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SOCA: Jurnal Sosial Ekonomi Pertanian
Published by Universitas Udayana
ISSN : 14117177     EISSN : 26156628     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
SOCA merupakan jurnal ilmiah yang diterbitkan berkala di bidang social-ekonomi pertanian dan agribisnis, diterbitkan dua kali setahun (Januari-Juni & Juli-Desember). Jurnal SOCA merupakan media untuk penyebarluasan hasil penelitian bagi dosen, peneliti, praktisi maupun masyarakat umum yang yang konsen terhadap pembangunan pertanian di Indonesia. Jurnal SOCA dikhususkan untuk menampung hasil penelitian, kajian pustaka/teoritis, kajian metodologis, gagasan original yang kritis, ulasan masalah penting/isu pembangunan pertanian yang hangat dan ulasan suatu hasil seminar.
Arjuna Subject : -
Articles 563 Documents
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STRATEGI PT.NANDA BANGUN NUSA UNTUK MEMPERTAHANKAN POSISINYA SEBAGAI MARKET LEADER DALAM AGRIBISNIS PERTAMANAN PADA HOTEL BERBINTANG LIMA DI BALI DWI PUTRA DARMAWAN; IDA BAGUS WIDIA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 1, No. 2 Juli 2001
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

PT. Nanda Bangun Nusa is a success company in landscaping agribusiness, its indicatedby increasing of selling and profit of the company continually in the year, and getting thebiggest market share until the company able to get position as Market Leader in landscapingagribusiness, especially in five stars hotel in Bali.This research has aim to analysis marketing strategy of PT.Nanda Bangun Nusa tosustaining market leader position in landscaping agribusiness of five stars hotel in Bali.This research use integrated analysis such as: a. Factor Internal External Matrix, b.Profile Competitive Matrix and Mapping, c. BCG Matrix, d. Internal External Matrix (IEMatrix), e. Space and Vector Line Matrices, f. Marketing Mix-SWOT Combination Matrix,and g. SWOT Matrix.The result of research shows that the company able to apply differentiation focusstrategy to ward off the treatment, impressing of competitor and the other factor external thatis difficult to overcome, to sustain the highest market share and market leader position inindustry landscaping of five stars hotel in Bali. This company is able to apply strong pricestrategy and product superiority, which is always guarded and supported by strongdistribution strategy. However, the weak promotion strategy needs to straighten to sustain thehighest market share and market leader position. To anticipate the condition of dynamicmarket, the company able to use sustainable competitive advantages, such as specialcharacteristic of design traditional Balinese and product qualities, competitive price anddistribution, experience of company in selling and good reputation in service to the customer,as well as high market share to sustain its position as market leader in landscapingagribusiness of five stars hotel in Bali.
DI RUTENG KABUPATEN MANGGARAI, PROVINSI NUSA TENGGARA TIMUR IMACULATA FATIMA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 6, No. 3 November 2006
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

