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INDONESIA
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Published by Universitas Udayana
ISSN : 19782853     EISSN : 23028890     DOI : https://doi.org/10.24843/MATRIK:JMBK.2021.v15.i02.
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 241 Documents
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Turnover Intention Karyawan: Pengaruh Budaya Organisasi, Organizational Justice dan Kepuasan Kerja Noerchoidah Noerchoidah
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.831 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p12

Abstract

The purpose of this study is to analyze the application of the concept of turnover intention to hotel employees in Surabaya-Indonesia, with a focus on the role of the construct of job satisfaction as a mediating variable. This research also aims to analyze the influence of organizational culture variables and organizational justice on job satisfaction, and to analyze the effect of job satisfaction on turnover intention. This research was conducted on 152 hotel employees in Surabaya with purposive sampling. The results of distributing questionnaires were processed using Partial Least Square (PLS) analysis techniques. There are 7 hypotheses proposed in this study, 6 hypotheses are supported, namely H1, H2, H4, H5, H6, and H7. While H3 is not supported. The results of this study support social exchange theory. The holistic conclusion of this study is that this research model is supported empirically.
Pelatihan dan Kepemimpinan Visioner dalam meningkatkan Kreativitas Pegawai di Kalimantan Tengah Roby Sambung
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.156 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p04

Abstract

The aim of this paper to explain the influence of leadership training in visionary leadership, on the creation of employee creativity, and the role of sharing knowledge as the moderating variable. The respondents consist of 50 echelon III officials from 30 government organizations of Central Kalimantan taking part in the new pattern of leadership training and education. Variant base SEM is used to analyze the data. The results show visionary leadership mediates the relationship between leadership training and employee creativity. Knowledge sharing is proven to moderate the relationship between visionary leadership and employee creativity. This research contributes to the development of leadership theory in government organizations, this shows that leaders with a visionary leadership style are able to increase employee creativity in the workplace, but it depends on the knowledge sharing behavior of the leader
Anak-anak dan Advergame: Pengaruh Pengalaman Flow dan Persuasion Knowledge pada Sikap dan Niat Pembelian Santirianingrum Soebandhi; Sri Hartini; Sri Gunawan
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.837 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p01

Abstract

Playing a video game has become a favorite activity for children. One of the marketing efforts to attract their attention is by combining advertising and entertainment in the form of advergame or advertising game. Childhood is considered as a critical period towards the impact of advertising. As more advergame played especially intended for children, this study aims to analyze the effectiveness of advergame through flow experience and persuasion knowledge towards advergame and brand attitude as well as their purchase intention towards the embedded product in the game. This study was participated by 218 children aged 10-12 years old in Jakarta and Surabaya. Seven hypotheses were proposed to be analyzed further. Different from the previous studies, this study shows that attitudes on advergame do not influence the children intention to purchase the advertised product. The findings also offer some implications, limitations and directions to the future research.
Kinerja Sosial Lembaga Perkreditan Desa I Gde Kajeng Baskara; Nyoman Triaryati
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.585 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p05

Abstract

This research aims to measure the social performance of Village Credit Institutions (VCI). VCI performance is not only seen from financial performance, but the social performance has also need to be assessed. The social performance management is measured by four dimension using the Social Performance Indicators. These dimensions include 1) target and outreach, 2) products and services, 3) benefits for the members and 4) social responsibility. The population of this study includes 38 VCI with total asset above Rp100 billion (> Rp 100 M) as the census technique was applied, all VCI was taken as the sample. The results show that the social performance of large VCI in Bali is very weak on target and outreach dimension but is strong on social responsibility. The pro-poor method and the individuals targeting are the weakest social performance criteria. These institutions must also focus their programs on helping the poor people. This can be done by collaborating with other institutions located in the areas with high poverty rates
Resiliensi Bisnis Badan Usaha Milik Desa Pada Era Pandemi: Sebuah Pendekatan Studi Kasus I Wayan Suartana; Gerianta Wirawan Yasa; Ni Putu Wiwin Setyari; I Gusti Ayu Purnamawati
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.156 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p09

