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INDONESIA
Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 312 Documents
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PENGARUH ATRAKSI, AMENITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN NUSANTARA DI PANTAI NYANG NYANG KABUPATEN BADUNG Destiawan, Khalid Al Raif; Sofia Wijaya, Ni Made; Leli Kusuma Dewi, Luh Gede
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p14

Abstract

This study aims to examine how attractions, amenities, and accessibility affect tourist satisfaction, providing recommendations to enhance the facilities and services offered at Nyang Nyang Beach. Employing a quantitative research approach, this study investigates the influence of attractions, amenities, and accessibility on tourist satisfaction at Nyang Nyang Beach. Data collection involved questionnaires, interviews, observations, literature review, and documentation. The sample size was determined using purposive sampling, resulting in a total sample of 100 participants, calculated following the formula by Hair et al. (1994). The data analysis encompassed instrument testing, testing of classical assumptions, multiple linear regression analysis, and hypothesis testing. SPSS 25 was employed for the data analysis. Based on the conducted analysis, the findings of this study indicate that attractions hold a significance value of 0.001, amenities have a significance value of 0.004, and accessibility has a significance value of 0.001. These results imply that each factor individually exerts a positive and significant influence on tourist satisfaction when visiting Nyang Nyang Beach. Furthermore, the calculated F value of 23.741 with a significance of 0.000 demonstrates that attractions, amenities, and accessibility collectively exert a positive and significant influence on tourist satisfaction.
PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG GENERASI Z DI KABUPATEN BADUNG Wikanatha Sagita, Putu Agus; Kusuma Negara, I Made
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p05

Abstract

The aim of this research is to identify electronic word of mouth (eWOM) and tourism product attributes on the decision to visit generation z in Badung Regency. Data collection in this research was carried out using observation techniques, interviews, questionnaires and literature study. The data analysis technique used is qualitative descriptive analysis and multiple linear regression analysis. It is hoped that this research can answer assumptions regarding the shift in tourist interest in several tourist attractions in Badung Regency so that it can provide an understanding regarding the form of development and marketing of tourist destinations in the future. The results of this research are the independent variables consisting of the Electronic word of mouth (eWOM) variable (XI), and tourism product attributes (X2), has a significant effect both partially and simultaneously on the dependent variable, namely the decision variable to visit (Y) generation z in Badung Regency with a coefficient of determination of 72.3%.
PENGARUH ATTRACTION, AMENITIES, ACCESSIBILITY, DAN ANCILLARY TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN NUSANTARA KE PANTAI PANDAWA, BADUNG Kusuma, Theodorus Wijaya; Dewi, LGLK.; Agus Wikanatha Sagita, Putu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p19

Abstract

Attraction, amenities, accessibility, and ancillary are 4 important components in a tourist attraction, if these components are managed and developed optimally, it will increase the satisfaction and loyalty of tourists visiting a tourist attraction. One of the tourist attractions that has attraction, amenities, accessibility, and ancillary components is the Pandawa Beach tourist attraction. This study aims to determine the effect of attraction, amenities, accessibility, and ancillary on the satisfaction and loyalty of domestic tourists visiting Pandawa Beach, Badung Regency, Bali. The data sources of this research are primary data and secondary data, while the types of data in this study are qualitative data and quantitative data. The data collection techniques used in this research are observation, questionnaires, interviews, documentation, and literature review. The sampling technique and informants in this study used accidental sampling technique with a sample size of 100 respondents. The data analysis technique used in this research is descriptive statistical analysis with the help of SmartPLS software. The results of this study indicate that attraction, amenities, accessibility, and ancillary have a direct positive and significant effect on domestic tourist satisfaction and domestic tourist loyalty and domestic tourist satisfaction has a positive and significant effect on domestic tourist loyalty. Then, attraction, amenities, accessibility, and ancillary have an indirect positive and significant effect on the loyalty of domestic tourists through the satisfaction of domestic tourists as mediation.
MENINGKATKAN KUNJUNGAN WISATAWAN NUSANTARA DI BALI BIRD PARK MELALUI ANALISIS STRATEGI BAURAN PEMASARAN Dendy Baskara Permana, I Dewa Made; Sudiarta, I Nyoman; Kristianto, Yohanes
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p10

