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INDONESIA
KAREBA : Jurnal Ilmu Komunikasi
Published by Universitas Hasanuddin
ISSN : 2088411     EISSN : 25282891     DOI : https://doi.org/10.31947
Core Subject : Science, Education,
Languange, Linguistic, Communication & Media Library & Information Science
Arjuna Subject : -
Articles 481 Documents
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PENGARUH RATING TERHADAP MINAT BELI ONLINE CUSTOMER PADA LAYANAN GO-FOOD MELALUI APLIKASI GOJEK Nugrah Juniar Umar; Mariani Akhfar
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Abstrak Perkembangan dunia usaha khususunya dibidang kuliner kini berkembang pesat. Hal ini didukung dengan kemudahan teknologi yang memfasilitasi para pelaku usaha untuk melakukan penjualan secara online. Salah satu penyedia jasa online yang sedang marak digunakan oleh masyarakat adalah layanan Go-food yang dapat diperoleh melalui Aplikasi Gojek. Kecanggihan teknologi yang memudahkan segala bentuk proses penjualan para pelaku usaha pun kian menjamur. Pertumbuhan jumlah pelaku usaha sangat jelas terlihat pada layanan Go-food yang menyediakan berbagai produk makanan. Produk ini telah bermitra dengan Gojek sehingga dapat diakses oleh seluruh online cutomer pada layanan Go-food. Banyaknya jumlah mitra pada layanan Go-food memberikan banyak pilihan pula untuk pengguna. Sehingga, terdapat layanan rating pada aplikasi guna menimbulkan minat beli terhadap suatu produk pada pengguna aplikasi. Oleh sebab itu, penelitian ini bertujuan untuk mengetahui pengaruh rating terhadap minat beli online customer pada layanan Go-food melalui aplikasi Gojek. Penelitian ini menggunakan metode asosiatif dengan menggunakan data kuantitatif. Hasil uji hipotesis yang dilakukan melalui aplikasi Microsoft Excel terhadap 66 responden memperlihatkan nilai P value 0,00 < 0,05 sedangkan diketahui bahwa jika nilai P value kurang dari 0,05 maka hipotesis signifikan. Artinya, terdapat pengaruh rating terhadap minat beli online cutomer pada layanan Go-Food melalui Aplikasi Gojek. Kata Kunci: Rating, Online Cutomer, dan jasa online.  
EFEKTIVITAS KOMUNIKASI DALAM PEMBELAJARAN DARING SELAMA PANDEMI COVID-19 DI KOTA MAKASSAR Amalia Zul Hilmi; Soraya Firdausy
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 2 Juli-Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Online learning is the main means of learning when the Covid-19 pandemic is still spreading. Makassar City is no exception, every university also requires students to carry out online learning by utilizing existing digital media applications. This study aims to analyze the effectiveness of communication in online learning during the Covid-19 pandemic in Makassar City. By distributing questionnaires to 100 student respondents in Makassar City, it was found that 51% of students use mobile devices and as many as 65% of respondents use the Zoom application as an online learning medium. Furthermore, it is known that the communication interaction between lecturers and students is quite effective so that students are able to understand the material presented during online learning.
PERAN ORANG TUA DALAM MELESTARIKAN BAHASA PANCANA DI KELURAHAN LAKUDO Muhammad Hidayatullah
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 2 Juli-Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

This study aims to analyze the role of parents in preserving the Pancana language and analyze the factors that are the obstacles of parents in preserving the Pancana language in Lakudo Village. The method used in this research is descriptive qualitative method. The data source in this study was obtained from the community in the Lakudo Village, namely three Lakudo people who have the status of family heads and use the Pancana language actively. This research was conducted by interview using the recording technique and note-taking technique. The results of this study are the role of parents in preserving the Pancana language has a positive influence on children in knowing the Pancana language. Some factors that become obstacles for parents in preserving Pancana language are environmental factors and the absence of a place for children to use Pancana so that their interest in using Pancana is reduced.