Abstract

Business resilience is a manifestation of how an economic structure can survive and adapt to the empowerment of BUMDesa. This study aims to create a model for institutional capacity building for the success of BUMDesa in Bali. There are 455 BUMDesa in Bali that are engaged in various productive sectors, so the approach used in this study is a combination of qualitative and quantitative approaches. The qualitative approach is a case study. The quantitative approach is descriptive by displaying statistical data in the form of trends. The sampling technique was carried out by quota. There are eight districts and one city in Bali. Each will be given a quota by conducting random sampling in each district/city. The results showed that the stimulus funds and business planning can be a resilience modle for BUMDes. These two prerequisites must be fulfilled for BUMDesa in Bali so that they can continue to exist and show their identity in the midst of the current economic situation and downturn.
Pengaruh Kepribadian Proaktif, Efikasi Diri dan Anticipatory Entrepreneurial Cognitions dalam Membentuk Niat Berwirausaha Mahasiswa Meisa Amanda; Suryandari Istiqomah; Sarjiyanto Sarjiyanto
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.175 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p06

Abstract

This research aims to examine how a proactive personality and entrepreneurial self-efficacy of students may affect the entrepreneurial intentions in students is mediated by the creative self-efficacy, learning self-efficacy and anticipatory entrepreneurial cognitions. This research was conducted on students of Sebelas Maret University, taken using the technique of probability sampling that is stratified random sampling with the number of respondents in this study as much as 610 students. This research uses the structural equation modeling. The results of this research it can be concluded that: 1) proactive personality of Sebelas Maret University’s students associated positively with entrepreneurial self-efficacy that is mediated by creative self-efficacy and learning self-efficacy; 2) trait competitiveness of Sebelas Maret University’s students associated positively with entrepreneurial self-efficacy that is mediated by the creative self-efficacy and learning self-efficacy; 3) entrepreneurial self-efficacy of Sebelas Maret University’s students were associated positively with students entrepreneurial intentions is mediated by anticipatory entrepreneurial cognitions. This research has limitations in terms of subject and object of research, because the focus of the research only to students who are still active in the college’s activities and conducted in Sebelas Maret University’s environment. So in the next research is expected to complete the limitations in this research.
The Knowledge Sharing, Individual Innovation Capability dan Komitmen Organisasi Terhadap Kinerja Pegawai Kartono Kartono
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.57 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p02

Abstract

Tujuan penelitian ini adalah untuk menganalisis seberapa besar pengaruh knowledge sharing, individual innovation capability dan komitmen organisasi terhadap kinerja guru Sekolah Luar Biasa wilayah Kota dan Kabupaten Cirebon. Penelitian dilakukan dengan metode kuantitatif melalui penyebaran kuesioner. Populasi penelitian adalah guru dengan status Pegawai Negeri Sipil pada Sekolah Luar Biasa wilayah Kota dan Kabupaten Cirebon yang berjumlah 101 pegawai. Teknik pengambilan sampel dalam penelitian ini menggunakan Probability Sampling, dengan teknik propotionate stratified random sampling, sehingga jumlah sampel sebanyak 81 responden. Berdasarkan hasil analisis menunjukkan bahwa : 1). Knowledge sharing berpengaruh positif dan signifikan terhadap kinerja guru. 2). Individual innovation capability tidak berpengaruh terhadap kinerja guru. 3). Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja guru. 4) Knowledge sharing, individual innovation capability, dan komitmen organisasi secara simultan berpengaruh terhadap kinerja guru SLB wilayah Kota dan Kabupaten Cirebon.
Interaksi E-Service Quality, Kesadaran Merek, Kepercayaan dan Kepuasan Terhadap Minat Pembelian Kembali Dalam Transportasi On-Line Gojek Ramadania Ramadania; Juniwati Juniwati; Meilky Limanto
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.907 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p10