Abstract

Tourism is defined as a variety of tourist activities supported by various facilities and services provided by society, entrepreneurs, and governments. Bali is an icon of tourism in Indonesia. One of the famous tourist attractions in Bali is Bali Bird Park. This tourist attraction was closed for three months, that resulted in a decrease in the number of tourist visits. With the decrease tourist’s visit, management of tourist attractions must carry out strategies, especially in marketing, so that tourist visits, especially from Nusantara’s tourists, to the Bali Bird Park remain stable even though it is still in the new normal era. This research uses qualitative data analysis techniques, included the SWOT matrix and created a SWOT diagram, to determine the company’s strategic position. The technique of sample determination used purposive sampling with a total of 123 respondents. The results showed that the total score of Strength was 1.86 and Weakness was 0.55. For Opportunities was 1.94 and Threats was 1.17. From the total subtraction between strength and weakness, the result is 1.31, while the total subtraction between opportunity and threats is 0.77. The SWOT diagram shows that the company’s strategic position is in quadrant I, which means in a growth-oriented position, so the marketing strategy that can be implemented is an aggressive strategy.
FAKTOR PENENTU KEPUTUSAN WISATAWAN DOMESTIK DALAM MEMILIH AKOMODASI DI DESA WISATA CANGGU SEBAGAI TEMPAT STAYCATION Diah Kesumadewi, Putu; Manik Pertiwi, AA.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p01

Abstract

The Covid 19 pandemic has caused the tourism sector to experience a decline due to reduced tourist activity. One of the government regulations to avoid crowds makes most people prefer to stay at home longer. To continue to comply with government regulations to avoid crowds, some people can still carry out tourist activities by staying in accommodation that is close to where they live. This habit is known as a staycation. Canggu Tourism Village is one of the destinations that is popular with domestic tourists for staycation activities. This research aims to examine and analyze the determining factors in domestic tourists' decisions in choosing accommodation in the Canggu Tourism Village as a staycation location. This research used 100 respondents with purposive sampling. Data will be analyzed using quantitative descriptive analysis and using factor analysis. Based on the results of calculations using factor analysis, there are 16 variables which are grouped into 4 factors, namely push and pull factors, recommendation factors and social media, self-motivation and the location and atmosphere of accommodation in the Canggu Tourism Village. Providing accommodation services with a staycation concept must be well organized and always innovated so that tourists will return to visit this village.
STRATEGI PEMASARAN PAKET WISATA DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN DI DESA WISATA TISTA, KERAMBITAN, TABANAN Aldu, Maria Pricilla Cahyavika; Sudana, I Putu; Dewi, LGLK.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p15

Abstract

Tista tourism village is one of the tourism villages located in Kerambitan District, Tabanan Regency, Bali. This village sells various tour packages and has been designated as a tourist village since 2016 but tourist visits are still relatively small. Therefore, this research was conducted to find out the marketing strategy of the Tista tourism village tour package in increasing tourist visits.The data analysis technique is internal environment using 7P Marketing Mix analysis and the external environment using market, competitor, government, technology, and economic analysis and SWOT. Data types use qualitative and quantitative data. Data sources use primary and secondary data sources. Data collection techniques using observation, interviews, documentation, literature studies, and distributing questionnaires. The data analysis technique uses descriptive qualitative. The results of the study used 18 internal indicators and 7 external indicators, then obtained 14 strengthes, 4 weaknesses, 4 opportunities, and 3 threats. Based on the results of data processing, it’s known that the total IFAS value is 3.10 and the EFAS value is 3.02 so that the position of the Tista tourism village tour package is in cell V, namely Growth Strategy/Stability Strategy with concentration through horizontal integration. A suitable strategy is a strategy that can prevent profit loss and loss of profit.
PENGARUH VIRAL MARKETING TIKTOK TERHADAP KEPUTUSAN BERKUNJUNG KE M BLOC SPACE JAKARTA SEBAGAI WISATA BELANJA Gusti Alia, Meliana; Sasrawan Mananda, IGPB.; Dewi, LGLK.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p06

