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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 224 Documents
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The Power of TikTok in Influencing MSME Consumer Impulse Buying Behavior Aloysius Rangga Aditya Nalendra; slamet Heri Winarno; Agus Priadi
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17187

Abstract

This study examines the influence of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Flash Sale on Impulse Buying, with Perceived Value as a mediating variable, among consumers of micro, small, and medium enterprises (MSMEs) on TikTok. A quantitative approach was adopted, drawing on survey data from 196 active TikTok users residing in North Bekasi who had purchased MSME products via TikTok Shop or the live-streaming feature. Respondents were selected via purposive sampling, and the sample size was determined using the Lemeshow formula. The findings demonstrate that Social Media Marketing, E-WOM, and Flash Sale each exert a positive and significant effect on both Perceived Value and Impulse Buying. Perceived Value, in turn, significantly predicts Impulse Buying and fully mediates the relationship between the three marketing stimuli and impulsive purchase behavior. These results indicate that TikTok-based digital marketing strategies can meaningfully enhance consumers' perceived value and, consequently, stimulate impulse buying for MSME products. Theoretical and managerial implications are discussed in the context of social commerce and MSME digital transformation.
The Role of Creativity, Product Quality, and Innovation in Enhancing MSME Competitive Advantage Yanita Eella Nilla Chandra; Salsabila Farhana Andriani; Imas Chandra Pratiwi; Ratri Kurniasari
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17360

Abstract

Micro, Small, and Medium Enterprises (MSMEs) operating in the food and beverage (F&B) sector in Depok City face increasing competitive pressures in a rapidly evolving market environment. Despite their significant contribution to local economic development, many F&B MSMEs continue to encounter challenges related to limited creativity, inconsistent product quality, and insufficient product innovation, which may constrain the development of sustainable competitive advantage. The aim of this study is to investigate the effects of creativity and product quality on competitive advantage, with product innovation serving as a mediating variable. A quantitative explanatory research design was employed, involving 200 F&B MSMEs owners in Depok City, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that both creativity and product quality positively and significantly influence product innovation. Product innovation, in turn, has a significant positive effect on competitive advantage. Furthermore, product innovation mediates the relationship between creativity and competitive advantage, as well as the relationship between product quality and competitive advantage. These findings underscore the critical role of product innovation in translating organizational capabilities into sustainable competitive advantage.
Driving Supply Chain Performance through Digitalization, Integration, and Resilience in Manufacturing Firms Rama Anggara Putra; Nasar Buntu Laulita
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17293

Abstract

Global complexities and operational disruptions pose significant challenges to modern logistics networks, making efficient supply chain management critical to firm survival. This study examines the impact of supply chain digitalization on supply chain performance. While digitalization is vital, its direct value remains debated; this research uniquely investigates how organizational integration and resilience simultaneously channel and maximize these digital benefits within a unified framework. A quantitative design was employed, using a structured survey administered to 297 experienced supply chain professionals at medium- and large-sized manufacturing firms in Batam City. The empirical findings reveal that supply chain digitalization directly boosts performance and yields significant indirect impacts through partial mediation. Specifically, digital adoption enhances supply chain integration, which in turn strengthens supply chain resilience, thereby ensuring operational stability and recovery capacity during crises. Implicationally, digital tools do not act in isolation but function as a technological backbone that requires integrated structures and resilient designs to unlock optimal value. It is highly recommended that logistics managers prioritize connective, cloud-based technologies and strategic partner collaboration rather than deploying isolated software solutions.
The The Effect of Sustainable Financial Policy Implementation on Banking Performance in Indonesia Adilah Permananingrum; Riskon Ginting; Ahmad Sutanto; Arif Santoso; Husnil Barry
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17409

Abstract

The implementation of sustainable finance has become an important policy instrument in encouraging the transformation of the financial sector toward sustainable economic development. In Indonesia, Peraturan OJK No.51/POJK.03/2017 was introduced to strengthen the integration of environmental, social, and governance principles within the financial services industry, particularly the banking sector. However, empirical evidence regarding the impact of this policy on banking performance in emerging economies remains limited. This study aims to examine the effect of sustainable finance policy implementation on banking performance in Indonesia and to identify the mechanisms through which the policy affects bank performance. This study employs a quantitative approach using the Difference-in-Differences method on a sample of BUKU 3 and BUKU 4 banks in Indonesia during the 2015–2024 period. Banking performance is measured using Net Interest Margin. In addition, this study investigates the mediating role of green credit ratio and operational efficiency proxied by Operating Expense Ratio. The findings indicate that the implementation of sustainable finance policy has a positive and significant effect on banking performance. The results further show that the green credit ratio significantly mediates the relationship between policy implementation and bank performance. However, operational efficiency measured by BOPO does not show a significant mediating effect. The study concludes that sustainable finance policy implementation contributes positively to banking intermediation performance, particularly through the expansion of green financing. These findings suggest that sustainable finance is not only a regulatory obligation but also a strategic opportunity to improve banking performance in Indonesia.

Page 23 of 23 | Total Record : 224

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