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INDONESIA
Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 312 Documents
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KOMPARASI FAKTOR DOMINAN MEMPENGARUHI PERILAKU PEMBELIAN TIKET WISATAWAN NUSANTARA KE BALI (SEBELUM PANDEMI – ERA PANDEMI) NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p12

Abstract

This article discusses the comparison of the dominant factors in the behaviour of nusantara tourists in purchasing plane tickets to the island of Bali Island, before and during the Covid-19 pandemic outbreak. The study is viewed from secondary data with data taken from two studies that have been conducted related to the behavioural factors of buying tickets for domestic tourists to Bali. The findings in this study explain that the dominant factor in the behaviour of domestic tourists buying airline tickets to Bali before the pandemic is psychological factors, namely (1) family factors, (2) self-desire factors, (3) security factors, (4) factors on timeliness, (5) the image of the airline, (6) the travel experience factor, (7) the knowledge factor of the airline, (8) the friendliness of airline services, (9) the availability of additional facilities, (10) the boarding service factor, and (11) baggage drop-off speed factor. Meanwhile, the dominant factors in the behaviour of domestic tourists buying tickets to Bali during the Covid-19 pandemic are (1) the influence factor from the closest people (other than family); (2) social strata factor; (3) the influence of the family; (4) the factor of family loyalty to this airline; (5) social status factor; (6) the family's trust factor in this airline; (7) social role factors; (8) the factor of feeling proud to have used this airline; (9) airline image factor. This study implies that the behaviour of domestic tourists tends to change due to the increase in prestige/social status gained by domestic tourists because not everyone can travel during the economic recession. It is hoped that airline companies will be able to optimize better service to prospective passengers who have social class (prestige) levels.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN NUSANTARA KE BALI ZOO PADA ERA NEW NORMAL Angita Dita Sari; Ni Made Sofia Wijaya; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p03

Abstract

Electronic Word Of Mouth (EWOM) is a positive or negative statement that is formed from the opinions of consumers, both prospective and former consumers of a product that can be accessed by a wide audience in cyberspace. The number of tourists visiting Bali Zoo cannot be separated from promotions carried out through social media which makes it easy to convey information about their products or services in various forms such as text, images and videos. This study aims to determine the effect of Intensity, Content, Valence of Opinion on the Decision of Domestic Tourists to Visit Bali Zoo in the new normal era. The research method used ordinal regression analysis. The sampling technique was taken by purposive sampling and data were collected 100 respondents of domestic tourists who had visited the Bali Zoo in the new normal era. Data collection techniques used in this study by means of observation, documentation, questionnaires and literature study. Ordinal regression results on parameter estimates for test results on electronic word of mouth variables with indicators X1.1, X2.2, X3.1 and X3.3 obtained sig. 0.044 (0.05), 0.006 (0.05), 0.023 (0.05), and 0.000 (0.05) with an estimated value for X1.1 of 4.047, X2.2 of 7540, X3.1 of 5206, and X3.3 of 12,643. H4a is accepted and H4o is rejected. It is examined that EWOM affect the decision of tourist to visit Bali Zoo in the new normal era.
PENGEMBANGAN WISATA TEMATIK BERBASIS KULINER DI DESA WISATA SERANGAN I Made Trisna Semara; AA. Ayu Arun Suwi Arianty
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p24

Abstract

Serangan Village is one of the tourist villages in Denpasar City. Serangan Tourism Village faces quite tough tourism challenges. The challenge is not maximizing local products as a tourist attraction. The purpose of this research is to develop the concept of culinary-based thematic tourism in Serangan Tourism Village. The development of the thematic tourism concept is expected to encourage the development of Serangan Village as a tourist village by developing local food to become a tourist attraction. This concept is able to respond to global tourism trends and as a preservation of local cultural values. So that a tourist attraction will appear in the form of a culinary tour with the characteristics of Serangan Village or Bali in general. The research method uses a qualitative descriptive approach.
PERAN BRAND IMAGE DALAM MEMEDIASI KUALITAS DAYA TARIK WISATA TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN NUSANTARA KE JATILUWIH, TABANAN, BALI Rama Ady Pranata; I Made Kusuma Negara; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p17

