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E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 2,200 Documents
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PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN Dewa Ayu Wina Ariyunita Supar; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 6 No 3 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to clarify the effect of customer relationship management and customer satisfaction to customer loyalty Ramayana Department Store in Denpasar. The study uses a quantitative approach. The sample in this study of 120 people by using non-probability sampling and purposive technique. The research instrument a questionnaire and analyzed using path analysis (path analysis). The results of this study indicate that the customer relationship management and customer satisfaction have partial significant influence on customer loyalty where customer satisfaction also has a positive role in mediating the effect of CRM on customer loyalty. Customer relationship management and customer satisfaction affects customer loyalty at 73.5 percent while the remaining 26.5 percent is influenced by other factors.
PENGARUH UKURAN PERUSAHAAN DAN LEVERAGE TERHADAP PROFITABILITAS DAN PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY Ida Bagus Gde Indra Wedhana Purba; I Putu Yadnya
E-Jurnal Manajemen Vol 4 No 8 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Industry must maintain alignment relation to society by taking into account social responsibility (CSR) which is very important for the company's activities. CSR is intended that the business is able to reduce the negative impact of the company on social and environmental aspects. Research on CSR has been investigated and showed differences in the results. This observation test CSR and profitability are affected by the variable size of the company and leverage the manufacturing company in Indonesia Stock Exchange. Method of sampling is done the method nonprobability purposive sampling techniques also. Based on these criteria obtained a sample of 66 companies. Methods of data collection in this observation is non participant observation method. This observation using path analysis with the results of firm size and leverage positive effect on profitability, size of firm positive effect on leverage, and firm size, leverage, and profitability positive effect on CSR
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE Dewa Bagus Nugraha Windusara; A.A. Gd Agung Artha Kusuma
E-Jurnal Manajemen Vol 4 No 12 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Mobile phone is the development of a home phone that can be taken anywhere, because it is a mobile phone and also can help human activities not only to make calls but can send sms/ message, internet, listening to music, and even perpetuate human activities with camera technology. In order to study this study seek to influence the promotion mix (promotional mix) through simultaneous and partially on the Oppo smartphone purchase decision through the sampling technique used is Non-Probability Sampling. Smartphone Oppo Denpasar Teuku Umar appointed as research sites by making the vulnerable age of 16 years and over 100 people in the sample. multiple linear regression analysis showed direct, simultaneous and partial impact on the promotion mix Oppo smartphone purchase decision.
PENGARUH GREEN MARKETING DAN SERVICE VALUE TERHADAP IMPULSE BUYING PADA MANIC ORGANIK RESTAURANT DI DENPASAR Ni Putu Ayu Vanni Prabandari; I Gst Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 5 No 4 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Kepedulian dan kesadaran pada lingkungan dan kesehatan, mengarahkan pendekatan aktivitas bisnis berbasis kelestarian lingkungan.salah satunya adalah Manic Organik Restaurant.Tujuan ini adalah untuk mengetahuipengaruh green marketing dan service value terhadap impulse buying dengan lokasi penelitian di Manic Organik Restaurant.Sampel sebanyak 160 responden dengan metode purposive sampling dan analisis regresi linier berganda.Hasil analisis data dapat disimpulkan bahwagreen marketing, service value parsial maupun simultan berpengaruh positif dan signifikan terhadap impulse buying.Manic Organik harus memperhatikan strategi green marketing yang diterapkan dengan selalu memperhatikan keinginan konsumen mengenai produk-produk green saat ini yang menjadi tranding topic di masyarakat.ManajemenManic Organik Restaurant agar bekerja keras memperhatikan service value dalam pelayanan sehingga memenangkan persaingan.
PENGARUH UKURAN PERUSAHAAN, LEVERAGE, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN I Gusti Ngurah Gede Rudangga; Gede Merta Sudiarta
E-Jurnal Manajemen Vol 5 No 7 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

