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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues.
Arjuna Subject : -
Articles 234 Documents
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On Different Perspective: Image of Yogyakarta as a Tourist Destination from Domestic and International Tourist’s Perception Karlina Maizida
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.69741

Abstract

This study examines the differences in how domestic and international tourists perceived the image of Yogyakarta as a tourist destination. This survey-based quantitative research used online-questionnaire to collect data from the domestic and international tourists who have visited Yogyakarta. Using a non-probability convenience sampling method, 304 useable questionnaire responses were collected through any social media network. The image of Yogyakarta as a tourist destination in this study consists of four parts: top of mind image, destination visual image selection, cognitive and affective evaluation. To test the different perspectives about cognitive and affective components of an image between domestic and international tourists, a non-parametric Mann-Whitney u-test was performed. The result shows that there is a significant difference in cognitive evaluation about an image of Yogyakarta as a destination nevertheless, no significant difference was found in the affective evaluation. The differences also appeared in the part of visual image selection whereas domestic tourists mostly choose Malioboro as the best picture to describe Yogyakarta while international tourists choose a Temple more than others. At the top-of-mind, international tourists mentioned Borobudur as a part of heritage sites and history frequently while most domestic tourists mentioned art and culture, shopping, and culinary. Furthermore, a methodological issue and practical implication are also discussed.
Study on Ecotourism Development in Kapota Island Wakatobi Regency, Southeast Sulawesi Province Wijaya Wijaya; Janianton Damanik
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.63685

Abstract

The current paper aims to identify the distribution of ecotourism attractions, identify the strengths, weaknesses, opportunities, and threats of ecotourism development, as well as formulate appropriate development strategies. Qualitative descriptive analysis was employed by relying on various methodologies including direct observation, unstructured interview, focus group discussion, and documentation study. It was found that Kapota Island possesses tremendous ecotourism resources and potentials due to its abundant biodiversity, such as coral reefs, mangroves, seagrass meadows, beaches, dive spots, cave, lake, landscapes, customary and traditional culture, as well as historical heritages. The island’s diversity and uniqueness remain pristine/maintained due to the support given by the Wakatobi National Park Office (Balai Taman Nasional Wakatobi – TNW), customary institutions, and local communities. Accordingly, future development strategies include: (a) integration in the development of ecotourism destinations, local island based industry, collaborative marketing through digital tourism and organization of local operators; (b) orientation towards community based ecotourism to strengthen empowerment and participation of local communities; (c) capacity building of ecotourism actors and operators (tourism awareness group, Kapota customary institution, and Village Owned Enterprise administrators); and (d) increase of collaborative capacity among stakeholders. Keywords: Conservation, Development, Ecotourism, Kapota Island
Participatory Planning of Tourist Train Station Accessibility and Creative Industry Development Muhamad Muhamad; Aneke Rahmawati
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71450

Abstract

Wirun tourism village, which covers an area of 265,500 ha, is an area that has its appeal in the creative industry with its strategic location which is located on the main transportation route and is traversed by bus routes that are widely used by people for transportation. There is alternative transportation in the form of Tourist Trains for the people to expand their reach but they are only able to pass by and overlook the area. The purpose of this study is to determine the process of participatory planning that has high acceptability if implemented. This is because all of the stakeholders are involved in every stage of planning policy formulation. The developed method aims to describe, explain and validate social phenomena as the object of the research by systematically creating descriptions, portrayals or paintings, as well as relationships between the observed phenomena and a process or relationship, providing a complete picture in either verbal or numerical form, presenting basic information of a relationship, creating a set of categories and classifying the research subjects. The results of this study are the concept of participatory planning in the development of the concept of reconstruction, adaptive revitalization in connecting tourist destinations with the gamelan creative industry through spatial and regional revitalization approaches.
Social Media Marketing Strategy of Indonesian Tourism in The Time of Pandemic Aulia Chloridiany
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71445