ABSTRACT Strategy is an action that has characteristic incremental (always increasing) a continuous, and is done based on point of view about something that is hoped by customers in the future. Happening of new market innovation speed and changing of customer pattern needs core competencies. This research was done in NV. Nusatenggara Trading Co. Ltd. Ruteng Flores Nusa Tenggara Timur, with the aims: (1) to identify internal factors (Strength and weakness), and external factors (opportunity and treat) in NV. NTC Ruteng Flores, (2) to know the position of NV NTC Ruteng with CV. Agape as main competitor, and (3) to conclude marketing strategy in NV. NTC, as one of action that has characteristic of incremental and is continuous to fulfill the hope from the customers of ground coffee which is resulted. The research shows that: (1) internal strength of NV. NTC Ruteng is experienced manager, good public perception, about the product, special favour an aroma, good product quality, the location of the factory is strategic, and distribution channel is smooth. The Weakness are employees professionalism is low, product price is not competitive, product promotion is low, packing has double logogram, marketing net is limited, and domestic market segment has not been optimal. Where as external opportunity is preference an income of customer, government policy, technology changing, economic growth is good, the amount of inhabitant is increasing, and local social cultural. The treats are competition, trade obstacle, fuel and electric rising, production cost is increasing, coffee negative impact for health. (2) Position of NV. NTC Ruteng is stronger than CV. Agape Ruteng as main competitor; (3) Strategy alternative that has the highest relative power of attraction which is recommended is intensive strategy as first sequence, integration is second one and that last one is diversification. This research result is hoped by NV. NTC Company can apply intensive strategy as main choice, and for continuation researchers can make this thesis as standing on based for making research which is related whit Flores Coffee perception, coffee impacts for health. Key word: Strategy, Incremental, Continuation, and Customer Orientation. ABSTRAK Strategi merupakan tindakan yang bersifat incremental (senantiasa meningkat) dan terus menerus, serta dilakukan berdasarkan sudut pandang tentang apa yang diharapkan oleh para pelanggan di masa depan. Terjadinya kecepatan inovasi pasar yang baru dan perubahaan pola konsumen memerlukan kompetensi inti (core competencies). Penelitian ini dilakukan pada NV. Nusatenggara Trading Co.Ltd. Ruteng Flores Nusa Tenggara Timur, dengan tujuan : (1) mengidentifikasi faktor internal (kekuatan dan kelemahan), dan faktor eksternal (peluang dan ancaman) pada NV. NTC Ruteng Flores, (2) mengetahui posisi NV. NTC Ruteng dengan CV. Agape sebagai pesaing utamanya, serta (3) merumuskan strategi pemasaran pada NV. NTC, sebagai salah satu tindakan yang bersifat incremental dan kontinu untuk memenuhi harapan dari para pelanggan terhadap kopi bubuk yang dihasilkan. Hasil penelitian menunjukkan bahwa (1) kekuatan internal NV. NTC adalah manajer berpengalaman, persepsi publik terhadap produk baik, citarasa dan aroma kas, kualitas produk baik, tata letak pabrik strategis, dan saluran distribusi lancar. Kelemahannya adalah profesionalisme karyawan masih rendah, harga produk tidak kompetitif, promosi produk kurang, kemasan berlogo ganda, jaringan pemasaran terbatas, dan pangsa pasar domestik belum optimal. Sedangkan peluang eksternalnya adalah preferensi dan pendapatan konsumen, kebijakan pemerintah, perubahan teknologi, pertumbuhan ekonomi baik, jumlah penduduk bertambah, dan budaya masyarakat setempat. Ancamannya adalah persaingan, hambatan perdagangan, kenaikan BBM dan tarif listrik, nilai tukar berubah-ubah, biaya produksi meningkat, da dampak negatif kopi terhadap kesehatan. (2) posisi NV. NTC Ruteng lebih kuat dibandingkan dengan CV. Agape Ruteng sebagai pesaing utamanya; (3) Alternatif strategi yang memiliki ketertarikan relatif tertinggi yang direkomendasikan adalah strategi intensif urutan pertama, integrasi kedua dan terakhir adalah diversifikasi.. Hasil penelitian ini diharapkan perusahaan NV. NTC Ruteng dapat menerapkan strategi intensif sebagai pilihan utamanya, dan bagi para peneliti lanjutan dapat menjadikan tesis ini sebagai landasan berpijak untuk melakukan penelitian yang berkaitan dengan persepsi Kopi Flores, dampak kopi terhadap kesehatan. Kata kunci: Strategi, Incremental, Kontinu, dan Orientasi Pelanggan
KERAGAAN KOMODITAS LADA INDONESIA (Studi Kasus di Kabupaten Bangka) ROOSGANDHA ELIZABETH
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 5, No. 1 Februari 2005
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

It has been admitted that plantation sub-sector as an important one comparedwith the others in agricultural sector. Pepper is one of the plantation commodities thattraditionally contributes to the Indonesia’s foreign exchange. This commodity is alsothe oldest and native species of Indonesian spices, which has been marketed in theworld wide. But, in the current situation, which is the still adversely affected by globaleconomic crises, the pepper export has been decreased, even how days, the pepperproduction is lower then Vietnams. This decreased production of pepper, especiallyfor example in Bangka district, is caused by inefficiently traditional management, withhigh cost, lack of labors, and uncertainly of pepper price, which is still controlled bymiddle-man. In order to improve the sub-sector plantation, especially the pepperplantation, it is needed to revitalize the extension program and further provide thecredit scheme for farmers.
MENAKAR PERUBAHAN SOSIO-KULTURAL MASYARAKAT TANI AKIBAT MISKONSEPSI MODERNISASI PEMBANGUNAN PERTANIAN Kadhung Prayoga; Suryani Nurfadillah; Manna Saragih; Adietya Muhammad Riezky
SOCA: Jurnal Sosial Ekonomi Pertanian Vol.13, No.1, 2019
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.22 KB) | DOI: 10.24843/SOCA.2019.v13.i01.p08

