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Dinika : Academic Journal of Islamic Studies
Published by Institut Agama Islam Negeri Surakarta
ISSN : 25034219     EISSN : 25034227     DOI : 10.22515
Core Subject : Religion,
Religion
Arjuna Subject : -
Articles 112 Documents
 8   9   10   11   12 
Displaying Religious Image on Youtube: Ganjar Pranowo's Political Communication Strategy on Social Media Zulhazmi, Abraham Zakky
DINIKA : Academic Journal of Islamic Studies Vol 5, No 1 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/dinika.v5i1.2601

Abstract

The dynamics of political communication are becoming increasingly attractive in today's digital era. Marked by the widespread use of social media by politicians, vlog (video blog) has been widely popular among youngsters. Its popularity increases once the President of Indonesia, Joko Widodo, took part in using the platform. Besides Joko Widodo, the Governor of Central Java, Ganjar Pranowo also used vlogs as a means of political communication. Using semiotic analysis of Roland Barthes, this research aims at revealing the image that Ganjar Pranowo wants to display through his vlogs. The study concludes how Ganjar wants to be perceived as a religious, popular, and contemporary person through the vlogs he uploaded on his Youtube channel. Religious image needed to be displayed considering that Ganjar is from a nationalist party (PDIP) while political opponents of President Joko Widodo (Ganjar's colleague at PDIP) are building the impression of Joko Widodo as anti-Islam. It was important for Ganjar to show himself as an egalitarian and a populist because he had an interest in the 2018 Central Java governor election.Ganjar utilizes a vlog to display him being up to date. This is important for Ganjar to attract sympathy from the millennials.
Halal Certification, Brand Image, dan Celebrity Endorse: A Study on Zoya Hijab's Consumers Hayati, Safaah Restuning; Pramesti, Dwi Meilina Siwi
DINIKA : Academic Journal of Islamic Studies Vol 6, No 1 (2021)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/dinika.v6i1.3574

Abstract

Zoya is one of the Muslim clothing companies with halal certification from the authorized institution, MUI (The Council of Indonesian Ulama). This study aimed to determine the effect of halal certification, brand image, and celebrity endorser on Zoya hijab purchasing decisions. This study used incidental sampling technique conducted in the city of Yogyakarta. The data analysis technique used Partial Least Square (PLS), which consists of outer model and inner model tests. The outer model test is divided into two tests: the validity test and reliability test and the inner model test consists of two kinds of tests, namely the R test and the Gof test. The results of the analysis of this study revealed that the variables of halal certification (X1), brand image (X2) and celebrity endorser (X3) have a positive and significant effect on purchasing decisions (Y) of Zoya hijab in Yogyakarta. The results of the R Square test obtained a value of 73%. This means that halal certification, brand image, and celebrity endorser have a strong contribution to the consumers' purchasing decision on Zoya hijab. Halal certification provides an assurance and a guarantee for the quality of a product. This is because the halal label on a product means that the product has been rated thayyib(wholesome). 

Page 12 of 12 | Total Record : 112

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