Abstract

This study aims to determine the role of Brand Image in mediating the influence of the quality of the Jatiluwih tourist attraction on the intention of returning domestic tourists to the Jatiluwih tourist attraction, Tabanan Regency. The sampling technique in this study was taken by purposive sampling with sample of 100 respondents, the respondent of this research were tourists who were visiting or had visited the tourist attraction of Jatiluwih. Meanwhile, this research is quantitative by using path analysis method as a data analysis technique. In this study using literature study techniques, interviews, observation and distributing questionnaires to obtain data. The results of the path analysis on the quality of tourist attractions have a direct influence on the intention to revisit and an indirect effect through Brand Image. The magnitude of the indirect effect coefficient can be calculated by multiplying the path coefficient from the quality of tourist attraction to Brand Image with the path coefficient from Brand Image to revisit intention of 0.474 x 0.389 = 0.184. The result of the indirect effect coefficient is smaller than the direct effect (0.184 < 0.728), so it can be said that the Brand Image variable is a mediating variable in mediating the influence of the tourist attraction quality variable on the return visit intention variable.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL Natasha Audrey; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p08

Abstract

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of promotional scatter on the decision to visit M-Bloc Space Jakarta in the New Normal Era. The operational definition of the variables used in this study is the Promotional Mix which consists of four sub-variables advertising (X1), sales promotion (X2), public relations (X3) direct marketing (X4) and visiting decision variables (Y). Data was collected using observation, literature study, documentation and distributing questionnaires with the help of google form to 85 respondents with purposive sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the results of the research, it is known that the promotion mix variables which consist of advertising (X1), public relations (X3) and direct marketing (X4) affect the decision to visit M-Bloc Space Jakarta. While the sales promotion variable (X2) has no effect on the decision to visit M-Bloc Space Jakarta. Furthermore, based on the results of the F test, it shows that the promotion mix variable simultaneously influences the decision to visit M-Bloc Space Jakarta in the New Normal Era with a coefficient of determination value of 63% and the rest is influenced by other factors.
BACK MATTER JURNAL IPTA VOL. 10 NO. 2 2022 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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PENGARUH DIMENSI PREFERENSI WISATAWAN NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG KE DAYA TARIK WISATA BUNTU BURAKE KAB. TANA TORAJA Noviesya Yosal; LGLK. Dewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p13

Abstract

Tourism becomes leading sector in obtaining foreign exchange but COVID-19 pandemic affected tourism sectors. The government adapt and depend on domestic tourist. As one of tourist destination in Kabupaten Tana Toraja, Buntu Burake tourist destination being closed for 2 years due to COVID-19 pandemic set them to keep improving to evolve. Knowledge related to tourist preference are useful towards tourism product suitable with tourist expectation so that tourism business especially on tourist destination could adapt with tourist needs. This study aim to know the characteristic of domestic tourist and how the domestic tourist preference when they are visiting Buntu Burake tourist destination. Sampling technique done by purposive sampling by collecting data from sharing 100 questionnaires directly and online, observasion, interview, literature studies, and documentation. Data Analysis Technique in this study use SmartPLS (v. 3.3.9) by following step from outer model, inner model, and assumption test. The results of this study state that attraction, transportation, and infrastructure are significantly influence towards domestic tourist intention to visit Buntu Burake tourist destination while facilities and hospitality are not significantly influence towards domestic tourist intention to visit Buntu Burake tourist destination.
PENINGKATAN WISATAWAN MASA NEW NORMAL: STRATEGI KOMUNIKASI PEMASARAN DI DINAS PARIWISATA KOTA DENPASAR Ida Ayu Anggreni Suryaningsih; Ida Ayu Gayatri Kesumayathi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p04