Abstract

The green revolution is an evidence of how agricultural modernization was interpreted by the Indonesian government. An agricultural acceleration program that aimed to improve the effectiveness of farmers' work. Its success has made Indonesia a self-sufficient country for rice, however, this modernization of agriculture has left many sins that have caused changes in the lives of farmers, both socially and economically. The modernization of agriculture actually led to a step backward in agricultural development because of the government's mistake in interpreting modernization itself. The purpose of this paper was to explain in detail what socioeconomic changes that actually occur because of errors in interpreting modernization. The approach used in this study is a qualitative approach using descriptive methods. This study used literature study method to obtain secondary data and the interpretation reference to various literature was used to analyse the data. The analysis led to result that there have been many socio-cultural and economic changes in the structure of life of the village community. Many women lose their job as a farmer and they were marginalized, there was no division of labor based on gender, rapid and unplanned urban growth, stagnant regeneration, overdependence on industry,germplasm destruction, mutual cooperation culture degradation, caste system emergence in farming communities, the weakening of local institutional functions, farmer was only as an extension object, and others. In the future, agricultural modernization must be based on the peasant community and put the whole rural development perspective based on the empowerment approach.
PERILAKU PETANI PADI ORGANIK TERHADAP RISIKO DI KECAMATAN SUSUKAN KABUPATEN SEMARANG Ermelinda Bola; Tinjung Mary Prihtanti
SOCA: Jurnal Sosial Ekonomi Pertanian Vol.13, No.2, 2019
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

The study aims to analyze the behavior of farmers toward the risk of organic rice farming and to investigate and its determinant factors the behavior of farmers toward the risk of organic rice farming in Susukan District, Semarang Regency. In this study, the respondents used were 76 organic rice farmers in Susukan District. The research method used is a survey. The research location was chosen by purposive sampling. Sampling is done through simple random sampling. The risk behavior analysis method uses the Cobb Douglas production function approach then analyzed by multiple linear regression and to measure farmers' behavior towards risk using the Moscardi and de Janvry methods. To find out the factors that influence farmers' behavior towards risk using multiple linear regression analysis. The results showed that organic rice farmers in Susukan Major District avoided risk or refused risk (risk averter), which was 76 farmers (100%) even though organic rice farming was at risk. Land area and farmer's income are significant and influence farmers' behavior towards risk.
PENDEKATAN AGRIBISNIS DALAM PENGEMBANGAN PERTANIAN LAHAN KERING *) (Kasus Lahan Kering di Kabupaten Buleleng, Bali) MADE ANTARA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 4, No. 2 Juli 2004
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

Agribusiness has been a new discourse in development of agriculture andeconomics in Indonesia. Implementation of agribusiness concept promise many kindof positive benefit for development of agriculture and economics, so that everyagricultural activity and which related to agriculture always use agribusinessapproach.Development of dry land in East Bali generally and in Buleleng Regencyspecially with grant support of European economic community (MEE) also use ofagribusiness approach, expected can improve prosperity of the farmers in dry land.Therefore, the target of writing of this paper is to present stages and informationapproach of agribusiness in development of dry land.From result study and reasoning empirical, so can be told that development ofdry land agriculture in east Bali generally and in Buleleng regency specially troughagribusiness approach is a precise and correct steps, because this approach tointegrate vertically from upstream activity to downstream and by horizontal amongvarious sectors, so that will be able to create feasible profit for farmers in dry landfarming.In effort to realize development of dry land agriculture through agribusinessapproach which has potency to increase of farmer’s income and also to eliminateeconomics gap, need support of political will of government (center, province, andregency) and all of society include Non Governmental Organization (NGO) inBuleleng regency. They can be important actors in its realizing, either throughdevelopment strategy socialization or also through accompanying of farmer indevelopment of advantage agribusiness and co-operation of agribusiness.In the end of project require to evaluate by independent institution aboutproject impact of European Economic Community grant toward improving of socioeconomiccondition of the farmer as target of project with analysis methods of beforeand after project or with and without project.
PENGGUNAAN PANGSA PENGELUARAN PANGAN SEBAGAI INDIKATOR KOMPOSIT KETAHANAN PANGAN NYAK ILHAM; BONAR M. SINAGA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 3 November 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