Abstract

Tourism is among one of the hardest hit sectors caused by the Covid-19 pandemic. According to UNWTO (2020), 100-120 million direct tourism jobs were at risk and international tourist numbers in January – May 2020 decreased 56% year on year. Indonesia’s tourism sector is not an exception. The number of foreign tourist visits to Indonesia fell down -89.22 % year on year, which definitely affects the whole condition of Indonesian tourism. Therefore, the Indonesian government have done several efforts to manage the situation since the pandemic started. Due to limitation of offline activities, digital marketing, including social media, had become the main strategy to maintain Indonesian tourism’s presence in the market. This paper will discuss the social media marketing strategy has been done by the Ministry of Tourism and Creative Economy (MOTCE) Indonesia to promote Indonesian tourism during pandemic time, especially for the global market. Using social media marketing strategy (SMMS) framework from Li, Larimo and Leonidou (2020), this research found that the social marketing media strategy has been implemented by MOTCE could be categorized as the social content strategy, as the Indonesia Travel accounts focus on suitable contents with the audiences who struggle with the pandemic. Indonesia Travel as the official social media marketing accounts, has been active to post contents even since the beginning of the pandemic through Facebook, Instagram, Twitter, Youtube, Weibo, and Wechat. From January to September 2020, Indonesia Travel posted more than 683 contents. However, the pandemic has driven the Indonesia Travel accounts to slightly changed the marketing objectives, adapting with what audiences wanted. Not only posting about the beauty of tourism destinations in Indonesia, since February they also post about Covid-19 related information.
Resilience Ecotourism in Papua Amid Covid 19 Pandemic Liliana Dewi
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.61831

Abstract

Tourism destination is facing numerous crises caused by climate change, natural disaster, economic recession, instability political, internal turmoil and terrorism. These crises affect inbound tourism flows and consequently the tourism industry. New crisis as we know Covid 19 pandemic affecting many sectors, the most affected is the tourism industry. Purpose of this research was (1) to determine mitigation strategies of Ministry of Tourism and Creative Economy amid Covid 19 pandemic, (2) to learn the adaptation strategy of community ecotourism to survive amid Covid 19 pandemic and (3) to analyze the implication of Covid 19 epidemic on ecotourism destination resilience in Papua. The research was qualitative research with descriptive explanation, and data collections used interview, documentation, literature study. SWOT analysis method to analyze strength, weakness, opportunity and threat of resilience ecotourism in Papua. The procedure of data analysis techniques in this research used (1) data reduction, (2) presentation data, (3) conclusions. The result of this study showed there were three adaptation strategies (1) physically (2) economically, and (3) social. Covid 19 pandemic gives big implicated to the economic sector, social and culture sectors on ecotourism destination resilience. Cancellations of guest booking and travelling restriction impact on community ecotourism lifecycle. Meanwhile, other industries such as geography, demography, natural resources, politic and security were not implicated by Covid 19 pandemic. Keywords: ecotourism, resilience, Papua, Covid 19
The Role of Social Capital in Serangan Sub-District, Denpasar-Bali I Gede Putra Nugraha; I Made Antara; Made Budiarsa; Syamsul Alam Paturusi
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71458

Abstract

Serangan sub-district as a potential area is a representation of Denpasar City Government’s policy on environmental conservation, historical and cultural values, the interests of the world of education, and the interests of cultural tourism full of attractions. The purpose of this study is to identify the role of social capital in the development of sustainable tourism in the Serangan Sub-District and to analyze the effect of government roles, community participation, and social capital on destination quality and sustainable tourism development in the Serangan sub-district. The result of this research shows that social capital norms in the Serangan sub-district has an important role in tourism development in the Serangan sub-district, where the norms in traditional villages in the Serangan sub-district are still very strong.
The Effect of Marketing Mix and Service Quality on Satisfaction and Revisit Intention to Kampung Coklat, Blitar Regency Antonietta Gizela Dethan; I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.64598

