influence and informative influence. This research used descriptive and verified method. The respondents are tourists of Langkawi Island with the number of sample 100 tourists. This research is using Partial Least Square (PLS) analyzing technique. Independent variable is electronic word of mouth with its dimensions are tie strength (X1), homophile (X2), trust (X3), normative influence (X4), and informative influence (X5). Furthermore, the tourist visit decision is the dependent variable (Y). The result shows that EWOM factors are placed in high category whereas it has a weak positive impact upon the tourist's visit decision in Langkawi Island, Malaysia. PLS result shows that the dominant factors of EWOM are homophile and normative influence. Meanwhile, the impact of EWOM to the tourist visit decision is 0,284 and the residue by other factors, which is not studied for this research.
Pemanfaatan Bahan Makanan Tradisional Tempe Kedelai Sebagai Menu Andalan Hotel Pirastyo, Swastono Putro; Kristiutami, Yuliana Pinaringsih
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11688

Abstract

Tempe is one famous traditional food from Indonesia. Tempe can be process into so many variety of food with delicious taste. But in hospitality industries, the utilization of tempe is not maximal yet. This research is to find out the utilization of tempe in Jadul Village Resort and Spa. This research is also wanted to find how often tempe used in the menu, and how good the demand of the tempe itself. After this research, hopefully tempe can used more often as the main course menu, or as side dishes. And hopefully, tempe can dreated into signature dishes that represent Jadul Village Resort and Spa as a resort with the Indonesian specialty.
Pengaruh Komunikasi, Motivasi Kerja Dan Kompetensi Terhadap Kepuasan Kerja Serta Implikasinya Pada Kinerja Dosen Pada Perguruan Tinggi Pariwisata Swasta Di Jawa Barat Riyadi, Heru; Utomo, Bambang Sapto; Masatip, Anwari
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9014

Abstract

The background to this research is based upon the phenomenon that is where lectures performances is not optimal so that the students' quality not favorable. As for the main factor, is the despicable performance of lecturer job satisfaction is low. Based on the previous researches, low job satisfaction is often caused by non-optimal of communication, work motivation and competences of lecturers at the private tourism college in west java. This study aims to acknowledge and analyze the impact of communication, work motivation and competences on job satisfaction and its implication on lecturers' performance in West Java private tourism college. This study uses a descriptive and explanatory survey approach. In this study, the samples were 224 lecturers in west java private colleges. The research used path analysis to interpret and explain the data result. The research concludes that there is an influence of the communication on job satisfaction of 3, 6%. Furthermore, the effect of work motivation on job satisfaction was 20, 3% and the effect of competences on job satisfaction were 12, 9%. In overall, the influence of independent variables on the job satisfaction was 70%, while the remaining 30% was from the other factors which were not examined for this research.
Pengaruh Motivasi Wisatawan Lokal Terhadap Keputusan Berkunjung Ke Taman Kota Di Kota Tangerang Selatan Fatah, Fikri Abdul; Waluya, Bagja; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6841

Abstract

One of the famous, and still developing, attractions in South Tangerang are Taman Kota. It is a city-park located at the center of the city, there is a red bridge inside which is very popular among the people of South Tangerang. There is also the tributary of Cisadane and lots of bushy trees, which provide natural shades. There is a decrease in visitors of Taman Kota from 2011 to 2014 because there are a lot of tourism attraction competitors in South Tangerang. One of the efforts done by Taman Kota to increase the decision to visit is by improving the management understanding of tourist motivation. The independent variable in this research is tourist motivation (X) which consists of some sub variables, which are nature, value for money, and physical activities. The dependent variable is the decision to visit (Y) which consists of product selection, brand selection, line of selection, time of visit selection and the frequency attending the attraction. The research types used are descriptive and verification. The method used was an explanatory survey. The samples of this research are 100 respondents, which were drawn by using systematic random sampling. Hypothesis testing data analysis technique used was multiple regressions. Tourists’ responses regarding to the motivation in Taman Kota were considered high. The result from this research shows that the most influential sub variable is nature, and the less is on the physical activities. Tourists’ responses to the decision to visit were also considered high. Line of the selection indicators got the highest score; meanwhile, the time of visit selection got the lowest score. Based on the testing through SPSS 20 for windows, there is a simultaneous and partial influence between tourist motivation and the decision to visit. The recommendation to the management of Taman Kota to increase the decision to visit is by optimizing the object as tourism appeal for physical activities.
Pemberdayaan Masyarakat di Wisata Edukasi Imah Noong Kampung Areng Kecamatan Lembang Kabupaten Bandung Barat Hardianto, Seno; Kartika, Titing; Karini, Rieke Sri Rizki Asti
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11684