KECENDERUNGAN AGENDA PEMBERITAAN TRIBUN TIMUR TERKAIT ISU BUDAYA UANG PANAI Muh. Medriansyah Putra Kartika; Turnomo Rahardjo
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 2 Juli-Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Indonesia is a country that has a variety of cultures. Various tribes in Indonesia still maintain their customs or habits, one of which is the custom of marriage. Marriage customs in Indonesia have their own processions and what is discussed this time is the Bugis-Makassar marriage custom known as the Panai Money. However, the phenomenon of panai money has now become a polemic among young people, especially since several media reported on marriages whose nominal bills are quite high, ranging from hundreds of millions to billions of rupiah. This study aims to find out and describe how the trend of the news agenda in Tribun-Timur is in reporting the culture of panai'. The method used is quantitative content analysis in order to analyze the tendency of the East Tribune in reporting the issue of panai culture which is analyzed based on the Agenda Setting Theory. The results of the research show that the Tribun-Timur reporting agenda on the issue of Uang Panai' culture mostly uses a straight news reporting style and tends to be informative and the tone of the news also tends to be positive.
MEDIATISASI BELANJA ONLINE SHOP (SHOPEE) MELALUI TEKNOLOGI MEDIA Fauzan Hidayatullah; Kadek Aryana Dwi Putra; Rosnani Abdul Rahman; Mulawarman Mulawarman
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Technological developments increase people's income in the economic field with the internet, which can meet the community's needs in conducting buying and selling transactions practically via the internet. The many online shop businesses that offer various needs at affordable prices compared to supermarkets or malls, changes in shopping behavior through online shopping in the community. This research uses qualitative research with a literature study approach. The features possessed by online shops provide convenience for people who use them because they can find the items they need only through smartphones. In addition to offering comfort to the features it has, Shopee also often provides discounts, especially on certain days. Currently, people prefer to shop through online shops compared to traditional markets because there are services owned by online shops but cannot be found in traditional markets. Shopee is an online shop that pampers someone in shopping because of the COD facility or the goods delivery system. Consciously or unconsciously, people are currently subject to the rules owned by Shopee, because they have considered it a natural thing to make buying and selling transactions through an online shop (Shopee).
PESAN PERSUASI BEAUTY INFLUENCER PADA AKUN YOUTUBE TASYA FARASYA DALAM KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN: STUDI PENERAPAN ELABORATION LIKELIHOOD MODEL Nadya Ananda Rezky Ichwan; Iwansyah Irwansyah
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Abstract Persuasion messages is messages conveyed through persuader communication skill which aim to convince or persuade the persuadee to follow what the persuader wants. This study aims to discuss the ability of beauty influencer persuasion messages in influencing beauty product purchasing decisions through Tasya Farasya’s Youtube channel. This study uses one of the persuasion models as a “blade of analysis”, namely Elaboration Likelihood Model (ELM) to determine the path to be taken by subscriber Tasya Farasya in receiving messages using the concept of motivation. The method, by developing existing hypotheses or theories. The results showed that Tasya Farasya’s ability to convey messages to her followers could make this messages as one of the references in deciding to purchase cosmetic products, because to informants were able to process messages conveyed by beauty influencers through Tasya Farasya’s youtube account with strong motivation. This is evidence by the results of research which have found that informants have involvement, differences of opinion and critical thingking in reciving persuasion messages before diciding to buy beauty products.
Analisis Hedonic Cosmetic Shopping Motives Pengguna Aplikasi TikTok Akbar Abu Thalib; Mariesa Giswandhani
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Media sosial terus berkembang dan mengalami kenaikan jumlah pengguna. Salah satunya adalah aplikasi TikTok. Media sosial berbasis video ini menjadi semakin populer dan penggunanya semakin kreatif dalam membuat konten. Salah satu konten yang selalu menjadi tren di TikTok adalah konten kecantikan.  Penelitian ini bertujuan untuk menganalisa hedonic shopping motives para pengguna aplikasi TikTok yang aktif menonton konten kecantikan. Penelitian ini menggunakan metode kuantitatif- eksploratif dengan sampel penelitian sebanyak 100 responden yang merupakan pengguna aktif TikTok. Berdasarkan hasil penelitian, ditemukan bahwa pengguna TikTok yang selalu menonton konten kecantikan cenderung memiliki sikap hedonis saat berbelanja kosmetik, dilihat dari frekuensi di temukan bahwa hedonic cosmetic shopping motives yang paling dominan adalah gratification shopping, yang artinya sikap hedonis tersebut menimbulkan rasa puas ketika berbelanja kosmetik atau produk kecantikan yang sedang populer atau viral di TikTok.  