Abstract

Marketing mix and service quality are two important aspects that need to be considered by a tourist attraction in order to provide satisfaction to tourists. Tourist satisfaction can be achieved if the products sold are supported by good quality and price of products and services. Satisfaction can also affect the intention of tourists to revisit these tourist attractions. The problem that occurs in educational tourism in Kampung Coklat, Blitar Regency is that some tourists are not satisfied with the elements of the marketing mix and the quality of the services offered. This study aims to analyze the effect of marketing mix and service quality on tourist satisfaction in Kampung Coklat, Blitar Regency, to analyze the effect of marketing mix and service quality on revisit intention to Kampung Coklat, Blitar Regency and to analyze the effect of tourist satisfaction on revisit intention to Kampung Coklat, Blitar Regency. The number of respondents in this study were 100 people who were chosen deliberately with the criteria being at least 17 years old and visiting Kampung Coklat for the first time. The analysis was performed using Structural Equation Modeling (SEM) through the SmartPLS version 3.0 application. The results showed that marketing mix and service quality had a significant effect on tourist satisfaction, marketing mix and service quality had a significant effect on revisit intention, and tourist satisfaction had a significant effect on revisit intention. Keywords: Marketing Mix, Service Quality, Satisfaction, Revisit Intention
Local Community Life Satisfaction at Early Stage Tourist Destination Fitri Abdillah; Vincent Leewellyn; Michael Yadisaputra
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.60515

Abstract

The developing destinations are marked by increasing level of community life satisfaction. The objective of study is to identify the level of life satisfaction of local people in early stage tourist destinations. The method is a survey with a mix method analysis to justify the findings. Primary data were obtained from 6 tourism actors and local community leaders, while secondary data were obtained from official government institutions. The location of the study was two mangrove destination in North Karawang, West Java. The results showed that in the early stages of tourism destination development, the level of life satisfaction of the local community showed a high response to the subjective indicators but lower to the objective. In subjective indicators, the highest response occurs in the community's collectivity in building, but low in fulfilling personal aspects, especially awareness about the future. Local people feel relatively satisfied with their living conditions, especially family, social religious situation, and physical environment. They also view that tourism can be an alternative way out to improve economic conditions and the physical environment. Further research needs to see behavioral changes of local community to face destination development due to the increasing number of tourists. Keywords: early stage destination, life satisfaction, community
Service Quality, Brand Attributes, Satisfaction and Loyalty of Guests Staying at Le Meridien Hotel Bali Jimbaran Luh Putu Triyanti Ariestiana Dewi; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.71451

Abstract

Guest satisfaction and loyalty become an indicator of the success of a hotel. Service quality and brand attributes are two components that related the satisfaction and loyalty of guests who stay at the hotel. The purposes of this study were 1) To analyse the relationship of service quality and brand attributes to the satisfaction of guests staying at the Le Meridien Bali Jimbaran hotel, 2) To analyse the relationships of service quality and brand attributes to the loyalty of guests staying at the Le Meridien Bali Jimbaran hotel, 3) To analyse the satisfaction of the guests staying at the Le Meridien Bali Jimbaran hotel. This research used quantitative method involving 100 guests who stayed overnight as the respondents. Sampling was done by accidental sampling and analysis using Structural Equation Model (SEM) with SmartPLS 3.0 software. The results showed that 1) Service quality had a significant effect on satisfaction, 2) Service quality had no significant effect on loyalty, 3) Brand attributes had a significant effect on satisfaction, 4) Brand attributes had significant influence on loyalty, and 5) Satisfaction has a significant effect on loyalty. Suggestions that can be made in this study that hotel should support loyalty, maintain and pay close attention to brand attributes that need to be improved and guest mindset influence, as well as the should find other aspects that can support and increase guest loyalty.
Shopping Tourism Development Through Top Five Products in Yogyakarta City, Indonesia Ani Wijayanti; Amelda Pramezwary; Emmita Devi Hari Putri; Atun Yulianto; R. Jati Nurcahyo; Erlangga Brahmanto
E-Journal of Tourism Volume 8 Number 1 (March 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i1.67018

Abstract

Yogyakarta is a city tourism that has no natural tourism potential. Shopping tourism can become an alternative strategy to increase the expenditure and length of tourists stay in Yogyakarta. The research is a qualitative research. The research aims to examine shopping tourism products in Yogyakarta. The research attempts to identify top five products as the main magnetism of shopping tourism in Yogyakarta. Data analysis is conducted through reduction techniques. The research obtained top five culinary products, they are Gudeg, Bakpia, Bakmi Jawa, Kopi Joss, and Kipo, while the top five souvenir products are Batik, Silver, Dagadu, Wayang, and Miniature.

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