  Meningkatkan nilai perusahaan  merupakan tujuan utama perusahaan  yaitu  dengan cara meningkatkan harga saham. Harga saham yang tinggi akan membuat pasar percaya pada kinerja perusahaan dan prospeknya di masa yang akan datang. Manajer keuangan perusahaan diharapkan mampu memahami faktor-faktor yang mempengaruhi Nilai perusahaan agar dapat meningkatkan nilai perusahaan serta memakmurkan pemegang saham. Penelitian ini bertujuan untuk mengetahui signifikansi pengaruh dari ukuran perusahaan, leverage dan profitabilitas terhadap nilai perusahaan. Populasi penelitian ini adalah perusahaan food and beverage yang terdaftar di Bursa Efek Indonesia periode 2011-2014 yang berjumlah populasi sebanyak 16 perusahaan. Penentuan jumlah sampel dalam penelitian ini menggunakan metode purposive sampling, tujuan menggunakan purposive sampling ialah untuk mendapatkan sampel yang representatif sesuai dengan kriteria yang ditentukan peneliti .Teknik analisis dalam penelitian ini adalah regresi linier berganda dengan menggunakan SPSS sebagai pengolahan data. Berdasarkan hasil analisis ditemukan bahwa ukuran perusahaan berpengaruh positif terhadap nilai perusahaan, leverage berpengaruh positif terhadap nilai perusahaan, dan profitabilitas berpengaruh positif terhadap nilai perusahaan
EFFECT OF PROFITABILITY, SOLVENCY RATIO, SIZE COMPANY, AND REPUTATION OF AUDITORS ON BOND RATING ON BANKING SECTOR. Adi Wira Pinanditha; Ni Putu Santi Suryantini
E-Jurnal Manajemen Vol 5 No 10 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aimed determine  the significance of the effect of of variable profitability, ratio of solvability, company size and reputation of the auditor’s against bond rating on the banking sector in Indonesia Stock Exchange 2012-2015 period. The population in this study is the banking sector in the Indonesia Stock Exchange 2012-2015 period totaling 54 companies. The sampling technique used was purposive sampling, in order to get many as 18 samples of the company’s banking sector. Data collection methods used in this study is a non-participant observational data obtained from www.idx.co.id. Technical analysis of the data used is the logistic regressions analysis with the help of SPSS 13 for windows. Result of the analysis showed that the particial profitability and solvency ratios significant negative effect on bond ratings, the size company’s significant positive effect on bond rating, and reputation auditor significant negative effect on thye bond rating.
PENGARUH RASIO KEUANGAN, KONDISI PASAR MODAL, DAN PERUBAHAN NILAI TUKAR TERHADAP RETURN SAHAM I Made Panji Dwitya Putra Pradnya Handara; Ida Bagus Anom Purbawangsa
E-Jurnal Manajemen Vol 6 No 2 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aimed to determine the impact of financial ratio (ROE, DER, EPS, and CR), condition of capital market (IHSG), and changes of exchange rates (Rupiah to US Dollar) on stock return of food and beverage companies in Indonesia Stock Exchange. This study was used food and beverage companies that listed on Indonesia Stock Exchange in 2011-2015. Sample chosen by non-probability sampling method with census technique. The analysis technique applied was multiple linear regression. Based on the result of the analysis in 11 companies, the conclusion are: partially ROE, EPS, and CR have significant positive effect on stock return, DER has significant negative effect on stock return, and changes of exchange rates has no significant positive effect on stock return.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KOMUNIKASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DI HOTEL INNA GRAND BALI BEACH Ni Komang Ayu Sekar; A.A Sagung Kartika Dewi; Komang Ardana
E-Jurnal Manajemen Vol 6 No 6 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Organizational Citizenship Behavior (OCB) is a person's behavior is voluntary, includes the behavior of helping others, volunteering for extra duties, adherence to the rules and procedures in the workplace. The purpose of this study is to determine the effect of transformational leadership and communication on OCB. This research was conducted at the Inna Grand Bali Beach. The number of samples used in this study as many as 80 employees with proportionate stratified random sampling technique. Data analysis technique used is multiple linear regression analysis. Results of the analysis showed that transformational leadership and significant positive effect on OCB at Inna Grand Bali Beach and communication are also positive and significant impact on OCB at Inna Gr Bali Beach. A leader and communication have an important role to berjalanya a company because if a company does not have a leader and good communication, the destination desired by the company can not be achieved with good.
PENGARUH INTERNET MARKETING, BRAND AWARENESS, DAN WOM COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN PRODUK SPA BALI ALUS Ni Nyoman Kusuma Aditya Dewi; I Gde Ketut Warmika
E-Jurnal Manajemen Vol 6 No 10 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Tujuan penelitian ini adalah untuk membahas pengaruh internet marketing, brand awareness, dan word of mouth communication terhadap keputusan pembelian produk SPA Bali Alus di Kota Denpasar. Penelitian ini dilakukan dengan cara menyebarkan kuesioner. Jumlah sampel pada penelitian ini sebanyak 108 responden yang berdomisili di Kota Denpasar, yang ditentukan dengan menggunakan metode non probability sampling dan teknik purposive sampling. Responden dari penelitian ini adalah responden yang sudah pernah membeli dan sudah pernah menggunakan produk SPA Bali Alus. Teknik analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda. Berdasarkan hasil penelitian ditemukan bahwa secara simultan internet marketing, brand awareness, dan word of mouth communication berpengaruh positif dan signifikan terhadap keputusan pembelian, serta secara parsial internet marketing, brand awareness, dan word of mouth communication juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata kunci: internet marketing, brand awareness, word of mouth communication, keputusan pembelian
MEMBANGUN INTENSI BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WARMADEWA MELALUI PENDIDIKAN KEWIRAUSAHAAN, EFIKASI DIRI, DAN KEBUTUHAN AKAN PRESTASI Putu Ayu Dian Darmayanti; I Gst A. Kt Gd Suasana
E-Jurnal Manajemen Vol 7 No 2 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.885 KB) | DOI: 10.24843/EJMUNUD.2018.v7.i02.p14

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh pendidikan kewirausahaan, efikasi diri dan kebutuhan akan prestasi terhadap intensi berwirausaha mahasiswa S1 reguler Fakultas Ekonomi Universitas Warmadewa angkatan 2015. Penelitian ini dilakukan di Fakultas Ekonomi Universitas Warmadewa. Jumlah sampel yang digunakan 100 responden dengan menggunakan teknik dengan menggunakan teknik non probability sampling, khususnya purposive sampling. Hasil pengujian hipotesis menunjukkan pendidikan kewirausahaan, efikasi diri dan kebutuhan akan prestasi secara signifikan berpengaruh positif terhadap intensi berwirausaha. Berdasarkan hasil penelitian tersebut, calon wirausahawan ataupun mahasiswa ada baiknya memperhatikan pengaruh pendidikan kewirausahaan, efikasi diri dan kebutuhan akan prestasi sebagai bahan pertimbangan dalam mengaplikasikan intensi berwirausaha, karena ketiga variabel ini secara signifikan berpengaruh positif terhadap intensi berwirausaha Kata kunci : pendidikan kewirausahaan, efikasi diri, kebutuhan akan prestasi, intensi berwirausaha

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