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E-Jurnal Manajemen Universitas Udayana

Manajemen
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Published by Universitas Udayana

ISSN : 23028912 EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.

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Articles 20 Documents

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Search results for , issue "Vol 7 No 10 (2018)" : 20 Documents clear

ANALISIS SEKTOR UNGGULAN PEREKONOMIAN DI KABUPATEN/KOTA DENPASAR, BADUNG, GIANYAR, DAN TABANAN Putu Indra Perdana Putra; I Putu Yadnya
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

The determination of the regional leading sector is very important as the basis in the development planning and improvement of the economy of a region. The purpose of this study is to determine the sectors that become the leading sector of the economy in the regencies / cities in the region Sarbagita, so researching in the regencies / cities in the region Sarbagita. The population and sample used are 17 sectors according to business field in GRDP 2014-2016, and the method of determining the sample is census. This research uses data analysis technique of Klassen Tipology, LQ, and Overlay. Based on the results of research that became the leading sectors in the Sarbagita region are the major trade and retail sectors, the financial services and insurance sector, and the education services sector. the sector of accommodation and drinking, the information and communications sector, the processing industry sector, as well as the government administration, defense and social security sectors. In the future each local government should be able to maintain the stability of growth of the leading sectors, because the superior sector is the strength and competitiveness of regions in improving the regional economy. Keywords: leading sector, klassen tipology, LQ, overlay

PENGARUH KOMPENSASI, MOTIVASI, DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN DIVISI SALES DI HONDA DENPASAR AGUNG Ni Putu Cindyana Claudia Santoni; I Wayan Suana
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study was to determine the effect of compensation, motivation, and discipline on work productivity. This research was conducted in companies engaged in the automotive trade industry is Honda Denpasar Court. The total sample of 40 people. Data were collected through interviews and questionnaires as well as using multiple linear regression analysis. Based on the analysis found that compensation is positive and significant effect on work productivity. Motivation has a significant positive pegaruh to work productivity. Labor discipline and significant positive effect on work productivity. A good compensation is believed to encourage employees to be willing to work more productively. Motivation will increase the productivity of employees. Noting the employee discipline is necessary because if the employee has been disciplined at work, the employee can be said to be productive.

PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN Gusti Nyoman Bagus Dananjaya; Ni Made Rastini
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

PERAN CITRA MEREK MEMEDIASI KEUNGGULAN PRODUK DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX Ni Nyoman Inten Kemara Septiana Putri; I Ketut Rahyuda
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Yamaha can indirectly affect a person in making purchases, the more product advantages and high brand image owned by a product will be more attractive to most people. This research was conducted in Kuta Village. The number of samples taken is 110 samples with purposive sampling method. The analysis technique used is path analysis (Path analysis). Based on the results of the analysis found that product advantages have a positive and significant effect on brand image and buying interest, brand image has a positive and significant impact on buying interest, and brand image plays a role in mediating the effect of product superiority on buying interest. Advice for the company to continue to develop products owned to have excellence and can create a brand image for the product generated so as to help in increasing sales.

PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP NIAT BELI ULANG PADA GO-FOOD DI FEB UNUD Bagus Dwipayana; Eka Sulistyawati
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Niat untuk menggunakan kembali barang atau jasa merupakan cerminan bahwa jasa yang ditawarkan perusahaan berkualitas sehingga pelanggan merasa puas. Mengacu teori perilaku konsumen, penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan kepuasan terhadap niat beli ulang. Penelitian ini dilakukan pada 1873 mahasiswa non-reguler Fakultas Ekonomi dan Bisnis Universitas Udayana, sampel ditentukan menggunakan rumus slovin dan didapatkan sampel sejumlah 95 orang mahasiswa non-reguler. Pengumpulan data menggunakan kuesioner. Teknik analisis yang digunakan adalah analisis faktor dan path analysis untuk menguji pengaruh kepercayaan dan kepuasan terhadap niat beli ulang. Hasil pengujian hipotesis pertama menunjukan kepercayaan berpengaruh positif terhadap niat beli ulang. Hasil hipotesis kedua menunjukan kepuasan berpengaruh positif terhadap kepercayaan. Hasil hipotesis ketiga menunjukan kepuasan berpengaruh positif terhadap niat beli ulang, dan yang terakhir hipotesis keempat menunjukan bahwa kepuasan memediasi secara positif hubungan antara kepercayaan terhadap niat beli ulang. Tingginya tingkat kepercayaan dan kepuasan konsumen akan meningkatkan peluang niat membeli ulang dari konsumen.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN NIAT PEMBELIAN ULANG (Studi Pada Oli Sepada Motor Merek Eni di Kota Denpasar) Andy Tejantara; Tjok Gde Raka Sukawati
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to determine the effect of marketing mix to customer satisfaction to improve repurchase intention. The study was conducted in Denpasar City with the number of samples taken as many as 120 people. The method used is non probability sampling. Data were collected by survey method which distributed questioner to respondent. Data analysis technique used is PLS (Partial Least Square). Based on the analysis results found that (marketing mix) product quality, price perception, distribution channel and promotion appeal positively and significantly influence to customer satisfaction. This shows that the better the quality of the product, the perception of the price, the distribution channels and the attractiveness of the promotion will create customer satisfaction. Customers who are satisfied with a product will create repurchase intentions. Companies can create repurchase intentions for their products through increased customer satisfaction. Keywords: marketing mix, customer satisfaction, repurchase intention