Abstract

Community empowerment is the effort to create and improve the capacity of the community both individually and groups in solving various problems related to efforts for improve the quality of life, independence and prosperity. Community empowerment can be done through the various ways and one of them through the growth and development. This research was conducted in Wisata Edukasi Imah Noong, Kampung Areng Desa Wangunsari Kecamatan Lembang Kabupaten Bandung Barat. The method of this research is descriptive research method with qualitative approach. Data collection method used is field observation, interview and documentation. Primary data source obtained from purposive sampling. Then from the results of this research be obtained a conclusion of action or activities of the community in the implementation of the concept of community empowerment approach through development of tourism, namely strengthening the capacity and role of society, strengthening access and business opportunities, and strengthening of tourism awareness.
Revisit Intention Wisatawan di Taman Tematik Kota Bandung Octaviany, Vany; Utami, Dwiesty Dyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6846

Abstract

One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied with thematic parks they visit, so intend to re-visit and have the desire to recommend thematic parks Bandung to others.
PENGARUH SERVICESCAPE TERHADAP BEHAVIORAL INTENTION DI KAFE KUPU-KUPU (Survei Terhadap Tamu Yang Melakukan Pembelian di Kafe Kupu-Kupu) Statifiansyah, Friga; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5516

Abstract

This aims to find the influence of service scape to the behavioral intention for visitors at the restaurant. Many researchers have already discovered that people dine in the restaurant, not just because of the food taste, but also the ambience or physical attributes. Many restaurants have attempted to design its service scape to create a competitive advantage for surpassing the competitors. The variables studied in this research are service scape, as the independent variable, and the behavioral intention as the dependent one. The dimension of service scape consists of the ambient conditions, spatial layout, sign and symbols. Whereas, the dimension of behavioral intention consists of repurchase intention and the tendency of spreading the word-of-mouth about the restaurant. The instrument of this research was questionnaires that are distributed to 100 respondents. The multiple regression's statistical tool was used for analyzing the data and assisted by SPSS 18. The result indicated that the sign and symbol had the highest impact to the behavioral intention.
Strategi Peningkatan Penjualan Makanan Tradisional Sunda Melalui Daya Tarik Produk Wisata Kuliner di The Jayakarta Bandung Suite Hotel & Spa Fajri, Ilham
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11689

Abstract

The increase in the number of visitors to the hotel each year has the potential to further develop, but the problem is the appeal of Traditional Sundanese Foods found in the hotel is not known by many people. This study aims to formulate the appropriate sales promotion strategy to be applied at The Jayakarta Bandung Suite Hotel Spa through SWOT analysis approach. Where based on SWOT analysis results, external factors with the highest score that affect the increase in sales is an opportunity factor is branding the city of Bandung as a culinary destination, while the highest threat is food from other countries. Internal factor with highest score is the strength factor that is the appeal of the menu offered, while the weakness factor is promotion. A suitable strategy to be applied for market is penetration strategy and product improvement strategy.
Penilaian Wisatawan akan Atribut Pariwisata di Kota Batu Abdullah, Taufik
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9015

Abstract

Batu City is one of the famous tourist destinations in Indonesia and has many tourism potentials. From 2011 to 2015 data on the number of domestic tourists who came to Batu City are fluctuated and leads to decline. Based on this phenomenon, this study was conducted. This study aimed to do the tourists’ assessment about tourism attributes in Batu City. This study is descriptive and qualitative. The number of respondents is 100 respondents who are domestic tourists in Batu City. The result of this study is hospitality attribute in Batu City got the highest average score among other attributes. Hopefully, this study could be a description for tourism stake holder in Indonesia especially Batu City to decide steps for planning tourism in the future.
Analisis Informasi Situs Web Hotel Bintang 4 di Kota Bandung Putra, Fajar Kusnadi Kusumah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6842

Abstract

Four-star hotel categorized as upscale hotel where the facilities and level of services are high, a good hotel website content is very important in an online search pattern. From a hotel accommodation, tourist will get information about the hotel and for hotel side they will improve their connectivity and also interactivity with the customer. The objective of this research is to measure the level of hotel website content. In this research, samples of 38 four-star hotel websites located in the city of Bandung will be assessed by using an observation guide consists of 5 dimensions. The dimensions are: information reservation; information about the hotel facilities; contact information and the use of social media; surrounding area information; website management. Descriptive content analysis approach will be used as a tool to describe the characteristics of message content in hotel web sites and also summarize the idea of each message given. Data analysis showed that not all the hotel web site adopt indicators for good informative web site, therefore hotel are unable to provide complete information for the customer accessing related hotel websites, therefore the effect miscommunication and different perception might arise.

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