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INDONESIA
Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 312 Documents
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PENGARUH PROMOSI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN STAYCATION DI UBUD DAN CANGGU Valineli, Samantha Elana; Agus Wikanatha Sagita, Putu; Kristianto, Yohanes
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p16

Abstract

This study aimed to determine whether E-WOM had an influence on staycation decisions in Ubud and Canggu. This study determined the sample by purposive sampling method with a total sample of 100 respondents. Data collection used a questionnaire, literature study, and documentation. The data analysis technique in this research is descriptive quantitative with validity test, reliability test, classical assumption test, linear regression analysis, t test, and coefficientdetermination test. This study used the IBM SPSS statistics 25 for Windows program to carry out research tests. The results of the analysis showed that E-WOM quality had t count 2.027 > t table 1.988 with a significance value of 0.047 > 0.05, then E-WOM quantity had t count 2.113 > t table 1.988 with a significance value of 0.037 <0.05 then Sender’s expertise variable had t count 3.447 > t table 1.988 with a significance value of 0.001 <0.05. These results showed that the variables E-WOM quality, E-WOM quantity and Sender’s expertise influence the staycation decision. The results of this study also showed that E-WOM has a significant simultaneous effect on staycation decisions in Bali with a coefficient of determination of 65%.
FAKTOR YANG MEMPENGARUHI MOTIVASI WISATAWAN NUSANTARA BERKUNJUNG KE PANTAI PASUT, TABANAN Hadi, Aneisya Audeslina; Sudana, I Putu; Sasrawan Mananda, IGPB.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p07

Abstract

This research focuses on the factors that influence the motivation of tourists to visit Pasut Beach, a popular tourist attraction in Tabanan Regency that gained attention on social media in 2018. The study involved 130 domestic tourists who had previously visited Pasut Beach. Data was collected through observation, questionnaires, interviews, literature review, and documentation. Factor analysis was conducted using SPSS for Windows Version 25 to analyze the data. The findings revealed that the majority of respondents were female, aged between 17 and 25 years old, unmarried, had a high school diploma or equivalent education, and were students from East Java. Most tourists spent less than IDR 100,000 during their visit. Common tourist activities included taking selfies, using motorized vehicles, and obtaining information through social media platforms. Six motivating factors for visiting Pasut Beach were identified: self-fulfillment, relationship, escape from routinity and relaxation, romance moment, family bonds, and prestige. Additionally, three attracting factors for visitors were identified: product and facilities, information about the destination, and natural scenery. The study concluded that “self-fulfillment” was the most influential factor motivating domestic tourists to visit Pasut Beach, while the availability of diverse “product and facilities” was the dominant factor attracting them.

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