PENGARUH PERSEPSI KUALITAS, CITRA MEREK DAN PERSEPSI NILAI TERHADAP KEPUASAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN (Studi Pada Produk Laptop Merek Asus) Komang Ayu Indah Paramitha; A.A Gede Agung Artha Kusuma
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study is to explain the effect of quality perception, brand image and perception of value on satisfaction to improve customer loyalty. This research was conducted in Denpasar City involving 105 respondents through purposive sampling method and data collection was done by distributing questionnaires containing statement related to variable of perception of quality, brand image, perception value, customer satisfaction and customer loyalty. Data analysis technique used is path analysis technique. The results of this study found that the perception of quality, brand image and perception of value have a positive and significant impact on customer satisfaction. Customer satisfaction also has a positive and significant influence on customer loyalty. This shows that improving customer loyalty, the company is expected to maintain and focus on the perception of quality, brand image and value perception, it can increase customer satisfaction so that will increase customer loyalty. Keywords:quality perception, brand image, value perception, customer satisfaction, customer loyalty.

PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN I Putu Eka Astra Prasada; Ni Wayan Ekawati
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

ABSTRACT Customer loyalty is a form of customer loyalty to loyal or continue to use products or services from the same company in the future. Obtaining customer loyalty, the company must pay attention to the factors that influence it. One influencing factor is customer satisfaction, customer satisfaction depends on customer perception and expectation. Price greatly affects the quality of goods and purchasing decisions. The purpose of this study is to explain the role of customer satisfaction mediate the perception of price to customer loyalty. This research was conducted on customer of McDonald's product in Denpasar City. The analysis technique used is path analysis. The number of samples used in this study were as many as 120 respondents, with purposive sampling method. The data were collected through questionnaires, interviews, and observations. Based on the results of research conducted, found customer satisfaction is able to mediate the influence of price perceptions on customer loyalty. This is evidenced by the perception of prices have a positive and significant impact on customer loyalty; price perceptions have a positive and significant impact on customer satisfaction; customer satisfaction has a positive and significant impact on customer loyalty; and customer satisfaction acts as a mediating variable between price perceptions and customer loyalty. Keywords: price perception, customer satisfaction, customer loyalty

PENGARUH GENDER, DAYA TARIK PROMOSI, KEPEMILIKAN KARTU KREDIT TERHADAP PERILAKU PEMBELIAN IMPULSIF ONLINE PRODUK LIFESTYLE Made Santika Putra; I Wayan Santika
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Kemajuan teknologi membuat paradigma baru dalam dunia bisnis. Perkembangan penggunaan internet yang sangat cepat akan berdampak positif bagi pelaku bisnis online di Indonesia. Salah satu perilaku konsumen yang sangat diinginkan oleh pemasar yang menggunakan media online adalah perilaku pembelian implusif. Penelitian ini bertujuan untuk mengetahui pengaruh gender, daya tarik promosi dan kepemilikan kartu kredit terhadap perilaku pembelian impulsif secara online. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 60 orang responden melalui metode purposive sampling. Metode ini dipilih karena tidak diketahui secara pasti jumlah populasinya. Data dikumpulkan melalui penyebaran kuesioner. Teknik analisis data yang digunakan adalah teknik analisis regresi linear berganda. Hasil penelitian ini menemukan bahwa gender berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif online, daya tarik promosi secara positif dan signifikan memengaruhi perilaku pembelian impulsif online dan kepemilikan kartu kredit berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif online. Pihak pemasar diharapkan mampu lebih teliti dalam menentukan segmentasi pasar, lebih kreatif dalam melakukan promosi serta mampu memberikan kemudahan dan kenyamanan dalam proses pembayaran saat berbelanja online. Kata kunci: gender, daya tarik promosi, kepemilikan kartu kredit, perilaku pembelian impulsif.

PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN I Wayan Dicky Reza Pranata; Km. Agus Satria Pramudana
E-Jurnal Manajemen Vol 7 No 10 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones. Keywords: advertising, brand awareness purchase intention.

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