ABSTRACT Many indicator can use for measuring food security, one of that is food expenditure share. The objective of this research are in order to: (1) account individual food expenditure share and (2) analyze the relation of food expenditure share and food security. The econometrics approach was used to analyze the available data. This analysis is using Susenas data for 1996, 1999, and 2002 and province PDRB data 2002. The result was indicated that food expenditure share is feasible as indicator for food security because had strong relation with some measuring of food security e.g. consumption, food diversivication, and income. Keywords: Food Security, Indicator, Food Expenditure Share ABSTRAK Banyak indikator yang dapat digunakan untuk melihat ketahanan pangan, satu diantaranya adalah pangsa pengeluaran pangan penduduk. Penelitian ini bertujuan: (1) menghitung pangsa pengeluaran pangan penduduk pada berbagai kelompok pendapatan dan wilayah pemukiman, dan (2) menganalisis hubungan pangsa pengeluaran pangan dan ketahanan pangan. Untuk mencapai tujuan itu digunakan data Susenas tahun 1996, 1999, dan tahun 2002 serta data PDRB provinsi tahun 2002 yang bersumber dari BPS. Data yang ada dianalisis dengan pendekatan ekonometrika teknik Ordinary Least Squares yang dilengkapi dengan pendekatan deskriptif dengan teknik tabulasi dan grafik. Hasil analisis menyimpulkan bahwa pangsa pengeluaran pangan layak dijadikan indikator ketahanan pangan karena mempunyai hubungan yang erat dengan berbagai ukuran ketahanan pangan yaitu tingkat konsumsi, keanekaragaman pangan, dan pendapatan. Kata Kunci: Ketahanan Pangan, Indikator, Pangsa Pengeluaran Pangan
NILAI SOSIAL-EKONOMI AIR DI KAWASAN PURA TIRTA EMPUL DESA MANUKAYA, KABUPATEN GIANYAR, BALI: SUATU PENDEKATAN EKONOMI LINGKUNGAN MADE SUDITA; MADE ANTARA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 6, No. 2 Juli 2006
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

Government Rule of the Republic of Indonesia No. 82, 1991, article 7 section 2concerning the Quality Management and the Control of Water Pollution stipulates that inplanning the use of water, it is obligatory to pay attention to economic and ecologicalfunctions, religious values, and traditions that obtain in local community. This will bringan influence to the system of the flow of run off and infiltration that serve as the mainsource of the reserve of underground water supply The same is true for the flow of uppercourse of Tukad Pakerisan river which serves as the catchment's area has been underpressure so that it can influence the debit of water source in the area of Tirta EmpulTemple. For this purpose, a study needs to be carried out in order to know the socialbenefit, total economic value, and the conservational effort that have been made by thecommunity and the Regency Government of Gianyar.Through the study of environmental economy with the approach of total economicvalues, what will be obtained is direct and indirect use value, selection and heritage values,as well existence values. By knowing the water values in the area of Tirta Empul Templewill could account social benefit and total economic value. According the result anddiscussion, the social benefit of water within the area of Tirta Empul Temple is Rp.782.199.620,00 per year and the total economic value of Rp 2.314.040.471,86 per year.Conservation effort that has been made by the community and the RegencyGovernment of Gianyar such as the conservation of the forest that belongs to Laba Pura(the temple's area), the making of forest for the community, and the activities for makingseeds for the local community. Based on that conclusion, it is suggested that in making theeffort for the preservation of the function of the water within the area of Pura Tirta Empulthat has important economic value so the development of catchment's area should bedirected towards the area of yearly plants culturing.
Persepsi Konsumen Terhadap Daging Ayam Berkualitas Tinggi I Wayan Ginarsa
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 2 Juli 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

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ANALISIS PENAWARAN DAN PERMINTAAN SERTA POTENSI EKSPOR DAGING BABI INDONESIA I KETUT KARIYASA; NYAK ILHAM
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 3, No. 1 Februari 2003
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Abstract

Supply and demand analysis model of pork meat in Indonesia, including thecapability of its export rate, using national time series data period 1975-1999.Thisanalysis is using econometrical approach with Ordinary Least Squares (OLS) method.The result shows that from supply side, price of meat itself, price of the pork, netimport of pork meat, and quantity population of pork influence it. From demandside, influenced by the price of its meat, price of fish, and income. In ten year ahead,the capability of export rate for pork meat will be large enough, and considered to be48,7% from production. This rate could be reached by improving quality of cattle andmeat, making conducive environment for investing and spreading out this cattlebusiness into large area, which support its environment living from many aspects,such as social, cultural, and religion aspect.

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