Abstract

Since the issuance of regulations related to the implementation of the new normal phase in all regions of Indonesia, the Government of Denpasar city, assisted by the Covid-19 Response Acceleration Task Force, has begun to start designing new normal SOPs for all related aspects one of which is in terms of increasing tourists. The new normal policy made by the central government needs a marketing strategy adapted to the situations and conditions that occurred during the pandemic. This study aimed to determine the marketing communication strategy of the Denpasar City Tourism Office in increasing tourists during the new normal period. This study uses the theory of marketing mix. The research method used in this study is a qualitative descriptive method, in which the Denpasar City Tourism Office was taken as the object of research. Data collection was carried out using observation, documentation, and interview techniques. The data then were analyzed in three stages, namely data reduction, data presentation, and conclusions. The results of the study reported that the Denpasar City Tourism Office has taken steps that are in accordance with the marketing communication strategy, the steps are the implementation of marketing mix with promotion mix inside.
ANALISIS TINGKAT KEPUASAN WISATAWAN NUSANTARA PADA MASA PANDEMI COVID 19 DI BALI BIRD PARK, GIANYAR Cokorda Istri Avrilya Shinta Sanjaya; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p18

Abstract

There has been a decline in domestic visits due to the Covid-19 pandemic, which has created a crisis in Bali Bird Park as a conservation area. The crisis due to the Covid 19 pandemic makes the attraction of animal conservation must strive to get income, not only the income sought by tourist satisfaction also needs to be considered. This research aims to find out the level of satisfaction of domestic tourists in Bali Bird Park during the Covid 19 pandemic. Referring to service management and Adaptation of New Habits (AKB) adapted to health protocols, the expected results can show the priority of the level of satisfaction of archipelago tourists when visiting in the new normal. This study was conducted at Bali Bird Park using 90 respondents determined based on the concept of Supranto (2011) indicator multiplied by 5, the sample in this study was selected using the purposive sampling method. The data was collected through questionnaires distributed to tourists who had been to Bali Bird Park during the Covid 19 pandemic, then analyzed using Importance Performance Analysis. The results of this study are: 1) The level of satisfaction of archipelago tourists in Bali Bird Park during the Covid 19 pandemic was in the category of less satisfied overall. During the Covid 19 pandemic, health attributes and health protocols were assessed as top priorities by travelers. Priority that takes precedence in improvement is the ability of employees to communicate, and employees provide fast / responsive service. 2) The priority service attributes desired by tourists during the Covid 19 pandemic are the ability of employees to communicate and employee budget in serving. So this research had recommendation to Bali Bird Park the need to educate employees, in order to be able to provide responsive services.
EFEKTIVITAS HASHTAG TIKTOK TRAVEL X WONDERFUL INDONESIA PADA 10 DESTINASI BALI BARU Riza Bella Anggreani; I Wayan Suardana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p09

Abstract

This study aims to determine the effectiveness of promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations. In this study, the determination of the sample used the purposive sampling. Data was collected by distributing online questionnaires through social media to 99 respondents, indirect observation, and literature study. The data analysis techniques used are descriptive quantitative analysis using a Likert scale, simple tabulation analysis and the AIDA model. The results of this study indicate that based on the results of research on the characteristics of Tiktok social media users who visited 10 New Bali Destinations, which were dominated by Tiktok social media users from East Java, aged between 18–24 years, female, high school graduates, by profession as a student, has a relatively low monthly income of Rp. 500,000.00 – Rp. 2,500,000.00 While the results of research on the effectiveness of tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia in 10 New Bali Destinations have an average AIDA score of 3.05 with a scale range of 2.51-4.00 in the effective category., so it can be said that tourism promotion through the hashtag Tiktok Travel X Wonderful Indonesia on 10 New Bali Destinations is able to attract attention (Attention), generate interest (Interest), raise desire (Desire), as well as convincing Tiktok social media users to determine their envoy is to visit directly to 10 New Bali Destinations.

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