Abstract

Tujuan penelitian adalah untuk menyelidiki faktor yang mempengaruhi minat pembelian kembali dari pelayanan transportasi online yaitu Gojek pada kota Pontianak. Lebih khusus lagi, penelitian ini memeriksa hubungan antara variabel kualitas layanan elektronik, kesadaran merek, kepercayaan, dan kepuasan terhadap minat pembelian kembali pada layanan Go-Car, Go-Food, dan Go-Ride. Data dikumpulkan melalui survei dengan 170 responden. Pemodelan persamaan struktural digunakan untuk menguji hipotesis yang diajukan. Model penelitian diuji menggunakan data survei yang dianalisis dengan pemodelan persamaan struktural kuadrat terkecil parsial. Untuk layanan Go-Car dan Go-Food menunjukkan bahwa adanya pengaruh yang signifikan antara kualitas layanan elektronik dan kesadaran merek terhadap kepercayaan dan kepuasan, kemudian adanya pengaruh yang signifikan antara kepercayaan terhadap minat pembelian kembali. Sedangkan pada layanan Go-Ride ditemukan adanya hubungan tidak signifikan antara kesadaran merek terhadap kepercayaan, namun berpengaruh signifikan hubungan antara kepercayaan terhadap minat pembelian kembali. Kata Kunci: kualitas layanan elektronik, kesadaran merek, kepercayaan, kepuasan pelanggan, minat pembelian kembali, transportasi online.
Membangun Loyalitas Pelanggan Berbasis E-Service Quality Dengan Mediasi Kepuasan Pelanggan (Studi pada Transportasi Online Grab-Car di Kota Medan) Maya Sari; Muhammad Andi Prayogi; Jufrizen Jufrizen; Muhammad Irfan Nasution
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.04 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p07

Abstract

The purpose of this study was to analyze the effect of service quality on customer satisfaction, analyze the effect of service quality on customer loyalty, and analyze customer satisfaction on customer loyalty in Grab Online Transportation. This type of research is associative research, according to this associative, data tendencies are used in quantitative methods. This study uses 3 types of variables namely customer loyalty, satisfaction and quality of electronic services. The type of data used is primary data and secondary data. Data collection techniques used were interviews and questionnaires. The population of this study is the users of Grab online transportation services with the provisions that have used Grab transportation services more than twice. The sampling technique used was purposive sampling. For data analysis used Partial Least Square (PLS) based Structural Equation Modeling (SEM). The results of the study found that there was a positive and significant influence of e quality of service on Grab online transportation customer satisfaction, significant and significant positive contribution of e quality of service to Grab online transportation customer loyalty, and related positively and significantly of customer satisfaction to customer loyalty Grab online transportation.
Strategi Intensif Danintegratif : Strategi Pengembangan Industri Kecil Menengah Produk Herbal di Kabupaten Badung Ni Luh Putu Wiagustini
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.665 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p11

Abstract

Penelitianinibertujuanuntukmenganalisislingkungan internal dan lingkunganeksternalsertastrategi pengembangan Industri Kecil Menengah (IKM). Populasipenelitianiniadalahseluruh IKM Produk Herbal di KabupatenBadungyang merupakanProdukUnggulan di KabupatenBadung.jumlahIKM Produk Herbal di KabupatenBadungsebanyak 110 unit. Sampeldiambilsecarasensusatausampeljenuhyaituseluruhpopulasidijadikansampel. Data dianalisismenggunakanmetodeAnalisis SWOT (strenght, weakness, opportunity, treats) yang dituangkan dalam MatrikEksternal Factor Analysis Summary (EFAS) danMatrikInternal Factor Analysis Summary (IFAS). Penelitianinimenemukanbahwapengembangan IKM Produk Herbal di KabupatenBadungmelaluiStrategiIntensif dan Strategi Integratif yaitustrategi yang memerlukanusahaintensifuntukmeningkatkanposisidayasaing dan dayatarikproduk herbal KabupatenBadung yang meliputi : Strategipenetrasi pasar, Strategipengembanganproduk dan Strategi integratif.

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