Abstract

The popularity of TikTok has soared since the COVID-19 pandemic. In Indonesia alone, users of the Tiktok platform have reached 22 million active users each month. One of the tourist attractions in DKI Jakarta that is currently visited by users of the social media platform Tiktok is M Bloc Space Jakarta. The method used is a mixed-method data analysis technique, which includes quantitative descriptive analysis and qualitative descriptive analysis. The sampling technique was purposive sampling, with a total of 100 respondents. Data collection techniques were carried out by means of observation, interviews, questionnaires, literature studies, and documentation. Data testing was carried out using the validity test, reliability test, linearity test, heteroscedasticity test, t test, and coefficient of determination test with SPSS version 25.0 for Windows. The results of the existing phenomena indicate that TikTok viral marketing has a positive effect on the decision to visit M Bloc Space Jakarta, with the results of the significance analysis test value of 0.000 0.05. The magnitude of the coefficient of determination is 75%. Other findings suggest that visitors who visit bring up new behaviours, namely an interest in shopping, so that M. Bloc Space Jakarta can be said to be one of the attractions for shopping tourism in the city of Jakarta.
PENGARUH GAYA KEPEMIMPINAN GENERAL MANAGER TERHADAP KEPUASAN KERJA DAN KINERJA KARYAWAN DI HOTEL GRAND INNA KUTA Utari, Dewa Ayu Kade Yani; Dewi, LGLK.; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p20

Abstract

The success or failure of a hotel company is inseparable from the role of Human Resources (HR). The importance of the role of human resources cannot be separated from a leader in carrying out activities as well as job satisfaction and performance from employees. A leader has different type of leadership style on leading his subordinates. Whether or not the leadership style is able to influence the job satisfication and perfomance of his subordinates. This research was conducted to determine the effect of leadership style on job satisfaction and employee performance at the Grand Inna Kuta Hotel. The sampling technique used census sampling technique by distributing 159 questionnaires to employees of the Grand Inna Kuta hotel. The data used was a likert scale model questionnaire which was calibrated using validity and reliability tests. The data analysis technique uses the partial least square technique – structural equation modeling (PLS-SEM). Based on processing with smartPLS software, the results show that there is a significant positive influence between leadership style on job satisfaction, there is a significant positive effect between leadership style on employee performance, and there is a significant positive effect between job satisfaction on employee performance.
PENGARUH CITRA DESTINASI DAN E-WOM TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE PULAU LIHAGA, SULAWESI UTARA Wenur, Hana Fabiola; Agus Wikanatha Sagita, Putu; Kristianto, Yohanes
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p11

Abstract

The background of this research is to find out the influence of destination image and E- WOM on Domestic Tourist Visit Decision to Lihaga Island, North Sulawesi. Determination of the sample in this study used a purposive sampling method with a total sample of 100 respondents. The data collection used the distribution of questionnaires online through social media, observation, literature study, and documentation. The techniques used in this research are descriptive quantitative with validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, f- test, and coefficient of determination test. For the tool used for the implementation of this data analysis test is IBM SPSS statistics 25. The results of this study indicate that destination image does not significantly influence the visit decision, while E-WOM has a significant effect on visit decision. The results of this study are destination image and E-WOM done simultaneously has an influence on domestic tourist visit decisions. The results of coefficient determination (Rsquare) is 60%.
KOMUNIKASI CITY BRANDING “BADUNG THE SOUL OF BALI” UNTUK MEMASARKAN DAYA TARIK WISATA OLEH DINAS PARIWISATA KABUPATEN BADUNG Sagrario, Johanes; Dewi, LGLK.; Dewi, NGAS.
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p02

Abstract

One type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency. However, in its launch, the public and tourists did not know about the city branding. The purpose of this study is to determine the communication of the city branding "Badung the Soul of Bali", so that it is known to the public and tourists. The data analysis technique used in the results of this study uses descriptive qualitative analysis of city branding communication, primary, secondary, tertiary communication, and internal and external constraints. The type of data used is qualitative and quantitative data, primary and secondary data. Data collection techniques by observation, interviews, documentation, and literature study. The results showed that the city branding program "Badung the Soul of Bali" was in accordance with the concept of city branding communication according to Kavaratzis. However, in this study it was found that the Tourism Office has not been maximal in introducing city branding in Badung Regency, such as not having a logo installed in every tourist attraction, rarely using city branding logos in social media promotions and events that are carried out. From the results of the interview, it is known that the Tourism Office is experiencing problems in funding, cooperation and socialization to the public and tourists.

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