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ETNOSIA : Jurnal Etnografi Indonesia
Published by Universitas Hasanuddin
ISSN : 25279313     EISSN : 25489747     DOI : https://doi.org/10.31947/etnosia.v9i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
ETNOSIA : Jurnal Etnografi Indonesia Jurnal Etnografi Indonesia (Etnosia) diterbitkan 2 kali setahun (Juni & Desember) dengan tujuan untuk mengembangkan ilmu antropologi sosial dan budaya di Indonesia. Redaksi mengandung para penulis untuk mengirimkan artikel yang termasuk dalam kriteria hasil penelitian etnografi pada kelimpok tertentu, hasil peneltiian terapan di bidang antropologi, teori/metodologi dalam ilmu antropologi atau ilmu-ilmu sosial lainnya, dan tinjuan buku terhadap buku teks antropologi atau ilmu sosial lainnya. Jurnal ini menggunakan system peer review dalam pemilihan naskah yang akan diterbitkan. Kriteria dari artikel yang dikirimkan mencakup jenis artikel berikut ini: Artikel ini menyajikan hasil penelitian etnografis / kualitatif dalam topik tertentu dan terkait dengan kelompok etnis / sosial di Indonesia; Artikel ini adalah diskusi yang terinci mengenai penelitian terapan dan kolaboratif dengan keterlibatan kuat antara penulis dan subjek kolaborator dalam menerapkan program intervensi atau inisiatif pembangunan lainnya yang menekankan pada isu-isu sosial, politik, dan budaya; Sebuah tulisan teoretis yang menguraikan teori sosial dan budaya yang terkait dengan wacana teoretis antropologi, terutama antropologi Indonesia; Terakhir, artikel tersebut merupakan tinjauan kritis terhadap referensi antropologi dan buku etnografi lainnya yang harus diterbitkan setidaknya dalam 3 tahun terakhir.
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Articles 6 Documents
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Search results for , issue "Vol. 10 No. 2 (2025)" : 6 Documents clear
Negotiating the Sacred and the Profane: The Kase Nae Tiang Alif Ritual of the Makeang People Arlinah, Arlinah; Rahman , Safrudin Abd; Karman, Andi Sumar
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.47173

Abstract

Studies on local Islam in Indonesia have predominantly focused on Java and other major islands, leaving limited attention to the dynamics of Islamic practice in Eastern Indonesia. This article deals with a religious ritual of Makeang community by examining the Kase Nae Tiang Alif ritual as an expression of syncretic religiosity. The ritual, which is part of a mosque construction procession, merges sacred elements—such as prayers led by a hakim syara (Islamic judge)—with profane performances like the ronggeng togal dance. This ethnographic study was conducted in Ngofabobawa Village, Malifut District, North Maluku Province, between 2016 and 2019, employing participant observation and in-depth interviews with 23 informants of diverse backgrounds. The research findings show that the Kase Nae Tiang Alif ritual reflects the community’s negotiation between Islamic values, local cosmology, and ecological relationships. It serves not only as a religious act, but it also as a mechanism for communal solidarity and cultural continuity. The sacralization of the Tiang Alif (sacred pillar) demonstrates that local religiosity is rooted in symbolic practices that merge the divine and the material worlds. It is argued in this article that the ritual represents a space of negotiation between sacred and profane domains in the formation of local Islamic identity. This negotiation occurs through community participation, sensory expressions, and symbolic performances.
Melestarikan Budaya Jawa Melalui Media Digital: Studi Etnografi Virtual tentang Adaptasi Strategis Radio Puspa FM Achmad, Zainal Abidin; Febrianita, Roziana; Arviani, Heidy
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.44572