PENGALAMAN KOMUNIKASI PELANGGAN PABERIK UPNORMAL COFFEE ROASTERY BANDUNG Desy Rahmawaty; Evi Novianti; Yustikasari Yustikasari
KAREBA : Jurnal Ilmu Komunikasi Volume 11 No. 1 Januari-Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

In the era of modern technology that is growing rapidly, it influences the formation of new innovations that attract the attention of young people. Like the innovation of processed coffee in a coffee shop that provides a variety of modern facilities, a varied menu and free internet network. Coffee shops can also be categorized as tourist attractions because they are visited by visitors during leisure time. Competition for coffee shops in the city of Bandung continues to increase, but Paberik Kopi Upnormal Coffee Roasters is an option for tourists, especially those who have an interest in coffee, this is because it provides an experience and a distinctive taste of coffee that has not been found in other coffee shops. The research method used is a phenomenological approach by Alfred Schutz and social construction theory by Peter L. Berger and Thomas Luckmann with a qualitative basis, and data collection techniques through interviews. The result of this research is that from a series of customer communication experiences, it is revealed that many types of communication experiences are felt by consumers, such as caring, openness, friendliness, indifference, and trust, but the communication experience that stands out the most and makes customers feel very comfortable is spending hours at Paberik Upnormal Coffee Roasters Bandung is an experience of open interpersonal communication between customers, and between customers and the manager of the Upnormal Coffee Roasters Bandung   Keywords: Coffee Shop; Communication Experience; Customer Communication
MODEL BISNIS MEDIA ONLINE NYTIMES.COM AB Sarca Putera
KAREBA : Jurnal Ilmu Komunikasi Volume 11 No. 1 Januari-Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Today's most fundamental problem with online media is finding a suitable business model to adapt to the digital world. This study aims to determine how nytimes.com applies the implementation of the business model. Using a qualitative approach, this research applies the case study method with literature studies, literature analysis, and audio-visual material as the data collection techniques. In the first stage, disruptive innovation theory is used to read the pattern of online media development. The next stage, the nytimes.com business model is analyzed using a four-element business model: value proposition, resources, processes, and profit formula. This study found that nytimes.com embodies the value proposition in the practice of service journalism with the orientation of providing services and guidance for readers. Meanwhile, the collaboration between the quality of newspaper journalists and the digital team in the Interactive News Team, Beta Team, and Express Team units supports nytimes.com's resources. Furthermore, in the component process, nytimes.com prioritizes collaboration between departments. Finally, in formulating the profit formula, nytimes.com adheres to three revenue models: subscription, advertising, and transactional
THE SURVIVAL, THE SUSTAINABILITY, AND THE NEW MEDIA DISRUPTION: A CASE STUDY OF THE NEWSPAPER INDUSTRY HARIAN FAJAR IN MAKASSAR CITY Erniwati
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 2 Juli-Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

The era of disruption is a period that requires the newspaper/print media industry to innovate and be creative to keep up with the times and technology. The tight competition in the newspaper industry requires media companies to be able to survive in the face of competitors. This article aims to analyze the sustainability resistance used by the Harian Fajar newspaper industry in Makassar City, so that it still exists in a very tight media competition. The method used in this research is a qualitative-exploratory approach with a case study approach, to answer how the sustainability of Harian Fajar newspaper in Makassar City is doing. The results of the study show that the application of divergence by Harian Fajar newspaper in Makassar City is to respond to changes in the way audiences read newspapers which were previously conventional, but now the public can enjoy digital content online. In addition, innovation and creativity efforts towards news and entertainment content as well as the application of media divergence are strategies used by Harian Fajar newspaper in Makassar City to stay afloat. This divergence concept is applied as an effort to make Harian Fajar effective in disseminating information by utilizing digitalized media such as the Fajar Online.co.id Portal and E-Paper to get closer to the readers. This was done by Harian Fajar newspaper in Makassar City as an effort to maintain its existence.

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