Abstract

As a station dedicated to preserving local Javanese culture, Puspa FM faces challenges in expanding its audience and increasing advertising revenue within a competitive media landscape. This study examines Radio Puspa FM's strategic adaptation in Pacitan, Indonesia, amid digital transformation and cultural commodification. Using a qualitative approach and virtual ethnography, researchers interacted with the station as listeners, community members, and contributors. Seven informants were purposively selected based on their active involvement in Puspa FM's management, cultural programming, and online listener communities. We triangulated in-depth interviews, participant observation, and a focus group discussion as our data collection methods. The findings reveal that Puspa FM utilizes digital platforms such as Facebook, Instagram, and YouTube to extend its reach and attract advertisers, while participatory engagement sustains its cultural authenticity. It also shows that the station reconfigures its content and business model to enhance engagement and sustainability while maintaining its cultural mission. The study implies that integrating digital innovation with participatory values can serve as a practical model for local cultural media seeking to balance tradition, audience engagement, and financial resilience in the digital era.
Social Media Scams: A Netnography Investigation in Malaysia and Indonesia Utama, Anak Agung Gde Satia; Andajani, Erna; Siddiqui, Aaiman; Mujin, Khaslinda Akasyah Binti; Ika, Siti Rochmah; Yun, Siow Xiu; Wardhani, Parwita Setya
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.44227

Abstract

Online scams have become increasingly sophisticated across Southeast Asia, yet current studies primarily focus on single-platform fraud, specific scam types, or victim psychology in isolated contexts. Existing literature has examined romance scams, online investment fraud, digital labor scams, and general scam perceptions. However, few studies adopt a comparative Netnography approach across multiple social media platforms or explore the interconnectedness of scams with emerging issues such as human trafficking, particularly in Indonesia and Malaysia where scam incidents are rapidly escalating. This study fills this gap by providing a cross-country, multi-platform netnography investigation of scam techniques and victim responses. Using a non-participatory netnography approach, this research analyzed public interactions tagged with #scam and #scammeralert on Facebook, Instagram, and YouTube over a five-day period in 2024. The study examined scammer strategies and victim narratives drawn from scam-reporting communities and fraud-victim support groups. The findings identify four dominant scam types: (1) selling products at cheaper prices, (2) impersonation, (3) offering job with high salary, and (4) offering online part-time job.  The study also reveals three major victim responses: (1) shooting and uploading the fraud on social media, (2) creating fraud’s victim association, and (3) freezing of their bank account on priority basis. This research contributes new insights by demonstrating how digital platforms function as interconnected ecosystems of fraud, where multiple scam types operate simultaneously and victims mobilize collective counteractions. The study highlights the urgent need for enhanced digital literacy, cross-border enforcement, and integrated anti-scam policies in Indonesia and Malaysia.
Sacred Sounds in Transit: The Transformation of Indonesian Ritual Music as a Creative Economy Commodities Aryandari, Citra
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.45977

Abstract

This critical ethnographic study examines the Indonesian ritual music transformation into creative economy commodities, revealing complex negotiations between cultural preservation and market logic. Its primary contribution is a multi-actor governance model that reveals how Indonesian ritual music is strategically managed within a competitive ecosystem of power.  Through multi-sited fieldwork, this study examines how Indonesian ritual music is reconfigured for tourism, negotiating between spiritual authenticity and commercial viability. Employing a mixed-method approach that combines critical reanalysis of existing ethnographic documentation with targeted primary fieldwork, the study traces power dynamics underlying commodification processes through multi-temporal perspectives. The research engaged a diverse range of informants, including traditional practitioners, PINKAN officials, government representatives, and multi-general artist to ground this analysis. Intensive participant observation during UNESCO recognition processes was supplemented by validation fieldwork across all three sites to capture contemporary transformations. Findings reveal that ritual music's market transit generates stratified outcomes where local communities, state agencies, and global markets compete for definitional authority over cultural meaning. While creative economy initiatives provide economic incentives for cultural transmission, they simultaneously restructure traditional authority, privileging market-oriented aesthetics over cosmological meanings. Traditional leaders function as "ritual CEOs" managing bifurcated musical practices, aristocratic families rebrand ancestral ceremonies as exclusive tourism products, while practitioners navigate UNESCO standardization processes that potentially rigidify living traditions. The research demonstrates that commodification operates through nuanced community strategies maintaining ritual integrity while engaging market opportunities, including "contextual competence" and subversive tactics redirecting revenues toward non-commercial ritual activities. However, technological mediation creates "sonic schizophrenia" where recorded versions exist independently from spatially embedded practices, potentially disconnecting techniques from cosmological foundations. These findings contribute to ethnomusicological understanding by challenging preservation versus commercialization binaries and demonstrating adaptive strategies for cultural sustainability. The study advocates for equitable models centering community agency while preserving cosmological foundations essential to ritual music's cultural vitality.
Cultural Convergence: The Isnfluence of Indian Traditions on Birth Traditions in Aceh Saputri, Yuni; Fajri, Heri; Munira, Widia; Sari, Rizka Purnama; Tribedy, Elora
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.46820

Abstract

Studies of Acehnese culture have predominantly focused on Islamic traditions, leaving pre-Islamic heritage particularly the Hindu-Buddhist influence introduced from India largely unexplored. As a central ritual in society marking the beginning of life, birth traditions in Aceh form a cultural genetic system that incorporates Indian, Islamic, and local elements at various level. This study seeks to explore the extent and ratio of Indian cultural influence in Acehnese birth traditions, especially in the context of a society now largely shaped by Islamic values. The study used qualitative ethnographic method based on Spradley’s theoretical framework, with data collected through participant observation and interview. The findings reveal that Indian influence remains evident in the symbols and rituals associated with birth traditions in Aceh, which encompass processions such as Khanduri, Peusijeuk, Intat Bu/Me Bu, Tanom Adoe, and Peutreun Aneuk. More complexly, the Peusijeuk tradition, which involves the use of water and leaves as ritual objects and signifies the aspiration for blessings, is demonstrably a Hindu influence that has since undergone Islamic syncretism, evidenced by the inclusion of Islamic prayers during the ritual. These findings highlight the complex and ongoing nature of cultural assimilation in Aceh, where Indian and Islamic influences coexist within the local cultural framework.
Exploring Ethical Cosmopolitanism Through Tongkonan Symbolism: A Hermeneutic Perspective on the Toraja Community Oktoviandy, Oktoviandy; Loekmono, Lobby; YM. Lattu, Izak; Suwarto, Suwarto
ETNOSIA : Jurnal Etnografi Indonesia Vol. 10 No. 2 (2025)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v10i2.47814

Abstract

Previous studies have often regarded the tongkonan solely as a traditional, primordial symbol tied exclusively to Toraja culture. This article challenges that view by exploring the broader, transnational ethical dimensions of the tongkonan symbolism, which have not been fully addressed in existing literature. This research aims to empirically examine the relationship between individual subjects, the Toraja community, and other global communities, integrating these findings into a holistic, cosmopolitan perspective. Adopting a qualitative approach with a hermeneutic framework, this study analyzes the tongkonan as a cultural text through the lenses of symbol theory and ethical cosmopolitanism. Six informants participated in the study, consisting of two customary leaders, a church official, a religious leader, an educational practitioner, and a tongkonan carver. Data were collected through unstructured interview and observation. The research findings demonstrate that the symbolism of the tongkonan, understood as a representation of the microcosm, aligns with the principles of ethical cosmopolitanism, particularly in terms of cosmic brotherhood or fraternity. The Toraja people, through their symbolic use of the tongkonan, have historically positioned themselves as cosmopolitans or world citizens. The tongkonan embodies an ideal type of human being—one who is guided by solidarity and a sense of responsibility towards the liyan (fellow beings), thus reflecting a cosmopolitan personality. These results confirm the congruence between the symbolic meaning of the tongkonan and the tenets of ethical cosmopolitanism, indicating that the Torajan people have embraced their identity as global citizens, ethically connected across transnational scales.

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